{"id":16062,"date":"2022-02-22T21:05:05","date_gmt":"2022-02-22T21:05:05","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/02\/22\/5-ways-to-capture-and-use-first-party-data\/"},"modified":"2022-02-22T21:05:05","modified_gmt":"2022-02-22T21:05:05","slug":"5-ways-to-capture-and-use-first-party-data","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/02\/22\/5-ways-to-capture-and-use-first-party-data\/","title":{"rendered":"5 Ways to Capture and Use First-Party Data"},"content":{"rendered":"

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Using your own data is the best way to combat the loss of third-party cookies in all three of the world\u2019s major browsers (Safari, Firefox and most recently, Chrome). This article is a practical guide to navigating first-party data \u2013 the data you collect on your own website(s) and\/or digital products. As we move into an era of heightened expectations for both privacy and personalization, one of the most important mentality shifts will be away from reliance on\u00a0 <\/span>third-party cookies<\/span><\/a>, toward capturing and using first-party data more effectively.<\/span><\/p>\n

The Role of Segmentation in Personalization<\/b><\/h3>\n

In order to personalize your communication with leads and customers, you first have to have the right data. Then, you can segment people into specific categories based on factors including:<\/span><\/p>\n