{"id":14877,"date":"2022-02-18T20:03:05","date_gmt":"2022-02-18T20:03:05","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/02\/18\/change-the-focus-of-your-email-campaigns\/"},"modified":"2022-02-18T20:03:05","modified_gmt":"2022-02-18T20:03:05","slug":"change-the-focus-of-your-email-campaigns","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/02\/18\/change-the-focus-of-your-email-campaigns\/","title":{"rendered":"Change The Focus Of Your Email Campaigns"},"content":{"rendered":"

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I have a friend. I\u2019ve mentioned him before, and he\u2019s easily described. His nickname is not Tigger, mainly because we felt it too cruel as it was too apt. I introduced him to email marketing<\/a> and, with his normal commitment and bouncing energy, he and his company made a success of it.<\/p>\n

\nThey\u2019ve taken a knock under the pressures of the Covid pandemic and the disruption in supply chains; thankfully for him, it\u2019s the same for his competitors. He realised he should refocus the company and considered what other opportunities were available for his actual and potential subscribers which would keep his company afloat in what he hopes is a temporary hiatus of throughput of products.<\/p>\n

\nHis normal clientele preferred state-of-the-art \u2018gear\u2019, with all the latest gizmos that would generate credibility amongst their peers, but at a reasonable price. He decided to go Green. It was a clever move and one that lends itself to those of us with healthy email marketing lists<\/a>.<\/p>\n

\nHis company published an e-newsletter each time new stock arrived, singing its praises, and verging very close to a marketing email, as I pointed out. These tended to paint visions of the lifestyle of those \"Changewho could afford the medium-range product. The suggestion proffered was that just being a subscriber added to one\u2019s credibility, and new subscribers to his email marketing list were fairly easy to garner.<\/p>\n

\nThe emphasis of his company\u2019s marketing has changed. The e-newsletter now extols the virtues of making products last. The fact there are few replacements merely makes this a practical option. No one is easier to convince than those facing necessities.<\/p>\n

\nHe now sells, to the extent that it is his main business numerically, what I call repair patches for the original products, meaning they provide their function long past the original time limit, and are as effective as the replacement products which are now no longer easy to obtain. In other words, Green technology.<\/p>\n

\nHe has segregated his email marketing lists according to how they click-through on his e-newsletter and emails, depending if it is to the repair or replace landing pages. Cash-flow is now restored to a survivable level. He\u2019s jumped, or bounced, onto the Green bandwagon by being greener.<\/p>\n

\nIt\u2019s a clever move, with profits remaining good, although it makes more work for his company because he now sells more individual products. It\u2019s a route away from his current problems. It plays to his strengths and uses resources to hand.<\/p>\n

\nWhen his old-style products are available, he reckons he might continue with the patch part of the business. Making products last longer might become the new norm. He is also trying to source similar products that don\u2019t require scarce integrated circuits, but as he says, so is everyone else.<\/p>\n

\nIt\u2019s easy enough to say, \u2018there\u2019s always another way\u2019, but the reality is he is using his email marketing list in exactly the way he did before. He has the data to target emails, and to point the way to what products will sell. Plus there\u2019s his unending enthusiasm.
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