{"id":16943,"date":"2022-02-26T10:41:04","date_gmt":"2022-02-26T10:41:04","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/02\/26\/types-of-videos-e-commerce-brands-can-use-to-connect-with-customers\/"},"modified":"2022-02-26T10:41:04","modified_gmt":"2022-02-26T10:41:04","slug":"types-of-videos-e-commerce-brands-can-use-to-connect-with-customers","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/02\/26\/types-of-videos-e-commerce-brands-can-use-to-connect-with-customers\/","title":{"rendered":"Types of Videos E-Commerce Brands Can Use to Connect with Customers"},"content":{"rendered":"<p> <a href=\"https:\/\/go.fiverr.com\/visit\/?bta=1052423&nci=17043\" Target=\"_Top\"><img loading=\"lazy\" decoding=\"async\" border=\"0\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/fiverr.ck-cdn.com\/tn\/serve\/?cid=40081059\"  width=\"601\" height=\"201\"><\/a>\n<\/p>\n<div>\n<section class=\"markdown\">\n<p class=\"markdown\">Most e-commerce brands face an unprecedented amount of competition. With the rise of tech giants like Etsy and practically every company establishing an online presence, marketers may wonder how to set their brand apart. Video marketing is a great way to attract more eyes to your product lines and give people a feel for what it\u2019s like to shop with your company. Basically, videos help online shoppers get as close to your products as is possible from behind a screen. <\/p>\n<p class=\"markdown\">The odds are in your favor here. A study by <a href=\"https:\/\/www.lemonlight.com\/blog\/67-video-marketing-stats-you-need-to-know-for-2022\/\" target=\"_blank\" rel=\"noopener\" class=\"markdown\">Lemonlight<\/a> revealed that a whopping 99% of respondents enjoy watching video content from brands online. And what company doesn\u2019t want to give customers what they want? <\/p>\n<p class=\"markdown\">In this article, we\u2019ll outline seven different types of video that can help your e-commerce brand reach and convert more customers. Read on to learn more.<\/p>\n<\/section>\n<section id=\"1-customer-testimonials-establish-social-proof\" class=\"markdown\">\n<p class=\"markdown\">Word of mouth is amazing, but take it a step further by asking for testimonials. Your target customers might be hesitant about buying something online without seeing it in person. Customer testimonials instill confidence that your product has worked for someone else with a similar issue\u200a\u2014\u200amaybe even one of their peers\u200a\u2014\u200aso it\u2019s not a stretch to think it\u2019ll work for them too.<\/p>\n<p class=\"markdown\">A strong, effective <a class=\"markdown\" href=\"https:\/\/wistia.com\/learn\/production\/creating-a-video-testimonial-strategy\">video testimonial<\/a> ideally does the following things:<\/p>\n<ul class=\"markdown\">\n<li class=\"markdown\">Features actual customers who represent your target market<\/li>\n<li class=\"markdown\">Talks about a specific problem that your product can solve<\/li>\n<li class=\"markdown\">Backs up the promise of your product with evidence that <\/li>\n<li class=\"markdown\">Has a clear Call to Action (CTA), such as booking a demo or scheduling a call<\/li>\n<\/ul>\n<p class=\"markdown\">Take this Wistia <a class=\"markdown\" href=\"https:\/\/wistia.com\/learn\/showcase\/how-impulse-creative-drives-growth-with-the-wistia-hubspot-integration\">video customer testimonial<\/a> as an example:<\/p>\n<p><span style=\"display:inline-block\" class=\"jsx-3348195404 wistia_embed wistia_async_p1ivx05dnc hashedId=p1ivx05dnc seo=true videoFoam=true\"\/><\/p>\n<p class=\"markdown\">Our customer, <a href=\"https:\/\/impulsecreative.com\/\" target=\"_blank\" rel=\"noopener\" class=\"markdown\">Impulse Creative<\/a>, has a large portfolio of video assets spread across the company\u2019s different departments. Using Wistia, they were able to organize in a way that allowed them to easily track the impact and ROI of their videos. We worked with George, an Inbound Evangelist at Impulse Creative, to create a testimonial showing how Wistia is solving problems for our customers.