{"id":16515,"date":"2022-02-25T06:20:07","date_gmt":"2022-02-25T06:20:07","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/02\/25\/how-to-boost-landing-page-traffic-with-pre-roll-ads\/"},"modified":"2022-02-25T06:20:07","modified_gmt":"2022-02-25T06:20:07","slug":"how-to-boost-landing-page-traffic-with-pre-roll-ads","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/02\/25\/how-to-boost-landing-page-traffic-with-pre-roll-ads\/","title":{"rendered":"How to Boost Landing Page Traffic with Pre-Roll Ads"},"content":{"rendered":"

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Digital video content on platforms like YouTube, Facebook, and Twitter is an internet staple.<\/p>\n

Check out the numbers. Statista projects that 248.9 million people<\/a> will watch online videos in 2022 \u2014 in the United States alone.<\/p>\n

With so many eyes on digital videos come plenty of advertising opportunities for your brand. And you need channels like advertising to bring visitors to your landing page.<\/p>\n

One of the most popular online video ad formats is the pre-roll ad. We\u2019ll show you how pre-roll ads can fit into your marketing strategy and help drive users to your landing page.\u00a0<\/p>\n

What is a Pre-Roll Ad?<\/h2>\n

Pre-roll ads are the ads that play before online videos. They can add spice to the stack of search and display ads in your typical landing page campaign.<\/p>\n

Depending on the platform you use, pre-roll ads usually come in lengths of 6, 15, 30, or 60 seconds.<\/p>\n

To skip or not to skip?<\/h3>\n

Video advertising platforms often give you the option to make your ad skippable. You might feel conflicted: Should you make viewers stick around for your video, or do you give them more flexibility at risk of fewer views?<\/p>\n

To give you context, 65% of viewers<\/a> skip pre-roll ads. Do you take that option away?<\/p>\n

With so many folks skipping ads, it may seem obvious to run non-skippable ads only. But just because someone has to watch your video doesn\u2019t mean they\u2019ll be receptive to your message<\/em>.<\/p>\n

The same report that found that most viewers skip pre-roll ads also discovered an important fact about engagement. People who didn\u2019t skip ads stayed put because they enjoyed the ad or brand. In other words, people not interested in your product self-select themselves out.<\/p>\n

So, don\u2019t sweat it too much. The people you want to target will be less likely to skip in the first place.<\/p>\n

How to Drive Landing Page Traffic with Pre-Roll Ads<\/h2>\n

Follow these tips to create a kick-butt pre-roll ad for boosting landing page traffic.<\/p>\n

Get to the point<\/h3>\n

With viewers already primed to hit the \u201cSkip\u201d button on your ad, you only have so much time to get your message across. You\u2019ve got to get to the point \u2014 fast.<\/p>\n

Whatever pre-roll video length you choose, front-load the first five seconds of your video with the most important info or something attention-grabbing. When you offer the highlight of your video right away, you\u2019ll get your message across even to folks who skip ads. If you go the attention-grabbing route, you\u2019ll have a better chance of encouraging viewers to click through to learn more.<\/p>\n

This SurveyMonkey pre-roll ad ticks both boxes in a five-second video.<\/p>\n