{"id":15908,"date":"2022-02-22T14:08:19","date_gmt":"2022-02-22T14:08:19","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/02\/22\/92-of-marketers-now-claim-video-is-important-to-their-strategy\/"},"modified":"2022-02-22T14:08:19","modified_gmt":"2022-02-22T14:08:19","slug":"92-of-marketers-now-claim-video-is-important-to-their-strategy","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/02\/22\/92-of-marketers-now-claim-video-is-important-to-their-strategy\/","title":{"rendered":"92% of Marketers Now Claim Video is \u2018Important\u2019 to Their Strategy"},"content":{"rendered":"

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As more marketers begin to shift their attention toward producing videos, new research is shining light on the benefits many are already seeing through the use of this form of content.<\/p>\n

Wyzowl recently published<\/a> \u201cThe State of Video Marketing 2022\u201d report, and statistics indicated that as of this year, 92% of marketers now claim that video is an important part of their marketing strategy. Overall, 87% of marketers now say that video has helped them increase traffic, while 94% claim that they have boosted user understanding through this form of content.<\/p>\n

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About 86% of respondents said that video has generated leads as well, while 81% claim that it has directly increased sales, as a component of content marketing<\/a> initiatives. While there are still some marketers who aren\u2019t leveraging video, 79% of people in this group say they expect to begin doing so at some point this year.<\/p>\n

Achieving Content Marketing Goals with Video<\/h2>\n

Video has helped marketers in many areas, and previous research has identified content marketing as one that has been elevated through the use of this medium.<\/p>\n

Vidyard and the Content Marketing Institute teamed up to conduct<\/a> the \u201cContent Marketing Video and Visual Storytelling Survey,\u201d and data suggested that 88% of marketers are now utilizing video for content marketing purposes. However, many are newcomers to this area, with the majority of respondents (38%) stating that they have only been using video for 1-4 years.<\/p>\n

Most marketers (83%) agree that video has become more important to their organization over the past two years.<\/p>\n<\/p><\/div>\n