{"id":16346,"date":"2022-02-24T20:18:05","date_gmt":"2022-02-24T20:18:05","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/02\/24\/six-essential-elements-every-email-newsletter-should-have\/"},"modified":"2022-02-24T20:18:05","modified_gmt":"2022-02-24T20:18:05","slug":"six-essential-elements-every-email-newsletter-should-have","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/02\/24\/six-essential-elements-every-email-newsletter-should-have\/","title":{"rendered":"Six Essential Elements Every Email Newsletter Should Have"},"content":{"rendered":"<p> <a href=\"https:\/\/go.fiverr.com\/visit\/?bta=1052423&nci=17043\" Target=\"_Top\"><img loading=\"lazy\" decoding=\"async\" border=\"0\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/fiverr.ck-cdn.com\/tn\/serve\/?cid=40081059\"  width=\"601\" height=\"201\"><\/a>\n<\/p>\n<div>\n<h4 class=\"entry-byline\">By <a href=\"\" title=\"Posts by Nicholas Rubright\" rel=\"author\">Nicholas Rubright<\/a>  <span class=\"entry-date\">February 24, 2022<\/span><\/h4>\n<h3 class=\"entry-excerpt\"\/>\n<p>Follow this expert newsletter structure to get more clicks and opens.<\/p>\n<p>Despite the rise of social media and instant messaging, email newsletters are still one of the most effective digital marketing methods. Email newsletters help you build brand awareness, establish your brand as a credible source of information, and can provide product or event promotion opportunities.\u00a0<\/p>\n<p>There are <a href=\"https:\/\/www.statista.com\/statistics\/255080\/number-of-e-mail-users-worldwide\/\" target=\"_blank\" rel=\"noreferrer noopener\">3.9 billion email users<\/a> globally, more than the number of Facebook and Twitter users combined. Due to its low cost and extensive reach, <a href=\"https:\/\/blog.aweber.com\/learn\/email-marketing-statistics.htm\">email marketing ROI<\/a> is one of the highest among marketing channels. The average return on investment is $36 for every $1 spent.\u00a0<\/p>\n<p>To enjoy the benefits of email marketing, you need to follow a newsletter structure that encourages readers to open your email, engage with your content, and click through to your site.\u00a0<\/p>\n<p>This article will teach you how to structure a newsletter by using six essential email newsletter elements. Read on to learn more.<\/p>\n<figure class=\"wp-block-image size-large is-style-default\"><img loading=\"lazy\" decoding=\"async\" width=\"451\" height=\"1024\" alt=\"The structure of an email newsletter\" class=\"wp-image-99928\" data-srcset=\"https:\/\/6elrmjmsbs335jwbeybarrry-wpengine.netdna-ssl.com\/wp-content\/uploads\/2022\/02\/MKT-10956_email-elements-451x1024.png 451w, https:\/\/6elrmjmsbs335jwbeybarrry-wpengine.netdna-ssl.com\/wp-content\/uploads\/2022\/02\/MKT-10956_email-elements-132x300.png 132w, https:\/\/6elrmjmsbs335jwbeybarrry-wpengine.netdna-ssl.com\/wp-content\/uploads\/2022\/02\/MKT-10956_email-elements-768x1743.png 768w, https:\/\/6elrmjmsbs335jwbeybarrry-wpengine.netdna-ssl.com\/wp-content\/uploads\/2022\/02\/MKT-10956_email-elements-677x1536.png 677w, https:\/\/6elrmjmsbs335jwbeybarrry-wpengine.netdna-ssl.com\/wp-content\/uploads\/2022\/02\/MKT-10956_email-elements-902x2048.png 902w, https:\/\/6elrmjmsbs335jwbeybarrry-wpengine.netdna-ssl.com\/wp-content\/uploads\/2022\/02\/MKT-10956_email-elements.png 1836w\" data-lazy-data-sizes=\"(max-width: 451px) 100vw, 451px\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/6elrmjmsbs335jwbeybarrry-wpengine.netdna-ssl.com\/wp-content\/uploads\/2022\/02\/MKT-10956_email-elements-451x1024.png\"\/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"451\" height=\"1024\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/6elrmjmsbs335jwbeybarrry-wpengine.netdna-ssl.com\/wp-content\/uploads\/2022\/02\/MKT-10956_email-elements-451x1024.png\" alt=\"The structure of an email newsletter\" class=\"wp-image-99928\" data-srcset=\"https:\/\/6elrmjmsbs335jwbeybarrry-wpengine.netdna-ssl.com\/wp-content\/uploads\/2022\/02\/MKT-10956_email-elements-451x1024.png 451w, https:\/\/6elrmjmsbs335jwbeybarrry-wpengine.netdna-ssl.com\/wp-content\/uploads\/2022\/02\/MKT-10956_email-elements-132x300.png 132w, https:\/\/6elrmjmsbs335jwbeybarrry-wpengine.netdna-ssl.com\/wp-content\/uploads\/2022\/02\/MKT-10956_email-elements-768x1743.png 768w, https:\/\/6elrmjmsbs335jwbeybarrry-wpengine.netdna-ssl.com\/wp-content\/uploads\/2022\/02\/MKT-10956_email-elements-677x1536.png 677w, https:\/\/6elrmjmsbs335jwbeybarrry-wpengine.netdna-ssl.com\/wp-content\/uploads\/2022\/02\/MKT-10956_email-elements-902x2048.png 902w, https:\/\/6elrmjmsbs335jwbeybarrry-wpengine.netdna-ssl.com\/wp-content\/uploads\/2022\/02\/MKT-10956_email-elements.png 1836w\" data-sizes=\"auto, (max-width: 451px) 100vw, 451px\"\/><\/noscript><\/figure>\n<h2 id=\"h-why-does-your-newsletter-need-structure\">Why does your newsletter need structure?<\/h2>\n<p>If you\u2019ve ever received an email newsletter that consists entirely of a single block of text, you probably would have closed it right away. Let\u2019s face it \u2013 email newsletters that look like they were written on the fly just aren\u2019t very engaging. In fact, most of your subscribers won\u2019t read your entire newsletter and will instead look for something that will catch their eye.\u00a0<\/p>\n<p>According to the <a href=\"https:\/\/www.nngroup.com\/articles\/f-shaped-pattern-reading-web-content\/\" target=\"_blank\" rel=\"noreferrer noopener\">Nielsen Norman Group<\/a>, many readers consume content by scanning in a pattern resembling the letter \u201cF\u201d. They look for something striking first, then continue down the rest of the content if they see if it\u2019s interesting enough.