<\/p>\n<p class=\"markdown\">To create a video testimonial for your own e-commerce brand, start with strategy. Prepare a video testimonial game plan ahead of production so that your videos are effective. Your strategy should include your goals and a plan to meet them. For instance, if you want to use the video testimonials to increase engagement on your social media pages, you could map out when you plan to share the videos and on which channels.<\/p>\n<p class=\"markdown\">Next, start making a list of customers to ask if they\u2019re willing to collaborate with you for a video testimonial. Ask folks who have benefited from your product the most and are likely to want to promote it. You can find these customers a variety of ways: using your CRM tool, asking your sales team for ideas, or by connecting with brands who openly talk about your product on social media or their blogs, to name a few.<\/p>\n<\/section>\n<section id=\"2-social-media-videos-put-you-where-your-audience-is\" class=\"markdown\">\n<p class=\"markdown\">If people are shopping online, they\u2019re probably spending lots of time on other platforms too. Connect with them where they are\u200a\u2014\u200aand\u2026who isn\u2019t on at least one social media platform? <\/p>\n<p class=\"markdown\">Posting videos on social media lets you engage with your followers and helps you grow your audience away from your own site. You can easily measure the impact of your videos by looking at insights like comments, reactions, shares, and other engagement metrics. Use these to determine what kind of video content resonates best with your viewers (i.e., the videos that get the most positive engagement), then create more videos people will want to engage with.<\/p>\n<p class=\"markdown\">Most social media apps now feature (or are exclusively based around) video. Facebook, Instagram, TikTok, and YouTube are four of the most popular social media apps. However, audiences view video on each of these apps differently. While you don\u2019t need to create brand new content for each social media channel, you should format each video to have the best chance of success on any given app. TikTok and Instagram users, for example, tend to scroll more quickly through videos, which means you want to lead with your most compelling video snippet Additionally, videos on those apps are all presented in 9:16 ratio\u200a\u2014\u200athe ratio and orientation of your mobile phone\u200a\u2014\u200aso you\u2019ll have to format accordingly.<\/p>\n<blockquote class=\"jsx-737735461 PullQuote PullQuote--medium\">\n<div class=\"jsx-737735461\">\n<p>\u201cWhile you don\u2019t need to create brand new content for each social media channel, you should format each video to have the best chance of success on any given app.\u201d<\/p>\n<\/div>\n<\/blockquote>\n<p class=\"markdown\">You should also keep the (sometimes dreaded, we know) algorithm in mind. Each social media platform has a different algorithm that dictates who your videos are shown to. For example, <a href=\"https:\/\/blog.hubspot.com\/marketing\/how-does-the-instagram-algorithm-work\" target=\"_blank\" rel=\"noopener\" class=\"markdown\">Instagram\u2019s algorithm<\/a> means you\u2019ll need to think about when users are the most active, what content has worked well in the past, and other factors. The app also favors videos that take advantage of the in-app features.<\/p>\n<p class=\"markdown\"><a href=\"https:\/\/www.instagram.com\/wayfair\/\" target=\"_blank\" rel=\"noopener\" class=\"markdown\">Wayfair<\/a>, an e-commerce home goods brand, uses Instagram Reels to showcase its products while giving tips to viewers. In this video, they\u2019re showing viewers some tips to organize their laundry rooms. They\u2019ve sped up the process with Instagram\u2019s speed editing feature and also added music, text, and GIFs to point out their products in a fun, interactive way. The video was seen by more than 115,000 users\u200a\u2014\u200aone of the company\u2019s highest viewed Reels to date. By using Instagram\u2019s built-in features, Wayfair was able to reach a wider audience.