{"id":16247,"date":"2022-02-24T15:51:15","date_gmt":"2022-02-24T15:51:15","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/02\/24\/8-important-notification-queues-to-add-to-your-email-monitoring-strategy\/"},"modified":"2022-02-24T15:51:15","modified_gmt":"2022-02-24T15:51:15","slug":"8-important-notification-queues-to-add-to-your-email-monitoring-strategy","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/02\/24\/8-important-notification-queues-to-add-to-your-email-monitoring-strategy\/","title":{"rendered":"8 Important Notification Queues to Add to Your Email Monitoring Strategy"},"content":{"rendered":"<p> <a href=\"https:\/\/go.fiverr.com\/visit\/?bta=1052423&nci=17043\" Target=\"_Top\"><img loading=\"lazy\" decoding=\"async\" border=\"0\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/fiverr.ck-cdn.com\/tn\/serve\/?cid=40081059\"  width=\"601\" height=\"201\"><\/a>\n<\/p>\n<div>\n<p><span style=\"font-weight: 400\">There are lots of ways you can keep your users and audience engaged. One that has proved to be very successful and an opportunity not to be missed is <\/span><a href=\"https:\/\/www.benchmarkemail.com\/email-marketing\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">email marketing<\/span><\/a><span style=\"font-weight: 400\">. With the number of email users set to rise to <\/span><a href=\"https:\/\/www.statista.com\/statistics\/255080\/number-of-e-mail-users-worldwide\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">4.3 billion in 2023<\/span><\/a><span style=\"font-weight: 400\">, there is the potential to reach millions of people almost effortlessly.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Email marketing is a well-rounded strategy. With a well-crafted <\/span><a href=\"https:\/\/www.benchmarkemail.com\/blog\/manage-email-campaigns\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">email campaign<\/span><\/a><span style=\"font-weight: 400\">, you can connect with your audience, promote your brand, and increase sales. In addition, you can also share news, tell a story, sell products, or improve <\/span><a href=\"https:\/\/www.benchmarkemail.com\/blog\/6-ways-to-make-your-cart-abandonment-emails-more-interesting\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">cart abandonment<\/span><\/a><span style=\"font-weight: 400\"> rates.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">What gives any <\/span><a href=\"https:\/\/www.benchmarkemail.com\/blog\/why-having-an-email-marketing-strategy-is-important\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">email marketing strategy<\/span><\/a><span style=\"font-weight: 400\"> an edge is the ability to automate the process. Utilizing <\/span><a href=\"https:\/\/www.benchmarkemail.com\/email-marketing\/-software\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">email marketing software<\/span><\/a><span style=\"font-weight: 400\"> means you can create efficiencies in your process, so your strategy maintains momentum while you\u2019re busy doing other things. Automation doesn\u2019t just happen, however. It needs email triggers and notifications in order to work properly.\u00a0\u00a0\u00a0\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400\">What Are Email Notifications?<\/span><\/h2>\n<p><span style=\"font-weight: 400\">An email notification is a type of triggered email. The email is sent out automatically in response to a specific event or user action. For websites and SaaS applications, some of the most common include:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><a href=\"https:\/\/www.benchmarkemail.com\/blog\/welcome-emails\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">Welcome messages<\/span><\/a><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Activation messages<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Account and security alerts<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Activity notifications<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Passwords resets<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">For the consumer, these notifications are handy because they alert you that a post has been shared on social media, remind you that action needs to be taken, or ask for approval when paying for services and goods.