\u00a0<\/p>\n<figure class=\"wp-block-image size-full is-style-default\"><img loading=\"lazy\" decoding=\"async\" width=\"621\" height=\"212\" alt=\"Example of F-shaped pattern of reading\" class=\"wp-image-99920\" data-srcset=\"https:\/\/6elrmjmsbs335jwbeybarrry-wpengine.netdna-ssl.com\/wp-content\/uploads\/2022\/02\/Example-of-F-shaped-pattern-of-reading.png 621w, https:\/\/6elrmjmsbs335jwbeybarrry-wpengine.netdna-ssl.com\/wp-content\/uploads\/2022\/02\/Example-of-F-shaped-pattern-of-reading-300x102.png 300w\" data-lazy-data-sizes=\"(max-width: 621px) 100vw, 621px\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/6elrmjmsbs335jwbeybarrry-wpengine.netdna-ssl.com\/wp-content\/uploads\/2022\/02\/Example-of-F-shaped-pattern-of-reading.png\"\/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"621\" height=\"212\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/6elrmjmsbs335jwbeybarrry-wpengine.netdna-ssl.com\/wp-content\/uploads\/2022\/02\/Example-of-F-shaped-pattern-of-reading.png\" alt=\"Example of F-shaped pattern of reading\" class=\"wp-image-99920\" data-srcset=\"https:\/\/6elrmjmsbs335jwbeybarrry-wpengine.netdna-ssl.com\/wp-content\/uploads\/2022\/02\/Example-of-F-shaped-pattern-of-reading.png 621w, https:\/\/6elrmjmsbs335jwbeybarrry-wpengine.netdna-ssl.com\/wp-content\/uploads\/2022\/02\/Example-of-F-shaped-pattern-of-reading-300x102.png 300w\" data-sizes=\"auto, (max-width: 621px) 100vw, 621px\"\/><\/noscript><\/figure>\n<p>The newsletter above accommodates the reader\u2019s tendency to scan content for something interesting. Now, compare the newsletter above to the one from Devex below:<\/p>\n<figure class=\"wp-block-image size-full is-style-default\"><img loading=\"lazy\" decoding=\"async\" width=\"617\" height=\"811\" alt=\"Newsletter example from Newswire\" class=\"wp-image-99921\" data-srcset=\"https:\/\/6elrmjmsbs335jwbeybarrry-wpengine.netdna-ssl.com\/wp-content\/uploads\/2022\/02\/Newsletter-example-from-Newswire.png 617w, https:\/\/6elrmjmsbs335jwbeybarrry-wpengine.netdna-ssl.com\/wp-content\/uploads\/2022\/02\/Newsletter-example-from-Newswire-228x300.png 228w\" data-lazy-data-sizes=\"(max-width: 617px) 100vw, 617px\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/6elrmjmsbs335jwbeybarrry-wpengine.netdna-ssl.com\/wp-content\/uploads\/2022\/02\/Newsletter-example-from-Newswire.png\"\/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"617\" height=\"811\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/6elrmjmsbs335jwbeybarrry-wpengine.netdna-ssl.com\/wp-content\/uploads\/2022\/02\/Newsletter-example-from-Newswire.png\" alt=\"Newsletter example from Newswire\" class=\"wp-image-99921\" data-srcset=\"https:\/\/6elrmjmsbs335jwbeybarrry-wpengine.netdna-ssl.com\/wp-content\/uploads\/2022\/02\/Newsletter-example-from-Newswire.png 617w, https:\/\/6elrmjmsbs335jwbeybarrry-wpengine.netdna-ssl.com\/wp-content\/uploads\/2022\/02\/Newsletter-example-from-Newswire-228x300.png 228w\" data-sizes=\"auto, (max-width: 617px) 100vw, 617px\"\/><\/noscript><\/figure>\n<p>The newsletter in this example doesn\u2019t read like a newsletter at all. It feels like reading a very detailed blog. This might be fine if you have enough time to read the whole thing, but not if you just want to know the gist of the content now and read more about it later.<\/p>\n<p>Implementing a newsletter structure should account for the way your readers consume content. It increases email open and click-through rates and leads to more traffic to your website. It also makes your email newsletter look more professional and organized.\u00a0<\/p>\n<h2 id=\"h-six-elements-of-a-great-email-newsletter\">Six elements of a great email newsletter<\/h2>\n<p>A crucial part of structuring your email newsletter is deciding which elements you should include. While it\u2019s tempting to cram a lot of content into one email, this doesn\u2019t result in a very good reader experience, especially if you consider that up to <a href=\"https:\/\/blog.aweber.com\/email-marketing\/the-1-tip-for-writing-mobile-friendly-emails.htm\">77% of your subscribers<\/a> may read their emails on mobile devices.\u00a0<\/p>\n<p>For more effective emails, it\u2019s best to use a newsletter structure that uses the six basic elements of a newsletter:<\/p>\n<h3 id=\"h-a-clickable-subject-line\">A clickable subject line\u00a0<\/h3>\n<p>Your email\u2019s subject line is the first thing anyone reads. It\u2019s your one shot to capture the recipient\u2019s attention, and you don\u2019t want to leave that to chance.<\/p>\n<p>So, what makes a good email subject line?\u00a0<\/p>\n<p>Well, it\u2019s a combination of being relevant, concise, and unique. While there is no one-size-fits-all solution, the main thing is to be mindful of your target audience. Make sure the subject lines are about them and not you.\u00a0<\/p>\n<p>While you can mention your brand name or products, you should be careful not to make it a habit. Steer clear of that \u201clook at <em>us<\/em>\u201d statement in the subject. Instead, use the same tone you\u2019d use to talk to people in person, be conversational.\u00a0<\/p>\n<p>Here\u2019s few good example:<\/p>\n<figure class=\"wp-block-image size-full is-style-default\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"224\" alt=\"Exciting subject line examples using personalization\" class=\"wp-image-94683\" data-srcset=\"https:\/\/6elrmjmsbs335jwbeybarrry-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/10\/writing-world-best-email-subject-lines_02.png 700w, https:\/\/6elrmjmsbs335jwbeybarrry-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/10\/writing-world-best-email-subject-lines_02-300x96.png 300w\" data-lazy-data-sizes=\"(max-width: 700px) 100vw, 700px\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/6elrmjmsbs335jwbeybarrry-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/10\/writing-world-best-email-subject-lines_02.png\"\/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"224\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/6elrmjmsbs335jwbeybarrry-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/10\/writing-world-best-email-subject-lines_02.png\" alt=\"Exciting subject line examples using personalization\" class=\"wp-image-94683\" data-srcset=\"https:\/\/6elrmjmsbs335jwbeybarrry-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/10\/writing-world-best-email-subject-lines_02.png 700w, https:\/\/6elrmjmsbs335jwbeybarrry-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/10\/writing-world-best-email-subject-lines_02-300x96.png 300w\" data-sizes=\"auto, (max-width: 700px) 100vw, 700px\"\/><\/noscript><\/figure>\n<p>The idea is to personalize your subject lines, make sure they are relevant, and connect with the overall email. Also, try to keep the tone of your subject line neutral so you don\u2019t sound too spammy.