<\/p>\n<\/section>\n<section id=\"3-product-hype-videos-create-an-audience-excited-for-your-newest-product-launch\" class=\"markdown\">\n<p class=\"markdown\">Intrigue your audience by promoting your product with a hype video to show off its best features and benefits. Product hype videos can work especially well to generate buzz leading up to your next product release or launch. For e-commerce brands, featuring people using or talking about your product before it comes out can even drive your audience to make an early purchase. <\/p>\n<p class=\"markdown\">Look to tech giant Apple as an example. Apple uses hype videos for most new product releases to get its loyal customers excited about its next product. We all know how fast some of Apple\u2019s products sell out even on pre-order, and product hype videos are a contributor to the products\u2019 widespread demand. <\/p>\n<p><iframe loading=\"lazy\" title=\"Introducing iPhone 13 Pro | Apple\" width=\"720\" height=\"405\" data-lazy=\"true\" data-src=\"https:\/\/www.youtube.com\/embed\/XKfgdkcIUxw?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p class=\"markdown\">In a teaser video for the iPhone 13, Apple shows us the amazing new camera features with a fictional, action-filled scene with wild visuals, all filmed on\u200a\u2014\u200ayou guessed it\u200a\u2014\u200athe new iPhone. This promotion earned more than 22 million views on YouTube and galvanized a wide market to buy this release.<\/p>\n<\/section>\n<section id=\"4-product-demos-teach-customers-how-to-successfully-use-your-product\" class=\"markdown\">\n<p class=\"markdown\">Another way to pique people\u2019s interest in your e-commerce brand is to give them a sense of what it would be like if they were to become a customer\u200a\u2014\u200aand there\u2019s no better way to do this than to actually demonstrate using your product on video. Product demos can also answer commonly asked questions that existing or potential users have about your product.<\/p>\n<p class=\"markdown\">For a product demo, you\u2019ll need somebody with some sweet on-camera skills and product know-how. That could be you! Or it could be someone on your team or even someone you hire to represent your brand. <\/p>\n<blockquote class=\"jsx-737735461 PullQuote PullQuote--medium\">\n<div class=\"jsx-737735461\">\n<p>\u201cFor a product demo, you\u2019ll need somebody with some sweet on-camera skills and product know-how.\u201d<\/p>\n<\/div>\n<\/blockquote>\n<p class=\"markdown\">No matter who you go with, the goal here is for the person on screen to show off exactly how easy\u200a\u2014\u200aand even fun\u200a\u2014\u200ait is to use your product. It usually works best to write out a script ahead of time so that your presenter knows exactly which features and benefits to highlight in your demo, and to schedule a walkthrough so you can get the kinks worked out before you go for your final take.<\/p>\n<p class=\"markdown\"><a href=\"https:\/\/thelipbar.com\/\" target=\"_blank\" rel=\"noopener\" class=\"markdown\">The Lip Bar<\/a> is an e-commerce beauty brand that carries a fully vegan makeup line. Its YouTube channel has lots of great tutorials and demos for its products\u200a\u2014\u200alike this one illustrating a quick, five-minute makeup routine:<\/p>\n<p><iframe loading=\"lazy\" title=\"5:00 Caffeine Concealer by The Lip Bar\" width=\"720\" height=\"405\" data-lazy=\"true\" data-src=\"https:\/\/www.youtube.com\/embed\/4CBy2hFCSyY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p class=\"markdown\">In the tutorial, The Lip Bar\u2019s brand representative introduces each product before she uses it. Then, as she applies each product, she explains how she\u2019s doing it. This makes it really easy for the viewer to follow along at home, whether they\u2019re just learning what to do for later or practicing in real time with the speaker.<\/p>\n<\/section>\n<section id=\"5-product-page-videos-show-a-full-view-of-your-product\" class=\"markdown\">\n<p class=\"markdown\">Unlike static images, video can give your audience a 360-degree view of your product. This is especially important in e-commerce, where customers aren\u2019t able to physically examine products.