{"id":15882,"date":"2022-02-22T13:03:43","date_gmt":"2022-02-22T13:03:43","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/02\/22\/social-media-marketing-is-essential-for-local-businesses-heres-why\/"},"modified":"2022-02-22T13:03:43","modified_gmt":"2022-02-22T13:03:43","slug":"social-media-marketing-is-essential-for-local-businesses-heres-why","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/02\/22\/social-media-marketing-is-essential-for-local-businesses-heres-why\/","title":{"rendered":"Social Media Marketing Is Essential For Local Businesses. Here’s Why."},"content":{"rendered":"

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Statista reports that the number of Facebook users in the U.S. (as of July 2021) has reached a whopping 302 million<\/a>, and this number will keep growing exponentially in the foreseeable future.<\/p>\n

Combine this with the fact that the overall U.S. population is around 334 million<\/a>, and you can derive that virtually two in three U.S. citizens are actively using Facebook.<\/p>\n

This social media platform and others like it can help you substantially grow your local business\u2026 if you do it right.<\/p>\n

So how exactly can your business and specifically its local search presence benefit from being present on social media channels?<\/p>\n

Before you decide whether you\u2019re ready to dive into the world of social media marketing, let\u2019s dive a bit deeper into why you should.\n<\/p>\n

Why Local Businesses Should Invest Time & Money In Social Media Marketing<\/h2>\n

We know that social media is not a search ranking factor. However, there are plenty of indirect ways that social media supports SEO<\/a>.<\/p>\n

You\u2019re probably already crazy-busy promoting your business.<\/p>\n

Adding even more marketing tasks might seem a bit like overkill.<\/p>\n

However, neglecting to incorporate social media into your marketing plan can cost you \u2013 not just in terms of new potential customers who don\u2019t know you but also in terms of retaining your existing customers.<\/p>\n

And make no mistake, your competitors are out there sniffing around and happy to have them.<\/p>\n

By building a relationship with your clients, your chances of retaining them increase, and so does their potential lifetime value.<\/p>\n

Now let these other compelling arguments convince you even more.<\/p>\n

\u201cHey, Does Anyone Know A Good\u2026?\u201d<\/h3>\n

Folks on social are constantly asking their friends for recommendations for almost everything, ranging from local restaurants to car repairing services.<\/p>\n

Social media platforms (as the marketing machines that they are) can help you be a part of these conversations.<\/p>\n

Facebook Recommendations<\/strong><\/p>\n

For example, Facebook allows users to tag their favorite brands when they want to promote them.<\/p>\n

Besides, when uploading a photo of yourself in a shop, hotel, amusement park, car dealership, etc., you can tag the exact location where the photo has been taken.<\/p>\n

Here\u2019s a quick example of Facebook recommendations in action:<\/p>\n

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\"AScreenshot taken by author, January 2022<\/em><\/span>