{"id":14956,"date":"2022-02-19T00:00:12","date_gmt":"2022-02-19T00:00:12","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/02\/19\/is-the-lack-of-a-mobile-site-hurting-you\/"},"modified":"2022-02-19T00:00:12","modified_gmt":"2022-02-19T00:00:12","slug":"is-the-lack-of-a-mobile-site-hurting-you","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/02\/19\/is-the-lack-of-a-mobile-site-hurting-you\/","title":{"rendered":"Is the Lack of a Mobile Site Hurting You?"},"content":{"rendered":"

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If you\u2019re reading this article on a mobile device, you\u2019re not alone. The number of people using their devices to access the web is constantly growing. The traffic to most websites we look at is now made up of more than 60% mobile. That number is only expected to grow which means if your website is not mobile-friendly, you\u2019re missing out on some much-needed traffic. Mobile visitors are here to stay, your website should learn to embrace them, and deliver a properly tailored experience.<\/p>\n

We\u2019re going to tell you how you can figure out if your website\u2019s visitors are coming from a mobile device or a desktop and look at the importance of how a mobile-friendly device can also help drive shoppers to your site.<\/p>\n

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How can you tell if your website visitors are coming from mobile or desktop?<\/h2>\n

If you\u2019re not sure if your website visitors are coming from a mobile or desktop device, you can easily tell by installing a tracking tool like Google Analytics. It\u2019s a free tool that can\u00a0collect and break down the information for you. If you chose to use Google Analytics you can see what percent of your visitors are coming to your website from mobile devices by navigating to Audiences > Mobile > Overview.<\/p>\n

Does it really matter if my website is not mobile-friendly?<\/h2>\n

YES, and YES! If you want your website to succeed in today\u2019s world, it needs to be mobile-friendly. If it\u2019s not, people will find a website that is, and there are plenty out there that are. Google also finds mobile-friendly websites important and prioritizes them. When you optimize your website to be mobile-friendly in formatting and content, you\u2019ll find that your SEO content will be more effective as well. This will result in higher search results when people use your keywords and phrases in their search. You also want to be sure that you are compliant with Google\u2019s Mobile Optimization Guidelines.<\/a> If not, you may see a drop in your organic search ranking.<\/p>\n

How important are mobile-friendly devices to online shoppers?<\/h2>\n

Mobile-friendly devices are very important to online shoppers because more people like the convenience of doing things right away, not waiting until they get home to go on their desktop. Mcommerce, shopping through a mobile device, is seeing an increase. According to Insider Intelligence,<\/a> \u201cMcommerce\u201d is expected to become a shopper\u2019s preference within the next five years.<\/p>\n

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PewInternet.org reports that nearly two-thirds of the U.S. population has a mobile phone with Internet access, and they use these devices to conduct the majority of their online searches.<\/b><\/p>\n<\/blockquote>\n

Also, consider these statistics if you\u2019re not sure how important having a mobile-friendly device is for shoppers:<\/p>\n