<\/p>\n<p class=\"markdown\">Look to Nike as an example. The company includes <a href=\"https:\/\/www.nike.com\/t\/react-infinity-run-flyknit-2-womens-road-running-shoes-rfh6Z8\/CT2423-007\" target=\"_blank\" rel=\"noopener\" class=\"markdown\">product page videos<\/a> for all of its products that highlight someone actually wearing the apparel, giving customers a top-to-bottom picture. In the video, we see a woman trying on shoes, and she bounces around in them to get a feel for how they fit. <\/p>\n<p class=\"markdown\">When customers can actually see someone trying on the shoes, it\u2019s easier for them to envision themselves wearing them and how that will feel. It\u2019s really simple to do what Nike has done here. Have someone try on or use your product on camera and film it from all angles. Then, add the video to its corresponding product page. For these videos, make sure the <a class=\"markdown\" href=\"https:\/\/wistia.com\/learn\/production\/choosing-a-background\">background of your video<\/a> is simple and doesn\u2019t distract from the product, which should always be the primary focus. <\/p>\n<\/section>\n<section id=\"6-unboxing-videos-can-attract-a-wider-audience\" class=\"markdown\">\n<p class=\"markdown\">People love a big reveal, which explains why unboxing videos are so popular. More than 90,000 people search \u201c<a href=\"https:\/\/packhelp.com\/unboxing-phenomenon-why-people-watch-unpacking-videos\/\" target=\"_blank\" rel=\"noopener\" class=\"markdown\">unboxing<\/a>\u201d on YouTube every month! These videos are easy to consume, entertaining, and allow viewers to see products up close.<\/p>\n<p class=\"markdown\">A lot of brands use social media influencers to promote and unbox their products. When you partner with influencers, you\u2019re able to get your product in front of their entire audience. Big brands like Nike and Samsung use unboxing videos in their video marketing strategies, but any company can do it.<\/p>\n<p class=\"markdown\">When you hire an influencer or brand representative, make sure you create guidelines for them so that the videos are executed in line with your brand standards. Guidelines should include specific things you want them to talk about and how they can set up their camera or phone on a tripod so that it clearly shows the product. <\/p>\n<blockquote class=\"jsx-737735461 PullQuote PullQuote--medium\">\n<div class=\"jsx-737735461\">\n<p>\u201cWhen you hire an influencer or brand representative, make sure you create guidelines for them so that the videos are executed in line with your brand standards.\u201d<\/p>\n<\/div>\n<\/blockquote>\n<p class=\"markdown\">The actual unboxing part is simple: The person simply opens the product on camera. It\u2019s best if they\u2019re sitting at a table with the camera or phone on a tripod above the product, so viewers can easily see your product\u2019s features and how to use it.<\/p>\n<p class=\"markdown\"><a href=\"https:\/\/www.youtube.com\/channel\/UCBJycsmduvYEL83R_U4JriQ\" target=\"_blank\" rel=\"noopener\" class=\"markdown\">Marques Brownlee<\/a>, a YouTuber and tech influencer, recently promoted the new Google smartphones, Pixel 6 and Pixel 6 Pro, on his YouTube channel. Google provided him with these phones so that he could unbox them on camera and show them off to his 15.2 million subscribers.<\/p>\n<p><iframe loading=\"lazy\" title=\"Pixel 6\/6 Pro Unboxing &amp; First Look!\" width=\"720\" height=\"405\" data-lazy=\"true\" data-src=\"https:\/\/www.youtube.com\/embed\/roWxo6jWoYw?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p class=\"markdown\">In the video, Marques has the two phones front and center on camera so his viewers can see the products as he takes them out and showcases their different features.  This video alone had over four million views and 185,000 likes, proving this is a solid tactic to get more eyes on a particular product.<\/p>\n<\/section>\n<section id=\"7-post-purchase-videos-allow-you-to-nurture-existing-customers\" class=\"markdown\">\n<p class=\"markdown\">Don\u2019t forget about your existing customer base! Speak to\u200a\u2014\u200aand engage with\u200a\u2014\u200apeople after they\u2019ve purchased from you with a post-purchase video. These videos can give buyers helpful tips to get the most out of the products they purchased. It\u2019s also an opportunity to highlight other products that may be valuable to those customers.<\/p>\n<p class=\"markdown\">Make sure the products you\u2019re promoting post-purchase are relevant to your customer. For example, previous customers may be interested in products they can use alongside what they\u2019ve already purchased. If you sold a customer measuring cups, maybe they\u2019re also in the market for a mixer, blender, or specialty cookbook.