<\/p>\n<p>Once the email subject line catches the reader\u2019s attention, the text that appears after it, also known as the email preheader, gives them a better idea of what\u2019s inside and improves open rates dramatically. AWeber offers an easy way to <a href=\"https:\/\/blog.aweber.com\/email-marketing\/email-preheader.htm\">add various preheaders to email newsletters<\/a>, including personalized preheaders, FOMO, or CTAs.\u00a0<\/p>\n<figure class=\"wp-block-image size-full is-style-default\"><img loading=\"lazy\" decoding=\"async\" width=\"740\" height=\"437\" alt=\"Example of an email preheader\" class=\"wp-image-87564\" data-srcset=\"https:\/\/6elrmjmsbs335jwbeybarrry-wpengine.netdna-ssl.com\/wp-content\/uploads\/2018\/07\/Article-Post-2_07192018.jpg 740w, https:\/\/6elrmjmsbs335jwbeybarrry-wpengine.netdna-ssl.com\/wp-content\/uploads\/2018\/07\/Article-Post-2_07192018-300x177.jpg 300w\" data-lazy-data-sizes=\"(max-width: 740px) 100vw, 740px\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/6elrmjmsbs335jwbeybarrry-wpengine.netdna-ssl.com\/wp-content\/uploads\/2018\/07\/Article-Post-2_07192018.jpg\"\/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"740\" height=\"437\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/6elrmjmsbs335jwbeybarrry-wpengine.netdna-ssl.com\/wp-content\/uploads\/2018\/07\/Article-Post-2_07192018.jpg\" alt=\"Example of an email preheader\" class=\"wp-image-87564\" data-srcset=\"https:\/\/6elrmjmsbs335jwbeybarrry-wpengine.netdna-ssl.com\/wp-content\/uploads\/2018\/07\/Article-Post-2_07192018.jpg 740w, https:\/\/6elrmjmsbs335jwbeybarrry-wpengine.netdna-ssl.com\/wp-content\/uploads\/2018\/07\/Article-Post-2_07192018-300x177.jpg 300w\" data-sizes=\"auto, (max-width: 740px) 100vw, 740px\"\/><\/noscript><figcaption>Preheader placement in an email\u2019s inbox<\/figcaption><\/figure>\n<p>Fantastic email marketing content is useful only if your subscribers open your emails. Learning <a href=\"https:\/\/writer.com\/blog\/how-to-write-better\/\" target=\"_blank\" rel=\"noreferrer noopener\">how to write better<\/a> subject lines and preheaders will increase your click-through rates dramatically and improve your conversion rates too.<\/p>\n<h3 id=\"h-attention-grabbing-images\">Attention-grabbing images<\/h3>\n<p>Many marketers underestimate the role of images and other types of visual content. Images support the primary thrust of your messaging and help the user understand your content better. In addition, images grab your readers\u2019 attention and spur them into action. Look at the email newsletter from Tasty below:<\/p>\n<figure class=\"wp-block-image size-large is-style-default\"><img loading=\"lazy\" decoding=\"async\" width=\"574\" height=\"1024\" alt=\"Newsletter from Tasty showing an attention-grabbing image\" class=\"wp-image-99922\" data-srcset=\"https:\/\/6elrmjmsbs335jwbeybarrry-wpengine.netdna-ssl.com\/wp-content\/uploads\/2022\/02\/Newsletter-from-Tasty-574x1024.jpg 574w, https:\/\/6elrmjmsbs335jwbeybarrry-wpengine.netdna-ssl.com\/wp-content\/uploads\/2022\/02\/Newsletter-from-Tasty-168x300.jpg 168w, https:\/\/6elrmjmsbs335jwbeybarrry-wpengine.netdna-ssl.com\/wp-content\/uploads\/2022\/02\/Newsletter-from-Tasty.jpg 586w\" data-lazy-data-sizes=\"(max-width: 574px) 100vw, 574px\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/6elrmjmsbs335jwbeybarrry-wpengine.netdna-ssl.com\/wp-content\/uploads\/2022\/02\/Newsletter-from-Tasty-574x1024.jpg\"\/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"574\" height=\"1024\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/6elrmjmsbs335jwbeybarrry-wpengine.netdna-ssl.com\/wp-content\/uploads\/2022\/02\/Newsletter-from-Tasty-574x1024.jpg\" alt=\"Newsletter from Tasty showing an attention-grabbing image\" class=\"wp-image-99922\" data-srcset=\"https:\/\/6elrmjmsbs335jwbeybarrry-wpengine.netdna-ssl.com\/wp-content\/uploads\/2022\/02\/Newsletter-from-Tasty-574x1024.jpg 574w, https:\/\/6elrmjmsbs335jwbeybarrry-wpengine.netdna-ssl.com\/wp-content\/uploads\/2022\/02\/Newsletter-from-Tasty-168x300.jpg 168w, https:\/\/6elrmjmsbs335jwbeybarrry-wpengine.netdna-ssl.com\/wp-content\/uploads\/2022\/02\/Newsletter-from-Tasty.jpg 586w\" data-sizes=\"auto, (max-width: 574px) 100vw, 574px\"\/><\/noscript><\/figure>\n<p>I can\u2019t imagine an email about a recipe that doesn\u2019t include an image of the dish itself, and your subscribers can\u2019t, either. Even if your content doesn\u2019t promote products that depend heavily on images to sell themselves, adding images to your email newsletter will get your subscribers curious, give them an idea of what they\u2019re about to read, and convince them to click on the link.\u00a0<\/p>\n<h3 id=\"h-clear-concise-headlines\">Clear, concise headlines<\/h3>\n<p>The primary purpose of headlines in email newsletters is to provide structure to your content. They indicate where one piece of content starts and another ends. In addition, a clear headline is just as important as body text when it comes to sparking your subscribers\u2019 curiosity.\u00a0<\/p>\n<p>Many email newsletters do away with body text and just send content headlines instead.