{"id":15991,"date":"2022-02-22T17:42:05","date_gmt":"2022-02-22T17:42:05","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/02\/22\/how-to-develop-a-content-strategy\/"},"modified":"2022-02-22T17:42:05","modified_gmt":"2022-02-22T17:42:05","slug":"how-to-develop-a-content-strategy","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/02\/22\/how-to-develop-a-content-strategy\/","title":{"rendered":"How To Develop A Content Strategy"},"content":{"rendered":"

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According to <\/b>Semrush<\/b><\/span><\/a>, 70 million blog posts are published every month, which equates to on average, 2 million everyday.\u00a0 That\u2019s a lot of content. So how do we get noticed in an oversaturated market? How do we create content that our customers will still find valuable?<\/b><\/span><\/p>\n

There\u2019s a brilliant quote on Content Design by Sarah Richards<\/span><\/a> that sums up the way we should all think about content. She says \u201cNot more content, smarter content\u201d.<\/span><\/p>\n

It sounds obvious but, unfortunately, many marketers still underestimate the importance of a carefully planned and well-documented content strategy. Many still opt for quantity, over quality.<\/span><\/p>\n

That\u2019s an approach that is no longer sustainable and rarely brings results.<\/span><\/p>\n

Whether you\u2019re currently publishing shallow content without a plan or you already have a content strategy<\/span><\/a> that you wish to improve, this article will show you how to create a winning content plan.<\/span><\/p>\n

But before moving onto our step-by-step advice, let\u2019s first define what a content strategy is and the reasons why you should incorporate one into your marketing plan, no matter what industry you\u2019re in.<\/span><\/p>\n

As part of the Organic team here at Hallam, developing a content strategy for our clients is part of our bread and butter. With more and more businesses realising the importance of a content strategy and investing in them, how can you take steps to make sure your content stands out from the rest?<\/span><\/p>\n

Does content strategy apply to every industry?<\/span><\/h2>\n

Absolutely. If you have customers, you have content opportunities. It\u2019s really that simple.<\/span><\/p>\n

If you are in what is considered a niche industry, don\u2019t make the mistake of thinking that creating great content isn\u2019t something that applies to you.<\/span><\/p>\n

Think back to the past week \u2013 how many mundane queries did you type into Google?<\/span><\/p>\n

I\u2019ll go first \u2013 \u201chow to get marker stains off school uniform\u201d and \u201ctyre pressure light keeps coming on\u201d spring to mind. Hardly the most exciting topics, yet the articles I read were invaluable to me at the time.<\/span><\/p>\n

Focus your attention on reaching people that need you and you can\u2019t go wrong.<\/span><\/p>\n

What is a content strategy?<\/span><\/h2>\n

A content strategy defines how you use content to satisfy your users\u2019 needs and meet your business goals. It replaces the \u201cthrowing it out there and hoping it sticks\u201d kind of approach and, instead, it allows you to provide the right content, to the right audience, with clear objectives in mind.\u201d<\/span><\/p>\n

A content curation strategy isn\u2019t something you do once and leave to gather dust \u2013 it should be constantly evolving to ensure you are keeping up with your customers needs, wants and demands at every stage of the user funnel.<\/span><\/p>\n

It\u2019s a human-first approach, and as we know, humans are very rarely static. You need to evolve as your customers evolve so that you can use your content strategy to help reach your business objectives, whether it be to drive engagement, traffic, leads or sales.<\/span><\/p>\n

Don\u2019t confuse your content strategy with your content marketing strategy either. A content strategy is the why and how you are going to create content on your site, while content marketing offering<\/span><\/a> encompasses this and more, including an amplification plan.<\/span><\/p>\n

Our tried-and-trusted method breaks up this process into three phases:<\/span><\/p>\n