{"id":15720,"date":"2022-02-21T22:01:07","date_gmt":"2022-02-21T22:01:07","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/02\/21\/new-peloton-ceo-is-looking-into-an-app-store-and-revamped-subscription\/"},"modified":"2022-02-21T22:01:07","modified_gmt":"2022-02-21T22:01:07","slug":"new-peloton-ceo-is-looking-into-an-app-store-and-revamped-subscription","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/02\/21\/new-peloton-ceo-is-looking-into-an-app-store-and-revamped-subscription\/","title":{"rendered":"New Peloton CEO is looking into an app store and revamped subscription"},"content":{"rendered":"

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Peloton\u2019w new CEO Barry McCarthy suggests the company is exploring an app store and a reinvented subscription model for the company.<\/p>\n

In an interview with New York Times\u2019 DealBook<\/em><\/a>, McCarthy says that this would be an attempt to kickstart sales as things have stagnated<\/a> for the fitness brand.<\/p>\n

The CEO likes the idea of an app store being featured as a part of their products, allowing third-party content to be made available on the platform. McCarthy mentions that \u201cToday, [Peloton} is a closed platform \u2014 but it could be an open platform and part of the creator economy.\u201d<\/p>\n

The executive thinks this effort could widen the scope of what the company offers, including services like running a Peloton app store and such from outside their walled garden.<\/p>\n

He says that Peloton<\/a> is much more than just hardware now and that it is more about the experience including the music, instructors, and community features<\/a>.<\/p>\n

Looking even further down the line, McCarthy hints at the possibility of shaking up the fitness company\u2019s subscription model<\/a>. He says the company wants to find a \u201csweet spot\u201d between the pricey cost of Peloton hardware and the subscription it offers. The CEO ponders on a future where the upfront cost is much lower but with a higher subscription fee of between $70 and $80.<\/p>\n

This is in stark contrast to the upwards of $1000 it can cost to get a piece of Peloton equipment with a $39 a month subscription fee.<\/p>\n

Image credit: Peloton<\/em><\/p>\n

Source:\u00a0New York Times<\/a><\/p>\n<\/p><\/div>\n