\u00a0<\/p>\n<p>This approach is prevalent in mobile-friendly newsletters where space is at a premium:<\/p>\n<figure class=\"wp-block-image size-full is-style-default\"><img loading=\"lazy\" decoding=\"async\" width=\"579\" height=\"1005\" alt=\"Newsletter from the Spruce Daily with clear, concise headline\" class=\"wp-image-99923\" data-srcset=\"https:\/\/6elrmjmsbs335jwbeybarrry-wpengine.netdna-ssl.com\/wp-content\/uploads\/2022\/02\/Newsletter-from-the-Spruce-Daily.jpg 579w, https:\/\/6elrmjmsbs335jwbeybarrry-wpengine.netdna-ssl.com\/wp-content\/uploads\/2022\/02\/Newsletter-from-the-Spruce-Daily-173x300.jpg 173w\" data-lazy-data-sizes=\"(max-width: 579px) 100vw, 579px\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/6elrmjmsbs335jwbeybarrry-wpengine.netdna-ssl.com\/wp-content\/uploads\/2022\/02\/Newsletter-from-the-Spruce-Daily.jpg\"\/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"579\" height=\"1005\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/6elrmjmsbs335jwbeybarrry-wpengine.netdna-ssl.com\/wp-content\/uploads\/2022\/02\/Newsletter-from-the-Spruce-Daily.jpg\" alt=\"Newsletter from the Spruce Daily with clear, concise headline\" class=\"wp-image-99923\" data-srcset=\"https:\/\/6elrmjmsbs335jwbeybarrry-wpengine.netdna-ssl.com\/wp-content\/uploads\/2022\/02\/Newsletter-from-the-Spruce-Daily.jpg 579w, https:\/\/6elrmjmsbs335jwbeybarrry-wpengine.netdna-ssl.com\/wp-content\/uploads\/2022\/02\/Newsletter-from-the-Spruce-Daily-173x300.jpg 173w\" data-sizes=\"auto, (max-width: 579px) 100vw, 579px\"\/><\/noscript><\/figure>\n<p>Aside from giving your readers an idea about your latest content, clear headlines help them easily find your content in their inboxes. For instance, if you\u2019re looking for an email newsletter above because it has a link to an article about folding fitted sheets, searching for \u201chow to fold a fitted sheet\u201d will give you the result below:<\/p>\n<figure class=\"wp-block-image size-large is-style-default\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"204\" alt=\"an example of how a clear headline can make it easy to search in your inbox\" class=\"wp-image-99924\" data-srcset=\"https:\/\/6elrmjmsbs335jwbeybarrry-wpengine.netdna-ssl.com\/wp-content\/uploads\/2022\/02\/Screen-Shot-2022-02-18-at-2.21.11-PM-1024x204.png 1024w, https:\/\/6elrmjmsbs335jwbeybarrry-wpengine.netdna-ssl.com\/wp-content\/uploads\/2022\/02\/Screen-Shot-2022-02-18-at-2.21.11-PM-300x60.png 300w, https:\/\/6elrmjmsbs335jwbeybarrry-wpengine.netdna-ssl.com\/wp-content\/uploads\/2022\/02\/Screen-Shot-2022-02-18-at-2.21.11-PM-768x153.png 768w, https:\/\/6elrmjmsbs335jwbeybarrry-wpengine.netdna-ssl.com\/wp-content\/uploads\/2022\/02\/Screen-Shot-2022-02-18-at-2.21.11-PM.png 1102w\" data-lazy-data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/6elrmjmsbs335jwbeybarrry-wpengine.netdna-ssl.com\/wp-content\/uploads\/2022\/02\/Screen-Shot-2022-02-18-at-2.21.11-PM-1024x204.png\"\/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"204\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/6elrmjmsbs335jwbeybarrry-wpengine.netdna-ssl.com\/wp-content\/uploads\/2022\/02\/Screen-Shot-2022-02-18-at-2.21.11-PM-1024x204.png\" alt=\"an example of how a clear headline can make it easy to search in your inbox\" class=\"wp-image-99924\" data-srcset=\"https:\/\/6elrmjmsbs335jwbeybarrry-wpengine.netdna-ssl.com\/wp-content\/uploads\/2022\/02\/Screen-Shot-2022-02-18-at-2.21.11-PM-1024x204.png 1024w, https:\/\/6elrmjmsbs335jwbeybarrry-wpengine.netdna-ssl.com\/wp-content\/uploads\/2022\/02\/Screen-Shot-2022-02-18-at-2.21.11-PM-300x60.png 300w, https:\/\/6elrmjmsbs335jwbeybarrry-wpengine.netdna-ssl.com\/wp-content\/uploads\/2022\/02\/Screen-Shot-2022-02-18-at-2.21.11-PM-768x153.png 768w, https:\/\/6elrmjmsbs335jwbeybarrry-wpengine.netdna-ssl.com\/wp-content\/uploads\/2022\/02\/Screen-Shot-2022-02-18-at-2.21.11-PM.png 1102w\" data-sizes=\"auto, (max-width: 1024px) 100vw, 1024px\"\/><\/noscript><\/figure>\n<p>By adding clear headlines to your email newsletters, you don\u2019t just pique your subscribers\u2019 curiosity. You\u2019re giving them something to remember you by, making it easier for them to find your content among heaps of email newsletters.\u00a0<\/p>\n<h3 id=\"h-intriguing-content-descriptions\">Intriguing content descriptions<\/h3>\n<p>Most reputable email newsletters nowadays no longer send entire articles. Instead, they send headlines and links to content on your website. While a great headline is often enough to make the reader click through to your site, a matching content description reinforces the headline and convinces the reader to go ahead and click on the link.\u00a0<\/p>\n<figure class=\"wp-block-image size-full is-style-default\"><img loading=\"lazy\" decoding=\"async\" width=\"644\" height=\"578\" alt=\"Content description example in a newsletter\" class=\"wp-image-99925\" data-srcset=\"https:\/\/6elrmjmsbs335jwbeybarrry-wpengine.netdna-ssl.com\/wp-content\/uploads\/2022\/02\/Content-description-example-in-a-newsletter.jpg 644w, https:\/\/6elrmjmsbs335jwbeybarrry-wpengine.netdna-ssl.com\/wp-content\/uploads\/2022\/02\/Content-description-example-in-a-newsletter-300x269.jpg 300w\" data-lazy-data-sizes=\"(max-width: 644px) 100vw, 644px\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/6elrmjmsbs335jwbeybarrry-wpengine.netdna-ssl.com\/wp-content\/uploads\/2022\/02\/Content-description-example-in-a-newsletter.jpg\"\/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"644\" height=\"578\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/6elrmjmsbs335jwbeybarrry-wpengine.netdna-ssl.com\/wp-content\/uploads\/2022\/02\/Content-description-example-in-a-newsletter.jpg\" alt=\"Content description example in a newsletter\" class=\"wp-image-99925\" data-srcset=\"https:\/\/6elrmjmsbs335jwbeybarrry-wpengine.netdna-ssl.com\/wp-content\/uploads\/2022\/02\/Content-description-example-in-a-newsletter.jpg 644w, https:\/\/6elrmjmsbs335jwbeybarrry-wpengine.netdna-ssl.com\/wp-content\/uploads\/2022\/02\/Content-description-example-in-a-newsletter-300x269.jpg 300w\" data-sizes=\"auto, (max-width: 644px) 100vw, 644px\"\/><\/noscript><\/figure>\n<p>Depending on your target audience, the content descriptions in your email newsletters can range from just a few words to an entire paragraph. You can also summarize the article, tease the reader with a factoid that stands out, or provide some context to the article.