{"id":16732,"date":"2022-02-25T18:30:06","date_gmt":"2022-02-25T18:30:06","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/02\/25\/evaluate-customer-data-platforms-for-your-business\/"},"modified":"2022-02-25T18:30:06","modified_gmt":"2022-02-25T18:30:06","slug":"evaluate-customer-data-platforms-for-your-business","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/02\/25\/evaluate-customer-data-platforms-for-your-business\/","title":{"rendered":"Evaluate Customer Data Platforms For Your Business"},"content":{"rendered":"

<\/a>\n<\/p>\n

\n If you’re like most people in the business world, you’ve probably been hearing a lot lately about customer data platforms (CDPs). With this much hype, it can be difficult to differentiate between key functionalities that you need for your business and the exciting buzzwords that attract attention but don’t add much business value. So where should you start?\n<\/p>\n

What’s a Customer Data Platform (CDP)<\/p>\n

\n \"teammates<\/p>\n

\n Let’s start with the basics. CDPs have found an important place in the modern data ecosystems because they centralize customer first party data from across your various customer touchpoints. They’re focused on providing a full 360-degree view of your customer so that you can engage with them in the right ways.\n<\/p>\n

\n Simply put, a CDP does the following:\n<\/p>\n