{"id":16947,"date":"2022-02-26T10:53:06","date_gmt":"2022-02-26T10:53:06","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/02\/26\/how-to-amplify-your-saas-marketing-in-2022-using-video-with-examples\/"},"modified":"2022-02-26T10:53:06","modified_gmt":"2022-02-26T10:53:06","slug":"how-to-amplify-your-saas-marketing-in-2022-using-video-with-examples","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/02\/26\/how-to-amplify-your-saas-marketing-in-2022-using-video-with-examples\/","title":{"rendered":"How to Amplify Your SaaS Marketing in 2022 Using Video (With Examples!)"},"content":{"rendered":"

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SaaS marketers face unique challenges. For example, you might have an amazing software product, but you also want to highlight the unmatched support you offer to customers. Or maybe you have a sophisticated product and are faced with the hurdle of crafting simple, effective marketing messages your target audience will easily understand. <\/p>\n

If you\u2019re looking to get your SaaS product in front of the right people, connect with them, and persuade them that you\u2019re the right choice for them, video marketing is key. Over 42% of online users watch seven or more hours of video per week, according to a study by Statista<\/a>. That\u2019s a lot of time to get eyes on your software!<\/p>\n

In this article, we\u2019ll take a look at five types of videos that can strengthen your SaaS marketing strategy in 2022 by creating exceptional customer experiences, educating people about your product, building awareness, and engaging with your market. Read on for actionable advice you can use right away.<\/p>\n<\/section>\n

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Because your homepage is the first thing a person sees when they land on your website, it\u2019s your best chance to make a solid impression and hold people\u2019s interest. Lead here with a video rather than a wall of text! 69% of consumers said they\u2019d prefer to learn about a brand\u2019s product through a short video rather than a text-based article, according to research by Wyzowl<\/a>.<\/p>\n

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\u201c69% of consumers said they\u2019d prefer to learn about a brand\u2019s product through a short video rather than a text-based article, according to research by Wyzowl.\u201d<\/p>\n<\/div>\n<\/blockquote>\n

Remember this may be someone\u2019s first interaction with your company. Your homepage video<\/a> should make it easy for prospects to quickly understand what your software is and what it\u2019s used for. Introduce your brand and give a quick overview of your product\u2019s unique benefits. Show your audience that you understand them by addressing common pain points they might experience\u200a\u2014\u200aand how these are resolved by your product.<\/p>\n

Take a look at HubSpot\u2019s homepage video. When you visit the HubSpot marketing tool homepage<\/a>, you\u2019re met with a video that succinctly explains why HubSpot is the best marketing software for your company.<\/p>\n

This homepage video is a great introduction to the marketing tool and offers solutions to problems HubSpot viewers are likely having: how to immediately increase traffic and convert leads. This is probably a relief to marketers who have landed on this page looking to target this exact issue.<\/p>\n

A video can give your homepage some serious curb appeal, and it\u2019s also an opportunity to engage with your audience right away. You only get one first impression, and video can help you make the most of it. <\/p>\n<\/section>\n

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Now that you\u2019ve got your potential customer\u2019s attention, bring them in further with a product video<\/a>. While your homepage video gives prospects a high-level taste of who you are and what you do, a product video digs deeper into how your product works and what the benefits are.<\/p>\n

A product video should get prospects excited about, well, your product! You want to convey your value proposition and show your product in action with, you know, all its bells bell-ing and its whistles whistling.<\/p>\n

An easy way to do that is with a demo or step-by-step tutorial. Try creating a screencast with a voiceover, or have an expert explain your product on camera using footage of your software as b-roll. Voiceovers and people talking directly into the camera can make the video feel more personal and conversational.<\/p>\n

Descript<\/a>, a video editing software, relies on a unique and visually pleasing way to demonstrate its product.<\/p>\n