\u00a0<\/p>\n<h3 id=\"h-engaging-ctas\">Engaging CTAs<\/h3>\n<p>A <a href=\"https:\/\/blog.aweber.com\/email-marketing\/8-ways-to-improve-your-call-to-action-copy-to-get-more-subscribers.htm\">call to action<\/a> (CTA) is a button with a short, actionable phrase. While CTAs usually appear at the end of marketing emails, a newsletter may have more than one, depending on the number of products or content pieces it promotes. With CTAs, you encourage the reader to take any action that moves the deal forward for conversions, whether it\u2019s a subscription or an <a href=\"https:\/\/launchspace.net\/blog\/affiliate-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">affiliate marketing<\/a> transaction.\u00a0<\/p>\n<p>To make the most out of your CTAs, make it easier for the reader to locate them. You can use a button to make the call-to-action prominent and more accessible for the users to get there. The example from edX below uses brightly-colored CTA buttons against plain backgrounds:<\/p>\n<figure class=\"wp-block-image size-full is-style-default\"><img loading=\"lazy\" decoding=\"async\" width=\"614\" height=\"1000\" alt=\"Newsletter from edX showing two engaging CTAs\" class=\"wp-image-99926\" data-srcset=\"https:\/\/6elrmjmsbs335jwbeybarrry-wpengine.netdna-ssl.com\/wp-content\/uploads\/2022\/02\/Newsletter-from-edX.jpg 614w, https:\/\/6elrmjmsbs335jwbeybarrry-wpengine.netdna-ssl.com\/wp-content\/uploads\/2022\/02\/Newsletter-from-edX-184x300.jpg 184w\" data-lazy-data-sizes=\"(max-width: 614px) 100vw, 614px\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/6elrmjmsbs335jwbeybarrry-wpengine.netdna-ssl.com\/wp-content\/uploads\/2022\/02\/Newsletter-from-edX.jpg\"\/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"614\" height=\"1000\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/6elrmjmsbs335jwbeybarrry-wpengine.netdna-ssl.com\/wp-content\/uploads\/2022\/02\/Newsletter-from-edX.jpg\" alt=\"Newsletter from edX showing two engaging CTAs\" class=\"wp-image-99926\" data-srcset=\"https:\/\/6elrmjmsbs335jwbeybarrry-wpengine.netdna-ssl.com\/wp-content\/uploads\/2022\/02\/Newsletter-from-edX.jpg 614w, https:\/\/6elrmjmsbs335jwbeybarrry-wpengine.netdna-ssl.com\/wp-content\/uploads\/2022\/02\/Newsletter-from-edX-184x300.jpg 184w\" data-sizes=\"auto, (max-width: 614px) 100vw, 614px\"\/><\/noscript><\/figure>\n<p>An effective CTA also contains compelling copy that tells users what they need to do. The CTAs use \u201cExplore courses\u201d and \u201cKeep reading\u201d in the example above. By keeping the copy short and straightforward, edX tells the user what to do while setting clear expectations: the reader can browse through online courses and read more about MBA curricula, respectively.\u00a0<\/p>\n<h3 id=\"h-social-media-links\">Social media links<\/h3>\n<p>While your email newsletter is a venue for sharing curated content with your subscribers, you probably update your social media more often. You need to reach your audience through the channels they typically use. Adding links to your social media accounts to your email newsletter footer will allow your subscribers to visit and follow your accounts:<\/p>\n<figure class=\"wp-block-image size-full is-style-default\"><img loading=\"lazy\" decoding=\"async\" width=\"614\" height=\"477\" alt=\"Example of social media links in an email\" class=\"wp-image-99927\" data-srcset=\"https:\/\/6elrmjmsbs335jwbeybarrry-wpengine.netdna-ssl.com\/wp-content\/uploads\/2022\/02\/Newsletter-from-Lifewire.png 614w, https:\/\/6elrmjmsbs335jwbeybarrry-wpengine.netdna-ssl.com\/wp-content\/uploads\/2022\/02\/Newsletter-from-Lifewire-300x233.png 300w\" data-lazy-data-sizes=\"(max-width: 614px) 100vw, 614px\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/6elrmjmsbs335jwbeybarrry-wpengine.netdna-ssl.com\/wp-content\/uploads\/2022\/02\/Newsletter-from-Lifewire.png\"\/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"614\" height=\"477\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/6elrmjmsbs335jwbeybarrry-wpengine.netdna-ssl.com\/wp-content\/uploads\/2022\/02\/Newsletter-from-Lifewire.png\" alt=\"Example of social media links in an email\" class=\"wp-image-99927\" data-srcset=\"https:\/\/6elrmjmsbs335jwbeybarrry-wpengine.netdna-ssl.com\/wp-content\/uploads\/2022\/02\/Newsletter-from-Lifewire.png 614w, https:\/\/6elrmjmsbs335jwbeybarrry-wpengine.netdna-ssl.com\/wp-content\/uploads\/2022\/02\/Newsletter-from-Lifewire-300x233.png 300w\" data-sizes=\"auto, (max-width: 614px) 100vw, 614px\"\/><\/noscript><\/figure>\n<p>You might be wondering whether clicking on the buttons will affect email read time, which is a crucial <a href=\"https:\/\/blog.aweber.com\/learn\/email-marketing-metrics-and-kpis.htm\">email marketing metric<\/a> you can use to gauge subscriber engagement. Fortunately, this action will open your brand\u2019s social media account in a new browser tab, ensuring that the reader can quickly return to your email newsletter.\u00a0<\/p>\n<h2 id=\"h-wrapping-up\">Wrapping up<\/h2>\n<p>Email newsletters have come a long way from the blocky, unfriendly news digests of the 1990s. Today\u2019s newsletters seek to accommodate user behavior preferences, especially the shift to mobile devices. By adding structure to your email newsletter, you improve its readability, ensure that it\u2019s accessible regardless of screen size, and increase click-throughs to your site.<\/p>\n<p>We\u2019ve discussed six common elements of high-converting email newsletters: subject lines, images, headlines, content descriptions, CTAs, and social media links. Together, these elements contribute to a positive user experience and ensure that your readers stay on your subscriber list.\u00a0<\/p>\n<p>So what are you waiting for, send your <a href=\"https:\/\/www.aweber.com\/email-newsletters.htm\" target=\"_blank\" rel=\"noreferrer noopener\">first email newsletter<\/a> today. Need help getting started, don\u2019t worry, AWeber has different <a href=\"https:\/\/www.aweber.com\/html-email-templates.htm\" target=\"_blank\" rel=\"noreferrer noopener\">email newsletter templates<\/a> to help.