{"id":16278,"date":"2022-02-24T17:15:05","date_gmt":"2022-02-24T17:15:05","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/02\/24\/why-publishing-a-book-helps-build-your-credibility\/"},"modified":"2022-02-24T17:15:05","modified_gmt":"2022-02-24T17:15:05","slug":"why-publishing-a-book-helps-build-your-credibility","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/02\/24\/why-publishing-a-book-helps-build-your-credibility\/","title":{"rendered":"Why Publishing A Book Helps Build Your Credibility"},"content":{"rendered":"<p> <a href=\"https:\/\/go.fiverr.com\/visit\/?bta=1052423&nci=17043\" Target=\"_Top\"><img loading=\"lazy\" decoding=\"async\" border=\"0\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/fiverr.ck-cdn.com\/tn\/serve\/?cid=40081059\"  width=\"601\" height=\"201\"><\/a>\n<\/p>\n<div id=\"content\">\n<p><a href=\"https:\/\/traffic.libsyn.com\/ducttape\/DTM-Michael-Delon.mp3\" target=\"_blank\" rel=\"noopener\">Marketing Podcast with Michael DeLon<\/a><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-58456 size-medium alignleft\" alt=\"\" width=\"300\" height=\"300\" data-srcset=\"https:\/\/149350408.v2.pressablecdn.com\/wp-content\/uploads\/2022\/02\/DTM-Podcast-Images-2-19-300x300.png 300w , https:\/\/149350408.v2.pressablecdn.com\/wp-content\/uploads\/2022\/02\/DTM-Podcast-Images-2-19-1024x1024.png 1024w , https:\/\/149350408.v2.pressablecdn.com\/wp-content\/uploads\/2022\/02\/DTM-Podcast-Images-2-19-150x150.png 150w , https:\/\/149350408.v2.pressablecdn.com\/wp-content\/uploads\/2022\/02\/DTM-Podcast-Images-2-19-768x768.png 768w , https:\/\/149350408.v2.pressablecdn.com\/wp-content\/uploads\/2022\/02\/DTM-Podcast-Images-2-19-50x50.png 50w , https:\/\/149350408.v2.pressablecdn.com\/wp-content\/uploads\/2022\/02\/DTM-Podcast-Images-2-19-250x250.png 250w , https:\/\/149350408.v2.pressablecdn.com\/wp-content\/uploads\/2022\/02\/DTM-Podcast-Images-2-19.png 1080w \" data-lazy-data-sizes=\"(max-width: 300px) 100vw, 300px\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/149350408.v2.pressablecdn.com\/wp-content\/uploads\/2022\/02\/DTM-Podcast-Images-2-19-300x300.png\"\/><\/p>\n<p><noscript><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-58456 size-medium alignleft\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/149350408.v2.pressablecdn.com\/wp-content\/uploads\/2022\/02\/DTM-Podcast-Images-2-19-300x300.png\" alt=\"\" width=\"300\" height=\"300\" data-srcset=\"https:\/\/149350408.v2.pressablecdn.com\/wp-content\/uploads\/2022\/02\/DTM-Podcast-Images-2-19-300x300.png 300w , https:\/\/149350408.v2.pressablecdn.com\/wp-content\/uploads\/2022\/02\/DTM-Podcast-Images-2-19-1024x1024.png 1024w , https:\/\/149350408.v2.pressablecdn.com\/wp-content\/uploads\/2022\/02\/DTM-Podcast-Images-2-19-150x150.png 150w , https:\/\/149350408.v2.pressablecdn.com\/wp-content\/uploads\/2022\/02\/DTM-Podcast-Images-2-19-768x768.png 768w , https:\/\/149350408.v2.pressablecdn.com\/wp-content\/uploads\/2022\/02\/DTM-Podcast-Images-2-19-50x50.png 50w , https:\/\/149350408.v2.pressablecdn.com\/wp-content\/uploads\/2022\/02\/DTM-Podcast-Images-2-19-250x250.png 250w , https:\/\/149350408.v2.pressablecdn.com\/wp-content\/uploads\/2022\/02\/DTM-Podcast-Images-2-19.png 1080w \" data-sizes=\"auto, (max-width: 300px) 100vw, 300px\"\/><\/noscript>In this episode of the <a href=\"https:\/\/ducttapemarketing.com\/about\/duct-tape-marketing-podcast\/\">Duct Tape Marketing Podcast<\/a>, I interview Michael DeLon. Michael is a C<span style=\"font-weight: 400;\">redibility Marketing Expert who helps business owners publish a book that positions them as an expert in their field. He\u2019s also the author of On Marketing: The Definitive Guide for Small Business Owners.