{"id":16294,"date":"2022-02-24T17:57:05","date_gmt":"2022-02-24T17:57:05","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/02\/24\/is-it-worth-it-for-ecommerce-in-2022\/"},"modified":"2022-02-24T17:57:05","modified_gmt":"2022-02-24T17:57:05","slug":"is-it-worth-it-for-ecommerce-in-2022","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/02\/24\/is-it-worth-it-for-ecommerce-in-2022\/","title":{"rendered":"Is it worth it for ecommerce in 2022?"},"content":{"rendered":"

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Reading Time: <\/span> 9<\/span> minutes<\/span><\/span><\/p>\n

Boasting a 70% market share, Mailchimp is the most popular email marketing platform. With affordable entry-level tiers and a generous free plan, businesses of all types and sizes use Mailchimp to market their products.<\/p>\n

Similar to Omnisend, Mailchimp has different pricing plans. However, unlike Omnisend, which offers full access to all features from the get-go, Mailchimp limits your access to features, only removing those limitations with each plan upgrade.<\/p>\n

Following Mailchimp\u2019s price increases in early 2022<\/a>, the current pricing starts at $11\/mo for the Essentials plan, while their Standard plan is $17\/mo, and their Premium Plan begins at $299\/mo. The platform also offers a free plan and a pay-as-you-go option.<\/p>\n

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\"Mailchimp<\/figure>\n<\/div>\n

Needless to say, there\u2019s quite a difference between paying $11 for the Essentials plan and $299 a month for the Premium plan. So, which one should you choose?<\/p>\n

To help you pick the best pricing option, we\u2019ll go over every Mailchimp plan in detail and give you a clear picture of which plan is a good fit for your business.<\/p>\n

Which Mailchimp pricing plan should you choose?<\/strong><\/h2>\n

Mailchimp has five different pricing plans that offer additional features based on the number of contacts you have:<\/p>\n

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  1. Mailchimp Free plan<\/a><\/strong><\/li>\n
  2. Essentials plan<\/a><\/strong><\/li>\n
  3. Standard plan<\/a><\/strong><\/li>\n
  4. Premium plan<\/a><\/strong><\/li>\n
  5. Pay As You Go plan<\/a><\/strong><\/li>\n<\/ol>\n

    Here\u2019s a quick breakdown of Mailchimp\u2019s basic plan prices, and how much these plans will cost you as you grow your audience:<\/p>\n

    \n\n\n\n\n\n\n\n
    Plan<\/strong><\/td>\nFree<\/strong><\/td>\nEssentials<\/strong><\/td>\nStandard<\/strong><\/td>\nPremium<\/strong><\/td>\n<\/tr>\n
    Price<\/strong><\/td>\nFree<\/td>\n$11\/mo<\/td>\n$17\/mo<\/td>\n$299\/mo<\/td>\n<\/tr>\n
    Contacts<\/strong><\/td>\n2,000<\/td>\n500<\/td>\n500<\/td>\n10,000<\/td>\n<\/tr>\n
    Monthly email sends<\/strong><\/td>\n10,000<\/td>\n5,000<\/td>\n6,000<\/td>\n150,000<\/td>\n<\/tr>\n
    Users<\/strong><\/td>\n1<\/td>\n3<\/td>\n5<\/td>\nUnlimited<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/figure>\n

    And the Mailchimp costs for various contact list sizes:<\/p>\n

    \n\n\n\n\n\n\n\n\n\n\n
    Free<\/strong><\/td>\nEssentials<\/strong><\/td>\nStandard<\/strong><\/td>\nPremium<\/strong><\/td>\n<\/tr>\n
    500 contacts<\/td>\nFree<\/td>\n$11\/mo<\/td>\n$17\/mo<\/td>\nN\/A<\/td>\n<\/tr>\n
    2,500 contacts<\/td>\nFree (up tp 2,000 contacts)<\/td>\n$24\/mo<\/td>\n$59\/mo<\/td>\nN\/A<\/td>\n<\/tr>\n
    5,000 contacts<\/td>\nN\/A<\/td>\n$59\/mo<\/td>\n$90\/mo<\/td>\nN\/A<\/td>\n<\/tr>\n
    10,000 contacts<\/td>\nN\/A<\/td>\n$87\/mo<\/td>\n$115\/mo<\/td>\n$299\/mo<\/td>\n<\/tr>\n
    20,000 contacts<\/td>\nN\/A<\/td>\n$189\/mo<\/td>\n$225\/mo<\/td>\n$460\/mo<\/td>\n<\/tr>\n
    50,000 contacts<\/td>\nN\/A<\/td>\n$299\/mo<\/td>\n$359\/mo<\/td>\n$700\/mo<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/figure>\n

    As you can see, when you take a closer look at the pricing, you\u2019ll notice that the monthly Mailchimp cost increases pretty dramatically along with your subscriber count.\u00a0<\/p>\n

    To be fair, Mailchimp can offer good value for money, but only if you calculate carefully before choosing your plan.<\/p>\n

    \n
    \"Mailchimp<\/figure>\n<\/div>\n

    With that said, let\u2019s see which Mailchimp plan may be best for your business.<\/p>\n

    1. Mailchimp Free plan: Best for side jobs<\/strong><\/h2>\n

    Mailchimp\u2019s Free plan is a fantastic way to get started with email marketing without spending a fortune. With that said, it\u2019s not the most feature-packed free plan in the industry. If you find your business outgrowing its limits, you might want to consider switching to the paid options.<\/p>\n

    Free plan features<\/strong><\/h3>\n