{"id":16261,"date":"2022-02-24T16:27:08","date_gmt":"2022-02-24T16:27:08","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/02\/24\/become-a-metaverse-marketing-maven\/"},"modified":"2022-02-24T16:27:08","modified_gmt":"2022-02-24T16:27:08","slug":"become-a-metaverse-marketing-maven","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/02\/24\/become-a-metaverse-marketing-maven\/","title":{"rendered":"Become a Metaverse marketing maven"},"content":{"rendered":"<p> <a href=\"https:\/\/go.fiverr.com\/visit\/?bta=1052423&nci=17043\" Target=\"_Top\"><img loading=\"lazy\" decoding=\"async\" border=\"0\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/fiverr.ck-cdn.com\/tn\/serve\/?cid=40081059\"  width=\"601\" height=\"201\"><\/a>\n<\/p>\n<div itemprop=\"articleBody\">\n<p>Immersive media and technologies like augmented reality (AR), virtual reality (VR) and the <a href=\"https:\/\/martech.org\/what-does-the-metaverse-mean-to-consumers-and-marketers\/\" target=\"_blank\" rel=\"noreferrer noopener\">Metaverse <\/a>are a hot, hot topic these days. Long gone are the days when marketers could dismiss these technologies as a fad or as applications not ready for the mass market. With many technology heavy-hitters like Meta (Facebook) and Apple racing to be the first to offer a truly seamless immersive experience, there appears to be little doubt that we will get this technology into the hands of the mainstream.<\/p>\n<p>According to <a href=\"https:\/\/www.statista.com\/statistics\/1098630\/global-mobile-augmented-reality-ar-users\/#:~:text=In%202022%2C%20there%20will%20be,billion%20mobile%20AR%20users%20worldwide.\" target=\"_blank\" rel=\"noreferrer noopener\">Statista.com<\/a>, there are already 1 billion active AR users worldwide, and the number will almost double by 2024. As marketers continue to break through the noise facing consumers 24\/7, understanding and embracing new immersive technologies can be an effective way to engage and delight audiences.<\/p>\n<p>Everyone responsible for communicating with and engaging audiences needs a baseline understanding of these <a href=\"https:\/\/martech.org\/marketers-the-metaverse-is-coming\/\" target=\"_blank\" rel=\"noreferrer noopener\">new tools<\/a>. From the CMO to the marketing manager to the content creator, the first step is to know the difference between AR, VR, XR (extended reality), and the communications capabilities provided by each flavor of this new immersive media.<\/p>\n<h2>Online training options for marketers<\/h2>\n<p>Most of the training provided today is focused on developing immersive content and is not relevant for marketers and strategists looking to leverage this technology for their campaigns. However, this is shifting as more brand marketing teams embrace immersive tactics. I have scoured the internet and curated my top picks for marketing-focused immersive technology courses to provide a baseline understanding of the technology. This list is by no means comprehensive but a great place to start your knowledge of these new forms of communication.<\/p>\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"624\" height=\"178\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/martech.org\/wp-content\/uploads\/2022\/02\/AWE-Banner-Image.png\" alt=\"\" class=\"wp-image-349135\" data-srcset=\"https:\/\/martech.org\/wp-content\/uploads\/2022\/02\/AWE-Banner-Image.png 624w, https:\/\/martech.org\/wp-content\/uploads\/2022\/02\/AWE-Banner-Image-600x171.png 600w, https:\/\/martech.org\/wp-content\/uploads\/2022\/02\/AWE-Banner-Image-200x57.png 200w\" data-sizes=\"auto, (max-width: 624px) 100vw, 624px\"\/><\/figure>\n<p><strong><a href=\"https:\/\/www.awexr.com\/academy\/webar101\" target=\"_blank\" rel=\"noreferrer noopener\">AWE Academy Web AR Workshop: Learn how to produce successful marketing campaigns<\/a><\/strong><\/p>\n<ul>\n<li>Cost: $99.<\/li>\n<li>Time Required: 6 hours split into two live sessions over two days.<\/li>\n<li>Topics Covered: Accessible or web-based AR, platform overview, business goals, channel strategy, campaign mechanics and real-world use cases.<\/li>\n<\/ul>\n<p>Built-in partnership with Augmented World Expo, this web AR workshop focuses on practical tools to help marketers build effective AR campaigns. The course materials were designed and presented by Patrick Johnson, CEO and founder of the global AR agency, <a href=\"https:\/\/rockpaperreality.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Rock Paper Reality<\/a>. The benefits of this type of live, synchronous, online course are that each session will have the most up-to-date information. The experts tapped to share their knowledge are available in real-time to answer questions and cater the content to those attending.