{"id":16512,"date":"2022-02-25T06:14:07","date_gmt":"2022-02-25T06:14:07","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/02\/25\/6-simple-background-examples-to-use-on-your-landing-page\/"},"modified":"2022-02-25T06:14:07","modified_gmt":"2022-02-25T06:14:07","slug":"6-simple-background-examples-to-use-on-your-landing-page","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/02\/25\/6-simple-background-examples-to-use-on-your-landing-page\/","title":{"rendered":"6 Simple Background Examples to Use on Your Landing Page"},"content":{"rendered":"<p> <a href=\"https:\/\/go.fiverr.com\/visit\/?bta=1052423&nci=17043\" Target=\"_Top\"><img loading=\"lazy\" decoding=\"async\" border=\"0\" src=\"https:\/\/fiverr.ck-cdn.com\/tn\/serve\/?cid=40081059\"  width=\"601\" height=\"201\"><\/a>\n<\/p>\n<div>\n<p>Back in the 1990s, you had two options for website backgrounds: a solid color or a repeating image.<\/p>\n<p>As a result, you\u2019d see websites like <a href=\"https:\/\/www.uxpin.com\/studio\/blog\/funniest-web-designs-of-the-90s\/\" target=\"_blank\" rel=\"noreferrer noopener\">this beauty<\/a>:<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><picture><source data-srcset=\"https:\/\/unbounce.com\/wp-content\/webp-express\/webp-images\/doc-root\/photos\/Bad-Landing-Page-Background-Example.png.webp 600w, https:\/\/unbounce.com\/wp-content\/webp-express\/webp-images\/doc-root\/photos\/Bad-Landing-Page-Background-Example-150x103.png.webp 150w, https:\/\/unbounce.com\/wp-content\/webp-express\/webp-images\/doc-root\/photos\/Bad-Landing-Page-Background-Example-364x250.png.webp 364w, https:\/\/unbounce.com\/wp-content\/webp-express\/webp-images\/doc-root\/photos\/Bad-Landing-Page-Background-Example-80x55.png.webp 80w, https:\/\/unbounce.com\/wp-content\/webp-express\/webp-images\/doc-root\/photos\/Bad-Landing-Page-Background-Example-300x206.png.webp 300w, https:\/\/unbounce.com\/wp-content\/webp-express\/webp-images\/doc-root\/photos\/Bad-Landing-Page-Background-Example-160x110.png.webp 160w\" sizes=\"(max-width: 600px) 100vw, 600px\" type=\"image\/webp\"><noscript><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"412\" src=\"https:\/\/unbounce.com\/photos\/Bad-Landing-Page-Background-Example.png\" alt=\"\" class=\"wp-image-111073 webpexpress-processed\" srcset=\"https:\/\/unbounce.com\/photos\/Bad-Landing-Page-Background-Example.png 600w, https:\/\/unbounce.com\/photos\/Bad-Landing-Page-Background-Example-150x103.png 150w, https:\/\/unbounce.com\/photos\/Bad-Landing-Page-Background-Example-364x250.png 364w, https:\/\/unbounce.com\/photos\/Bad-Landing-Page-Background-Example-80x55.png 80w, https:\/\/unbounce.com\/photos\/Bad-Landing-Page-Background-Example-300x206.png 300w, https:\/\/unbounce.com\/photos\/Bad-Landing-Page-Background-Example-160x110.png 160w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\"\/><\/noscript><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"412\" src=\"https:\/\/unbounce.com\/photos\/Bad-Landing-Page-Background-Example.png\" alt=\"\" class=\"lazyload wp-image-111073 webpexpress-processed\" srcset=\"https:\/\/unbounce.com\/photos\/Bad-Landing-Page-Background-Example.png 600w, https:\/\/unbounce.com\/photos\/Bad-Landing-Page-Background-Example-150x103.png 150w, https:\/\/unbounce.com\/photos\/Bad-Landing-Page-Background-Example-364x250.png 364w, https:\/\/unbounce.com\/photos\/Bad-Landing-Page-Background-Example-80x55.png 80w, https:\/\/unbounce.com\/photos\/Bad-Landing-Page-Background-Example-300x206.png 300w, https:\/\/unbounce.com\/photos\/Bad-Landing-Page-Background-Example-160x110.png 160w\" data-sizes=\"(max-width: 600px) 100vw, 600px\"\/><\/source><\/picture><figcaption class=\"blog-photo-annotation\"><meta charset=\"utf-8\"\/><em>Image courtesy of UXPin<\/em><\/figcaption><\/figure>\n<\/div>\n<p>Unless you\u2019re doing a weird bit, you <em>don\u2019t<\/em> want your landing page to look like this. That\u2019s because the background\u2019s so busy, you feel overwhelmed\u2026 among other reasons.<\/p>\n<p>Fortunately, today you have better tools to create simple backgrounds that manage to be aesthetically pleasing without distracting from the rest of your landing page. And we\u2019ll show you what kinds of backgrounds you can use.<\/p>\n<p>Time to talk about the importance of a good landing page background and six simple backgrounds to try on your next landing page.<\/p>\n<h2>How Important is Your Landing Page Background?<\/h2>\n<p>Before you choose a background for your landing page, you need to understand the role it plays in your overall visuals.<\/p>\n<p>You see, people follow a natural <a href=\"https:\/\/unbounce.com\/landing-pages\/visual-hierarchy\/\">visual hierarchy<\/a> when they look at online content. The tl;dr of it is that people tend to look at bigger elements with more contrast than elements that blend in with the rest.<\/p>\n<p>So, if your background has too much going on, it\u2019ll be hard to get visitors to focus on your main landing page content and \u2014 most importantly \u2014 your <a href=\"https:\/\/unbounce.com\/conversion-rate-optimization\/call-to-action-examples\/\">call to action<\/a>.<\/p>\n<p>Plus, if you can\u2019t nail the background balance needed to make a modern landing page design, you\u2019ll lose respect from your visitors. <a href=\"https:\/\/topdesignfirms.com\/web-design\/blog\/website-redesign-checklist\" target=\"_blank\" rel=\"noreferrer noopener\">Half of consumers<\/a> think a company\u2019s website design affects their brand as a whole. Also, <a href=\"https:\/\/www.goodfirms.co\/resources\/web-design-research-small-business\" target=\"_blank\" rel=\"noreferrer noopener\">38.5% of them<\/a> will leave a page if they see an outdated (read: cluttered) design.<\/p>\n<p>Long story short, your background is an important part of the <a href=\"https:\/\/unbounce.com\/conversion-centered-design\/\">conversion-centered design<\/a> process. Where possible, choose a straightforward one that helps your visitors focus on the action you want them to take.<\/p>\n<h2>6 Simple Backgrounds to Try on Your Next Landing Page<\/h2>\n<p>These six background styles will add pizazz to your landing page without taking away from your main point.