{"id":16243,"date":"2022-02-24T15:44:44","date_gmt":"2022-02-24T15:44:44","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/02\/24\/64-of-marketers-still-struggling-to-execute-valuable-virtual-events\/"},"modified":"2022-02-24T15:44:44","modified_gmt":"2022-02-24T15:44:44","slug":"64-of-marketers-still-struggling-to-execute-valuable-virtual-events","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/02\/24\/64-of-marketers-still-struggling-to-execute-valuable-virtual-events\/","title":{"rendered":"64% of Marketers Still Struggling to Execute Valuable Virtual Events"},"content":{"rendered":"

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Marketing events have shifted in both form and function as a result of the Covid-19 pandemic, and new research suggests that marketers are still not entirely confident in virtual event execution.<\/p>\n

The CMO Council recently partnered with Cvent to publish<\/a> the \u201cAligning Strategy, Teams and Tech for Success in a New Era of Events\u201d report, and statistics indicated that the majority of marketers (64%) are only moderately effective or not effective at executing valuable virtual events.<\/p>\n

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Only 12% of respondents said that they are \u201cvery effective\u201d when it comes to executing valuable virtual events for their broader B2B demand generation initiatives<\/a>. Just 14% said the same about webinars, and 8% echoed a similar sentiment about hybrid events. That being said, most marketers (44%) claimed that they are still \u201cvery effective\u201d at executing in-person events that deliver value.<\/p>\n

B2B Marketers Finding Virtual Event Success<\/h2>\n

Although some marketers are finding it difficult to navigate virtual spaces, previous research suggests that B2B marketers, in particular, are discovering ways to reap the benefits of this realm.<\/p>\n

The Content Marketing Institute conducted<\/a> its \u201c12th Annual B2B Content Marketing Benchmarks\u201d report, and most B2B marketers (55%) have been \u201cmoderately successful\u201d with their content marketing strategy over the past year. Specifically, virtual events\/webinars\/online courses (58%) have delivered the best results for B2B marketers in terms of content.<\/p>\n

In addition to virtual events, research reports (48%), short articles\/posts (48%), and ebooks\/white papers (47%) have also yielded positive results for B2B marketers in terms of content.<\/p>\n<\/p><\/div>\n