{"id":16924,"date":"2022-02-26T09:49:33","date_gmt":"2022-02-26T09:49:33","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/02\/26\/exclusive-uber-revamps-driver-pay-algorithm-in-large-u-s-pilot-to-attract-drivers\/"},"modified":"2022-02-26T09:49:33","modified_gmt":"2022-02-26T09:49:33","slug":"exclusive-uber-revamps-driver-pay-algorithm-in-large-u-s-pilot-to-attract-drivers","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/02\/26\/exclusive-uber-revamps-driver-pay-algorithm-in-large-u-s-pilot-to-attract-drivers\/","title":{"rendered":"EXCLUSIVE Uber revamps driver pay algorithm in large U.S. pilot to attract drivers"},"content":{"rendered":"<p> <a href=\"https:\/\/go.fiverr.com\/visit\/?bta=1052423&nci=17043\" Target=\"_Top\"><img loading=\"lazy\" decoding=\"async\" border=\"0\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/fiverr.ck-cdn.com\/tn\/serve\/?cid=40081059\"  width=\"601\" height=\"201\"><\/a>\n<br \/><img decoding=\"async\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/www.reuters.com\/resizer\/mnHbX6rFWqCkbKma-w5E5GSpuE8=\/1200x628\/smart\/filters:quality(80)\/cloudfront-us-east-2.images.arcpublishing.com\/reuters\/MSAXA7SQPBPKTBU5YK4YL626WA.jpg\" \/><\/p>\n<div>\n<p id=\"primary-image-caption\" data-testid=\"primary-image-caption\" class=\"Text__text___2vZwzq Text__medium-grey___tow7K6 Text__regular___3orWU3 Text__small___10gNo_ Body__base___3K85eE Body__caption___3SJBpz article-body__primary-image-caption___1tqiF7\">The Uber Hub is seen in Redondo Beach, California, U.S., March 25, 2019.  REUTERS\/Lucy Nicholson\/File Photo<\/p>\n<div class=\"registration-prompt__container___bYuCJ7 column article-body__aside-registration-prompt___1Ealxw\">\n<div class=\"registration-prompt__text-content___3mCDaQ\">\n<h6 class=\"Text__text___2vZwzq Text__white___cSohpe Text__medium___3mY4FC Text__heading_6___302kri Heading__base___3qCIA2 Heading__heading_6___1Flmx1 registration-prompt__heading___2LgQ-c\">Register now for FREE unlimited access to Reuters.com<\/h6>\n<p><button class=\"Button__button___3B9OxT Button__secondary___1qNGNf Button__round___SR4lqT TextButton__container___2ipwLP registration-prompt__button-text___eFmPbk\" type=\"button\"><\/p>\n<p><span class=\"Text__text___2vZwzq Text__inherit-color___1Jv4Eu Text__bold___2pIB3c Text__default___1ZhUwy TextButton__medium___1HuzMG\">Register<\/span><\/p>\n<p><\/button><\/div>\n<\/div>\n<\/div>\n<div>\n<p data-testid=\"paragraph-0\" class=\"Text__text___2vZwzq Text__dark-grey___1T5z1- Text__regular___3orWU3 Text__large___1NuIuP Body__base___3K85eE Body__large_body___1_XkH1 article-body__element___vulnXJ\">Feb 25 (Reuters) &#8211; Uber Technologies Inc <a href=\"https:\/\/www.reuters.com\/companies\/UBER.N\" target=\"_blank\" class=\"Text__text___2vZwzq Text__dark-grey___1T5z1- Text__medium___3mY4FC Text__large___1NuIuP Link__underline_default___1RrRWa\" rel=\"noopener\">(UBER.N)<\/a> is testing a new driver earnings algorithm in 24 U.S. cities that allows drivers to see pay and destinations before accepting a trip and raises the incentives for drivers to take short rides in an effort to attract more drivers.