<\/p>\n<h3>1. Gradient<\/h3>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><picture><source data-srcset=\"https:\/\/unbounce.com\/wp-content\/webp-express\/webp-images\/doc-root\/photos\/Gradient-Background.png.webp 1815w, https:\/\/unbounce.com\/wp-content\/webp-express\/webp-images\/doc-root\/photos\/Gradient-Background-150x99.png.webp 150w, https:\/\/unbounce.com\/wp-content\/webp-express\/webp-images\/doc-root\/photos\/Gradient-Background-378x250.png.webp 378w, https:\/\/unbounce.com\/wp-content\/webp-express\/webp-images\/doc-root\/photos\/Gradient-Background-80x53.png.webp 80w, https:\/\/unbounce.com\/wp-content\/webp-express\/webp-images\/doc-root\/photos\/Gradient-Background-768x508.png.webp 768w, https:\/\/unbounce.com\/wp-content\/webp-express\/webp-images\/doc-root\/photos\/Gradient-Background-1536x1016.png.webp 1536w, https:\/\/unbounce.com\/wp-content\/webp-express\/webp-images\/doc-root\/photos\/Gradient-Background-1000x661.png.webp 1000w, https:\/\/unbounce.com\/wp-content\/webp-express\/webp-images\/doc-root\/photos\/Gradient-Background-650x430.png.webp 650w, https:\/\/unbounce.com\/wp-content\/webp-express\/webp-images\/doc-root\/photos\/Gradient-Background-300x198.png.webp 300w, https:\/\/unbounce.com\/wp-content\/webp-express\/webp-images\/doc-root\/photos\/Gradient-Background-160x106.png.webp 160w\" sizes=\"(max-width: 1815px) 100vw, 1815px\" type=\"image\/webp\"><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1815\" height=\"1200\" src=\"https:\/\/unbounce.com\/photos\/Gradient-Background.png\" alt=\"\" class=\"wp-image-111075 webpexpress-processed\" srcset=\"https:\/\/unbounce.com\/photos\/Gradient-Background.png 1815w, https:\/\/unbounce.com\/photos\/Gradient-Background-150x99.png 150w, https:\/\/unbounce.com\/photos\/Gradient-Background-378x250.png 378w, https:\/\/unbounce.com\/photos\/Gradient-Background-80x53.png 80w, https:\/\/unbounce.com\/photos\/Gradient-Background-768x508.png 768w, https:\/\/unbounce.com\/photos\/Gradient-Background-1536x1016.png 1536w, https:\/\/unbounce.com\/photos\/Gradient-Background-1000x661.png 1000w, https:\/\/unbounce.com\/photos\/Gradient-Background-650x430.png 650w, https:\/\/unbounce.com\/photos\/Gradient-Background-300x198.png 300w, https:\/\/unbounce.com\/photos\/Gradient-Background-160x106.png 160w\" sizes=\"auto, (max-width: 1815px) 100vw, 1815px\"\/><\/noscript><img loading=\"lazy\" decoding=\"async\" width=\"1815\" height=\"1200\" src=\"https:\/\/unbounce.com\/photos\/Gradient-Background.png\" alt=\"\" class=\"lazyload wp-image-111075 webpexpress-processed\" srcset=\"https:\/\/unbounce.com\/photos\/Gradient-Background.png 1815w, https:\/\/unbounce.com\/photos\/Gradient-Background-150x99.png 150w, https:\/\/unbounce.com\/photos\/Gradient-Background-378x250.png 378w, https:\/\/unbounce.com\/photos\/Gradient-Background-80x53.png 80w, https:\/\/unbounce.com\/photos\/Gradient-Background-768x508.png 768w, https:\/\/unbounce.com\/photos\/Gradient-Background-1536x1016.png 1536w, https:\/\/unbounce.com\/photos\/Gradient-Background-1000x661.png 1000w, https:\/\/unbounce.com\/photos\/Gradient-Background-650x430.png 650w, https:\/\/unbounce.com\/photos\/Gradient-Background-300x198.png 300w, https:\/\/unbounce.com\/photos\/Gradient-Background-160x106.png 160w\" data-sizes=\"(max-width: 1815px) 100vw, 1815px\"\/><\/source><\/picture><figcaption class=\"blog-photo-annotation\"><meta charset=\"utf-8\"\/><em>Image courtesy of Walker Art Center<\/em><\/figcaption><\/figure>\n<\/div>\n<p>A gradient pattern shows a transition between colors. Some gradients go from one color to another, while others like the one above, have multiple colors.<\/p>\n<p>Gradients came back into vogue in the design world a few years ago, and <a href=\"https:\/\/blog.pixlr.com\/the-gradient-design-trend-why-we-are-still-not-over-it\/\" target=\"_blank\" rel=\"noreferrer noopener\">their popularity is still going strong<\/a> in 2022. Using a gradient in your landing page gives it a modern and trendy feel. (Just make sure it fits with the rest of your landing page\u2019s color scheme.)<\/p>\n<p>It also doesn\u2019t hurt that gradients spice things up when you aren\u2019t digging a solid color background.<\/p>\n<p>If filling your whole landing page background with a gradient feels like too much, try using one to highlight your hero section. You\u2019ll still get in on the gradient trend. Look how designer <a href=\"https:\/\/99designs.com\/profiles\/adambagusm\/designs\/672108\" target=\"_blank\" rel=\"noreferrer noopener\">Adam Muflihun<\/a> uses a gradient at the head of this landing page mockup.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><picture><source data-srcset=\"https:\/\/unbounce.com\/wp-content\/webp-express\/webp-images\/doc-root\/photos\/Adam-Muflihun-Gradient-Background.png.webp 1292w, https:\/\/unbounce.com\/wp-content\/webp-express\/webp-images\/doc-root\/photos\/Adam-Muflihun-Gradient-Background-150x95.png.webp 150w, https:\/\/unbounce.com\/wp-content\/webp-express\/webp-images\/doc-root\/photos\/Adam-Muflihun-Gradient-Background-394x250.png.webp 394w, https:\/\/unbounce.com\/wp-content\/webp-express\/webp-images\/doc-root\/photos\/Adam-Muflihun-Gradient-Background-80x51.png.webp 80w, https:\/\/unbounce.com\/wp-content\/webp-express\/webp-images\/doc-root\/photos\/Adam-Muflihun-Gradient-Background-768x487.png.webp 768w, https:\/\/unbounce.com\/wp-content\/webp-express\/webp-images\/doc-root\/photos\/Adam-Muflihun-Gradient-Background-1000x635.png.webp 1000w, https:\/\/unbounce.com\/wp-content\/webp-express\/webp-images\/doc-root\/photos\/Adam-Muflihun-Gradient-Background-650x413.png.webp 650w, https:\/\/unbounce.com\/wp-content\/webp-express\/webp-images\/doc-root\/photos\/Adam-Muflihun-Gradient-Background-300x190.png.webp 300w, https:\/\/unbounce.com\/wp-content\/webp-express\/webp-images\/doc-root\/photos\/Adam-Muflihun-Gradient-Background-160x102.png.webp 160w\" sizes=\"(max-width: 1292px) 100vw, 1292px\" type=\"image\/webp\"><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1292\" height=\"820\" src=\"https:\/\/unbounce.com\/photos\/Adam-Muflihun-Gradient-Background.png\" alt=\"\" class=\"wp-image-111076 webpexpress-processed\" srcset=\"https:\/\/unbounce.com\/photos\/Adam-Muflihun-Gradient-Background.png 1292w, https:\/\/unbounce.com\/photos\/Adam-Muflihun-Gradient-Background-150x95.png 150w, https:\/\/unbounce.com\/photos\/Adam-Muflihun-Gradient-Background-394x250.png 394w, https:\/\/unbounce.com\/photos\/Adam-Muflihun-Gradient-Background-80x51.png 80w, https:\/\/unbounce.com\/photos\/Adam-Muflihun-Gradient-Background-768x487.png 768w, https:\/\/unbounce.com\/photos\/Adam-Muflihun-Gradient-Background-1000x635.png 1000w, https:\/\/unbounce.com\/photos\/Adam-Muflihun-Gradient-Background-650x413.png 650w, https:\/\/unbounce.com\/photos\/Adam-Muflihun-Gradient-Background-300x190.png 300w, https:\/\/unbounce.com\/photos\/Adam-Muflihun-Gradient-Background-160x102.png 160w\" sizes=\"auto, (max-width: 1292px) 100vw, 1292px\"\/><\/noscript><img loading=\"lazy\" decoding=\"async\" width=\"1292\" height=\"820\" src=\"https:\/\/unbounce.com\/photos\/Adam-Muflihun-Gradient-Background.png\" alt=\"\" class=\"lazyload wp-image-111076 webpexpress-processed\" srcset=\"https:\/\/unbounce.com\/photos\/Adam-Muflihun-Gradient-Background.png 1292w, https:\/\/unbounce.com\/photos\/Adam-Muflihun-Gradient-Background-150x95.png 150w, https:\/\/unbounce.com\/photos\/Adam-Muflihun-Gradient-Background-394x250.png 394w, https:\/\/unbounce.com\/photos\/Adam-Muflihun-Gradient-Background-80x51.png 80w, https:\/\/unbounce.com\/photos\/Adam-Muflihun-Gradient-Background-768x487.png 768w, https:\/\/unbounce.com\/photos\/Adam-Muflihun-Gradient-Background-1000x635.png 1000w, https:\/\/unbounce.com\/photos\/Adam-Muflihun-Gradient-Background-650x413.png 