{"id":15594,"date":"2022-02-21T16:15:05","date_gmt":"2022-02-21T16:15:05","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/02\/21\/29-employee-advocacy-statistics-for-2022\/"},"modified":"2022-02-21T16:15:05","modified_gmt":"2022-02-21T16:15:05","slug":"29-employee-advocacy-statistics-for-2022","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/02\/21\/29-employee-advocacy-statistics-for-2022\/","title":{"rendered":"29 Employee Advocacy Statistics for 2022"},"content":{"rendered":"

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Any company\u2019s most valuable asset are its employees\u2014and if you\u2019ve tried to recruit in the past two years, chances are, you know just how valuable they are.<\/strong><\/p>\n

But B2B companies are now understanding another fact: employees can provide much more than their base job productivity. Employee advocacy, how your employees express themselves about your brand on social media, is a hot topic for many that want to cement their employer branding, increase positive brand sentiment, and boost their social selling efforts.<\/p>\n

Employee advocacy benefits so many individual aspects of both your company and your employees themselves. In this piece, we\u2019ve compiled a list of compelling employee advocacy statistics that make the case for implementing your own employee advocacy program.<\/p>\n

Jump to a section:<\/strong><\/p>\n

Top Employee Advocacy Statistics<\/h2>\n

Employee advocacy goes further than simply resharing corporate posts\u2014it\u2019s when your employees take ownership of the brand for themselves, setting their social accounts apart as thought leaders in their industry. While many employee advocacy statistics are from older studies, we\u2019ve assembled the most recent stats on how advocacy really impacts brands.<\/p>\n

Having en employee advocacy program increases the total social engagement for a brand by 25% to 40% at minimum<\/strong>. (2022 Employee Advocacy Benchmark Report<\/a>)<\/p>\n

Nearly half of CMOs stated that employee advocacy was their best-performing social initiative<\/strong>. The next highest-performing social initiative was social selling (32%), another form of employee advocacy. (The State of B2B Social Media Marketing Report<\/a>)<\/p>\n

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30% of brand engagement comes from employees.<\/strong> Employees are 14 times more likely to share brand content than other types of content. (LinkedIn<\/a>)<\/p>\n

86% of employees participating in an employee advocacy program said it positively impacted their careers<\/strong>. (Hinge Research Institute<\/a>)<\/p>\n

63% of 18-34-year-olds trust an influencer\u2019s opinion of a brand more<\/strong> than what the brand advertises about itself. (Eldelman<\/a>)<\/p>\n

Fujitsu experienced 3.6 times more ROI on employee advocacy posts<\/strong> over the same amount spent on paid social. (Oktopost<\/a>)<\/p>\n

ACI Worldwide saw a 130% increase in traffic from social media & 40% more converted leads from employee-shared content<\/strong>. (Oktopost<\/a>)<\/p>\n

Capco drove 13 times more conversions with employee advocacy<\/strong>. They received 20 times their usual customer sign-up rate compared to their paid media efforts. (Oktopost<\/a>)<\/p>\n

Burwood enjoyed an 80% lift in click-through rate and a 400% increase in social conversions from employee advocacy<\/strong>. (Oktopost<\/a>)<\/p>\n

\u2191 Top<\/a><\/p>\n

Employee Advocacy Statistics: The Best Networks for Advocacy<\/h3>\n

Not all networks work the same for employee advocacy. Some social networks are great for facilitating deeper conversations, like LinkedIn and Facebook. Others are better for quick and easy sharing, like Twitter. Keeping these unique networks in mind, check out these employee advocacy statistics on engagement performance by network from the 2022 Employee Advocacy Benchmark Report<\/a>.<\/p>\n

LinkedIn is the most successful social network for B2B employee advocacy. While it earned 84% fewer shares than Facebook, LinkedIn offered 47 times the number of link clicks generated by Facebook<\/strong>.<\/p>\n

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LinkedIn employee advocacy posts earned 24 times as many comments<\/strong> as Facebook and Twitter combined.<\/p>\n

In 2021, Twitter added 39 times the number of shares<\/strong> added by LinkedIn advocacy posts, and over 5 times the number of shares added by Facebook.<\/p>\n

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Twitter accounts for nearly 85% of all shares generated by employee advocacy posts<\/strong>.<\/p>\n

Twitter advocacy posts drove 3.7 times the number of link clicks<\/strong> that Facebook generated in 2021.<\/p>\n

LinkedIn earned 12 times the engagement of Twitter<\/strong>, and over 74 times the engagement of Facebook<\/strong>.<\/p>\n

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LinkedIn is the undisputed leader for employee advocacy for a few key reasons:<\/p>\n