<\/p>\n<p data-testid=\"paragraph-1\" class=\"Text__text___2vZwzq Text__dark-grey___1T5z1- Text__regular___3orWU3 Text__large___1NuIuP Body__base___3K85eE Body__large_body___1_XkH1 article-body__element___vulnXJ\">The changes, which are currently in pilot programs, mark the most wide-ranging updates to Uber&#8217;s driver pay algorithm in years and come at a time when the company is still trying to win back drivers who left at the start of the pandemic. Fares paid by consumers are not affected.<\/p>\n<p data-testid=\"paragraph-2\" class=\"Text__text___2vZwzq Text__dark-grey___1T5z1- Text__regular___3orWU3 Text__large___1NuIuP Body__base___3K85eE Body__large_body___1_XkH1 article-body__element___vulnXJ\">Drivers have long demanded the ability to see the fare and destination before accepting a trip, but Uber has resisted, saying it could open the door to drivers cherry-picking trips or discriminating against riders in disadvantaged neighborhoods.<\/p>\n<div class=\"registration-prompt__container___bYuCJ7 registration-prompt__inline___lE4_O9 article-body__element___vulnXJ article-body__inline-registration-prompt___OCH-j6\">\n<div class=\"registration-prompt__text-content___3mCDaQ\">\n<h5 class=\"Text__text___2vZwzq Text__white___cSohpe Text__medium___3mY4FC Text__heading_5___Zn3DqM Heading__base___3qCIA2 Heading__heading_5___ruN8eD registration-prompt__heading___2LgQ-c\">Register now for FREE unlimited access to Reuters.com<\/h5>\n<p><button class=\"Button__button___3B9OxT Button__secondary___1qNGNf Button__round___SR4lqT TextButton__container___2ipwLP registration-prompt__button-text___eFmPbk\" type=\"button\"><\/p>\n<p><span class=\"Text__text___2vZwzq Text__inherit-color___1Jv4Eu Text__bold___2pIB3c Text__default___1ZhUwy TextButton__medium___1HuzMG\">Register<\/span><\/p>\n<p><\/button><\/div>\n<\/div>\n<p data-testid=\"paragraph-3\" class=\"Text__text___2vZwzq Text__dark-grey___1T5z1- Text__regular___3orWU3 Text__large___1NuIuP Body__base___3K85eE Body__large_body___1_XkH1 article-body__element___vulnXJ\">Uber already has a similar program in California, launched in the wake of a 2020 state battle over gig worker rights to prove its drivers are independent contractors.<\/p>\n<p data-testid=\"paragraph-4\" class=\"Text__text___2vZwzq Text__dark-grey___1T5z1- Text__regular___3orWU3 Text__large___1NuIuP Body__base___3K85eE Body__large_body___1_XkH1 article-body__element___vulnXJ\">But the company said its latest fare pilot in the United States was not related to gig worker regulation. The test has been rolled out in cities across Texas, Florida and the Midwest where gig worker reforms are not on the agenda.<\/p>\n<p data-testid=\"paragraph-5\" class=\"Text__text___2vZwzq Text__dark-grey___1T5z1- Text__regular___3orWU3 Text__large___1NuIuP Body__base___3K85eE Body__large_body___1_XkH1 article-body__element___vulnXJ\">&#8220;Gig work is very competitive, not just with Lyft <a href=\"https:\/\/www.reuters.com\/companies\/LYFT.O\" target=\"_blank\" class=\"Text__text___2vZwzq Text__dark-grey___1T5z1- Text__medium___3mY4FC Text__large___1NuIuP Link__underline_default___1RrRWa\" rel=\"noopener\">(LYFT.O)<\/a> but other platforms, and we think this feature really enhances our platform&#8217;s competitiveness versus others,&#8221; said Dennis Cinelli, Uber&#8217;s head of mobility in the United States and Canada.