{"id":16268,"date":"2022-02-24T16:51:05","date_gmt":"2022-02-24T16:51:05","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/02\/24\/the-dark-side-of-the-metaverse\/"},"modified":"2022-02-24T16:51:05","modified_gmt":"2022-02-24T16:51:05","slug":"the-dark-side-of-the-metaverse","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/02\/24\/the-dark-side-of-the-metaverse\/","title":{"rendered":"The dark side of the Metaverse"},"content":{"rendered":"

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MarTech\u2019s daily brief features daily insights, news, tips, and essential bits of wisdom for today\u2019s digital marketer. If you would like to read this before the rest of the internet does, sign up here<\/a><\/strong> to get it delivered to your inbox daily.<\/em><\/p>\n

Good morning, Marketers, and the Metaverse already has a dark side.<\/p>\n

In his new story about what the Metaverse means<\/a>, Chris Wood alluded to some news broken by the BBC. A BBC researcher, posing as a 13 year-old girl, entered a Metaverse-style virtual environment and saw grooming, sexual material and worse. Some Metaverse apps are \u201cdangerous by design<\/a>\u201d said the British National Society for Prevention of Cruelty to Children.<\/p>\n

When I spoke to marketing consultant Tim Parkin about the Metaverse, he warned that parts of it could turn out to be very bad places<\/a> \u2014 dystopias rather than utopias. But what\u2019s truly disappointing is one all-too-predictable detail in this new reporting. The app in question was not created by Facebook, but it was available on the Facebook Meta Quest headset app store.<\/p>\n

Meta said it hopes to make safety improvements \u201cas it learns how people interact in these spaces.\u201d I think we all know how some people are going to interact. Is there any chance of drawing a deep breath and not repeating all the mistakes that have been made with social media?<\/p>\n

Kim Davis<\/em><\/p>\n

Editorial Director<\/em><\/p>\n

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About The Author<\/h3>\n
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\t\t\t\t\t\tKim Davis is the Editorial Director of MarTech. Born in London, but a New Yorker for over two decades, Kim started covering enterprise software ten years ago. His experience encompasses SaaS for the enterprise, digital- ad data-driven urban planning, and applications of SaaS, digital technology, and data in the marketing space.<\/p>\n

He first wrote about marketing technology as editor of Haymarket\u2019s The Hub, a dedicated marketing tech website, which subsequently became a channel on the established direct marketing brand DMN. Kim joined DMN proper in 2016, as a senior editor, becoming Executive Editor, then Editor-in-Chief a position he held until January 2020.<\/p>\n

Prior to working in tech journalism, Kim was Associate Editor at a New York Times hyper-local news site, The Local: East Village, and has previously worked as an editor of an academic publication, and as a music journalist. He has written hundreds of New York restaurant reviews for a personal blog, and has been an occasional guest contributor to Eater.\t\t\t\t\t<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n

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