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">For businesses, they are also a valuable tool. They draw more attention than an <\/span><a href=\"https:\/\/www.benchmarkemail.com\/blog\/the-power-of-the-enewsletter\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">email newsletter<\/span><\/a><span style=\"font-weight: 400\">, and they can <\/span><a href=\"https:\/\/www.growthmentor.com\/advice\/how-to-reduce-churn\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">help with customer retention<\/span><\/a><span style=\"font-weight: 400\"> by keeping subscribers engaged and informed.\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400\">Types of Email Notifications to Keep an Eye On<\/span><\/h2>\n<p><span style=\"font-weight: 400\">There\u2019s a variety of <\/span><a href=\"https:\/\/www.benchmarkemail.com\/blog\/the-6-types-of-emails-you-should-be-sending\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">different kinds of emails<\/span><\/a><span style=\"font-weight: 400\"> you can be sending. You can take advantage of a range of email notifications, but the key is choosing the right ones for each touchpoint of the <\/span><a href=\"https:\/\/www.benchmarkemail.com\/blog\/ultimate-guide-customer-journeys\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">customer journey<\/span><\/a><span style=\"font-weight: 400\">.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400\">Welcome Notifications<\/span><\/h3>\n<p><span style=\"font-weight: 400\">A welcome or onboarding notification can be sent to a user when the account activation process is complete.<\/span><\/p>\n<p><span style=\"font-weight: 400\">There are several purposes behind this type of notification. Firstly, it reinforces your core promise. Secondly, it sets the tone for any interactions in the future. Finally, you\u2019re sending the user a big thank you for joining.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-26122 size-full\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/www.benchmarkemail.com\/wp-content\/uploads\/2022\/02\/image5-1.png\" alt=\"\" width=\"481\" height=\"503\" data-srcset=\"https:\/\/www.benchmarkemail.com\/wp-content\/uploads\/2022\/02\/image5-1.png 481w, https:\/\/www.benchmarkemail.com\/wp-content\/uploads\/2022\/02\/image5-1-287x300.png 287w\" data-sizes=\"auto, (max-width: 481px) 100vw, 481px\"\/><\/p>\n<p style=\"text-align: center\"><a href=\"https:\/\/prnt.sc\/225akcl\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">Source<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400\">If you want to take your welcome notification to another level, consider offering a service or product, introducing them to premium features, or giving them a discount to spur them on to make their first purchase.<\/span><\/p>\n<p><span style=\"font-weight: 400\">A good addition is to mention whether you\u2019ll be reading replies, just in case the user wants to write to you.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400\">Activation Notifications<\/span><\/h3>\n<p><span style=\"font-weight: 400\">The first email a new customer will receive is the activation notification. It will include instructions for activating the account plus a brief message to welcome the new customer.<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-26120 size-full\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/www.benchmarkemail.com\/wp-content\/uploads\/2022\/02\/image3-3.png\" alt=\"\" width=\"1039\" height=\"411\" data-srcset=\"https:\/\/www.benchmarkemail.com\/wp-content\/uploads\/2022\/02\/image3-3.png 1039w, https:\/\/www.benchmarkemail.com\/wp-content\/uploads\/2022\/02\/image3-3-300x119.png 300w, https:\/\/www.benchmarkemail.com\/wp-content\/uploads\/2022\/02\/image3-3-1024x405.png 1024w, https:\/\/www.benchmarkemail.com\/wp-content\/uploads\/2022\/02\/image3-3-768x304.png 768w\" data-sizes=\"auto, (max-width: 1039px) 100vw, 1039px\"\/><\/p>\n<p style=\"text-align: center\"><a href=\"https:\/\/prnt.sc\/225ay77\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">Source<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400\">Activation notifications play a crucial role, and the user won\u2019t be able to go any further until their account has been activated. This is typically done by clicking a link in the email.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">You might choose to send an activation notification for several reasons:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Verify a users address is valid and working<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Remind the user that they\u2019ve signed up for a product<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Determine whether you\u2019ve got a genuine user or simply \u201cdrive-by\u201d signup.