650w, https:\/\/unbounce.com\/photos\/Adam-Muflihun-Gradient-Background-300x190.png 300w, https:\/\/unbounce.com\/photos\/Adam-Muflihun-Gradient-Background-160x102.png 160w\" data-sizes=\"(max-width: 1292px) 100vw, 1292px\"\/><\/source><\/picture><figcaption class=\"blog-photo-annotation\"><meta charset=\"utf-8\"\/><em>Image courtesy of Adam Muflihun<\/em><\/figcaption><\/figure>\n<\/div>\n<h3>2. Abstract shapes<\/h3>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><picture><source data-srcset=\"https:\/\/unbounce.com\/wp-content\/webp-express\/webp-images\/doc-root\/photos\/Abstract-Shapes-Background.png.webp 687w, https:\/\/unbounce.com\/wp-content\/webp-express\/webp-images\/doc-root\/photos\/Abstract-Shapes-Background-100x150.png.webp 100w, https:\/\/unbounce.com\/wp-content\/webp-express\/webp-images\/doc-root\/photos\/Abstract-Shapes-Background-167x250.png.webp 167w, https:\/\/unbounce.com\/wp-content\/webp-express\/webp-images\/doc-root\/photos\/Abstract-Shapes-Background-53x80.png.webp 53w, https:\/\/unbounce.com\/wp-content\/webp-express\/webp-images\/doc-root\/photos\/Abstract-Shapes-Background-650x975.png.webp 650w, https:\/\/unbounce.com\/wp-content\/webp-express\/webp-images\/doc-root\/photos\/Abstract-Shapes-Background-300x450.png.webp 300w, https:\/\/unbounce.com\/wp-content\/webp-express\/webp-images\/doc-root\/photos\/Abstract-Shapes-Background-107x160.png.webp 107w\" sizes=\"(max-width: 687px) 100vw, 687px\" type=\"image\/webp\"><noscript><img loading=\"lazy\" decoding=\"async\" width=\"687\" height=\"1031\" src=\"https:\/\/unbounce.com\/photos\/Abstract-Shapes-Background.png\" alt=\"\" class=\"wp-image-111077 webpexpress-processed\" srcset=\"https:\/\/unbounce.com\/photos\/Abstract-Shapes-Background.png 687w, https:\/\/unbounce.com\/photos\/Abstract-Shapes-Background-100x150.png 100w, https:\/\/unbounce.com\/photos\/Abstract-Shapes-Background-167x250.png 167w, https:\/\/unbounce.com\/photos\/Abstract-Shapes-Background-53x80.png 53w, https:\/\/unbounce.com\/photos\/Abstract-Shapes-Background-650x975.png 650w, https:\/\/unbounce.com\/photos\/Abstract-Shapes-Background-300x450.png 300w, https:\/\/unbounce.com\/photos\/Abstract-Shapes-Background-107x160.png 107w\" sizes=\"auto, (max-width: 687px) 100vw, 687px\"\/><\/noscript><img loading=\"lazy\" decoding=\"async\" width=\"687\" height=\"1031\" src=\"https:\/\/unbounce.com\/photos\/Abstract-Shapes-Background.png\" alt=\"\" class=\"lazyload wp-image-111077 webpexpress-processed\" srcset=\"https:\/\/unbounce.com\/photos\/Abstract-Shapes-Background.png 687w, https:\/\/unbounce.com\/photos\/Abstract-Shapes-Background-100x150.png 100w, https:\/\/unbounce.com\/photos\/Abstract-Shapes-Background-167x250.png 167w, https:\/\/unbounce.com\/photos\/Abstract-Shapes-Background-53x80.png 53w, https:\/\/unbounce.com\/photos\/Abstract-Shapes-Background-650x975.png 650w, https:\/\/unbounce.com\/photos\/Abstract-Shapes-Background-300x450.png 300w, https:\/\/unbounce.com\/photos\/Abstract-Shapes-Background-107x160.png 107w\" data-sizes=\"(max-width: 687px) 100vw, 687px\"\/><\/source><\/picture><figcaption class=\"blog-photo-annotation\"><meta charset=\"utf-8\"\/><em>Image courtesy of Unsplash<\/em><\/figcaption><\/figure>\n<\/div>\n<p>Abstract shapes are the basic shapes that make up the visual arts \u2014 think circles, squares, and triangles. Patterns featuring these shapes can repeat the same shape or mix it up.<\/p>\n<p>With the rise of retro in <a href=\"https:\/\/htmlburger.com\/blog\/web-design-trends\/#retro-design\" target=\"_blank\" rel=\"noreferrer noopener\">2022 web design trends<\/a>, abstract shape patterns have also made waves. These backgrounds give your landing pages an old-school touch while keeping the overall feel modern.<\/p>\n<p>Make sure to use the right kind of abstract shape pattern for your landing page if you go this route. Keep the colors within your color scheme and use bolder patterns carefully. For example, this landing page from <a href=\"https:\/\/www.lapa.ninja\/post\/scoops\/\" target=\"_blank\" rel=\"noreferrer noopener\">Scoops<\/a> uses big and brightly colored abstract shapes in the background, but only to highlight product screenshots.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><picture><source data-srcset=\"https:\/\/unbounce.com\/wp-content\/webp-express\/webp-images\/doc-root\/photos\/Scoops-Abstract-Shapes-Background.png.webp 1275w, https:\/\/unbounce.com\/wp-content\/webp-express\/webp-images\/doc-root\/photos\/Scoops-Abstract-Shapes-Background-150x89.png.webp 150w, https:\/\/unbounce.com\/wp-content\/webp-express\/webp-images\/doc-root\/photos\/Scoops-Abstract-Shapes-Background-421x250.png.webp 421w, https:\/\/unbounce.com\/wp-content\/webp-express\/webp-images\/doc-root\/photos\/Scoops-Abstract-Shapes-Background-80x48.png.webp 80w, https:\/\/unbounce.com\/wp-content\/webp-express\/webp-images\/doc-root\/photos\/Scoops-Abstract-Shapes-Background-768x457.png.webp 768w, https:\/\/unbounce.com\/wp-content\/webp-express\/webp-images\/doc-root\/photos\/Scoops-Abstract-Shapes-Background-1000x595.png.webp 1000w, https:\/\/unbounce.com\/wp-content\/webp-express\/webp-images\/doc-root\/photos\/Scoops-Abstract-Shapes-Background-650x386.png.webp 650w, https:\/\/unbounce.com\/wp-content\/webp-express\/webp-images\/doc-root\/photos\/Scoops-Abstract-Shapes-Background-300x178.png.webp 300w, https:\/\/unbounce.com\/wp-content\/webp-express\/webp-images\/doc-root\/photos\/Scoops-Abstract-Shapes-Background-160x95.png.webp 160w\" sizes=\"(max-width: 1275px) 100vw, 1275px\" type=\"image\/webp\"><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1275\" height=\"758\" src=\"https:\/\/unbounce.com\/photos\/Scoops-Abstract-Shapes-Background.png\" alt=\"\" class=\"wp-image-111078 webpexpress-processed\" srcset=\"https:\/\/unbounce.com\/photos\/Scoops-Abstract-Shapes-Background.png 1275w, https:\/\/unbounce.com\/photos\/Scoops-Abstract-Shapes-Background-150x89.png 150w, https:\/\/unbounce.com\/photos\/Scoops-Abstract-Shapes-Background-421x250.png 421w, https:\/\/unbounce.com\/photos\/Scoops-Abstract-Shapes-Background-80x48.png 80w, https:\/\/unbounce.com\/photos\/Scoops-Abstract-Shapes-Background-768x457.png 768w, https:\/\/unbounce.com\/photos\/Scoops-Abstract-Shapes-Background-1000x595.png 1000w, https:\/\/unbounce.com\/photos\/Scoops-Abstract-Shapes-Background-650x386.png 650w, https:\/\/unbounce.com\/photos\/Scoops-Abstract-Shapes-Background-300x178.png 300w, https:\/\/unbounce.com\/photos\/Scoops-Abstract-Shapes-Background-160x95.png 160w\" sizes=\"auto, (max-width: 1275px) 100vw, 1275px\"\/><\/noscript><img loading=\"lazy\" decoding=\"async\" width=\"1275\" height=\"758\" src=\"https:\/\/unbounce.com\/photos\/Scoops-Abstract-Shapes-Background.png\" alt=\"\" class=\"lazyload wp-image-111078 webpexpress-processed\" srcset=\"https:\/\/unbounce.com\/photos\/Scoops-Abstract-Shapes-Background.png 1275w, https:\/\/unbounce.com\/photos\/Scoops-Abstract-Shapes-Background-150x89.png 