{"id":16274,"date":"2022-02-24T17:03:05","date_gmt":"2022-02-24T17:03:05","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/02\/24\/3-moments-to-send-a-video-instead-of-typed-out-text\/"},"modified":"2022-02-24T17:03:05","modified_gmt":"2022-02-24T17:03:05","slug":"3-moments-to-send-a-video-instead-of-typed-out-text","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/02\/24\/3-moments-to-send-a-video-instead-of-typed-out-text\/","title":{"rendered":"3 Moments to Send a Video Instead of Typed-Out Text"},"content":{"rendered":"

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\"Ethan<\/p>\n

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Apple Podcasts<\/a> | Spotify<\/a> | Google Podcasts<\/a> | Amazon<\/a><\/span><\/p>\n

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Personal connection matters<\/strong>.<\/p>\n

Across both the customer and employee lifecycle, there are so many opportunities to improve personal connection (and conversion!) with a human-centered<\/strong> approach to communication.<\/p>\n

Human-centered communication<\/a> using video helps convey the sincerity, warmth, tone, and emotion that can be lost through plain-text messaging. It provides a space for genuine connection that can help you build the trust essential to healthy, long-lasting relationships.<\/p>\n

So, where should you start? What moments across the customer and employee experience are improved by mixing some videos into your messaging?<\/p>\n

Use video when\u2026<\/p>\n

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  1. You want to establish or reestablish personal connection.<\/em><\/li>\n
  2. You want to manage emotion or tone.<\/em><\/li>\n
  3. You want to break down detail or complexity.<\/em><\/li>\n<\/ol>\n

    Video messages should not<\/em> replace all digital communication, but it definitely belongs in the mix alongside email, text, Slack, and LinkedIn. Using video at ideal moments to replace faceless, typed-out text can help you convey your intent and provide the clarity your recipient deserves.<\/p>\n

    I\u2019m Ethan Beute<\/a>, Chief Evangelist at BombBomb<\/a>, host of The Customer Experience Podcast<\/a>, and Wall Street Journal bestselling coauthor of Human-Centered Communication<\/a><\/em> and Rehumanize Your Business<\/a><\/em>. Listen in today to learn about increasing confidence, connection, and clarity by mixing video messages into the rest of our digital communication at three key moments.<\/p>\n

    Join me as I discuss:<\/p>\n

    \u2022<\/strong><\/span> Why plain text doesn\u2019t differentiate us or connect us as human beings
    \u2022<\/strong><\/span> How video can enhance moments that matter
    \u2022<\/strong><\/span> Why you should use video for personal connection
    \u2022<\/strong><\/span> How video helps properly convey emotion and tone
    \u2022<\/strong><\/span> When to use video to reduce confusion and friction<\/p>\n

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    Hear Episode 186 and any\/every other conversation of The Customer Experience Podcast<\/strong><\/a><\/strong> in your favorite podcast player \u2026<\/p>\n

    In your podcast player, please give an extra click to rate the show (or even take a minute to leave a review) \u2013 it\u2019s very helpful!<\/p>\n

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    We also embed the full conversation and make it searchable right here in these blog posts<\/a>. The recording for this episode is\u00a0right here \u2026<\/p>\n

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    \"\"<\/p>\n

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    Sign up for a monthly email with CX insights and highlights<\/h4>\n
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    By entering your email, you are agreeing to receive occasional BombBomb news and communication. We will never sell or distribute your email address to any third party. You can manage your communication preferences here<\/a>.<\/p>\n

    View our Privacy Policy<\/a>.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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    Links Related to This Conversation:<\/h2>\n

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    Other Episodes You\u2019ll Enjoy:<\/h2>\n

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    The Human-Centered Communication Series<\/h2>\n