<\/p>\n<p data-testid=\"paragraph-6\" class=\"Text__text___2vZwzq Text__dark-grey___1T5z1- Text__regular___3orWU3 Text__large___1NuIuP Body__base___3K85eE Body__large_body___1_XkH1 article-body__element___vulnXJ\">Cinelli said the pay changes at this point would not impact consumer prices, adding the changes &#8220;aren&#8217;t financial features.&#8221;<\/p>\n<p data-testid=\"paragraph-7\" class=\"Text__text___2vZwzq Text__dark-grey___1T5z1- Text__regular___3orWU3 Text__large___1NuIuP Body__base___3K85eE Body__large_body___1_XkH1 article-body__element___vulnXJ\">Uber declined to comment on the financial impact of the changes for the company, which could mean it has to incur higher costs for short trips.<\/p>\n<p data-testid=\"paragraph-8\" class=\"Text__text___2vZwzq Text__dark-grey___1T5z1- Text__regular___3orWU3 Text__large___1NuIuP Body__base___3K85eE Body__large_body___1_XkH1 article-body__element___vulnXJ\">Cinelli said the company had not seen any discrimination by drivers in California since the policy launched there in 2020.<\/p>\n<p data-testid=\"paragraph-9\" class=\"Text__text___2vZwzq Text__dark-grey___1T5z1- Text__regular___3orWU3 Text__large___1NuIuP Body__base___3K85eE Body__large_body___1_XkH1 article-body__element___vulnXJ\">&#8220;Otherwise, we wouldn&#8217;t have rolled it out at this time,&#8221; he said, adding that Uber had the ability to deactivate drivers who repeatedly declined trips based on race or low-income areas.<\/p>\n<p data-testid=\"paragraph-10\" class=\"Text__text___2vZwzq Text__dark-grey___1T5z1- Text__regular___3orWU3 Text__large___1NuIuP Body__base___3K85eE Body__large_body___1_XkH1 article-body__element___vulnXJ\">Providing drivers with upfront pay details meant the company also had to reduce earnings for longer trips to prevent drivers from avoiding short rides, Cinelli said.<\/p>\n<p data-testid=\"paragraph-11\" class=\"Text__text___2vZwzq Text__dark-grey___1T5z1- Text__regular___3orWU3 Text__large___1NuIuP Body__base___3K85eE Body__large_body___1_XkH1 article-body__element___vulnXJ\">Uber said data from some cities with upfront pay have shown a 22% average increase in driver earnings for trips in which the distance to the pickup location is longer than the trip itself.<\/p>\n<p data-testid=\"paragraph-12\" class=\"Text__text___2vZwzq Text__dark-grey___1T5z1- Text__regular___3orWU3 Text__large___1NuIuP Body__base___3K85eE Body__large_body___1_XkH1 article-body__element___vulnXJ\">Driver responses were mixed on some online groups. Some complained the new algorithm seemed arbitrary and no longer allowed them to calculate pay based on a per-mile (per-km) basis.<\/p>\n<p data-testid=\"paragraph-13\" class=\"Text__text___2vZwzq Text__dark-grey___1T5z1- Text__regular___3orWU3 Text__large___1NuIuP Body__base___3K85eE Body__large_body___1_XkH1 article-body__element___vulnXJ\">&#8220;My earnings are already destroyed by the high prices for gas and now Uber is taking even more money away from me on long trips,&#8221; said Kevin Hernandez, a Houston driver.<\/p>\n<p data-testid=\"paragraph-14\" class=\"Text__text___2vZwzq Text__dark-grey___1T5z1- Text__regular___3orWU3 Text__large___1NuIuP Body__base___3K85eE Body__large_body___1_XkH1 article-body__element___vulnXJ\">Other drivers in online groups said the upfront fare information allowed them to select only higher-paying rides, with several drivers sharing screenshots of increased earnings since the altered algorithm was launched.