<\/p>\n<\/p><\/div>\n<iframe data-lazy=\"true\" data-src=\"https:\/\/www.fiverr.com\/gig_widgets?id=U2FsdGVkX18x7XQvttUTrv1oEqmGNGTgvvCUiUoJ\/AP4z\/UyMz8lXGOLpu15jIMxBbTR0gmD5uBoFvhC4KWeALQRp3h\/X\/AwcVD0K8Wj9H\/ZzYKzcCNHosB9oS4SCJJFWiN85P9ICAc4OgCoE\/wHKIY7CDkf2\/DQ1vqGvk4smVe5cRDEmrLPCWi4FC8p40VUhSmWQ5udCm0zoJtorgWv3vbDQw0kKYkwn39ozAnQXDe+YvWMxkLFWA+O3TFwkJvdkIK+\/AUSnRssPKt5WHY0FhNOxnSPcLslEL4G4\/RfP95ve99U+kRnDy3X+KtzdQLY+u935ghON\/o3UE4IMv9oN6JX9RnxzL\/LRcOgnHigxStSGPKsZYtnz8RWNVT\/rOLAibqiWJadC5MYHRbekF3eg6FOGrQGkXYbsn0+a5aovnlLCbLwIqY9fcS17UX8J235iQ6cdmHNbrPeS84CMm34RA==&affiliate_id=1052423&strip_google_tagmanager=true\" loading=\"lazy\" data-with-title=\"true\" class=\"fiverr_nga_frame\" frameborder=\"0\" height=\"350\" width=\"100%\" referrerpolicy=\"no-referrer-when-downgrade\" data-mode=\"random_gigs\" onload=\" var frame = this; var script = document.createElement('script'); script.addEventListener('load', function() { window.FW_SDK.register(frame); }); script.setAttribute('src', 'https:\/\/www.fiverr.com\/gig_widgets\/sdk'); document.body.appendChild(script); \" ><\/iframe>\n<br \/><a href=\"https:\/\/blog.aweber.com\/learn\/email-newsletter-structure.htm\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>By Nicholas Rubright February 24, 2022 Follow this expert newsletter structure to get more clicks and opens. Despite the rise of social media and instant&#8230;<\/p>\n","protected":false},"author":1,"featured_media":16347,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-16346","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tech-universe"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Six Essential Elements Every Email Newsletter Should Have - mailinvest.blog<\/title>\n<meta name=\"description\" content=\"Technology is forever changing, and there are always new pieces of technology to replace obsolete ones. Tons of people enjoy reading tech blogs on a daily basis.mailinvest.blog tracks all the latest consumer technology breakthroughs and shows you what&#039;s new, what matters and how technology can enrich your life. mailinvest.blog also provides the information, tools, and advice that helps when deciding what to buy.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mailinvest.blog\/index.php\/2022\/02\/24\/six-essential-elements-every-email-newsletter-should-have\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Six Essential Elements Every Email Newsletter Should Have - mailinvest.blog\" \/>\n<meta property=\"og:description\" content=\"Technology is forever changing, and there are always new pieces of technology to replace obsolete ones. Tons of people enjoy reading tech blogs on a daily basis.mailinvest.blog tracks all the latest consumer technology breakthroughs and shows you what&#039;s new, what matters and how technology can enrich your life. mailinvest.blog also provides the information, tools, and advice that helps when deciding what to buy.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mailinvest.blog\/index.php\/2022\/02\/24\/six-essential-elements-every-email-newsletter-should-have\/\" \/>\n<meta property=\"og:site_name\" content=\"mailinvest.blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/freelanceracademic\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-02-24T20:18:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mailinvest.blog\/wp-content\/uploads\/2022\/02\/MKT-10956-BLOG_six-essential-elements-every-email-newsletter-should-have_social-1200x675-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin@mailinvest.blog\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin@mailinvest.blog\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2022\\\/02\\\/24\\\/six-essential-elements-every-email-newsletter-should-have\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2022\\\/02\\\/24\\\/six-essential-elements-every-email-newsletter-should-have\\\/\"},\"author\":{\"name\":\"admin@mailinvest.blog\",\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/#\\\/schema\\\/person\\\/012701c4c204d4e4ebd34f926cfd31a4\"},\"headline\":\"Six Essential Elements Every Email Newsletter Should Have\",\"datePublished\":\"2022-02-24T20:18:05+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2022\\\/02\\\/24\\\/six-essential-elements-every-email-newsletter-should-have\\\/\"},\"wordCount\":1569,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2022\\\/02\\\/24\\\/six-essential-elements-every-email-newsletter-should-have\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mailinvest.blog\\\/wp-content\\\/uploads\\\/2022\\\/02\\\/MKT-10956-BLOG_six-essential-elements-every-email-newsletter-should-have_social-1200x675-1.jpg\",\"articleSection\":[\"Tech Universe\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2022\\\/02\\\/24\\\/six-essential-elements-every-email-newsletter-should-have\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2022\\\/02\\\/24\\\/six-essential-elements-every-email-newsletter-should-have\\\/\",\"url\":\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2022\\\/02\\\/24\\\/six-essential-elements-every-email-newsletter-should-have\\\/\",\"name\":\"Six Essential Elements Every Email Newsletter Should Have - mailinvest.blog\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2022\\\/02\\\/24\\\/six-essential-elements-every-email-newsletter-should-have\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2022\\\/02\\\/24\\\/six-essential-elements-every-email-newsletter-should-have\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mailinvest.blog\\\/wp-content\\\/uploads\\\/2022\\\/02\\\/MKT-10956-BLOG_six-essential-elements-every-email-newsletter-should-have_social-1200x675-1.jpg\",\"datePublished\":\"2022-02-24T20:18:05+00:00\",\"description\":\"Technology is forever changing, and there are always new pieces of technology to replace obsolete ones. Tons of people enjoy reading tech blogs on a daily basis.mailinvest.blog tracks all the latest consumer technology breakthroughs and shows you what's new, what matters and how technology can enrich your life. mailinvest.blog also provides the information, tools, and advice that helps when deciding what to buy.