\u00a0<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400\">Subscription Notifications<\/span><\/h3>\n<p><a href=\"https:\/\/www.benchmarkemail.com\/blog\/how-to-grow-a-permission-based-email-list\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">Growing your email list<\/span><\/a><span style=\"font-weight: 400\"> is a big must for every business. When users visit your website, they might just want to receive newsletters or some other kind of email content rather than making an account.<\/span><\/p>\n<p><span style=\"font-weight: 400\">A subscription notification confirms you\u2019ve received their subscription and can also double up as a welcome email.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-26124 size-full\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/www.benchmarkemail.com\/wp-content\/uploads\/2022\/02\/image6-1.png\" alt=\"\" width=\"1099\" height=\"514\" data-srcset=\"https:\/\/www.benchmarkemail.com\/wp-content\/uploads\/2022\/02\/image6-1.png 1099w, https:\/\/www.benchmarkemail.com\/wp-content\/uploads\/2022\/02\/image6-1-300x140.png 300w, https:\/\/www.benchmarkemail.com\/wp-content\/uploads\/2022\/02\/image6-1-1024x479.png 1024w, https:\/\/www.benchmarkemail.com\/wp-content\/uploads\/2022\/02\/image6-1-768x359.png 768w\" data-sizes=\"auto, (max-width: 1099px) 100vw, 1099px\"\/><\/p>\n<p style=\"text-align: center\"><a href=\"https:\/\/prnt.sc\/225b668\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">Source<\/span><\/a><\/p>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400\">The first couple of emails you send to a user are the most important. Subscribing to an <\/span><a href=\"https:\/\/www.benchmarkemail.com\/blog\/how-to-create-an-email-list\/\"><span style=\"font-weight: 400\">email list<\/span><\/a><span style=\"font-weight: 400\"> is a good indication of the user\u2019s interest.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">What could you use in a subscription notification to make the most impact? Try the following:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Information that relates to your company and website<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Relevant links which you can use to determine the subscriber\u2019s interests<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">A special offer or discount to say thanks that they took the time to subscribe\u00a0<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400\">Re-engagement Notification<\/span><\/h3>\n<p><span style=\"font-weight: 400\">You send a <\/span><a href=\"https:\/\/www.benchmarkemail.com\/blog\/re-engage-subscribers\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">re-engagement notification<\/span><\/a><span style=\"font-weight: 400\"> to customers who have stopped interacting with your business. It is a way of reaching out to them.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Did you realize that if you can increase retention rates by as little as 5%, it could <\/span><a href=\"http:\/\/www2.bain.com\/Images\/BB_Prescription_cutting_costs.pdf\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">improve your profits by up to 95%<\/span><\/a><span style=\"font-weight: 400\">?<\/span><\/p>\n<p><span style=\"font-weight: 400\">Before sending out re-engagement notifications, you first have to define an appropriate period of inactivity for your users.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-26125 size-full\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/www.benchmarkemail.com\/wp-content\/uploads\/2022\/02\/image7-1.png\" alt=\"\" width=\"380\" height=\"470\" data-srcset=\"https:\/\/www.benchmarkemail.com\/wp-content\/uploads\/2022\/02\/image7-1.png 380w, https:\/\/www.benchmarkemail.com\/wp-content\/uploads\/2022\/02\/image7-1-243x300.png 243w\" data-sizes=\"auto, (max-width: 380px) 100vw, 380px\"\/><\/p>\n<p style=\"text-align: center\"><a href=\"https:\/\/prnt.sc\/225chu7\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">Source<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400\">It could be that the customer has just forgotten about your company. In which case, this notification is just a gentle reminder of your existence.<\/span><\/p>\n<p><span style=\"font-weight: 400\">A good way of attracting the user\u2019s attention is to include repurchase reminders, discounts, or product promotions.