{"id":16938,"date":"2022-02-26T10:29:41","date_gmt":"2022-02-26T10:29:41","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/02\/26\/be-bold-4-ideas-for-eclectic-b2b-videos-that-make-an-impression\/"},"modified":"2022-02-26T10:29:41","modified_gmt":"2022-02-26T10:29:41","slug":"be-bold-4-ideas-for-eclectic-b2b-videos-that-make-an-impression","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/02\/26\/be-bold-4-ideas-for-eclectic-b2b-videos-that-make-an-impression\/","title":{"rendered":"Be Bold! 4 Ideas for Eclectic B2B Videos That Make an Impression"},"content":{"rendered":"

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This probably won\u2019t come as any surprise, but we think video marketing is a great way to get your brand noticed. And the research backs us up! According to Wyzowl<\/a>, \u201cAudiences are around 17% more likely to buy a product or service as a result of watching a video ad\u201d as compared to seeing a static ad. That\u2019s pretty significant! <\/p>\n

But there\u2019s a catch: As more brands catch on to the effectiveness of video content, the competition for audience attention grows more fierce. According to Wyzowl\u2019s 2021 State of Video Marketing Report<\/a>, a staggering majority (92%!) of video marketers have seen a recent rise in competition. <\/p>\n

So, with that context in mind, how can you make your B2B videos stand out from the crowd? The answer is simple: Get weird.<\/p>\n

That\u2019s right\u200a\u2014\u200athe best way to stand out from the crowd is to create novel videos that are different and will seem unique to your audience. To help you get started, we\u2019ve put together four examples of brands who got a little zany with their B2B marketing, with some tips on how you can do it too!<\/p>\n<\/section>\n

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B2C brands have often used mascots in their campaigns\u200a\u2014\u200athink Geico\u2019s infamous gecko or quirky Flo from Progressive Insurance. But in the past, B2B brands have been hesitant to do the same. Salesforce does have Astro and the gang<\/a>, but so far, they haven\u2019t starred in any of the company\u2019s videos.<\/p>\n

Cloud-based storage company Wasabi<\/a> took a chance to stand out by creating \u201cNate the IT guy\u201d and then featuring him in a series of hilarious musical ads.<\/p>\n

In Wasabi\u2019s first video, \u201cMigrate with Nate<\/a>,\u201d we meet Nate, an IT director with a fancy degree who is begging his bosses to please migrate to the cloud already. The video is catchy and helps Wasabi stand out from the competition\u200a\u2014\u200aincluding establishment giant Amazon, which Wasabi explicitly targets in its second video, \u201cSave Up to $400k a Year with Wasabi<\/a>.\u201d<\/p>\n