{"id":15876,"date":"2022-02-22T12:46:06","date_gmt":"2022-02-22T12:46:06","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/02\/22\/microsoft-advertising-rolls-out-dynamic-descriptions-for-dsas-which-will-become-the-default-starting-in-april\/"},"modified":"2022-02-22T12:46:06","modified_gmt":"2022-02-22T12:46:06","slug":"microsoft-advertising-rolls-out-dynamic-descriptions-for-dsas-which-will-become-the-default-starting-in-april","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/02\/22\/microsoft-advertising-rolls-out-dynamic-descriptions-for-dsas-which-will-become-the-default-starting-in-april\/","title":{"rendered":"Microsoft Advertising rolls out dynamic descriptions for DSAs, which will become the default starting in April"},"content":{"rendered":"<p> <a href=\"https:\/\/go.fiverr.com\/visit\/?bta=1052423&nci=17043\" Target=\"_Top\"><img loading=\"lazy\" decoding=\"async\" border=\"0\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/fiverr.ck-cdn.com\/tn\/serve\/?cid=40081059\"  width=\"601\" height=\"201\"><\/a>\n<\/p>\n<div itemprop=\"articleBody\">\n<p>Microsoft Advertising has launched dynamic descriptions for Dynamic Search Ads (DSA), the company <a href=\"https:\/\/about.ads.microsoft.com\/en-us\/blog\/post\/february-2022\/introducing-dynamic-descriptions-for-dynamic-search-ads\" target=\"_blank\" rel=\"noreferrer noopener\">announced<\/a> Tuesday. Advertisers can opt for dynamic descriptions beginning today, but starting in April, all existing DSA campaigns will be forced over to dynamic descriptions and it will also become the default option for new DSA campaigns.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"800\" height=\"221\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"data:image\/svg+xml,%3Csvg%20xmlns=\" http:=\"\" alt=\"Examples of dynamically generated descriptions in DSAs\" class=\"wp-image-380615\" data-lazy-data-srcset=\"https:\/\/searchengineland.com\/figz\/wp-content\/seloads\/2022\/02\/dynamic_descriptions_DSA_microsoft-800x221.png 800w, https:\/\/searchengineland.com\/figz\/wp-content\/seloads\/2022\/02\/dynamic_descriptions_DSA_microsoft-600x166.png 600w, https:\/\/searchengineland.com\/figz\/wp-content\/seloads\/2022\/02\/dynamic_descriptions_DSA_microsoft-200x55.png 200w, https:\/\/searchengineland.com\/figz\/wp-content\/seloads\/2022\/02\/dynamic_descriptions_DSA_microsoft-768x213.png 768w, https:\/\/searchengineland.com\/figz\/wp-content\/seloads\/2022\/02\/dynamic_descriptions_DSA_microsoft.png 1405w\" data-lazy-data-sizes=\"(max-width: 800px) 100vw, 800px\" data-lazy-src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/searchengineland.com\/figz\/wp-content\/seloads\/2022\/02\/dynamic_descriptions_DSA_microsoft-800x221.png\"\/><noscript><img decoding=\"async\" loading=\"lazy\" width=\"800\" height=\"221\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/searchengineland.com\/figz\/wp-content\/seloads\/2022\/02\/dynamic_descriptions_DSA_microsoft-800x221.png\" alt=\"Examples of dynamically generated descriptions in DSAs\" class=\"wp-image-380615\" data-srcset=\"https:\/\/searchengineland.com\/figz\/wp-content\/seloads\/2022\/02\/dynamic_descriptions_DSA_microsoft-800x221.png 800w, https:\/\/searchengineland.com\/figz\/wp-content\/seloads\/2022\/02\/dynamic_descriptions_DSA_microsoft-600x166.png 600w, https:\/\/searchengineland.com\/figz\/wp-content\/seloads\/2022\/02\/dynamic_descriptions_DSA_microsoft-200x55.png 200w, https:\/\/searchengineland.com\/figz\/wp-content\/seloads\/2022\/02\/dynamic_descriptions_DSA_microsoft-768x213.png 768w, https:\/\/searchengineland.com\/figz\/wp-content\/seloads\/2022\/02\/dynamic_descriptions_DSA_microsoft.png 1405w\" data-sizes=\"auto, (max-width: 800px) 100vw, 800px\"\/><\/noscript><figcaption>Examples of dynamically generated descriptions in DSAs. Image: Microsoft Advertising.<\/figcaption><\/figure>\n<\/div>\n<p>Dynamic descriptions for DSAs are available in the U.S., Canada, United Kingdom, France and Germany.<\/p>\n<p><strong>Why we care. <\/strong>Microsoft Advertising <a href=\"https:\/\/searchengineland.com\/dynamic-search-ads-pilot-bing-ads-now-open-us-advertisers-280879\">DSA campaigns<\/a> can now dynamically generate both headlines and descriptions. However, this change also means that advertisers will lose control over their DSA descriptions starting in April.<\/p>\n<p>Interestingly, the company added the ability to use <a href=\"https:\/\/searchengineland.com\/static-headlines-now-available-for-dsas-in-microsoft-advertising-346809\">static headlines for DSAs<\/a> in March 2021. Those that are using static headlines in their DSAs will not be able to run them with dynamic descriptions, Microsoft said in the announcement.<\/p>\n<p><strong>Advertisers in sensitive verticals to remain opted out.<\/strong> Advertisers identified as belonging to sensitive verticals (such as pharmaceuticals, for example) will remain opted out of this change for existing campaigns.