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Basic personalization <\/span><a href=\"https:\/\/www.moengage.com\/learn\/push-notification-statistics\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">increases open rates by 9.06%<\/span><\/a><span style=\"font-weight: 400\">. In addition, 61% of users are more receptive to email notifications if they are related to their preferences.\u00a0\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400\">Activity Notifications<\/span><\/h3>\n<p><span style=\"font-weight: 400\">You use activity notifications when you want to alert users of a change in workflow. They can also be helpful when you want to notify them of activity in an email inbox, social media news feed, or app.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">If you need to reengage passive users, they can also be very effective. You have the option of sending this type of notification according to a schedule or following a specific event.<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-26118 size-full\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/www.benchmarkemail.com\/wp-content\/uploads\/2022\/02\/image1-4.png\" alt=\"\" width=\"1107\" height=\"496\" data-srcset=\"https:\/\/www.benchmarkemail.com\/wp-content\/uploads\/2022\/02\/image1-4.png 1107w, https:\/\/www.benchmarkemail.com\/wp-content\/uploads\/2022\/02\/image1-4-300x134.png 300w, https:\/\/www.benchmarkemail.com\/wp-content\/uploads\/2022\/02\/image1-4-1024x459.png 1024w, https:\/\/www.benchmarkemail.com\/wp-content\/uploads\/2022\/02\/image1-4-768x344.png 768w\" data-sizes=\"auto, (max-width: 1107px) 100vw, 1107px\"\/><\/p>\n<p style=\"text-align: center\"><a href=\"https:\/\/prnt.sc\/225brm4\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">Source<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400\">Examples of this type of notification include a list of missed social media notifications or reminders that the user needs to complete a task.<\/span><\/p>\n<h3><span style=\"font-weight: 400\">Support Notifications<\/span><\/h3>\n<p><span style=\"font-weight: 400\">There are going to be times when your customers need some assistance. A support notification is a way of letting them know that their inquiry is being dealt with.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-26119 size-full\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/www.benchmarkemail.com\/wp-content\/uploads\/2022\/02\/image2-4.png\" alt=\"\" width=\"747\" height=\"419\" data-srcset=\"https:\/\/www.benchmarkemail.com\/wp-content\/uploads\/2022\/02\/image2-4.png 747w, https:\/\/www.benchmarkemail.com\/wp-content\/uploads\/2022\/02\/image2-4-300x168.png 300w\" data-sizes=\"auto, (max-width: 747px) 100vw, 747px\"\/><\/p>\n<p style=\"text-align: center\"><a href=\"https:\/\/prnt.sc\/225brm4\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">Source<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400\">You could also use it as an opportunity to push sales, but be careful because it\u2019s a fine line between enough and too many notifications. Send too many notifications, and the user could unsubscribe.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400\">Utilitarian Notifications (Password Resets and Two-Factor Authentication)<\/span><\/h3>\n<p><span style=\"font-weight: 400\">You must implement utilitarian emails reliably as they are one type of notification that can seriously affect how your customers use a particular service.<\/span><\/p>\n<p><span style=\"font-weight: 400\">These are important as they can determine whether or not your users are successful when utilizing your product or services.\u00a0\u00a0\u00a0<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-26127 size-full\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/www.benchmarkemail.com\/wp-content\/uploads\/2022\/02\/image9-1.png\" alt=\"\" width=\"1076\" height=\"493\" data-srcset=\"https:\/\/www.benchmarkemail.com\/wp-content\/uploads\/2022\/02\/image9-1.png 1076w, https:\/\/www.benchmarkemail.com\/wp-content\/uploads\/2022\/02\/image9-1-300x137.png 300w, https:\/\/www.benchmarkemail.com\/wp-content\/uploads\/2022\/02\/image9-1-1024x469.png 1024w, https:\/\/www.benchmarkemail.com\/wp-content\/uploads\/2022\/02\/image9-1-768x352.png 768w\" data-sizes=\"auto, (max-width: 1076px) 100vw, 1076px\"\/><\/p>\n<p style=\"text-align: center\"><a href=\"https:\/\/prnt.sc\/225dvdl\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">Source<\/span><\/a><\/p>\n<h3><span style=\"font-weight: 400\">Security Notifications<\/span><\/h3>\n<p><span style=\"font-weight: 400\">To help your customers keep their accounts safe and secure, you use security notifications. They provide vital protection against misuse, theft of personal information, and fraud.