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2022\\\/02\\\/24\\\/six-essential-elements-every-email-newsletter-should-have\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2022\\\/02\\\/24\\\/six-essential-elements-every-email-newsletter-should-have\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2022\\\/02\\\/24\\\/six-essential-elements-every-email-newsletter-should-have\\\/#primaryimage\",\"url\":\"https:\\\/\\\/mailinvest.blog\\\/wp-content\\\/uploads\\\/2022\\\/02\\\/MKT-10956-BLOG_six-essential-elements-every-email-newsletter-should-have_social-1200x675-1.jpg\",\"contentUrl\":\"https:\\\/\\\/mailinvest.blog\\\/wp-content\\\/uploads\\\/2022\\\/02\\\/MKT-10956-BLOG_six-essential-elements-every-email-newsletter-should-have_social-1200x675-1.jpg\",\"width\":1200,\"height\":675},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2022\\\/02\\\/24\\\/six-essential-elements-every-email-newsletter-should-have\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/mailinvest.blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Six Essential Elements Every Email Newsletter Should Have\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/#website\",\"url\":\"https:\\\/\\\/mailinvest.blog\\\/\",\"name\":\"mailinvest.blog\",\"description\":\"Technology is forever changing, and there are always new pieces of technology to replace obsolete ones. Tons of people enjoy reading tech blogs on a daily basis. mailinvest.blog tracks all the latest consumer technology breakthroughs and shows you what&#039;s new, what matters and how technology can enrich your life. mailinvest.blog also provides the information, tools, and advice that helps when deciding what to buy.\",\"publisher\":{\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/mailinvest.blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/#organization\",\"name\":\"mailinvest\",\"url\":\"https:\\\/\\\/mailinvest.blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/mailinvest.blog\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/default.png\",\"contentUrl\":\"https:\\\/\\\/mailinvest.blog\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/default.png\",\"width\":1000,\"height\":1000,\"caption\":\"mailinvest\"},\"image\":{\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/freelanceracademic\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/#\\\/schema\\\/person\\\/012701c4c204d4e4ebd34f926cfd31a4\",\"name\":\"admin@mailinvest.blog\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/98ed217bd0f3d6a6dcae2d9b0c76e305b049a07275e315e1407e19ec8b08e139?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/98ed217bd0f3d6a6dcae2d9b0c76e305b049a07275e315e1407e19ec8b08e139?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/98ed217bd0f3d6a6dcae2d9b0c76e305b049a07275e315e1407e19ec8b08e139?s=96&d=mm&r=g\",\"caption\":\"admin@mailinvest.blog\"},\"sameAs\":[\"https:\\\/\\\/mailinvest.blog\",\"admin@mailinvest.blog\"],\"url\":\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/author\\\/adminmailinvest-blog\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Six Essential Elements Every Email Newsletter Should Have - mailinvest.blog","description":"Technology is forever changing, and there are always new pieces of technology to replace obsolete ones. Tons of people enjoy reading tech blogs on a daily basis.mailinvest.blog tracks all the latest consumer technology breakthroughs and shows you what's new, what matters and how technology can enrich your life. mailinvest.blog also provides the information, tools, and advice that helps when deciding what to buy.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/mailinvest.blog\/index.php\/2022\/02\/24\/six-essential-elements-every-email-newsletter-should-have\/","og_locale":"en_US","og_type":"article","og_title":"Six Essential Elements Every Email Newsletter Should Have - mailinvest.blog","og_description":"Technology is forever changing, and there are always new pieces of technology to replace obsolete ones. Tons of people enjoy reading tech blogs on a daily basis.mailinvest.blog tracks all the latest consumer technology breakthroughs and shows you what's new, what matters and how technology can enrich your life. mailinvest.blog also provides the information, tools, and advice that helps when deciding what to buy.","og_url":"https:\/\/mailinvest.blog\/index.php\/2022\/02\/24\/six-essential-elements-every-email-newsletter-should-have\/","og_site_name":"mailinvest.blog","article_publisher":"https:\/\/www.facebook.com\/freelanceracademic\/","article_published_time":"2022-02-24T20:18:05+00:00","og_image":[{"width":1200,"height":675,"url":"https:\/\/mailinvest.blog\/wp-content\/uploads\/2022\/02\/MKT-10956-BLOG_six-essential-elements-every-email-newsletter-should-have_social-1200x675-1.jpg","type":"image\/jpeg"}],"author":"admin@mailinvest.blog","twitter_card":"summary_large_image","twitter_misc":{"Written by":"admin@mailinvest.blog","Est. reading time":"8 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/mailinvest.blog\/index.php\/2022\/02\/24\/six-essential-elements-every-email-newsletter-should-have\/#article","isPartOf":{"@id":"https:\/\/mailinvest.blog\/index.php\/2022\/02\/24\/six-essential-elements-every-email-newsletter-should-have\/"},"author":{"name":"admin@mailinvest.blog","@id":"https:\/\/mailinvest.blog\/#\/schema\/person\/012701c4c204d4e4ebd34f926cfd31a4"},"headline":"Six Essential Elements Every Email Newsletter Should