{"id":16324,"date":"2022-02-24T19:19:47","date_gmt":"2022-02-24T19:19:47","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/02\/24\/get-to-know-hubspots-operations-hub\/"},"modified":"2022-02-24T19:19:47","modified_gmt":"2022-02-24T19:19:47","slug":"get-to-know-hubspots-operations-hub","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/02\/24\/get-to-know-hubspots-operations-hub\/","title":{"rendered":"Get to Know HubSpot\u2019s Operations Hub"},"content":{"rendered":"

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In late 2021 HubSpot rolled out something new and exciting: Operations Hub<\/span>, a suite of tools that supercharges HubSpot\u2019s CRM platform with tools that make data management easier<\/span>, more efficient<\/span>, and more accessible<\/span> for everyone at your company! Improved integrations, robust data quality tools, flexible business process automation, and powerful data prep tools are now at your disposal.<\/p>\n

This new hub is designed to align companies around clean and connected data, to keep processes efficient when scaling<\/span>, and to empower operations teams to spend less time on reactive data tasks<\/span> and more time on business strategy.<\/p>\n

The Operations Hub Origin Story<\/h2>\n

As HubSpot Chairman Brian Halligan once said at INBOUND<\/a>, starting a business has never been easier. But scaling a business is harder than ever<\/span>. Why?\u00a0<\/p>\n

As companies scale, things can get scattered<\/span>. Every employee buys their favorite SaaS app. Every manager maintains their own spreadsheet. Every team builds their own processes. As time goes on, disconnection, mistrust, and miscommunication ensue<\/span>, tanking efficiency. An ineffective operations strategy like that can lead to lost customers.<\/span><\/p>\n

Enter Operations Hub<\/h2>\n

HubSpot believes that in order to scale better<\/span>, companies need to run better<\/span>. That requires an operations team that\u2019s unchained from disconnected, dirty data and mundane, manual processes. You need an Operations team that\u2019s unleashed to solve real business problems.<\/span>\u00a0<\/p>\n

Revenue Operations<\/span> (RevOps<\/a>) is the answer.<\/p>\n

With your operations teams working together under a unified RevOps strategy, they\u2019ll be able to more efficiently set up your go-to-market teams for success and help delight your customers at scale<\/span>. But merely adopting a strategy is not enough \u2014 you need the proper tools<\/span>.<\/p>\n

That\u2019s why HubSpot launched Operations Hub. With Operations Hub, your ops team is equipped with what\u2019s necessary for automation and successful scaling.<\/span><\/p>\n

Five Core Elements of Operations Hub<\/h2>\n

Operations Hub has five primary features to help execute a successful RevOps strategy:<\/p>\n

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  1. Data sync<\/li>\n
  2. Programmable automation<\/li>\n
  3. Data quality automation<\/li>\n
  4. Datasets<\/li>\n
  5. Snowflake data share<\/li>\n<\/ol>\n

    Let\u2019s take a closer look at each one.<\/p>\n

    Data Sync<\/h3>\n

    Data sync is a new way to connect your existing business apps to HubSpot<\/span>. With data sync, you can keep all your HubSpot records in step with the rest of your tech instead of spending hours exporting and importing with spreadsheets. Your customer data is always updated and consistent.<\/span><\/p>\n

    With the launch of Operations Hub, you\u2019ll now have access to over 90 new HubSpot-built integrations, including Google Contacts, Mailchimp, Microsoft Dynamics, Mindbody, Bullhorn, and more. And this isn\u2019t all; HubSpot plans to broaden data sync over time.<\/p>\n

    Unlike more traditional methods, data sync in Operations Hub allows for two-way integrations<\/span>, the passing of future and historic data<\/span> between systems, real-time<\/span> functionality with two databases consistently synchronized<\/span>, and customization<\/span>.<\/p>\n

    Programmable Automation<\/h3>\n

    Programmable automation enables you to execute code directly within HubSpot workflows<\/span>. It encompasses three automated actions in HubSpot: a new \u201ccustom code\u201d<\/span> action in workflows, the \u201ccreate a webhook<\/span>\u201d action in workflows, and custom-coded bot<\/span> action in chatflows.\u00a0<\/p>\n

    In the past, your automation in HubSpot was only as powerful as our predefined workflow actions. Now, your HubSpot automation is as powerful as your imagination.\u00a0<\/span><\/p>\n

    As your company scales, customer touchpoints multiply. Maintaining a consistent <\/span>customer experience<\/a> across all those channels without sacrificing internal efficiency requires strong automation. But your business isn\u2019t cookie-cutter<\/span>, so your automation shouldn\u2019t be either.\u00a0<\/p>\n

    With the new custom workflow actions, your operations team can quickly adapt your processes<\/span> to the ever-changing needs of your customers, ensuring that your company runs smoothly as it scales.\u00a0<\/p>\n

    Programmable automation<\/span> encompasses three automated actions:<\/p>\n