{"id":16298,"date":"2022-02-24T18:08:43","date_gmt":"2022-02-24T18:08:43","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/02\/24\/new-in-litmus-personalization-actionable-insights-esp-sync-enhancements-and-more\/"},"modified":"2022-02-24T18:08:43","modified_gmt":"2022-02-24T18:08:43","slug":"new-in-litmus-personalization-actionable-insights-esp-sync-enhancements-and-more","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/02\/24\/new-in-litmus-personalization-actionable-insights-esp-sync-enhancements-and-more\/","title":{"rendered":"New in Litmus: Personalization, Actionable Insights, ESP Sync Enhancements, and more"},"content":{"rendered":"

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More than 40% of marketers say email marketing it\u2019s very critical\u2014<\/span>up nearly 30%<\/span><\/a> since before the pandemic. With the stronger focus on email marketing comes an increase in email production volume\u2014and more pressure to stand out in the inbox.<\/span><\/p>\n

According to our <\/span>2021 State of Email<\/span><\/a> report, personalization and automation are must-haves. Customers now expect engaging, personalized, email experiences, and <\/span>71% of consumers<\/span><\/a> feel frustrated with impersonal experiences. Yet, <\/span>72% of marketers<\/span><\/a> say meeting customer expectations is more difficult.<\/span><\/p>\n

While more than <\/span>50% of marketers<\/span><\/a> told us boosting personalization is a priority, they\u2019re finding it increasingly difficult to keep up with demand without adequate data or technology to streamline their workflow.<\/span><\/p>\n

That\u2019s why with our February 2022 release, we\u2019re excited to deliver new solutions to help you execute compelling campaigns that engage subscribers, without the added work.<\/span><\/p>\n

Here\u2019s what\u2019s new in Litmus.<\/span><\/p>\n

Create uniquely personalized, engaging experiences with Litmus Personalize, powered by Kickdynamic<\/strong><\/h2>\n

Litmus now provides the industry\u2019s most comprehensive email personalization, optimization, and insights platform with Litmus Personalize, powered by <\/span>Kickdynamic<\/span><\/a>\u2014an AI-powered content automation platform.<\/span><\/p>\n

The Kickdynamic solution empowers your team to automate and scale the creation of personalized individual email experiences that drive results.\u00a0<\/span><\/p>\n

Live email content<\/span><\/h3>\n

Break past the limitations of personalizing content at the time an email is sent with live email content\u2014like polling, countdown timers, geolocation targeting, weather, and more\u2014boosting email engagement and driving conversions.<\/span>
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Content automation<\/span><\/h3>\n

Make it easier to create true, 1-to-1 subscriber experiences\u2014without manually creating version upon version of every email. Kickdynamic Content Automation pulls the latest data from your CRM, <\/span>product feeds<\/span><\/a>, and more\u2014allowing you to automatically generate endless email variations from a single HTML tag.<\/span>
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