<\/p>\n<p>According to Johnson, many marketers see astounding results when effectively employing web-based AR, \u201cIn some instances, marketers are seeing AR outperform the benchmark by 95x, a 70% increase in brand retention, and a 4x increase in online purchases. AR is now a tool, not a toy. It drives real value for marketers, advertisers, and their customers.\u201d<\/p>\n<p>Johnson recommends this course for brands and product managers, marketers, advertisers, technology enthusiasts, and anyone who wants to learn web-based augmented reality for marketing advertising and tell stories more compellingly.<\/p>\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"624\" height=\"199\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/martech.org\/wp-content\/uploads\/2022\/02\/Creative-Comms-Futurelearn-Banner.png\" alt=\"\" class=\"wp-image-349136\" data-srcset=\"https:\/\/martech.org\/wp-content\/uploads\/2022\/02\/Creative-Comms-Futurelearn-Banner.png 624w, https:\/\/martech.org\/wp-content\/uploads\/2022\/02\/Creative-Comms-Futurelearn-Banner-600x191.png 600w, https:\/\/martech.org\/wp-content\/uploads\/2022\/02\/Creative-Comms-Futurelearn-Banner-200x64.png 200w\" data-sizes=\"auto, (max-width: 624px) 100vw, 624px\"\/><\/figure>\n<p><a href=\"https:\/\/www.futurelearn.com\/courses\/extended-reality-creative-communications\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Creative Communication Beyond VR and AR on Futurelearn.com<\/strong><\/a><\/p>\n<ul>\n<li>Cost: 7-day free trial, $39 monthly.<\/li>\n<li>Time Required: Self-paced, 12 hours.<\/li>\n<li>Topics Covered: XR, AR, VR, the Metaverse, key strategic principles, designing for the Metaverse, planning, and delivering strategic communications leveraging emerging technologies.<\/li>\n<\/ul>\n<p>Designed by Derek Yates and Matt Wade out of <a href=\"https:\/\/www.ravensbourne.ac.uk\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ravensbourne University<\/a> in London, this self-paced, online course caters explicitly to marketing and communications professionals. The course is split into three sections that cover 1) XR Now \u2013 the current uses of immersive within marketing and communications 2) XR and MB Lab \u2013 moving from concept to creation and 3) XR and the Metaverse.<\/p>\n<p>This specific course on XR technology is part of a four-part \u2018expert track\u2019 called <a href=\"https:\/\/www.futurelearn.com\/experttracks\/strategic-digital-communication-design\" target=\"_blank\" rel=\"noreferrer noopener\">Creative Strategy for Emerging Digital Media<\/a> that also includes additional recommended courses on brand strategy, designing for social media and creative strategies for influencer marketing. The series is quite cost-effective as you can access the entire track for just $39 bucks per month.<\/p>\n<p>\u201cEssentially, if you create content or commission content that needs to engage in the landscape of digital communication, this course will enhance your ability to do this successfully,\u201d says Yates. \u201cWe offer inside information from some of the best people in the business that will help you establish the right mindset to plan &amp; deliver communication that utilizes emerging platforms with coherence and purpose.\u201d Yates also shared a link to <a href=\"https:\/\/vimeo.com\/showcase\/8990515\" target=\"_blank\" rel=\"noreferrer noopener\">the video interviews<\/a> he features in the training; these can be found on <a href=\"https:\/\/vimeo.com\/showcase\/8990515\" target=\"_blank\" rel=\"noreferrer noopener\">Vimeo<\/a>.<\/p>\n<p><strong><em><a href=\"https:\/\/martech.org\/marketers-the-metaverse-is-coming\/\" target=\"_blank\" rel=\"noreferrer noopener\">Read next: Marketers \u2013 The Metaverse is coming<\/a><\/em><\/strong><\/p>\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"624\" height=\"229\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/martech.org\/wp-content\/uploads\/2022\/02\/Linkdedin-Learning-AR-Marketing-Banner.png\" alt=\"\" class=\"wp-image-349137\" data-srcset=\"https:\/\/martech.org\/wp-content\/uploads\/2022\/02\/Linkdedin-Learning-AR-Marketing-Banner.png 624w, https:\/\/martech.org\/wp-content\/uploads\/2022\/02\/Linkdedin-Learning-AR-Marketing-Banner-600x220.png 600w, https:\/\/martech.org\/wp-content\/uploads\/2022\/02\/Linkdedin-Learning-AR-Marketing-Banner-200x73.png 200w\" data-sizes=\"auto, (max-width: 624px) 100vw, 624px\"\/><\/figure>\n<p><a href=\"https:\/\/www.linkedin.com\/learning\/augmented-reality-marketing\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>LinkedIn Learning: Augmented Reality Marketing with Cathy Hackl<\/strong><\/a><\/p>\n<ul>\n<li>Cost: $29.99 monthly subscription to LinkedIn Learning.