{"id":16046,"date":"2022-02-22T20:23:05","date_gmt":"2022-02-22T20:23:05","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/02\/22\/microsoft-advertising-auto-apply-recommendations-out-of-beta-advertisers-opted-in-by-default\/"},"modified":"2022-02-22T20:23:05","modified_gmt":"2022-02-22T20:23:05","slug":"microsoft-advertising-auto-apply-recommendations-out-of-beta-advertisers-opted-in-by-default","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/02\/22\/microsoft-advertising-auto-apply-recommendations-out-of-beta-advertisers-opted-in-by-default\/","title":{"rendered":"Microsoft Advertising auto-apply recommendations out of beta, advertisers opted in by default"},"content":{"rendered":"

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Auto-apply recommendations in Microsoft Advertising are now out of beta and generally available, the company announced<\/a> Monday. By default, advertisers are opted into all five of the platform\u2019s recommendation types (more on that below).<\/p>\n

Why we care.<\/strong> Microsoft Advertising first launched this feature<\/a> in beta in March 2021 and now it\u2019s widely available, which means it can potentially help more advertisers save time when creating ads or optimizing their campaigns.<\/p>\n

While opting into auto-apply recommendations won\u2019t increase your budgets, it\u2019s still authorizing the platform to make changes on your behalf, without your involvement. Advertisers should assess whether that\u2019s acceptable for them and opt out if it\u2019s not.<\/p>\n

Five types of recommendations. <\/strong>Microsoft Advertising currently offers the following auto-apply recommendation types:<\/p>\n