<\/p>\n<p data-testid=\"paragraph-15\" class=\"Text__text___2vZwzq Text__dark-grey___1T5z1- Text__regular___3orWU3 Text__large___1NuIuP Body__base___3K85eE Body__large_body___1_XkH1 article-body__element___vulnXJ\">Expansion will depend on drivers. &#8220;If we&#8217;re not seeing it attract and retain drivers we wouldn&#8217;t roll it out further,&#8221; Cinelli said.<\/p>\n<div class=\"registration-prompt__container___bYuCJ7 registration-prompt__inline___lE4_O9 article-body__element___vulnXJ\">\n<div class=\"registration-prompt__text-content___3mCDaQ\">\n<h5 class=\"Text__text___2vZwzq Text__white___cSohpe Text__medium___3mY4FC Text__heading_5___Zn3DqM Heading__base___3qCIA2 Heading__heading_5___ruN8eD registration-prompt__heading___2LgQ-c\">Register now for FREE unlimited access to Reuters.com<\/h5>\n<p><button class=\"Button__button___3B9OxT Button__secondary___1qNGNf Button__round___SR4lqT TextButton__container___2ipwLP registration-prompt__button-text___eFmPbk\" type=\"button\"><\/p>\n<p><span class=\"Text__text___2vZwzq Text__inherit-color___1Jv4Eu Text__bold___2pIB3c Text__default___1ZhUwy TextButton__medium___1HuzMG\">Register<\/span><\/p>\n<p><\/button><\/div>\n<\/div>\n<p><span class=\"Text__text___2vZwzq Text__dark-grey___1T5z1- Text__regular___3orWU3 Text__default___1ZhUwy sign-off__text___1kMQGj\">Reporting by Tina Bellon; Editing by Peter Henderson and Sandra Maler<\/span><\/p>\n<p class=\"Text__text___2vZwzq Text__dark-grey___1T5z1- Text__regular___3orWU3 Text__large___1NuIuP Body__base___3K85eE Body__large_body___1_XkH1 article-body__element___vulnXJ\">Our Standards: <a href=\"https:\/\/www.thomsonreuters.com\/en\/about-us\/trust-principles.html\" target=\"_blank\" class=\"Text__text___2vZwzq Text__dark-grey___1T5z1- Text__medium___3mY4FC Text__large___1NuIuP Link__underline_default___1RrRWa\" rel=\"noopener\">The Thomson Reuters Trust Principles.<\/a><\/p>\n<\/div>\n<iframe data-lazy=\"true\" data-src=\"https:\/\/www.fiverr.com\/gig_widgets?id=U2FsdGVkX18x7XQvttUTrv1oEqmGNGTgvvCUiUoJ\/AP4z\/UyMz8lXGOLpu15jIMxBbTR0gmD5uBoFvhC4KWeALQRp3h\/X\/AwcVD0K8Wj9H\/ZzYKzcCNHosB9oS4SCJJFWiN85P9ICAc4OgCoE\/wHKIY7CDkf2\/DQ1vqGvk4smVe5cRDEmrLPCWi4FC8p40VUhSmWQ5udCm0zoJtorgWv3vbDQw0kKYkwn39ozAnQXDe+YvWMxkLFWA+O3TFwkJvdkIK+\/AUSnRssPKt5WHY0FhNOxnSPcLslEL4G4\/RfP95ve99U+kRnDy3X+KtzdQLY+u935ghON\/o3UE4IMv9oN6JX9RnxzL\/LRcOgnHigxStSGPKsZYtnz8RWNVT\/rOLAibqiWJadC5MYHRbekF3eg6FOGrQGkXYbsn0+a5aovnlLCbLwIqY9fcS17UX8J235iQ6cdmHNbrPeS84CMm34RA==&affiliate_id=1052423&strip_google_tagmanager=true\" loading=\"lazy\" data-with-title=\"true\" class=\"fiverr_nga_frame\" frameborder=\"0\" height=\"350\" width=\"100%\" referrerpolicy=\"no-referrer-when-downgrade\" data-mode=\"random_gigs\" onload=\" var frame = this; var script = document.createElement('script'); script.addEventListener('load', function() { window.FW_SDK.register(frame); }); script.setAttribute('src', 'https:\/\/www.fiverr.com\/gig_widgets\/sdk'); document.body.appendChild(script); \" ><\/iframe>\n<br \/><a href=\"https:\/\/www.reuters.com\/business\/autos-transportation\/exclusive-uber-revamps-driver-pay-algorithm-large-us-pilot-attract-drivers-2022-02-26\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Uber Hub is seen in Redondo Beach, California, U.S., March 25, 2019. 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