<\/li>\n<li>Time Required: Less than 1 hour.<\/li>\n<li>Topics Covered: AR overview, planning AR campaign, designing AR campaign, identifying and defining metrics.<\/li>\n<\/ul>\n<p>This short introductory course is a perfect place to learn about AR marketing. Author of \u201cThe Augmented Workforce\u201d and \u201cMarketing New Realities,\u201d Cathy Hackl walks the viewer through the steps of planning an AR campaign and provides the framework to move from concept to execution. Upon finishing this course, you will get a certificate of completion and a downloadable folder with helpful worksheets.<\/p>\n<p>\u201cEven though AR has been around for quite some time now, it can still be viewed as relatively new for marketing tactics,\u201d explains Hackl. \u201cThis course was designed to be a high-level course for marketing executives worldwide to get their head around AR, understanding the technology and the benefits they can get from it.\u201d<\/p>\n<hr class=\"wp-block-separator has-text-color has-background has-cyan-bluish-gray-background-color has-cyan-bluish-gray-color\"\/><!-- START INLINE FORM --><\/p>\n<div class=\"nl-inline-form border py-2 px-1 my-2\">\n<div class=\"row align-items-center\">\n<div class=\"col-12 col-lg-3 col-xl-4 pe-md-0 pb-2 pb-lg-0\">\n<p class=\"inline-form-text text-center mb-0\">Get the daily newsletter digital marketers rely on.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p><!-- END INLINE FORM --><\/p>\n<hr class=\"wp-block-separator has-text-color has-background has-cyan-bluish-gray-background-color has-cyan-bluish-gray-color\"\/>\n<h2>Additional immersive marketing resources<\/h2>\n<p>Apart from these online courses, there are many other great resources where marketers can get up to speed on immersive technology. Live or virtual events are a great opportunity to learn from experts in the industry and network with other pioneering marketers looking to leverage this technology. Just search for \u201cimmersive marketing events\u201d to get some suggestions. My favorites include Augmented World Expo, Advertising Week, Mobile World Congress, and SXSW, to name a few.<\/p>\n<p>There are also online publications and groups like <a href=\"https:\/\/arinsider.co\/frontpage\/\" target=\"_blank\" rel=\"noreferrer noopener\">AR Insider<\/a>, <a href=\"https:\/\/www.thevrara.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">VRAR Association<\/a>, and even mainstream outlets like <a href=\"https:\/\/www.adweek.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Adweek<\/a> and <a href=\"https:\/\/martech.org\/\">Martech.org<\/a> that house articles, talks, research and opportunities to connect with experts in this field. Cathy Hackl hosts a podcast in partnership with Adweek called <a href=\"https:\/\/www.adweek.com\/category\/metaverse-marketing-podcast\/\" target=\"_blank\" rel=\"noreferrer noopener\">The Metaverse Marketing Podcast<\/a> that would be worth checking out. \u00a0<\/p>\n<h2 id=\"h-masters-in-immersive-marketing\">Masters in immersive marketing?<\/h2>\n<p>And for a much deeper dive, there are several certification and degree programs targeted at communications and marketing professionals looking to up their game in this arena. Along with many other tech-savvy marketing professors, I am hurriedly crafting new courses at universities across the country that focus on immersive technology and communications. Many of these programs will be offered remotely with online and hybrid options. Feel free to hit me up with any questions on these programs by connecting on <a href=\"https:\/\/www.linkedin.com\/in\/lisapeyton\/\" target=\"_blank\" rel=\"noreferrer noopener\">LinkedIn<\/a>.<\/p>\n<p>I\u2019m sure it comes as no surprise that I\u2019m a HUGE fan of leveraging immersive technologies for communications. Since my first foray with Second Life\u2019s 3D virtual world \u2013 <em>YES, I was an SL power user in 2009!<\/em> \u2013 I understood the immense power these tools have to create communities and engage online audiences. I\u2019ve been championing these digital channels ever since and am so excited that its time has finally come. Now get smart on the technology, if you aren\u2019t already and remember with immersive, we\u2019re only limited by our imagination!