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-36171 alignright\" alt=\"\" width=\"1\" height=\"1\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/www.ducttapemarketing.com\/wp-content\/uploads\/2017\/01\/tamsen-FLTC-1.jpg\"\/><\/p>\n<p><noscript><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-36171 alignright\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/www.ducttapemarketing.com\/wp-content\/uploads\/2017\/01\/tamsen-FLTC-1.jpg\" alt=\"\" width=\"1\" height=\"1\"\/><\/noscript><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-36171 alignright\" alt=\"\" width=\"1\" height=\"1\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/www.ducttapemarketing.com\/wp-content\/uploads\/2017\/01\/tamsen-FLTC-1.jpg\"\/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-36171 alignright\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/www.ducttapemarketing.com\/wp-content\/uploads\/2017\/01\/tamsen-FLTC-1.jpg\" alt=\"\" width=\"1\" height=\"1\"\/><\/noscript><\/p>\n<h3>Key Takeaway:<\/h3>\n<p>Building credibility as an expert in your field is an essential component to reaching new audiences and attracting new customers and clients. If you want to build your credibility, publishing a book is a way to do just that. In this episode, I talk with Michael DeLon about how publishing your own book helps you not only demonstrate your expertise but also differentiate yourself from your competition.<\/p>\n<h3>Questions I ask Michael DeLon:<\/h3>\n<ul>\n<li>[1:16] What has your journey to becoming a credibility marketing expert looked like?<\/li>\n<li>[4:04] What is credibility marketing?<\/li>\n<li>[5:35] A lot of people are self-proclaimed experts, self-proclaimed thought leaders \u2013 so who gets to decide if you\u2019re credible or an expert?<\/li>\n<li>[8:05] Is there something unique about the market or the way people buy today that makes credibility even more important?<\/li>\n<li>[12:34] What makes a book a significant tool or significant channel over and above something like just doing video on LinkedIn?<\/li>\n<li>[13:48] If you\u2019ve got a decent idea, is there a formula to help people turn that into a book?<\/li>\n<li>[15:01] Are you starting to see that this is a tactic that can actually work for people that might have the mindset that no one would want to read a book by them?<\/li>\n<li>[16:03] Most authors and speakers have a book nowadays \u2013 but what are your thoughts on someone like a remodeling contractor that could write a book on ways to make your home suitable for your family? Wouldn\u2019t that be a big differentiator?<\/li>\n<li>\u00a0[19:00] What\u2019s your favorite book project that you\u2019ve done, and what impact did it have on that person or business?<\/li>\n<li>[21:56] Where can people find out more about your programs and your latest coaching program?<\/li>\n<\/ul>\n<div>\n<h3>More About Michael DeLon:<\/h3>\n<h3 class=\"ll-at-background\">More About The Duct Tape Marketing Consultant Network:<\/h3>\n<\/div>\n<p>Like this show? Click on over and <a href=\"https:\/\/itunes.apple.com\/us\/podcast\/duct-tape-marketing\/id78797836?mt=2\" target=\"_blank\" rel=\"noopener noreferrer\">give us a review on<\/a> iTunes, please!<\/p>\n<p>This episode of the Duct Tape Marketing Podcast is brought to you by the\u00a0<a href=\"https:\/\/www.hubspot.com\/podcastnetwork\" target=\"_blank\" rel=\"noopener\">HubSpot Podcast Network<\/a> and <a href=\"https:\/\/create.vista.com\/\" target=\"_blank\" rel=\"noopener\">VistaCreate<\/a>.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-56867 alignleft\" alt=\"\" width=\"300\" height=\"116\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/149350408.v2.pressablecdn.com\/wp-content\/uploads\/2021\/09\/hspod.png\"\/><\/p>\n<p><noscript><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-56867 alignleft\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/149350408.v2.pressablecdn.com\/wp-content\/uploads\/2021\/09\/hspod.png\" alt=\"\" width=\"300\" height=\"116\"\/><\/noscript><\/p>\n<p><a href=\"https:\/\/www.hubspot.com\/podcastnetwork\" target=\"_blank\" rel=\"noopener\"><em>HubSpot Podcast Network<\/em><\/a>\u00a0is the audio destination for business professionals who seek the best education and inspiration on how to grow a business.