{"id":16457,"date":"2022-02-25T01:31:37","date_gmt":"2022-02-25T01:31:37","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/02\/25\/content-syndication-for-lead-generation-3-key-considerations\/"},"modified":"2022-02-25T01:31:37","modified_gmt":"2022-02-25T01:31:37","slug":"content-syndication-for-lead-generation-3-key-considerations","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/02\/25\/content-syndication-for-lead-generation-3-key-considerations\/","title":{"rendered":"Content Syndication for Lead Generation: 3 Key Considerations"},"content":{"rendered":"

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For every successful marketing strategy, there are several core tactics that help tick key requirements off the list. In terms of the lead generation component, you can\u2019t go wrong with content syndication. We\u2019ve already covered what content syndication<\/a> is, <\/em>now we\u2019re going to focus on why it\u2019s so effective when it comes to generating qualified, relevant leads.<\/p>\n

How Content Syndication Gets People in Your Pipeline<\/strong><\/h2>\n

Simply put, content syndication means re-publishing your content on third-party websites. It\u2019s a trade: the third-party website gets relevant content for free. And you get exposed to a new audience, along with backlinks to your own website, which also helps boost your SEO rank and drives more organic traffic. It can also bolster your database and pipeline as new leads.<\/p>\n

In theory, it\u2019s straightforward. In practice, you have to consider at least three factors for content syndication to be an effective means of lead generation.<\/p>\n

Consideration #1: What is your content syndication strategy?<\/strong><\/h3>\n

Your goals need to be very specific if you want to ensure you\u2019re getting the results you want. For instance, if you want new leads that have never engaged with you before\u2014top-of-the-funnel leads\u2014you\u2019ll likely be using broader and more general content.<\/p>\n

On the other hand, if you want to better qualify leads you already have, you should zoom in and get more specific with the content you syndicate. For instance, you can address a common concern you\u2019ve uncovered through interacting with your leads.<\/p>\n

Your goals will also determine where you choose to syndicate.<\/p>\n

For new leads, you\u2019ll want to syndicate on popular, high-ranking websites that also reach your target audience. These could be companies in the same vertical industry as you are, but aren\u2019t direct competitors. Sites that aggregate industry news are another potential candidate for a content syndication partnership.<\/p>\n

It works differently when you\u2019re talking about qualifying existing leads. For that you need a greater degree of control over the syndication process, something you won\u2019t always get with third-party websites. Your best bet here are dedicated content syndication services like DemandScience\u2019s PureSyndication<\/a>.<\/p>\n

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