{"id":16202,"date":"2022-02-23T06:32:09","date_gmt":"2022-02-23T06:32:09","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/02\/23\/definition-and-how-to-leverage-them\/"},"modified":"2022-02-23T06:32:09","modified_gmt":"2022-02-23T06:32:09","slug":"definition-and-how-to-leverage-them","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/02\/23\/definition-and-how-to-leverage-them\/","title":{"rendered":"Definition and How to Leverage Them"},"content":{"rendered":"

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When it comes to finding what you need on the internet, most people just do a simple search. But if you want to get as specific as possible, that\u2019s when long-tail keywords come into play.\u00a0<\/span><\/p>\n

There\u2019s a lot to take into consideration when tapping into long-tail keywords and using them for your company\u2019s <\/span>SEO strategy<\/span><\/a>. Let\u2019s make a deeper dive into the search optimization theory as we explain the perks of long-tail keywords.<\/span><\/p>\n

What Are Long-tail Keywords?<\/span><\/h2>\n

Long-tail keywords are longer phrases (at least three to five words) that people are more likely to use when searching for a particular piece of information on the internet. Long-tail keywords are usually niche-specific and can accurately address the <\/span>user\u2019s search intent<\/span><\/a>. They can be especially beneficial when you want to increase your site\u2019s visibility and <\/span>organic traffic<\/span><\/a>.<\/span><\/p>\n

Why Are Long-Tail Keywords Essential for SEO?<\/span><\/h2>\n

Long-tail keywords are superior to generic keywords since they can benefit your content far better. And the well-written copy is essential for SEO since it can lead to an <\/span>increase in traffic<\/span><\/a>, conversions, and ultimately profits. Let\u2019s check in detail how you can enhance your business using long-tail keywords.<\/span><\/p>\n

The Benefits of Long-Tail Keywords<\/span><\/h2>\n

1. Less Competition<\/span><\/h3>\n

Since long-tail keywords are applied in niche-specific searches, they have a relatively low search volume. Meaning only particular types of people use this exact phrasing to express their search intent. Subsequently, not many businesses use or invest in these exact long-tail keywords in their content or PPC campaigns. When you have close to no rivals and target a specific audience, you are almost guaranteed to see an increase in your organic traffic.<\/span><\/p>\n

2. Increase in Conversion Rates<\/span><\/h3>\n

The interest in voice search is rising each year. <\/span>Statistics show that more than 70%<\/span><\/a> of people prefer to talk than to type when they need to find something on the internet. Most of those searches are made using long-tail keywords, as typically, we use longer phrases when searching for something audibly.<\/span><\/p>\n

For instance, if a person wants to know the latest tv shows, they won\u2019t say \u201c tv shows 2021\u201d. Instead, they will ask,\u201d what are the best tv shows for 2021\u201d or \u201c what good tv shows will be out this month?\u201d<\/span><\/p>\n

You would want to include long-tail keywords in your copy to make it more appealing and relevant. When a customer discovers the answer to their problem on your website, they will likely purchase the proposed solution from you. Thus, long-tail keywords help you increase your site\u2019s conversion rate, turning more visitors into buyers.<\/span><\/p>\n

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How to Find Long-Tail Keywords<\/span><\/h2>\n

Now that we established that the long-tail keywords are a must if you want to increase conversion, it\u2019s time to see where to find those golden phrases. Depending on your SEO budget, you have two options \u2013 free and paid tools. Each has its advantages and can help you in your work depending on your goals. The best way to choose the right software for your specific case is to <\/span>compare the keyword research tools<\/span><\/a> and pick the most suitable one. Let\u2019s look closely at your two options for finding long-tail keywords.<\/span><\/p>\n

Free Tools for Long-Tail Keyword Research<\/span><\/h3>\n

If you can\u2019t afford to invest in SEO, there are plenty of free alternatives that can bring you relatively good results. Bear in mind the free tools can\u2019t give you those golden, low-competition words that can elevate your copy to the top SERP positions. But over time, you can see a positive change in your organic traffic and conversions. Here are some of the strategies you can try:<\/span><\/p>\n