150w, https:\/\/unbounce.com\/photos\/Scoops-Abstract-Shapes-Background-421x250.png 421w, https:\/\/unbounce.com\/photos\/Scoops-Abstract-Shapes-Background-80x48.png 80w, https:\/\/unbounce.com\/photos\/Scoops-Abstract-Shapes-Background-768x457.png 768w, https:\/\/unbounce.com\/photos\/Scoops-Abstract-Shapes-Background-1000x595.png 1000w, https:\/\/unbounce.com\/photos\/Scoops-Abstract-Shapes-Background-650x386.png 650w, https:\/\/unbounce.com\/photos\/Scoops-Abstract-Shapes-Background-300x178.png 300w, https:\/\/unbounce.com\/photos\/Scoops-Abstract-Shapes-Background-160x95.png 160w\" data-sizes=\"(max-width: 1275px) 100vw, 1275px\"\/><\/source><\/picture><figcaption class=\"blog-photo-annotation\"><em>Image courtesy of Scoops<\/em><\/figcaption><\/figure>\n<\/div>\n<h3>3. Monochrome<\/h3>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><picture><source data-srcset=\"https:\/\/unbounce.com\/wp-content\/webp-express\/webp-images\/doc-root\/photos\/Monochrome-Background.png.webp 1173w, https:\/\/unbounce.com\/wp-content\/webp-express\/webp-images\/doc-root\/photos\/Monochrome-Background-150x100.png.webp 150w, https:\/\/unbounce.com\/wp-content\/webp-express\/webp-images\/doc-root\/photos\/Monochrome-Background-376x250.png.webp 376w, https:\/\/unbounce.com\/wp-content\/webp-express\/webp-images\/doc-root\/photos\/Monochrome-Background-80x53.png.webp 80w, https:\/\/unbounce.com\/wp-content\/webp-express\/webp-images\/doc-root\/photos\/Monochrome-Background-768x511.png.webp 768w, https:\/\/unbounce.com\/wp-content\/webp-express\/webp-images\/doc-root\/photos\/Monochrome-Background-1000x665.png.webp 1000w, https:\/\/unbounce.com\/wp-content\/webp-express\/webp-images\/doc-root\/photos\/Monochrome-Background-650x432.png.webp 650w, https:\/\/unbounce.com\/wp-content\/webp-express\/webp-images\/doc-root\/photos\/Monochrome-Background-300x199.png.webp 300w, https:\/\/unbounce.com\/wp-content\/webp-express\/webp-images\/doc-root\/photos\/Monochrome-Background-160x106.png.webp 160w\" sizes=\"(max-width: 1173px) 100vw, 1173px\" type=\"image\/webp\"><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1173\" height=\"780\" src=\"https:\/\/unbounce.com\/photos\/Monochrome-Background.png\" alt=\"\" class=\"wp-image-111079 webpexpress-processed\" srcset=\"https:\/\/unbounce.com\/photos\/Monochrome-Background.png 1173w, https:\/\/unbounce.com\/photos\/Monochrome-Background-150x100.png 150w, https:\/\/unbounce.com\/photos\/Monochrome-Background-376x250.png 376w, https:\/\/unbounce.com\/photos\/Monochrome-Background-80x53.png 80w, https:\/\/unbounce.com\/photos\/Monochrome-Background-768x511.png 768w, https:\/\/unbounce.com\/photos\/Monochrome-Background-1000x665.png 1000w, https:\/\/unbounce.com\/photos\/Monochrome-Background-650x432.png 650w, https:\/\/unbounce.com\/photos\/Monochrome-Background-300x199.png 300w, https:\/\/unbounce.com\/photos\/Monochrome-Background-160x106.png 160w\" sizes=\"auto, (max-width: 1173px) 100vw, 1173px\"\/><\/noscript><img loading=\"lazy\" decoding=\"async\" width=\"1173\" height=\"780\" src=\"https:\/\/unbounce.com\/photos\/Monochrome-Background.png\" alt=\"\" class=\"lazyload wp-image-111079 webpexpress-processed\" srcset=\"https:\/\/unbounce.com\/photos\/Monochrome-Background.png 1173w, https:\/\/unbounce.com\/photos\/Monochrome-Background-150x100.png 150w, https:\/\/unbounce.com\/photos\/Monochrome-Background-376x250.png 376w, https:\/\/unbounce.com\/photos\/Monochrome-Background-80x53.png 80w, https:\/\/unbounce.com\/photos\/Monochrome-Background-768x511.png 768w, https:\/\/unbounce.com\/photos\/Monochrome-Background-1000x665.png 1000w, https:\/\/unbounce.com\/photos\/Monochrome-Background-650x432.png 650w, https:\/\/unbounce.com\/photos\/Monochrome-Background-300x199.png 300w, https:\/\/unbounce.com\/photos\/Monochrome-Background-160x106.png 160w\" data-sizes=\"(max-width: 1173px) 100vw, 1173px\"\/><\/source><\/picture><figcaption class=\"blog-photo-annotation\"><meta charset=\"utf-8\"\/><em>Image courtesy of Unsplash<\/em><\/figcaption><\/figure>\n<\/div>\n<p>You can define monochrome literally and conventionally. Literally, it means a color scheme with different hues of the same color. Conventionally, most folks mean a black-and-white color scheme when they use the word. We\u2019re going with the latter for this blog post.<\/p>\n<p>Monochrome landing pages look striking when you get the right balance of black and white. Use a pattern to complement a solid black or white, or go for a full black or white background.<\/p>\n<p>A good ol\u2019 monochrome color scheme does well at highlighting the rest of your page\u2019s visual elements. Check out how this landing page for <a href=\"https:\/\/onepagelove.com\/onplace\" target=\"_blank\" rel=\"noreferrer noopener\">Onplace<\/a>, a portfolio platform, uses monochrome to let photos shine.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><picture><source data-srcset=\"https:\/\/unbounce.com\/wp-content\/webp-express\/webp-images\/doc-root\/photos\/Onplace-Monochrome-Background.png.webp 1057w, https:\/\/unbounce.com\/wp-content\/webp-express\/webp-images\/doc-root\/photos\/Onplace-Monochrome-Background-150x120.png.webp 150w, https:\/\/unbounce.com\/wp-content\/webp-express\/webp-images\/doc-root\/photos\/Onplace-Monochrome-Background-312x250.png.webp 312w, https:\/\/unbounce.com\/wp-content\/webp-express\/webp-images\/doc-root\/photos\/Onplace-Monochrome-Background-80x64.png.webp 80w, https:\/\/unbounce.com\/wp-content\/webp-express\/webp-images\/doc-root\/photos\/Onplace-Monochrome-Background-768x615.png.webp 768w, https:\/\/unbounce.com\/wp-content\/webp-express\/webp-images\/doc-root\/photos\/Onplace-Monochrome-Background-1000x801.png.webp 1000w, https:\/\/unbounce.com\/wp-content\/webp-express\/webp-images\/doc-root\/photos\/Onplace-Monochrome-Background-650x521.png.webp 650w, https:\/\/unbounce.com\/wp-content\/webp-express\/webp-images\/doc-root\/photos\/Onplace-Monochrome-Background-300x240.png.webp 300w, https:\/\/unbounce.com\/wp-content\/webp-express\/webp-images\/doc-root\/photos\/Onplace-Monochrome-Background-160x128.png.webp 160w\" sizes=\"(max-width: 1057px) 100vw, 1057px\" type=\"image\/webp\"><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1057\" height=\"847\" src=\"https:\/\/unbounce.com\/photos\/Onplace-Monochrome-Background.png\" alt=\"\" class=\"wp-image-111080 webpexpress-processed\" srcset=\"https:\/\/unbounce.com\/photos\/Onplace-Monochrome-Background.png 1057w, https:\/\/unbounce.com\/photos\/Onplace-Monochrome-Background-150x120.png 150w, https:\/\/unbounce.com\/photos\/Onplace-Monochrome-Background-312x250.png 312w, https:\/\/unbounce.com\/photos\/Onplace-Monochrome-Background-80x64.png 80w, https:\/\/unbounce.com\/photos\/Onplace-Monochrome-Background-768x615.png 768w, https:\/\/unbounce.com\/photos\/Onplace-Monochrome-Background-1000x801.png 1000w, https:\/\/unbounce.com\/photos\/Onplace-Monochrome-Background-650x521.png 650w, https:\/\/unbounce.com\/photos\/Onplace-Monochrome-Background-300x240.png 