{"id":16383,"date":"2022-02-24T21:53:08","date_gmt":"2022-02-24T21:53:08","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/02\/24\/app-store-users-spend-more-than-double-what-google-play-users-do-on-subscriptions\/"},"modified":"2022-02-24T21:53:08","modified_gmt":"2022-02-24T21:53:08","slug":"app-store-users-spend-more-than-double-what-google-play-users-do-on-subscriptions","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/02\/24\/app-store-users-spend-more-than-double-what-google-play-users-do-on-subscriptions\/","title":{"rendered":"App Store users spend more than double what Google Play users do on subscriptions"},"content":{"rendered":"

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For 2021, the top 100 non-game App Store subscriptions generated $13.5 billion in revenue versus $4.8 billion in Google Play \u2014 although Google Play spending is growing faster. <\/p>\n

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Apple’s App Store generally sees the most money spent on apps, subscriptions, and in-app purchases compared to Google<\/a> and other competitors. Data from Sensor Tower backs this up yet again for 2021, with customer spending reaching a new record high of $13.5 billion spent on the top 100 non-gaming subscriptions globally. <\/p>\n<\/div>\n

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According to<\/a> the report, App Store subscription spending grew 31% year over year from $10.3 billion. Google Play saw over twice as much growth at 78% to $4.8 billion. <\/p>\n<\/div>\n

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Despite this growth, Google Play spending is still less than half that of Apple’s App Store. The numbers for US-only spending show similar results, with the App Store netting $6 billion versus Google Play’s $2.5 billion. <\/p>\n<\/div>\n

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Top subscription apps for 2021. Image credit: Sensor Tower<\/span><\/p>\n<\/div>\n

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Google apps saw the highest income across both platforms for YouTube and Google One subscriptions. YouTube generated $1.2 billion in worldwide revenue with Google One at $1.1 billion. <\/p>\n<\/div>\n

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Apple boasts it has over 785 million paid subscriptions<\/a> in the App Store. This includes non-Apple subscriptions like those made for apps and services. <\/p>\n<\/div>\n

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Individual subscriptions are not broken out by Apple, so it isn’t known how much customers spend on Apple Music<\/a>, Apple TV+<\/a>, or Apple’s other services. Apple reports these revenues in a single category called “Services” during earnings calls.<\/p>\n<\/div>\n<\/div>\n