{"id":14844,"date":"2022-02-18T18:33:15","date_gmt":"2022-02-18T18:33:15","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/02\/18\/how-to-write-a-case-study-10-examples-free-template\/"},"modified":"2022-02-18T18:33:15","modified_gmt":"2022-02-18T18:33:15","slug":"how-to-write-a-case-study-10-examples-free-template","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/02\/18\/how-to-write-a-case-study-10-examples-free-template\/","title":{"rendered":"How to Write a Case Study (+10 Examples &#038; Free Template!)"},"content":{"rendered":"<p> <a href=\"https:\/\/go.fiverr.com\/visit\/?bta=1052423&nci=17043\" Target=\"_Top\"><img loading=\"lazy\" decoding=\"async\" border=\"0\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/fiverr.ck-cdn.com\/tn\/serve\/?cid=40081059\"  width=\"601\" height=\"201\"><\/a>\n<\/p>\n<div>\n<p>Ah, the case study: One of the most important pieces of marketing content for a business, and yet all too often, also the most boring. The problem with this is, lose a reader and you lose a customer. It doesn\u2019t have to be this way!<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/www.wordstream.com\/wp-content\/uploads\/2022\/02\/marketing-case-study-template-format.png\" alt=\"marketing case study template\" width=\"427\" height=\"393\" class=\"aligncenter wp-image-57481\"\/><\/p>\n<p>In this guide, I\u2019m going to show you how to write a case study that prospects will actually want to read. An <strong>attractive<\/strong>, <strong>inspiring<\/strong>, and <strong>convincing<\/strong> case study that turns readers into customers.<\/p>\n<h3>Table of contents<\/h3>\n<h2>What is a case study?<\/h2>\n<p>A case study is a self-contained story about how a real customer overcame their problems using your products or services. Notice how I used the word story. Marketers are obsessed with the notion of \u201cstorytelling\u201d (usually without actually telling stories), but a good case study is a story with protagonist (your customer) who has a problem but who wins out in the end.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/www.wordstream.com\/wp-content\/uploads\/2022\/02\/how-to-write-a-case-study-protagonist-intercom-example.png\" alt=\"what is a case study - example of intercom case study\" width=\"720\" height=\"455\" class=\"aligncenter size-full wp-image-57379\" data-srcset=\"https:\/\/www.wordstream.com\/wp-content\/uploads\/2022\/02\/how-to-write-a-case-study-protagonist-intercom-example.png 720w, https:\/\/www.wordstream.com\/wp-content\/uploads\/2022\/02\/how-to-write-a-case-study-protagonist-intercom-example-480x303.png 480w\" data-sizes=\"auto, (min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 720px, 100vw\"\/><\/p>\n<p style=\"text-align: center;\"><em>This case study example by Intercom puts faces to the name of their protagonist, Atlassian.<\/em><\/p>\n<p>By the end of a case study, the reader should be able to visualize themselves as the hero of their own story. They should be able to relate to the problems of your featured customer, and see themselves achieving their own goals by using your product or service.<br \/><a id=\"why\"\/><\/p>\n<h2>Why write a business case study?<\/h2>\n<p>Case studies may not be as sexy as a viral blog post, and as such they\u2019re often overlooked in favor of other content formats. This begs the question \u2013 why create marketing case studies at all?<\/p>\n<p>The answer is because they\u2019re <em>really<\/em> effective.<\/p>\n<ul>\n<li><strong>Build customer loyalty:<\/strong> Not only is this an opportunity to engage with your satisfied customer, but to reaffirm why they chose you and why they should continue to choose you.<\/li>\n<li><strong>Assist sales: <\/strong>In addition to having case studies posted on your website, salespeople can share them with potential customers in conversations to help them build confidence in the prospect.