Google Suggest (the autocomplete function)<\/b><\/p>\n

When you start typing your query in the search box, Google will propose different related phrases, trying to guess what you need. These \u201dguesses\u201d are based on the thousands if not millions of similar searches other users have made before you. And those are your long-tail keywords \u2013 the phrases a specific group of people typed to find a particular thing (information, products, services).\u00a0<\/span><\/p>\n

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Google\u2019s \u201cRelated Searches\u201d Section<\/b><\/p>\n

Located at the bottom of the search results page, this section is similar to the autocomplete function. The difference is that here, you can see a list of the used long-tail keywords.<\/span><\/p>\n

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PAA (People Also Ask)<\/b><\/p>\n

This is yet another search function Google provides to its users. Here you can see the most commonly asked questions for the specific topic you are researching. In our experience, the most valuable long-tail keywords are hidden in this section.<\/span><\/p>\n

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Quora, Reddit, and other forums<\/b> \u2013 Here, you can precisely find what people are searching for and see their exact phrasing. For example, you might think that specific technical terms best describe your product\/service, but people may use a completely different language. Forums and Q&A sites help you find the right long-tail keywords that will resonate with your <\/span>target audience<\/span><\/a> and attract it to your website.<\/span><\/p>\n

Regardless of which <\/span>keyword research<\/span><\/a> method you choose, the best free tool for finding long-tail keywords will be your <\/span>company\u2019s help desk<\/span><\/a>. You can gather information straight from the source \u2013 your customers. Examine their queries and the exact words they use when searching in your support documentation. Use your help desk to detect and analyze the most prominent long-tail keywords of your business sector.<\/span><\/p>\n

Paid Tools for Long-Tail Keyword Research<\/span><\/h3>\n

Paid tools provide you with additional information and allow you to conduct in-depth research to reveal the ideal long-tail keywords for your specific business niche. Here are some of the reasons why investing in such software is a good idea:<\/span><\/p>\n

Keyword Research Metrics<\/b><\/p>\n

You can check if the chosen phrase is a proper match for you by inspecting a ton of different indicators. For example, the keyword difficulty will show you how hard it is to rank on the SERP using a particular word. The keyword volume is another helpful metric that allows you to see how many people use this exact phrasing when searching on Google. Bear in mind that those are not precise numbers. Depending on several factors like the type of crawlers used or database quality, keyword research tools and all SEO tools for that matter can provide you with rough estimates you can use for your starting point.<\/span><\/p>\n

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Competitors Research<\/b><\/p>\n

All advanced keyword research tools have a \u201cspying\u201d option that helps you discover the keywords your competitors use. This feature will aid you in elevating your content to the next level and attracting more potential customers.<\/span><\/p>\n

Bulk Keyword Analysis<\/b><\/p>\n

Why waste time checking word by word when you can do it all at once? Paid tools such as <\/span>Moz<\/span><\/a> or <\/span>Ahrefs<\/span><\/a> allow you to import and analyze simultaneously large pieces of data.<\/span><\/p>\n

Quality Resources<\/b><\/p>\n

Keyword checkers like those of <\/span>Semrush<\/span><\/a> or <\/span>Serpstat<\/span><\/a> have inbuilt instructions and documentation you can use. That is extremely helpful for SEO newbies unfamiliar with the metrics or how to select the ideal long-tail keywords.<\/span><\/p>\n

How to Leverage Long-tail Keywords<\/span><\/h2>\n

Now that you know what long-tail keywords are, their benefits, and where to find them, it\u2019s time to reveal the best ways to use them.<\/span><\/p>\n

1. Optimize Your Content<\/span><\/h3>\n

And we mean all of it \u2013 from service and product descriptions to meta titles. Read every single line you have on your site and think about how you can make it sound better using the chosen long-tail keywords.\u00a0<\/span><\/p>\n