300w, https:\/\/unbounce.com\/photos\/Onplace-Monochrome-Background-160x128.png 160w\" sizes=\"auto, (max-width: 1057px) 100vw, 1057px\"\/><\/noscript><img loading=\"lazy\" decoding=\"async\" width=\"1057\" height=\"847\" src=\"https:\/\/unbounce.com\/photos\/Onplace-Monochrome-Background.png\" alt=\"\" class=\"lazyload wp-image-111080 webpexpress-processed\" srcset=\"https:\/\/unbounce.com\/photos\/Onplace-Monochrome-Background.png 1057w, https:\/\/unbounce.com\/photos\/Onplace-Monochrome-Background-150x120.png 150w, https:\/\/unbounce.com\/photos\/Onplace-Monochrome-Background-312x250.png 312w, https:\/\/unbounce.com\/photos\/Onplace-Monochrome-Background-80x64.png 80w, https:\/\/unbounce.com\/photos\/Onplace-Monochrome-Background-768x615.png 768w, https:\/\/unbounce.com\/photos\/Onplace-Monochrome-Background-1000x801.png 1000w, https:\/\/unbounce.com\/photos\/Onplace-Monochrome-Background-650x521.png 650w, https:\/\/unbounce.com\/photos\/Onplace-Monochrome-Background-300x240.png 300w, https:\/\/unbounce.com\/photos\/Onplace-Monochrome-Background-160x128.png 160w\" data-sizes=\"(max-width: 1057px) 100vw, 1057px\"\/><\/source><\/picture><figcaption class=\"blog-photo-annotation\"><em>Image courtesy of Onplac<\/em>e<\/figcaption><\/figure>\n<\/div>\n<h3>4. Geometric<\/h3>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><picture><source data-srcset=\"https:\/\/unbounce.com\/wp-content\/webp-express\/webp-images\/doc-root\/photos\/Geometric-Background.png.webp 1074w, https:\/\/unbounce.com\/wp-content\/webp-express\/webp-images\/doc-root\/photos\/Geometric-Background-150x113.png.webp 150w, https:\/\/unbounce.com\/wp-content\/webp-express\/webp-images\/doc-root\/photos\/Geometric-Background-333x250.png.webp 333w, https:\/\/unbounce.com\/wp-content\/webp-express\/webp-images\/doc-root\/photos\/Geometric-Background-80x60.png.webp 80w, https:\/\/unbounce.com\/wp-content\/webp-express\/webp-images\/doc-root\/photos\/Geometric-Background-768x576.png.webp 768w, https:\/\/unbounce.com\/wp-content\/webp-express\/webp-images\/doc-root\/photos\/Geometric-Background-1000x750.png.webp 1000w, https:\/\/unbounce.com\/wp-content\/webp-express\/webp-images\/doc-root\/photos\/Geometric-Background-650x488.png.webp 650w, https:\/\/unbounce.com\/wp-content\/webp-express\/webp-images\/doc-root\/photos\/Geometric-Background-300x225.png.webp 300w, https:\/\/unbounce.com\/wp-content\/webp-express\/webp-images\/doc-root\/photos\/Geometric-Background-160x120.png.webp 160w\" sizes=\"(max-width: 1074px) 100vw, 1074px\" type=\"image\/webp\"><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1074\" height=\"806\" src=\"https:\/\/unbounce.com\/photos\/Geometric-Background.png\" alt=\"\" class=\"wp-image-111081 webpexpress-processed\" srcset=\"https:\/\/unbounce.com\/photos\/Geometric-Background.png 1074w, https:\/\/unbounce.com\/photos\/Geometric-Background-150x113.png 150w, https:\/\/unbounce.com\/photos\/Geometric-Background-333x250.png 333w, https:\/\/unbounce.com\/photos\/Geometric-Background-80x60.png 80w, https:\/\/unbounce.com\/photos\/Geometric-Background-768x576.png 768w, https:\/\/unbounce.com\/photos\/Geometric-Background-1000x750.png 1000w, https:\/\/unbounce.com\/photos\/Geometric-Background-650x488.png 650w, https:\/\/unbounce.com\/photos\/Geometric-Background-300x225.png 300w, https:\/\/unbounce.com\/photos\/Geometric-Background-160x120.png 160w\" sizes=\"auto, (max-width: 1074px) 100vw, 1074px\"\/><\/noscript><img loading=\"lazy\" decoding=\"async\" width=\"1074\" height=\"806\" src=\"https:\/\/unbounce.com\/photos\/Geometric-Background.png\" alt=\"\" class=\"lazyload wp-image-111081 webpexpress-processed\" srcset=\"https:\/\/unbounce.com\/photos\/Geometric-Background.png 1074w, https:\/\/unbounce.com\/photos\/Geometric-Background-150x113.png 150w, https:\/\/unbounce.com\/photos\/Geometric-Background-333x250.png 333w, https:\/\/unbounce.com\/photos\/Geometric-Background-80x60.png 80w, https:\/\/unbounce.com\/photos\/Geometric-Background-768x576.png 768w, https:\/\/unbounce.com\/photos\/Geometric-Background-1000x750.png 1000w, https:\/\/unbounce.com\/photos\/Geometric-Background-650x488.png 650w, https:\/\/unbounce.com\/photos\/Geometric-Background-300x225.png 300w, https:\/\/unbounce.com\/photos\/Geometric-Background-160x120.png 160w\" data-sizes=\"(max-width: 1074px) 100vw, 1074px\"\/><\/source><\/picture><figcaption class=\"blog-photo-annotation\"><em>Image courtesy of Unsplash<\/em><\/figcaption><\/figure>\n<\/div>\n<p>Geometric patterns are kind of like abstract shape patterns, but they focus entirely on straight lines. These patterns include lines, triangles, squares, and other angular shapes.<\/p>\n<p>If you want to add design elements to your landing page background without making it too distracting, geometric patterns are a great choice. Choose the combo of lines and shapes you\u2019d like and customize them according to your brand guidelines.<\/p>\n<p>Your geometric pattern can look bolder or subtler depending on how much space you put between your shapes. This landing page for <a href=\"https:\/\/landingfolio.com\/inspiration\/post\/looneypatterns\" target=\"_blank\" rel=\"noreferrer noopener\">Looney Patterns <\/a>keeps things low-key with plenty of space between the triangles in its background.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><picture><source data-srcset=\"https:\/\/unbounce.com\/wp-content\/webp-express\/webp-images\/doc-root\/photos\/Looney-Patterns-Geometric-Background.png.webp 893w, https:\/\/unbounce.com\/wp-content\/webp-express\/webp-images\/doc-root\/photos\/Looney-Patterns-Geometric-Background-150x107.png.webp 150w, https:\/\/unbounce.com\/wp-content\/webp-express\/webp-images\/doc-root\/photos\/Looney-Patterns-Geometric-Background-352x250.png.webp 352w, https:\/\/unbounce.com\/wp-content\/webp-express\/webp-images\/doc-root\/photos\/Looney-Patterns-Geometric-Background-80x57.png.webp 80w, https:\/\/unbounce.com\/wp-content\/webp-express\/webp-images\/doc-root\/photos\/Looney-Patterns-Geometric-Background-768x546.png.webp 768w, https:\/\/unbounce.com\/wp-content\/webp-express\/webp-images\/doc-root\/photos\/Looney-Patterns-Geometric-Background-650x462.png.webp 650w, https:\/\/unbounce.com\/wp-content\/webp-express\/webp-images\/doc-root\/photos\/Looney-Patterns-Geometric-Background-300x213.png.webp 300w, https:\/\/unbounce.com\/wp-content\/webp-express\/webp-images\/doc-root\/photos\/Looney-Patterns-Geometric-Background-160x114.png.webp 160w\" sizes=\"(max-width: 893px) 100vw, 893px\" type=\"image\/webp\"><noscript><img loading=\"lazy\" decoding=\"async\" width=\"893\" height=\"635\" src=\"https:\/\/unbounce.com\/photos\/Looney-Patterns-Geometric-Background.png\" alt=\"\" class=\"wp-image-111082 webpexpress-processed\" srcset=\"https:\/\/unbounce.com\/photos\/Looney-Patterns-Geometric-Background.png 893w, https:\/\/unbounce.com\/photos\/Looney-Patterns-Geometric-Background-150x107.png 