<\/li>\n<li><strong>Multi-purpose content:<\/strong> Quotes and data snippets from your case studies make great testimonial tidbits for your the homepage, products\/services pages, landing pages, and more. You can also repurpose these into PDFs, videos, blog posts, and infographics.<\/li>\n<li><strong>Earn trust:<\/strong> Case studies turn positive customer opinions into tangible data that actually proves your value. In fact, it\u2019s among the most trusted content types according to <a href=\"https:\/\/www.marketingcharts.com\/cross-media-and-traditional\/content-marketing-108836\" target=\"_blank\" rel=\"noopener\">60%<\/a> of marketers.<\/li>\n<\/ul>\n<div class=\"embedded-entity align-center\" data-embed-button=\"images\" data-entity-embed-display=\"view_mode:media.simple_image\" data-entity-type=\"media\" data-entity-uuid=\"d8f68b31-2ba6-45f9-96b8-1c1a86f5addb\" data-langcode=\"en\">\n<article><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/www.wordstream.com\/wp-content\/uploads\/2022\/02\/how-to-write-a-case-study-trusted-content.png\" alt=\"how to write a case study - chart showing case studies as most trusted content\" width=\"720\" height=\"348\" class=\"aligncenter size-full wp-image-57353\" data-srcset=\"https:\/\/www.wordstream.com\/wp-content\/uploads\/2022\/02\/how-to-write-a-case-study-trusted-content.png 720w, https:\/\/www.wordstream.com\/wp-content\/uploads\/2022\/02\/how-to-write-a-case-study-trusted-content-480x232.png 480w\" data-sizes=\"auto, (min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 720px, 100vw\"\/><\/article>\n<\/div>\n<h2>How long should a case study be?<\/h2>\n<p>This varies by industry (a kitchen remodeling business could probably tell their whole story in pictures while a software invoicing solution, not so much), but here are some guidelines:<\/p>\n<ul>\n<li>Most resources tell you that a case study should be 500-1500 words.<\/li>\n<li>We also encourage you to have a prominent snapshot section of 100 words or less.<\/li>\n<li>The results and benefits section should take the bulk of the word count.<\/li>\n<li>Don\u2019t use more words than you need. Let your data, images, and customers quotes do the talking.<\/li>\n<\/ul>\n<h2>What a marketing case study is NOT<\/h2>\n<p>A case study is an on-brand, data-driven, objective resource for potential customers to gain confidence in your business. Here is what they are not.<\/p>\n<ul>\n<li><strong>Case studies are not press releases.<\/strong> Although case studies can be used to accompany new product launches, they are not merely vehicles to talk about new products. In fact, you should make your case studies as evergreen as possible so you can get the most mileage out of them.<\/li>\n<li><strong>Case studies aren\u2019t advertisements.<\/strong> Bits and pieces of cases studies can be used on landing pages or even in ad copy, but the case study itself should not be an ad. It\u2019s not about roping in a customer or using exciting or embellishing words. It\u2019s about sharing the facts.<\/li>\n<li><strong>Good case studies are not about your company.<\/strong> They\u2019re about the customer\u2019s journey. Most case studies are bland, instantly forgettable crap because marketers ignore the fact that case studies are <em>stories<\/em> in the most literal sense. They get preoccupied with things like <a href=\"https:\/\/www.wordstream.com\/blog\/ws\/2014\/07\/31\/brand-voice\">brand voice<\/a> or <a href=\"https:\/\/www.wordstream.com\/blog\/ws\/2017\/02\/21\/features-vs-benefits\">messaging matrices<\/a> and forget to leverage the narrative form that makes stories so compelling. Or, even worse, they simply can\u2019t stop themselves from harping on about how great their company is, the gravest of sins when case studies are concerned.<\/li>\n<\/ul>\n<h2>How to write a case study: steps &amp; format<\/h2>\n<p>Now that we\u2019re clear on what a marketing case study is (and isn\u2019t), as well as why you should be producing them, let\u2019s talk about how to actually write a case study worth reading.