<\/p>\n<hr\/>\n<p><em>Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed <a href=\"https:\/\/martech.org\/staff\">here<\/a>.<\/em><\/p>\n<hr\/>\n<p>\t\t\t\t\t\t\t\t\t\t\t<!-- START EOS SPACE --><\/p>\n<p><!-- END EOS SPACE -->\t\t\t\t\t<\/p>\n<div class=\"about-author\">\n<h3>About The Author<\/h3>\n<div class=\"information\">\n<div class=\"author-module\">\n<div class=\"row\">\n<div class=\"col-12 col-lg-3\">\n<div class=\"avatar\">\n\t\t\t\t\t\t<img decoding=\"async\" class=\"img-fluid\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/martech.org\/images\/authors\/LisaPeyton-lg.jpg\"\/><\/div>\n<\/p><\/div>\n<div class=\"col-12 col-lg-9\">\n<div class=\"about\">\n<p>\t\t\t\t\t\t\t\t<iframe loading=\"lazy\" id=\"twitter-widget-0\" data-lazy=\"true\" data-src=\"https:\/\/martech.org\/become-a-metaverse-marketing-maven\/about:blank\" class=\"twitter-follow-button twitter-follow-button\" title=\"Twitter Follow Button\" data-twttr-rendered=\"true\" style=\"width: 251px; height: 25px;\" data-rocket-lazyload=\"fitvidscompatible\" data-lazy-data-lazy=\"true\" data-src=\"https:\/\/platform.twitter.com\/widgets\/follow_button.1392079123.html#_=1392650032615&amp;id=twitter-widget-0&amp;lang=en&amp;screen_name=LisaPeyton&amp;show_count=true&amp;show_screen_name=true&amp;size=m\"><\/iframe><noscript><iframe id=\"twitter-widget-0\" data-lazy=\"true\" data-src=\"https:\/\/platform.twitter.com\/widgets\/follow_button.1392079123.html#_=1392650032615&amp;id=twitter-widget-0&amp;lang=en&amp;screen_name=LisaPeyton&amp;show_count=true&amp;show_screen_name=true&amp;size=m\" class=\"twitter-follow-button twitter-follow-button\" title=\"Twitter Follow Button\" data-twttr-rendered=\"true\" style=\"width: 251px; height: 25px;\"><\/iframe><\/noscript>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n<p>\t\t\t\t\t\tLisa Peyton is an immersive media strategist and media psychologist focusing on the user engagement and marketing applications of new technologies.\t\t\t\t\t<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p><\/div>\n<iframe data-lazy=\"true\" data-src=\"https:\/\/www.fiverr.com\/gig_widgets?id=U2FsdGVkX18x7XQvttUTrv1oEqmGNGTgvvCUiUoJ\/AP4z\/UyMz8lXGOLpu15jIMxBbTR0gmD5uBoFvhC4KWeALQRp3h\/X\/AwcVD0K8Wj9H\/ZzYKzcCNHosB9oS4SCJJFWiN85P9ICAc4OgCoE\/wHKIY7CDkf2\/DQ1vqGvk4smVe5cRDEmrLPCWi4FC8p40VUhSmWQ5udCm0zoJtorgWv3vbDQw0kKYkwn39ozAnQXDe+YvWMxkLFWA+O3TFwkJvdkIK+\/AUSnRssPKt5WHY0FhNOxnSPcLslEL4G4\/RfP95ve99U+kRnDy3X+KtzdQLY+u935ghON\/o3UE4IMv9oN6JX9RnxzL\/LRcOgnHigxStSGPKsZYtnz8RWNVT\/rOLAibqiWJadC5MYHRbekF3eg6FOGrQGkXYbsn0+a5aovnlLCbLwIqY9fcS17UX8J235iQ6cdmHNbrPeS84CMm34RA==&affiliate_id=1052423&strip_google_tagmanager=true\" loading=\"lazy\" data-with-title=\"true\" class=\"fiverr_nga_frame\" frameborder=\"0\" height=\"350\" width=\"100%\" referrerpolicy=\"no-referrer-when-downgrade\" data-mode=\"random_gigs\" onload=\" var frame = this; var script = document.createElement('script'); script.addEventListener('load', function() { window.FW_SDK.register(frame); }); script.setAttribute('src', 'https:\/\/www.fiverr.com\/gig_widgets\/sdk'); document.body.appendChild(script); \" ><\/iframe>\n<br \/><a href=\"https:\/\/martech.org\/become-a-metaverse-marketing-maven\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Immersive media and technologies like augmented reality (AR), virtual reality (VR) and the Metaverse are a hot, hot topic these days. Long gone are the&#8230;<\/p>\n","protected":false},"author":1,"featured_media":16262,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-16261","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tech-universe"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Become a Metaverse marketing maven - mailinvest.blog<\/title>\n<meta name=\"description\" content=\"Technology is forever changing, and there are always new pieces of technology to replace obsolete ones. Tons of people enjoy reading tech blogs on a daily basis.mailinvest.blog tracks all the latest consumer technology breakthroughs and shows you what&#039;s new, what matters and how technology can enrich your life. mailinvest.blog also provides the information, tools, and advice that helps when deciding what to buy.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mailinvest.blog\/index.php\/2022\/02\/24\/become-a-metaverse-marketing-maven\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Become a Metaverse marketing maven - mailinvest.blog\" \/>\n<meta property=\"og:description\" content=\"Technology is forever changing, and there are always new pieces of technology to replace obsolete ones. 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