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-26121 size-full\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/www.benchmarkemail.com\/wp-content\/uploads\/2022\/02\/image4-3.png\" alt=\"\" width=\"1105\" height=\"527\" data-srcset=\"https:\/\/www.benchmarkemail.com\/wp-content\/uploads\/2022\/02\/image4-3.png 1105w, https:\/\/www.benchmarkemail.com\/wp-content\/uploads\/2022\/02\/image4-3-300x143.png 300w, https:\/\/www.benchmarkemail.com\/wp-content\/uploads\/2022\/02\/image4-3-1024x488.png 1024w, https:\/\/www.benchmarkemail.com\/wp-content\/uploads\/2022\/02\/image4-3-768x366.png 768w\" data-sizes=\"auto, (max-width: 1105px) 100vw, 1105px\"\/><\/p>\n<p style=\"text-align: center\"><a href=\"https:\/\/prnt.sc\/225ehz6\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">Source<\/span><\/a><\/p>\n<h2><span style=\"font-weight: 400\">Why is Email Monitoring Important?<\/span><\/h2>\n<p><span style=\"font-weight: 400\">As with any strategy, it\u2019s important to monitor results and then make adjustments accordingly. When you\u2019ve adopted an email marketing strategy, you make these adjustments based on reports and feedback that you\u2019ve gathered.\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/www.benchmarkemail.com\/blog\/5-email-marketing-metrics-watch-depending-goals\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">Email metrics<\/span><\/a><span style=\"font-weight: 400\"> provide valuable data to direct email campaigns in the future. They also provide insight into user activity to keep your business focused.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">It\u2019s possible to track metrics such as:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><a href=\"https:\/\/www.benchmarkemail.com\/blog\/email-marketing-open-rate\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">Email open rates<\/span><\/a><span style=\"font-weight: 400\"> give you an insight into how engaged your subscribers are.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Unsubscribe rates tell you how many people unsubscribed after receiving your email.<\/span><\/li>\n<li style=\"font-weight: 400\"><a href=\"https:\/\/www.benchmarkemail.com\/blog\/increase-your-email-ctr\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">Click-through rates<\/span><\/a><span style=\"font-weight: 400\"> determine how well a campaign is performing.<\/span><\/li>\n<li style=\"font-weight: 400\"><a href=\"https:\/\/www.benchmarkemail.com\/blog\/how-to-improve-conversions-with-an-effective-lead-nurturing-email-automation\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">Conversion rates<\/span><\/a><span style=\"font-weight: 400\"> measure how many people clicked on a link and went on to complete a specific action.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400\"><a href=\"https:\/\/www.benchmarkemail.com\/blog\/emails-going-spam-folder\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">Spam complaints<\/span><\/a><span style=\"font-weight: 400\"> are important to monitor because if the rate gets too high, your email service provider could block your account.<\/span><\/li>\n<li style=\"font-weight: 400\"><a href=\"https:\/\/www.benchmarkemail.com\/blog\/reduce-email-bounce-rate-and-improve-deliverability\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">Email bounces<\/span><\/a><span style=\"font-weight: 400\"> measure how many email addresses didn\u2019t receive your email.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Forwarding or sharing rate is a helpful metric because it gives you an indication of how many advocates your brand has.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Engagement over time lets you know the best time of day to send your messages.<\/span><\/li>\n<li style=\"font-weight: 400\"><a href=\"https:\/\/www.benchmarkemail.com\/blog\/how-to-calculate-email-marketing-roi\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">Overall, ROI<\/span><\/a><span style=\"font-weight: 400\"> tells you the overall return on investment of any email campaigns you might be running.