Have","datePublished":"2022-02-24T20:18:05+00:00","mainEntityOfPage":{"@id":"https:\/\/mailinvest.blog\/index.php\/2022\/02\/24\/six-essential-elements-every-email-newsletter-should-have\/"},"wordCount":1569,"commentCount":0,"publisher":{"@id":"https:\/\/mailinvest.blog\/#organization"},"image":{"@id":"https:\/\/mailinvest.blog\/index.php\/2022\/02\/24\/six-essential-elements-every-email-newsletter-should-have\/#primaryimage"},"thumbnailUrl":"https:\/\/mailinvest.blog\/wp-content\/uploads\/2022\/02\/MKT-10956-BLOG_six-essential-elements-every-email-newsletter-should-have_social-1200x675-1.jpg","articleSection":["Tech Universe"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/mailinvest.blog\/index.php\/2022\/02\/24\/six-essential-elements-every-email-newsletter-should-have\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/mailinvest.blog\/index.php\/2022\/02\/24\/six-essential-elements-every-email-newsletter-should-have\/","url":"https:\/\/mailinvest.blog\/index.php\/2022\/02\/24\/six-essential-elements-every-email-newsletter-should-have\/","name":"Six Essential Elements Every Email Newsletter Should Have - mailinvest.blog","isPartOf":{"@id":"https:\/\/mailinvest.blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/mailinvest.blog\/index.php\/2022\/02\/24\/six-essential-elements-every-email-newsletter-should-have\/#primaryimage"},"image":{"@id":"https:\/\/mailinvest.blog\/index.php\/2022\/02\/24\/six-essential-elements-every-email-newsletter-should-have\/#primaryimage"},"thumbnailUrl":"https:\/\/mailinvest.blog\/wp-content\/uploads\/2022\/02\/MKT-10956-BLOG_six-essential-elements-every-email-newsletter-should-have_social-1200x675-1.jpg","datePublished":"2022-02-24T20:18:05+00:00","description":"Technology is forever changing, and there are always new pieces of technology to replace obsolete ones. Tons of people enjoy reading tech blogs on a daily basis.mailinvest.blog tracks all the latest consumer technology breakthroughs and shows you what's new, what matters and how technology can enrich your life. mailinvest.blog also provides the information, tools, and advice that helps when deciding what to buy.","breadcrumb":{"@id":"https:\/\/mailinvest.blog\/index.php\/2022\/02\/24\/six-essential-elements-every-email-newsletter-should-have\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/mailinvest.blog\/index.php\/2022\/02\/24\/six-essential-elements-every-email-newsletter-should-have\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/mailinvest.blog\/index.php\/2022\/02\/24\/six-essential-elements-every-email-newsletter-should-have\/#primaryimage","url":"https:\/\/mailinvest.blog\/wp-content\/uploads\/2022\/02\/MKT-10956-BLOG_six-essential-elements-every-email-newsletter-should-have_social-1200x675-1.jpg","contentUrl":"https:\/\/mailinvest.blog\/wp-content\/uploads\/2022\/02\/MKT-10956-BLOG_six-essential-elements-every-email-newsletter-should-have_social-1200x675-1.jpg","width":1200,"height":675},{"@type":"BreadcrumbList","@id":"https:\/\/mailinvest.blog\/index.php\/2022\/02\/24\/six-essential-elements-every-email-newsletter-should-have\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/mailinvest.blog\/"},{"@type":"ListItem","position":2,"name":"Six Essential Elements Every Email Newsletter Should Have"}]},{"@type":"WebSite","@id":"https:\/\/mailinvest.blog\/#website","url":"https:\/\/mailinvest.blog\/","name":"mailinvest.blog","description":"Technology is forever changing, and there are always new pieces of technology to replace obsolete ones. Tons of people enjoy reading tech blogs on a daily basis. mailinvest.blog tracks all the latest consumer technology breakthroughs and shows you what&#039;s new, what matters and how technology can enrich your life. mailinvest.blog also provides the information, tools, and advice that helps when deciding what to buy.","publisher":{"@id":"https:\/\/mailinvest.blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/mailinvest.blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/mailinvest.blog\/#organization","name":"mailinvest","url":"https:\/\/mailinvest.blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/mailinvest.blog\/#\/schema\/logo\/image\/","url":"https:\/\/mailinvest.blog\/wp-content\/uploads\/2022\/01\/default.png","contentUrl":"https:\/\/mailinvest.blog\/wp-content\/uploads\/2022\/01\/default.png","width":1000,"height":1000,"caption":"mailinvest"},"image":{"@id":"https:\/\/mailinvest.blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/freelanceracademic\/"]},{"@type":"Person","@id":"https:\/\/mailinvest.blog\/#\/schema\/person\/012701c4c204d4e4ebd34f926cfd31a4","name":"admin@mailinvest.blog","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/98ed217bd0f3d6a6dcae2d9b0c76e305b049a07275e315e1407e19ec8b08e139?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/98ed217bd0f3d6a6dcae2d9b0c76e305b049a07275e315e1407e19ec8b08e139?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/98ed217bd0f3d6a6dcae2d9b0c76e305b049a07275e315e1407e19ec8b08e139?s=96&d=mm&r=g","caption":"admin@mailinvest.blog"},"sameAs":["https:\/\/mailinvest.blog","admin@mailinvest.blog"],"url":"https:\/\/mailinvest.blog\/index.php\/author\/adminmailinvest-blog\/"}]}},"_links":{"self":[{"href":"https:\/\/mailinvest.blog\/index.php\/wp-json\/wp\/v2\/posts\/16346","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mailinvest.blog\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mailinvest.blog\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mailinvest.blog\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mailinvest.blog\/index.php\/wp-json\/wp\/v2\/comments?post=16346"}],"version-history":[{"count":0,"href":"https:\/\/mailinvest.blog\/index.php\/wp-json\/wp\/v2\/posts\/16346\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mailinvest.blog\/index.php\/wp-json\/wp\/v2\/media\/16347"}],"wp:attachment":[{"href":"https:\/\/mailinvest.blog\/index.php\/wp-json\/wp\/v2\/media?parent=16346"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mailinvest.blog\/index.php\/wp-json\/wp\/v2\/categories?post=16346"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mailinvest.blog\/index.php\/wp-json\/wp\/v2\/tags?post=16346"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}