150w, https:\/\/unbounce.com\/photos\/Looney-Patterns-Geometric-Background-352x250.png 352w, https:\/\/unbounce.com\/photos\/Looney-Patterns-Geometric-Background-80x57.png 80w, https:\/\/unbounce.com\/photos\/Looney-Patterns-Geometric-Background-768x546.png 768w, https:\/\/unbounce.com\/photos\/Looney-Patterns-Geometric-Background-650x462.png 650w, https:\/\/unbounce.com\/photos\/Looney-Patterns-Geometric-Background-300x213.png 300w, https:\/\/unbounce.com\/photos\/Looney-Patterns-Geometric-Background-160x114.png 160w\" sizes=\"auto, (max-width: 893px) 100vw, 893px\"\/><\/noscript><img loading=\"lazy\" decoding=\"async\" width=\"893\" height=\"635\" src=\"https:\/\/unbounce.com\/photos\/Looney-Patterns-Geometric-Background.png\" alt=\"\" class=\"lazyload wp-image-111082 webpexpress-processed\" srcset=\"https:\/\/unbounce.com\/photos\/Looney-Patterns-Geometric-Background.png 893w, https:\/\/unbounce.com\/photos\/Looney-Patterns-Geometric-Background-150x107.png 150w, https:\/\/unbounce.com\/photos\/Looney-Patterns-Geometric-Background-352x250.png 352w, https:\/\/unbounce.com\/photos\/Looney-Patterns-Geometric-Background-80x57.png 80w, https:\/\/unbounce.com\/photos\/Looney-Patterns-Geometric-Background-768x546.png 768w, https:\/\/unbounce.com\/photos\/Looney-Patterns-Geometric-Background-650x462.png 650w, https:\/\/unbounce.com\/photos\/Looney-Patterns-Geometric-Background-300x213.png 300w, https:\/\/unbounce.com\/photos\/Looney-Patterns-Geometric-Background-160x114.png 160w\" data-sizes=\"(max-width: 893px) 100vw, 893px\"\/><\/source><\/picture><figcaption class=\"blog-photo-annotation\"><meta charset=\"utf-8\"\/><em>Image courtesy of Looney Patterns<\/em><\/figcaption><\/figure>\n<\/div>\n<h3>5. Parametrics<\/h3>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><picture><source data-srcset=\"https:\/\/unbounce.com\/wp-content\/webp-express\/webp-images\/doc-root\/photos\/Parametrics-Background.png.webp 1920w, https:\/\/unbounce.com\/wp-content\/webp-express\/webp-images\/doc-root\/photos\/Parametrics-Background-150x106.png.webp 150w, https:\/\/unbounce.com\/wp-content\/webp-express\/webp-images\/doc-root\/photos\/Parametrics-Background-354x250.png.webp 354w, https:\/\/unbounce.com\/wp-content\/webp-express\/webp-images\/doc-root\/photos\/Parametrics-Background-80x57.png.webp 80w, https:\/\/unbounce.com\/wp-content\/webp-express\/webp-images\/doc-root\/photos\/Parametrics-Background-768x543.png.webp 768w, https:\/\/unbounce.com\/wp-content\/webp-express\/webp-images\/doc-root\/photos\/Parametrics-Background-1536x1086.png.webp 1536w, https:\/\/unbounce.com\/wp-content\/webp-express\/webp-images\/doc-root\/photos\/Parametrics-Background-1000x707.png.webp 1000w, https:\/\/unbounce.com\/wp-content\/webp-express\/webp-images\/doc-root\/photos\/Parametrics-Background-650x459.png.webp 650w, https:\/\/unbounce.com\/wp-content\/webp-express\/webp-images\/doc-root\/photos\/Parametrics-Background-300x212.png.webp 300w, https:\/\/unbounce.com\/wp-content\/webp-express\/webp-images\/doc-root\/photos\/Parametrics-Background-160x113.png.webp 160w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" type=\"image\/webp\"><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1357\" src=\"https:\/\/unbounce.com\/photos\/Parametrics-Background.png\" alt=\"\" class=\"wp-image-111083 webpexpress-processed\" srcset=\"https:\/\/unbounce.com\/photos\/Parametrics-Background.png 1920w, https:\/\/unbounce.com\/photos\/Parametrics-Background-150x106.png 150w, https:\/\/unbounce.com\/photos\/Parametrics-Background-354x250.png 354w, https:\/\/unbounce.com\/photos\/Parametrics-Background-80x57.png 80w, https:\/\/unbounce.com\/photos\/Parametrics-Background-768x543.png 768w, https:\/\/unbounce.com\/photos\/Parametrics-Background-1536x1086.png 1536w, https:\/\/unbounce.com\/photos\/Parametrics-Background-1000x707.png 1000w, https:\/\/unbounce.com\/photos\/Parametrics-Background-650x459.png 650w, https:\/\/unbounce.com\/photos\/Parametrics-Background-300x212.png 300w, https:\/\/unbounce.com\/photos\/Parametrics-Background-160x113.png 160w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\"\/><\/noscript><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1357\" src=\"https:\/\/unbounce.com\/photos\/Parametrics-Background.png\" alt=\"\" class=\"lazyload wp-image-111083 webpexpress-processed\" srcset=\"https:\/\/unbounce.com\/photos\/Parametrics-Background.png 1920w, https:\/\/unbounce.com\/photos\/Parametrics-Background-150x106.png 150w, https:\/\/unbounce.com\/photos\/Parametrics-Background-354x250.png 354w, https:\/\/unbounce.com\/photos\/Parametrics-Background-80x57.png 80w, https:\/\/unbounce.com\/photos\/Parametrics-Background-768x543.png 768w, https:\/\/unbounce.com\/photos\/Parametrics-Background-1536x1086.png 1536w, https:\/\/unbounce.com\/photos\/Parametrics-Background-1000x707.png 1000w, https:\/\/unbounce.com\/photos\/Parametrics-Background-650x459.png 650w, https:\/\/unbounce.com\/photos\/Parametrics-Background-300x212.png 300w, https:\/\/unbounce.com\/photos\/Parametrics-Background-160x113.png 160w\" data-sizes=\"(max-width: 1920px) 100vw, 1920px\"\/><\/source><\/picture><figcaption class=\"blog-photo-annotation\"><em>Image courtesy of Je Sung Lee<\/em><\/figcaption><\/figure>\n<\/div>\n<p>Parametric patterns are a \u201cknow it when you see it\u201d kinda thing. Computers use complex mathematics to generate them. They usually have lines or geometric shapes presented in a gradual pattern.<\/p>\n<p>These patterns work well as simple landing page backgrounds because they combine the statement-making power of geometric patterns with the fluidity of organic movement. The inconsistency adds visual appeal without feeling like too much.<\/p>\n<p>Consider keeping your parametric background extra subtle by using two shades of the same color. See how it\u2019s done on this home page for <a href=\"https:\/\/www.lapa.ninja\/post\/cetrucflotte\/\" target=\"_blank\" rel=\"noreferrer noopener\">Cetrucflotte<\/a> (not actually a <a href=\"https:\/\/unbounce.com\/landing-page-articles\/what-is-a-landing-page\/\">landing page<\/a>, but you can apply it to yours).