<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p><a href=\"https:\/\/create.vista.com\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-58457 alignleft\" alt=\"\" width=\"300\" height=\"44\" data-srcset=\"https:\/\/149350408.v2.pressablecdn.com\/wp-content\/uploads\/2022\/02\/VistaCreate_H_Color-300x44.png 300w , https:\/\/149350408.v2.pressablecdn.com\/wp-content\/uploads\/2022\/02\/VistaCreate_H_Color-1024x149.png 1024w , https:\/\/149350408.v2.pressablecdn.com\/wp-content\/uploads\/2022\/02\/VistaCreate_H_Color-768x111.png 768w , https:\/\/149350408.v2.pressablecdn.com\/wp-content\/uploads\/2022\/02\/VistaCreate_H_Color-1536x223.png 1536w , https:\/\/149350408.v2.pressablecdn.com\/wp-content\/uploads\/2022\/02\/VistaCreate_H_Color-2048x297.png 2048w \" data-lazy-data-sizes=\"(max-width: 300px) 100vw, 300px\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/149350408.v2.pressablecdn.com\/wp-content\/uploads\/2022\/02\/VistaCreate_H_Color-300x44.png\"\/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-58457 alignleft\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/149350408.v2.pressablecdn.com\/wp-content\/uploads\/2022\/02\/VistaCreate_H_Color-300x44.png\" alt=\"\" width=\"300\" height=\"44\" data-srcset=\"https:\/\/149350408.v2.pressablecdn.com\/wp-content\/uploads\/2022\/02\/VistaCreate_H_Color-300x44.png 300w , https:\/\/149350408.v2.pressablecdn.com\/wp-content\/uploads\/2022\/02\/VistaCreate_H_Color-1024x149.png 1024w , https:\/\/149350408.v2.pressablecdn.com\/wp-content\/uploads\/2022\/02\/VistaCreate_H_Color-768x111.png 768w , https:\/\/149350408.v2.pressablecdn.com\/wp-content\/uploads\/2022\/02\/VistaCreate_H_Color-1536x223.png 1536w , https:\/\/149350408.v2.pressablecdn.com\/wp-content\/uploads\/2022\/02\/VistaCreate_H_Color-2048x297.png 2048w \" data-sizes=\"auto, (max-width: 300px) 100vw, 300px\"\/><\/noscript> <\/a>Small business owners have a lot on their plate, but luckily you don\u2019t have to be a graphic designer, extraordinary superstar, creative strategist, or marketing maven to make your work come to life on social media. With VistaCreate, you can create beautiful assets without design experience or needing to delegate to a third party \u2013 making it the ultimate hack for creating slick visuals that boost engagement. You can have designs that look like they took you hours made in minutes. <a href=\"https:\/\/create.vista.com\/\" target=\"_blank\" rel=\"noopener\">Try it out for free<\/a>.<\/p>\n<p><span id=\"tve_leads_end_content\" style=\"display: block; visibility: hidden; border: 1px solid transparent;\"\/><\/p>\n<div class=\"tve-leads-shortcode tve-leads-triggered tve-tl-anim tl-anim-instant tve-leads-track-shortcode_47490\">\n<div class=\"tl-style\" id=\"tve_tcb2_set-027\" data-state=\"12\" data-form-state=\"\">\n<div class=\"tve-leads-conversion-object\" data-tl-type=\"shortcode_47490\">\n<div class=\"tve_flt\">\n<div id=\"tve_editor\" class=\"tve_shortcode_editor\">\n<div class=\"thrv-leads-form-box tve_no_drag tve_no_icons thrv_wrapper tve_editor_main_content thrv-leads-in-content tve_empty_dropzone\" style=\"\" data-css=\"tve-u-0606f275330aed\">\n<div class=\"thrv_wrapper thrv-columns\" style=\"--tcb-col-el-width:800;\" data-css=\"tve-u-1606f275330af1\">\n<div class=\"tcb-flex-row tcb-resized tcb--cols--2\" data-css=\"tve-u-2606f275330af3\">\n<div class=\"tcb-flex-col\" data-css=\"tve-u-3606f275330af5\" style=\"\">\n<div class=\"tcb-col tve_empty_dropzone\" style=\"border-radius: 0px; overflow: hidden;\" data-css=\"tve-u-4606f275330af6\">\n<div class=\"thrv_wrapper tve_image_caption img_style_lifted_style2\" data-css=\"tve-u-5606f275330af7\" style=\"\"><span class=\"tve_image_frame\" style=\"width: 100%;\"><img loading=\"lazy\" decoding=\"async\" class=\"tve_image wp-image-51148\" alt=\"\" width=\"152\" height=\"198\" title=\"No