<\/p>\n<p><strong>How to start with dynamic descriptions.<\/strong> In your DSA campaign settings, there should be a new checkbox labeled \u201cEnable dynamic search ad text.\u201d Once enabled, the platform should begin generating dynamic descriptions based on the site content you\u2019ve designated.<\/p>\n<p>Top-performing dynamic descriptions can be found in your DSA Search Terms report in the new Descriptions column.<\/p>\n<hr\/>\n<div class=\"row\">\n<div class=\"col-xs-12 col-md-12 sel-new-articles mb1\">\n<h3>New on Search Engine Land<\/h3>\n<section class=\"global-content-stream\"\/><\/div>\n<\/div>\n<p>\t\t\t\t\t\t\t<!-- GPT AdSlot 7 for Ad unit 'SEL_End-of-Story' ### Size: [[800,440],[800,260]] --><\/p>\n<p><!-- End AdSlot 7 --><\/p>\n<div class=\"about-author row\">\n<h3>About The Author<\/h3>\n<div class=\"information col-lg-12 col-md-12 col-sm-12\">\n<div class=\"author-module\">\n<div class=\"avatar\">\n\t\t\t<img decoding=\"async\" class=\"img-responsive\" width=\"140px\" height=\"140px\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"data:image\/svg+xml,%3Csvg%20xmlns=\" http:=\"\" data-lazy-src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/searchengineland.com\/images\/authors\/GeorgeNguyen-lg.jpg\"\/><noscript><img decoding=\"async\" class=\"img-responsive\" width=\"140px\" height=\"140px\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/searchengineland.com\/images\/authors\/GeorgeNguyen-lg.jpg\"\/><\/noscript>\t\t\t<\/div>\n<div class=\"about\">\n<p>\t\t\t\t\t<iframe loading=\"lazy\" id=\"twitter-widget-0\" data-lazy=\"true\" data-src=\"https:\/\/searchengineland.com\/about:blank\" class=\"twitter-follow-button twitter-follow-button\" title=\"Twitter Follow Button\" data-twttr-rendered=\"true\" style=\"width: 251px; height: 20px;\" data-rocket-lazyload=\"fitvidscompatible\" data-lazy-data-lazy=\"true\" data-src=\"https:\/\/platform.twitter.com\/widgets\/follow_button.1392079123.html#_=1392650032615&amp;id=twitter-widget-0&amp;lang=en&amp;screen_name=geochingu&amp;show_count=true&amp;show_screen_name=true&amp;size=m\"><\/iframe><noscript><iframe id=\"twitter-widget-0\" data-lazy=\"true\" data-src=\"https:\/\/platform.twitter.com\/widgets\/follow_button.1392079123.html#_=1392650032615&amp;id=twitter-widget-0&amp;lang=en&amp;screen_name=geochingu&amp;show_count=true&amp;show_screen_name=true&amp;size=m\" class=\"twitter-follow-button twitter-follow-button\" title=\"Twitter Follow Button\" data-twttr-rendered=\"true\" style=\"width: 251px; height: 20px;\"><\/iframe><\/noscript>\n\t\t\t\t\t\t\t\t\t<\/p>\n<p>\t\t\t\tGeorge Nguyen is an editor for Search Engine Land, covering organic and paid search. His background is in journalism and content marketing. Prior to entering the industry, he worked as a radio personality, writer, podcast host and public school teacher.\t\t\t<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div><\/div>\n<iframe data-lazy=\"true\" data-src=\"https:\/\/www.fiverr.com\/gig_widgets?id=U2FsdGVkX18x7XQvttUTrv1oEqmGNGTgvvCUiUoJ\/AP4z\/UyMz8lXGOLpu15jIMxBbTR0gmD5uBoFvhC4KWeALQRp3h\/X\/AwcVD0K8Wj9H\/ZzYKzcCNHosB9oS4SCJJFWiN85P9ICAc4OgCoE\/wHKIY7CDkf2\/DQ1vqGvk4smVe5cRDEmrLPCWi4FC8p40VUhSmWQ5udCm0zoJtorgWv3vbDQw0kKYkwn39ozAnQXDe+YvWMxkLFWA+O3TFwkJvdkIK+\/AUSnRssPKt5WHY0FhNOxnSPcLslEL4G4\/RfP95ve99U+kRnDy3X+KtzdQLY+u935ghON\/o3UE4IMv9oN6JX9RnxzL\/LRcOgnHigxStSGPKsZYtnz8RWNVT\/rOLAibqiWJadC5MYHRbekF3eg6FOGrQGkXYbsn0+a5aovnlLCbLwIqY9fcS17UX8J235iQ6cdmHNbrPeS84CMm34RA==&affiliate_id=1052423&strip_google_tagmanager=true\" loading=\"lazy\" data-with-title=\"true\" class=\"fiverr_nga_frame\" frameborder=\"0\" height=\"350\" width=\"100%\" referrerpolicy=\"no-referrer-when-downgrade\" data-mode=\"random_gigs\" onload=\" var frame = this; var script = document.createElement('script'); script.addEventListener('load', function() { window.FW_SDK.register(frame); }); script.setAttribute('src', 'https:\/\/www.fiverr.com\/gig_widgets\/sdk'); document.body.appendChild(script); \" ><\/iframe>\n<br \/><a href=\"https:\/\/searchengineland.com\/microsoft-advertising-dynamic-descriptions-for-dsas-become-default-380613\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Microsoft Advertising has launched dynamic descriptions for Dynamic Search Ads (DSA), the company announced Tuesday. Advertisers can opt for dynamic descriptions beginning today, but starting&#8230;<\/p>\n","protected":false},"author":1,"featured_media":15877,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-15876","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tech-universe"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Microsoft Advertising rolls out dynamic descriptions for DSAs, which will become the default starting in April - mailinvest.blog<\/title>\n<meta name=\"description\" content=\"Technology is forever changing, and there are always new pieces of technology to replace obsolete ones. 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