<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><picture><source data-srcset=\"https:\/\/unbounce.com\/wp-content\/webp-express\/webp-images\/doc-root\/photos\/Cetrucflotte-Parametric-Background.png.webp 1428w, https:\/\/unbounce.com\/wp-content\/webp-express\/webp-images\/doc-root\/photos\/Cetrucflotte-Parametric-Background-150x88.png.webp 150w, https:\/\/unbounce.com\/wp-content\/webp-express\/webp-images\/doc-root\/photos\/Cetrucflotte-Parametric-Background-428x250.png.webp 428w, https:\/\/unbounce.com\/wp-content\/webp-express\/webp-images\/doc-root\/photos\/Cetrucflotte-Parametric-Background-80x47.png.webp 80w, https:\/\/unbounce.com\/wp-content\/webp-express\/webp-images\/doc-root\/photos\/Cetrucflotte-Parametric-Background-768x449.png.webp 768w, https:\/\/unbounce.com\/wp-content\/webp-express\/webp-images\/doc-root\/photos\/Cetrucflotte-Parametric-Background-1000x585.png.webp 1000w, https:\/\/unbounce.com\/wp-content\/webp-express\/webp-images\/doc-root\/photos\/Cetrucflotte-Parametric-Background-650x380.png.webp 650w, https:\/\/unbounce.com\/wp-content\/webp-express\/webp-images\/doc-root\/photos\/Cetrucflotte-Parametric-Background-300x175.png.webp 300w, https:\/\/unbounce.com\/wp-content\/webp-express\/webp-images\/doc-root\/photos\/Cetrucflotte-Parametric-Background-160x94.png.webp 160w\" sizes=\"(max-width: 1428px) 100vw, 1428px\" type=\"image\/webp\"><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1428\" height=\"835\" src=\"https:\/\/unbounce.com\/photos\/Cetrucflotte-Parametric-Background.png\" alt=\"\" class=\"wp-image-111084 webpexpress-processed\" srcset=\"https:\/\/unbounce.com\/photos\/Cetrucflotte-Parametric-Background.png 1428w, https:\/\/unbounce.com\/photos\/Cetrucflotte-Parametric-Background-150x88.png 150w, https:\/\/unbounce.com\/photos\/Cetrucflotte-Parametric-Background-428x250.png 428w, https:\/\/unbounce.com\/photos\/Cetrucflotte-Parametric-Background-80x47.png 80w, https:\/\/unbounce.com\/photos\/Cetrucflotte-Parametric-Background-768x449.png 768w, https:\/\/unbounce.com\/photos\/Cetrucflotte-Parametric-Background-1000x585.png 1000w, https:\/\/unbounce.com\/photos\/Cetrucflotte-Parametric-Background-650x380.png 650w, https:\/\/unbounce.com\/photos\/Cetrucflotte-Parametric-Background-300x175.png 300w, https:\/\/unbounce.com\/photos\/Cetrucflotte-Parametric-Background-160x94.png 160w\" sizes=\"auto, (max-width: 1428px) 100vw, 1428px\"\/><\/noscript><img loading=\"lazy\" decoding=\"async\" width=\"1428\" height=\"835\" src=\"https:\/\/unbounce.com\/photos\/Cetrucflotte-Parametric-Background.png\" alt=\"\" class=\"lazyload wp-image-111084 webpexpress-processed\" srcset=\"https:\/\/unbounce.com\/photos\/Cetrucflotte-Parametric-Background.png 1428w, https:\/\/unbounce.com\/photos\/Cetrucflotte-Parametric-Background-150x88.png 150w, https:\/\/unbounce.com\/photos\/Cetrucflotte-Parametric-Background-428x250.png 428w, https:\/\/unbounce.com\/photos\/Cetrucflotte-Parametric-Background-80x47.png 80w, https:\/\/unbounce.com\/photos\/Cetrucflotte-Parametric-Background-768x449.png 768w, https:\/\/unbounce.com\/photos\/Cetrucflotte-Parametric-Background-1000x585.png 1000w, https:\/\/unbounce.com\/photos\/Cetrucflotte-Parametric-Background-650x380.png 650w, https:\/\/unbounce.com\/photos\/Cetrucflotte-Parametric-Background-300x175.png 300w, https:\/\/unbounce.com\/photos\/Cetrucflotte-Parametric-Background-160x94.png 160w\" data-sizes=\"(max-width: 1428px) 100vw, 1428px\"\/><\/source><\/picture><figcaption class=\"blog-photo-annotation\"><em>Image courtesy of Cetrucflotte<\/em><\/figcaption><\/figure>\n<\/div>\n<h3>6. Trending colors<\/h3>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><picture><source data-srcset=\"https:\/\/unbounce.com\/wp-content\/webp-express\/webp-images\/doc-root\/photos\/Trending-Colors-Background.png.webp 581w, https:\/\/unbounce.com\/wp-content\/webp-express\/webp-images\/doc-root\/photos\/Trending-Colors-Background-150x142.png.webp 150w, https:\/\/unbounce.com\/wp-content\/webp-express\/webp-images\/doc-root\/photos\/Trending-Colors-Background-265x250.png.webp 265w, https:\/\/unbounce.com\/wp-content\/webp-express\/webp-images\/doc-root\/photos\/Trending-Colors-Background-80x76.png.webp 80w, https:\/\/unbounce.com\/wp-content\/webp-express\/webp-images\/doc-root\/photos\/Trending-Colors-Background-300x283.png.webp 300w, https:\/\/unbounce.com\/wp-content\/webp-express\/webp-images\/doc-root\/photos\/Trending-Colors-Background-160x151.png.webp 160w\" sizes=\"(max-width: 581px) 100vw, 581px\" type=\"image\/webp\"><noscript><img loading=\"lazy\" decoding=\"async\" width=\"581\" height=\"549\" src=\"https:\/\/unbounce.com\/photos\/Trending-Colors-Background.png\" alt=\"\" class=\"wp-image-111085 webpexpress-processed\" srcset=\"https:\/\/unbounce.com\/photos\/Trending-Colors-Background.png 581w, https:\/\/unbounce.com\/photos\/Trending-Colors-Background-150x142.png 150w, https:\/\/unbounce.com\/photos\/Trending-Colors-Background-265x250.png 265w, https:\/\/unbounce.com\/photos\/Trending-Colors-Background-80x76.png 80w, https:\/\/unbounce.com\/photos\/Trending-Colors-Background-300x283.png 300w, https:\/\/unbounce.com\/photos\/Trending-Colors-Background-160x151.png 160w\" sizes=\"auto, (max-width: 581px) 100vw, 581px\"\/><\/noscript><img loading=\"lazy\" decoding=\"async\" width=\"581\" height=\"549\" src=\"https:\/\/unbounce.com\/photos\/Trending-Colors-Background.png\" alt=\"\" class=\"lazyload wp-image-111085 webpexpress-processed\" srcset=\"https:\/\/unbounce.com\/photos\/Trending-Colors-Background.png 581w, https:\/\/unbounce.com\/photos\/Trending-Colors-Background-150x142.png 150w, https:\/\/unbounce.com\/photos\/Trending-Colors-Background-265x250.png 265w, https:\/\/unbounce.com\/photos\/Trending-Colors-Background-80x76.png 80w, https:\/\/unbounce.com\/photos\/Trending-Colors-Background-300x283.png 300w, https:\/\/unbounce.com\/photos\/Trending-Colors-Background-160x151.png 160w\" data-sizes=\"(max-width: 581px) 100vw, 581px\"\/><\/source><\/picture><figcaption class=\"blog-photo-annotation\"><em>Image courtesy of Color Hunt<\/em><\/figcaption><\/figure>\n<\/div>\n<p>Looking to make a statement with your background without taking away from the rest of your page? Try using a trending color scheme to tie your landing page elements together with your background.<\/p>\n<p>These color schemes are trending in 2022 web design:<\/p>\n<ul>\n<li>Earth tones (browns and tans)<\/li>\n<li>Jewel tones (deep greens, purples, blues, yellows, and oranges)<\/li>\n<li>Pastels<\/li>\n<li>Neon and pop art colors<\/li>\n<\/ul>\n<p>2022\u2019s trendy color palettes have a little something for everyone. For example, you can follow the neon trend to create a retrofuturistic page like this one for <a href=\"https:\/\/onepagelove.com\/radical-icons\" target=\"_blank\" rel=\"noreferrer noopener\">Jack McDade\u2019s<\/a> Radical Icons.