Overhead ebook\" data-id=\"51148\" style=\"\" data-css=\"tve-u-6606f275330af9\" data-width=\"152\" data-height=\"198\" data-init-width=\"406\" data-init-height=\"528\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/149350408.v2.pressablecdn.com\/wp-content\/uploads\/2020\/03\/Screen-Shot-2020-03-09-at-8.19.31-AM.png\"\/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"tve_image wp-image-51148\" alt=\"\" width=\"152\" height=\"198\" title=\"No Overhead ebook\" data-id=\"51148\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/149350408.v2.pressablecdn.com\/wp-content\/uploads\/2020\/03\/Screen-Shot-2020-03-09-at-8.19.31-AM.png\" style=\"\" data-css=\"tve-u-6606f275330af9\" data-width=\"152\" data-height=\"198\" data-init-width=\"406\" data-init-height=\"528\"\/><\/noscript><\/span><\/div>\n<\/div>\n<\/div>\n<div class=\"tcb-flex-col\" data-css=\"tve-u-7606f275330afb\" style=\"\">\n<div class=\"tcb-col tve_empty_dropzone\" style=\"\" data-css=\"tve-u-8606f275330afd\">\n<div class=\"thrv_wrapper thrv_text_element tve_empty_dropzone\" style=\"\" data-css=\"tve-u-9606f275330aff\">\n<p data-css=\"tve-u-10606f275330b00\" data-default=\"Enter your text here...\"><span data-css=\"tve-u-11606f275330b02\" style=\"font-size: 24px;\">Free eBook\u00a0<br \/><\/span><span data-css=\"tve-u-12606f275330b03\" style=\"font-size: 32px; font-family: Lora;\">7 Steps to Scale Your Consulting Practice Without Adding Overhead<\/span><br \/><span data-css=\"tve-u-13606f275330b05\" style=\"font-size: 35px; font-family: Lora;\"\/><\/p>\n<p data-css=\"tve-u-14606f275330b06\" data-default=\"Enter your text here...\" style=\"\"><span data-css=\"tve-u-15606f275330b08\" style=\"font-family: Lora;\"><span data-css=\"tve-u-16606f275330b09\"><em><em>The Duct Tape Marketing Consultant Network has helped me to grow my business by over\u00a0<span data-css=\"tve-u-17606f275330b0a\">40% in the last 12 months.<\/span> ~ Michael Quinn &#8211; Michael Quinn Agency, Fargo, ND<\/em><\/em><\/span><\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<iframe data-lazy=\"true\" data-src=\"https:\/\/www.fiverr.com\/gig_widgets?id=U2FsdGVkX18x7XQvttUTrv1oEqmGNGTgvvCUiUoJ\/AP4z\/UyMz8lXGOLpu15jIMxBbTR0gmD5uBoFvhC4KWeALQRp3h\/X\/AwcVD0K8Wj9H\/ZzYKzcCNHosB9oS4SCJJFWiN85P9ICAc4OgCoE\/wHKIY7CDkf2\/DQ1vqGvk4smVe5cRDEmrLPCWi4FC8p40VUhSmWQ5udCm0zoJtorgWv3vbDQw0kKYkwn39ozAnQXDe+YvWMxkLFWA+O3TFwkJvdkIK+\/AUSnRssPKt5WHY0FhNOxnSPcLslEL4G4\/RfP95ve99U+kRnDy3X+KtzdQLY+u935ghON\/o3UE4IMv9oN6JX9RnxzL\/LRcOgnHigxStSGPKsZYtnz8RWNVT\/rOLAibqiWJadC5MYHRbekF3eg6FOGrQGkXYbsn0+a5aovnlLCbLwIqY9fcS17UX8J235iQ6cdmHNbrPeS84CMm34RA==&affiliate_id=1052423&strip_google_tagmanager=true\" loading=\"lazy\" data-with-title=\"true\" class=\"fiverr_nga_frame\" frameborder=\"0\" height=\"350\" width=\"100%\" referrerpolicy=\"no-referrer-when-downgrade\" data-mode=\"random_gigs\" onload=\" var frame = this; var script = document.createElement('script'); script.addEventListener('load', function() { window.FW_SDK.register(frame); }); script.setAttribute('src', 'https:\/\/www.fiverr.com\/gig_widgets\/sdk'); document.body.appendChild(script); \" ><\/iframe>\n<br \/><a href=\"https:\/\/ducttapemarketing.com\/publishing-a-book\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Marketing Podcast with Michael DeLon In this episode of the Duct Tape Marketing Podcast, I interview Michael DeLon. Michael is a Credibility Marketing Expert who&#8230;<\/p>\n","protected":false},"author":1,"featured_media":16279,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-16278","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tech-universe"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Why Publishing A Book Helps Build Your Credibility - mailinvest.blog<\/title>\n<meta name=\"description\" content=\"Technology is forever changing, and there are always new pieces of technology to replace obsolete ones. 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