<\/p>\n<p class=\"markdown\">You can use post-purchase videos on social media by setting up paid campaigns to target people who have bought from you. You could also send them out via email, or even place a video within the \u201cAccount\u201d or \u201cOrder Status\u201d pages for your customers. The hope here is that you\u2019ll turn potential one-time customers into repeat, loyal customers who will keep coming back for more!  <\/p>\n<\/section>\n<section id=\"you-dont-need-a-ton-of-tools-to-get-started-with-video-marketing\" class=\"markdown\">\n<p class=\"markdown\">As you can see, there are lots of videos you can make to highlight your e-commerce product line. If you\u2019re new to the video marketing game, start with customer testimonials, post-product videos, product demos, and product page videos. These are the easiest to produce with gear that you probably already have on hand.<\/p>\n<p class=\"markdown\">And while you don\u2019t have to spend a ton of money, especially if you\u2019re just starting out, having a few key tools can really help you up your game. For instance, a video editing tool could be really beneficial for making adjustments after you\u2019ve already filmed. Or, if you need something to steady your phone or camera while filming, a tripod can be a game-changer.<\/p>\n<aside style=\"background-color:#1E64F0;margin:20px 0\" class=\"jsx-3045904552 LinkPanel\">\n<h2 class=\"jsx-3345042039 TitleTag\">Another game-changer? Wistia\u2019s video hosting platform.<br \/>\n<\/h2>\n<p class=\"jsx-2938503059 TextCopy\">With Wistia, you can brand your videos and create custom ad audiences, making it easier to reach new people. To learn more about how Wistia can support your video marketing strategy, visit our product page.\n<\/p>\n<p><a class=\"AnchorButton AnchorButton--small LinkPanel__button jsx-1446281755\" style=\"color:#1e64f0;background-color:#D4D4D4\" href=\"https:\/\/wistia.com\/product\"><\/p>\n<p>Let&#8217;s go  \u2192<\/p>\n<p><\/a><\/aside>\n<\/section>\n<\/div>\n<p><script async defer src=\"https:\/\/platform.instagram.com\/en_US\/embeds.js\"><\/script><br \/>\n<br \/><iframe data-lazy=\"true\" data-src=\"https:\/\/www.fiverr.com\/gig_widgets?id=U2FsdGVkX18x7XQvttUTrv1oEqmGNGTgvvCUiUoJ\/AP4z\/UyMz8lXGOLpu15jIMxBbTR0gmD5uBoFvhC4KWeALQRp3h\/X\/AwcVD0K8Wj9H\/ZzYKzcCNHosB9oS4SCJJFWiN85P9ICAc4OgCoE\/wHKIY7CDkf2\/DQ1vqGvk4smVe5cRDEmrLPCWi4FC8p40VUhSmWQ5udCm0zoJtorgWv3vbDQw0kKYkwn39ozAnQXDe+YvWMxkLFWA+O3TFwkJvdkIK+\/AUSnRssPKt5WHY0FhNOxnSPcLslEL4G4\/RfP95ve99U+kRnDy3X+KtzdQLY+u935ghON\/o3UE4IMv9oN6JX9RnxzL\/LRcOgnHigxStSGPKsZYtnz8RWNVT\/rOLAibqiWJadC5MYHRbekF3eg6FOGrQGkXYbsn0+a5aovnlLCbLwIqY9fcS17UX8J235iQ6cdmHNbrPeS84CMm34RA==&affiliate_id=1052423&strip_google_tagmanager=true\" loading=\"lazy\" data-with-title=\"true\" class=\"fiverr_nga_frame\" frameborder=\"0\" height=\"350\" width=\"100%\" referrerpolicy=\"no-referrer-when-downgrade\" data-mode=\"random_gigs\" onload=\" var frame = this; var script = document.createElement('script'); script.addEventListener('load', function() { window.FW_SDK.register(frame); }); script.setAttribute('src', 'https:\/\/www.fiverr.com\/gig_widgets\/sdk'); document.body.appendChild(script); \" ><\/iframe>\n<br \/><a href=\"https:\/\/wistia.com\/learn\/marketing\/videos-e-commerce-brands-can-use-to-connect-with-customers\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Most e-commerce brands face an unprecedented amount of competition. With the rise of tech giants like Etsy and practically every company establishing an online presence,&#8230;<\/p>\n","protected":false},"author":1,"featured_media":16944,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-16943","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tech-universe"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Types of Videos E-Commerce Brands Can Use to Connect with Customers - mailinvest.blog<\/title>\n<meta name=\"description\" content=\"Technology is forever changing, and there are always new pieces of technology to replace obsolete ones. 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