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><picture><source data-srcset=\"https:\/\/unbounce.com\/wp-content\/webp-express\/webp-images\/doc-root\/photos\/Radical-Icons-Trending-Colors-Background.png.webp 1238w, https:\/\/unbounce.com\/wp-content\/webp-express\/webp-images\/doc-root\/photos\/Radical-Icons-Trending-Colors-Background-150x103.png.webp 150w, https:\/\/unbounce.com\/wp-content\/webp-express\/webp-images\/doc-root\/photos\/Radical-Icons-Trending-Colors-Background-364x250.png.webp 364w, https:\/\/unbounce.com\/wp-content\/webp-express\/webp-images\/doc-root\/photos\/Radical-Icons-Trending-Colors-Background-80x55.png.webp 80w, https:\/\/unbounce.com\/wp-content\/webp-express\/webp-images\/doc-root\/photos\/Radical-Icons-Trending-Colors-Background-768x527.png.webp 768w, https:\/\/unbounce.com\/wp-content\/webp-express\/webp-images\/doc-root\/photos\/Radical-Icons-Trending-Colors-Background-1000x687.png.webp 1000w, https:\/\/unbounce.com\/wp-content\/webp-express\/webp-images\/doc-root\/photos\/Radical-Icons-Trending-Colors-Background-650x446.png.webp 650w, https:\/\/unbounce.com\/wp-content\/webp-express\/webp-images\/doc-root\/photos\/Radical-Icons-Trending-Colors-Background-300x206.png.webp 300w, https:\/\/unbounce.com\/wp-content\/webp-express\/webp-images\/doc-root\/photos\/Radical-Icons-Trending-Colors-Background-160x110.png.webp 160w\" sizes=\"(max-width: 1238px) 100vw, 1238px\" type=\"image\/webp\"><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1238\" height=\"850\" src=\"https:\/\/unbounce.com\/photos\/Radical-Icons-Trending-Colors-Background.png\" alt=\"\" class=\"wp-image-111086 webpexpress-processed\" srcset=\"https:\/\/unbounce.com\/photos\/Radical-Icons-Trending-Colors-Background.png 1238w, https:\/\/unbounce.com\/photos\/Radical-Icons-Trending-Colors-Background-150x103.png 150w, https:\/\/unbounce.com\/photos\/Radical-Icons-Trending-Colors-Background-364x250.png 364w, https:\/\/unbounce.com\/photos\/Radical-Icons-Trending-Colors-Background-80x55.png 80w, https:\/\/unbounce.com\/photos\/Radical-Icons-Trending-Colors-Background-768x527.png 768w, https:\/\/unbounce.com\/photos\/Radical-Icons-Trending-Colors-Background-1000x687.png 1000w, https:\/\/unbounce.com\/photos\/Radical-Icons-Trending-Colors-Background-650x446.png 650w, https:\/\/unbounce.com\/photos\/Radical-Icons-Trending-Colors-Background-300x206.png 300w, https:\/\/unbounce.com\/photos\/Radical-Icons-Trending-Colors-Background-160x110.png 160w\" sizes=\"auto, (max-width: 1238px) 100vw, 1238px\"\/><\/noscript><img loading=\"lazy\" decoding=\"async\" width=\"1238\" height=\"850\" src=\"https:\/\/unbounce.com\/photos\/Radical-Icons-Trending-Colors-Background.png\" alt=\"\" class=\"lazyload wp-image-111086 webpexpress-processed\" srcset=\"https:\/\/unbounce.com\/photos\/Radical-Icons-Trending-Colors-Background.png 1238w, https:\/\/unbounce.com\/photos\/Radical-Icons-Trending-Colors-Background-150x103.png 150w, https:\/\/unbounce.com\/photos\/Radical-Icons-Trending-Colors-Background-364x250.png 364w, https:\/\/unbounce.com\/photos\/Radical-Icons-Trending-Colors-Background-80x55.png 80w, https:\/\/unbounce.com\/photos\/Radical-Icons-Trending-Colors-Background-768x527.png 768w, https:\/\/unbounce.com\/photos\/Radical-Icons-Trending-Colors-Background-1000x687.png 1000w, https:\/\/unbounce.com\/photos\/Radical-Icons-Trending-Colors-Background-650x446.png 650w, https:\/\/unbounce.com\/photos\/Radical-Icons-Trending-Colors-Background-300x206.png 300w, https:\/\/unbounce.com\/photos\/Radical-Icons-Trending-Colors-Background-160x110.png 160w\" data-sizes=\"(max-width: 1238px) 100vw, 1238px\"\/><\/source><\/picture><figcaption class=\"blog-photo-annotation\"><meta charset=\"utf-8\"\/><em>Image courtesy of Jack McDade<\/em><\/figcaption><\/figure>\n<\/div>\n<h2>It\u2019s All About Structure<\/h2>\n<p>Backgrounds are just one part of your landing page\u2019s anatomy. Before you finalize any of your design elements, lay out your content with a solid <a href=\"https:\/\/unbounce.com\/landing-page-design\/landing-page-wireframe\/\">landing page wireframe<\/a>. With your landing page sections and topics in the right order, you can rest assured you\u2019ll choose a background that meshes well.<\/p>\n<p>Of course, you don\u2019t have to spend as much time on wireframes and background choices if you use a conversion-focused <a href=\"https:\/\/unbounce.com\/\">landing page builder<\/a>. Smart Builder will create your landing page layout based on your goals and data from more than 1.5 billion conversions. Let it handle the hard work.<\/p>\n<div class=\"blog-cta-image-section\" data-ga=\"\"><a href=\"https:\/\/unbounce.com\/product\/smart-builder\/\" target=\"_blank\" data-campaign=\"\" rel=\"noopener\"><picture><source data-srcset=\"https:\/\/unbounce.com\/wp-content\/webp-express\/webp-images\/doc-root\/photos\/Smart_Builder_Visual_CTA_WhiteButton.jpg.webp\" type=\"image\/webp\"><noscript><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/unbounce.com\/photos\/Smart_Builder_Visual_CTA_WhiteButton.jpg\" alt=\"\" width=\"2260\" height=\"1217\" class=\"webpexpress-processed\"\/><\/noscript><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/unbounce.com\/photos\/Smart_Builder_Visual_CTA_WhiteButton.jpg\" alt=\"\" width=\"2260\" height=\"1217\" class=\"lazyload webpexpress-processed\"\/><\/source><\/picture><\/a><\/div>\n<\/div>\n<iframe src=\"https:\/\/www.fiverr.com\/gig_widgets?id=U2FsdGVkX18x7XQvttUTrv1oEqmGNGTgvvCUiUoJ\/AP4z\/UyMz8lXGOLpu15jIMxBbTR0gmD5uBoFvhC4KWeALQRp3h\/X\/AwcVD0K8Wj9H\/ZzYKzcCNHosB9oS4SCJJFWiN85P9ICAc4OgCoE\/wHKIY7CDkf2\/DQ1vqGvk4smVe5cRDEmrLPCWi4FC8p40VUhSmWQ5udCm0zoJtorgWv3vbDQw0kKYkwn39ozAnQXDe+YvWMxkLFWA+O3TFwkJvdkIK+\/AUSnRssPKt5WHY0FhNOxnSPcLslEL4G4\/RfP95ve99U+kRnDy3X+KtzdQLY+u935ghON\/o3UE4IMv9oN6JX9RnxzL\/LRcOgnHigxStSGPKsZYtnz8RWNVT\/rOLAibqiWJadC5MYHRbekF3eg6FOGrQGkXYbsn0+a5aovnlLCbLwIqY9fcS17UX8J235iQ6cdmHNbrPeS84CMm34RA==&affiliate_id=1052423&strip_google_tagmanager=true\" loading=\"lazy\" data-with-title=\"true\" class=\"fiverr_nga_frame\" frameborder=\"0\" height=\"350\" width=\"100%\" referrerpolicy=\"no-referrer-when-downgrade\" data-mode=\"random_gigs\" onload=\" var frame = this; var script = document.createElement('script'); script.addEventListener('load', function() { window.FW_SDK.register(frame); }); script.setAttribute('src', 'https:\/\/www.fiverr.com\/gig_widgets\/sdk'); document.body.appendChild(script); \" ><\/iframe>\n<br \/><a href=\"https:\/\/unbounce.com\/landing-page-design\/simple-background-examples\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Back in the 1990s, you had two options for website backgrounds: a solid color or a repeating image. As a result, you\u2019d see websites like&#8230;<\/p>\n","protected":false},"author":1,"featured_media":6201,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-16512","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tech-universe"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>6 Simple Background Examples to Use on Your Landing Page - mailinvest.blog<\/title>\n<meta name=\"description\" content=\"Technology is forever changing, and there are always new pieces of technology to replace obsolete ones. Tons of people enjoy reading tech blogs on a daily basis.mailinvest.blog tracks all the latest consumer technology breakthroughs and shows you what&#039;s new, what matters and how technology can enrich your life. mailinvest.blog also provides the information, tools, and advice that helps when deciding what to buy.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mailinvest.blog\/index.php\/2022\/02\/25\/6-simple-background-examples-to-use-on-your-landing-page\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"6 Simple Background Examples to Use on Your Landing Page - mailinvest.blog\" \/>\n<meta property=\"og:description\" content=\"Technology is forever changing, and there are always new pieces of technology to replace obsolete ones. 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