{"id":15977,"date":"2022-02-22T17:07:04","date_gmt":"2022-02-22T17:07:04","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/02\/22\/the-rise-of-the-self-service-b2b-buyer\/"},"modified":"2022-02-22T17:07:04","modified_gmt":"2022-02-22T17:07:04","slug":"the-rise-of-the-self-service-b2b-buyer","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/02\/22\/the-rise-of-the-self-service-b2b-buyer\/","title":{"rendered":"The Rise of the Self-Service B2B Buyer"},"content":{"rendered":"

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B2B buyers and marketers agree that the COVID-19 pandemic has changed the buying process: Buyers are investigating more on their own and taking more control, according to<\/a> recent research from Considered Content<\/a>.<\/p>\n

The report<\/a> was based on data from a survey conducted in December 2021 and January 2022 among 150 B2B buyers and 150 B2B in-house marketers.<\/p>\n

Two-thirds of B2B buyers say they are now “self-serving” more information before contacting vendors.<\/p>\n

Some 74% of B2B marketers say they are seeing customers taking more control over the buying process.<\/p>\n

\"Percentages<\/p>\n

More than half (53%) of B2B buyers say they would ideally like to buy without interacting with a salesperson at all.<\/p>\n

One-fourth of B2B buyers say they want to be able to get all the necessary information about a product\/service online before contacting a salesperson. However, only 9% of B2B marketers say their firm offers all information online.<\/p>\n

\"How<\/p>\n

Some 52% of B2B buyers say they will never go back to their pre-pandemic way of buying, and 63% of B2B marketers agree that customer behavior has permanently changed.<\/p>\n

\"Percentages<\/p>\n

About the research<\/em><\/strong>: The report<\/a> was based on data from a survey conducted in December 2021 and January 2022 among 150 B2B buyers and 150 B2B in-house marketers.<\/p>\n<\/p><\/div>\n