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Mobile open rate applies specifically to mobile phones and tablets and works in the same way as the regular open rate metric.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Mobiel click rate is also the same as a desktop alternative but is related to mobile devices.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Domain open rate lets you see what percentage of people open your emails on a specific email provider.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Domain click rate lets you see how many clicks on your email in a particular email provider.<\/span><\/li>\n<\/ul>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-26126 size-full\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/www.benchmarkemail.com\/wp-content\/uploads\/2022\/02\/image8.gif\" alt=\"\" width=\"683\" height=\"1707\"\/><\/p>\n<p><span style=\"font-weight: 400\">This is a custom image made by the author.<\/span><\/p>\n<p><a href=\"https:\/\/www.engati.com\/blog\/best-customer-support-channel\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">Email notifications<\/span><\/a><span style=\"font-weight: 400\"> are an in-the-moment communication channel that is best used when you want to send a reminder, share a time-sensitive offer, welcome a customer, or guide them through various stages of the customer journey. Their aim is to deliver information that the user likely finds useful.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Email notifications have a high open-rate, help keep the customer up to date, and help with customer retention. These are three very valid reasons for adopting such an approach for your business.\u00a0<\/span><\/p>\n<h3>Author Bio<\/h3>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"size-medium wp-image-24205 alignleft\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/www.benchmarkemail.com\/wp-content\/uploads\/2022\/02\/image10-1.png\" alt=\"\" width=\"200\" height=\"200\"\/><\/p>\n<p><span style=\"font-weight: 400\">Georgi Todorov is the founder of <\/span><a href=\"https:\/\/thrivemyway.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">ThriveMyWay<\/span><\/a><span style=\"font-weight: 400\">, a website dedicated to teaching successful digital marketing strategies. Georgi is regularly called upon by companies seeking to develop and enhance their SEO and link-building strategies in order to achieve hockey stick growth. When Georgi isn\u2019t working, you can find him getting close to nature, learning online, or traveling.<\/span><\/p>\n<\/p><\/div>\n<iframe data-lazy=\"true\" data-src=\"https:\/\/www.fiverr.com\/gig_widgets?id=U2FsdGVkX18x7XQvttUTrv1oEqmGNGTgvvCUiUoJ\/AP4z\/UyMz8lXGOLpu15jIMxBbTR0gmD5uBoFvhC4KWeALQRp3h\/X\/AwcVD0K8Wj9H\/ZzYKzcCNHosB9oS4SCJJFWiN85P9ICAc4OgCoE\/wHKIY7CDkf2\/DQ1vqGvk4smVe5cRDEmrLPCWi4FC8p40VUhSmWQ5udCm0zoJtorgWv3vbDQw0kKYkwn39ozAnQXDe+YvWMxkLFWA+O3TFwkJvdkIK+\/AUSnRssPKt5WHY0FhNOxnSPcLslEL4G4\/RfP95ve99U+kRnDy3X+KtzdQLY+u935ghON\/o3UE4IMv9oN6JX9RnxzL\/LRcOgnHigxStSGPKsZYtnz8RWNVT\/rOLAibqiWJadC5MYHRbekF3eg6FOGrQGkXYbsn0+a5aovnlLCbLwIqY9fcS17UX8J235iQ6cdmHNbrPeS84CMm34RA==&affiliate_id=1052423&strip_google_tagmanager=true\" loading=\"lazy\" data-with-title=\"true\" class=\"fiverr_nga_frame\" frameborder=\"0\" height=\"350\" width=\"100%\" referrerpolicy=\"no-referrer-when-downgrade\" data-mode=\"random_gigs\" onload=\" var frame = this; var script = document.createElement('script'); script.addEventListener('load', function() { window.FW_SDK.register(frame); }); script.setAttribute('src', 'https:\/\/www.fiverr.com\/gig_widgets\/sdk'); document.body.appendChild(script); \" ><\/iframe>\n<br \/><a href=\"https:\/\/www.benchmarkemail.com\/blog\/email-notification-queues\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>There are lots of ways you can keep your users and audience engaged. One that has proved to be very successful and an opportunity not&#8230;<\/p>\n","protected":false},"author":1,"featured_media":16248,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-16247","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tech-universe"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>8 Important Notification Queues to Add to Your Email Monitoring Strategy - mailinvest.blog<\/title>\n<meta name=\"description\" content=\"Technology is forever changing, and there are always new pieces of technology to replace obsolete ones. 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