<\/p>\n<ol>\n<li><strong>Clear headline: <\/strong>Like a newspaper headline, it should give the most important information. A subtitle with supporting details or a customer quote is optional.<\/li>\n<li><strong>Snapshot:\u00a0<\/strong>Provide the TLDR prominently at the top, including the client\u2019s name\/industry, the product\/service used, and quick result stats.<\/li>\n<li><strong>Client introduction:<\/strong> One or two sentences describing the customer and a highlight about them.<\/li>\n<li><strong>Problem:<\/strong> State the problem\/goal, consequences, and any hesitations the customer had. Include quotes.<\/li>\n<li><strong>Solution:<\/strong> Share how they found you, why they chose you, what solution they chose, and how it was implemented. Include quotes.<\/li>\n<li><strong>Results:\u00a0<\/strong>Describe the results and the benefits, as well as any bonus benefits that came of it. Include quotes.<\/li>\n<li><strong>Conclusion:\u00a0<\/strong>Share additional praise from the customer and words of advice they have for other people\/businesses like them.<\/li>\n<\/ol>\n<p><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/www.wordstream.com\/wp-content\/uploads\/2022\/02\/marketing-case-study-template-format.png\" alt=\"marketing case study template\" width=\"560\" height=\"516\" class=\"aligncenter size-full wp-image-57481\" data-srcset=\"https:\/\/www.wordstream.com\/wp-content\/uploads\/2022\/02\/marketing-case-study-template-format.png 560w, https:\/\/www.wordstream.com\/wp-content\/uploads\/2022\/02\/marketing-case-study-template-format-480x442.png 480w\" data-sizes=\"auto, (min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 560px, 100vw\"\/><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.wordstream.com\/wp-content\/uploads\/2017\/04\/marketing-case-study-format-template.png\" target=\"_blank\" rel=\"noopener\"><em>Click to view full-size.<\/em><\/a><\/p>\n<h2>A case study example<\/h2>\n<p>Let\u2019s go into the details on each one of the steps above, using a fictional example. Our business is Kumbo Digital and our client is Currigate.<\/p>\n<h3>1. Start with a clear headline<\/h3>\n<p>This should be like a newspaper headline that gives the most important information. A subtitle with supporting details or a customer quote is optional.<\/p>\n<blockquote>\n<p>Currigate Plugs $12k in Profit Leaks with Kumbo Digital<\/p>\n<\/blockquote>\n<h3>2. Provide a snapshot<\/h3>\n<p>There should be a section at the top with the important details. This includes<\/p>\n<ul>\n<li>Customer name\/category\/industry<\/li>\n<li>Product\/service used<\/li>\n<li>Results (ideally three stats)<\/li>\n<\/ul>\n<h3>3. Introduce the client<\/h3>\n<p>Share one to two sentences with your customer\u2019s name, industry, location, and a highlight.<\/p>\n<blockquote>\n<p><em>Currigate is a software service that offers highly customizable subscription packages to banks, brokers, and investors in the mortgage lending market.\u00a0<\/em><\/p>\n<\/blockquote>\n<h3>4. State the problem, consequences, &amp; hesitations<\/h3>\n<p>Explain the issue the customer was facing or the goal they were having a hard time reaching\u2014as well as the negative outcomes.<\/p>\n<blockquote>\n<p><em>While this high level of customization is what sets Currigate apart from its competitors, it also requires multiple applications with disparate data and heavy manual work. Account owners were spending so much time manage invoicing, there was little left over to build relationships with clients, stay on top of overages, and upsell. This was leading to leaks in profitability and a weakening of customer service.\u00a0<\/em><\/p>\n<\/blockquote>\n<p>Include customer quotes as well as any hesitancies they had with using a product or service like yours.<\/p>\n<blockquote>\n<p>\u201cWe were getting in our own way,\u201d said Melanie Grigham, Currigate\u2019s VP of Operations. \u201cOur customer relationships were starting to falter, and we knew we had to do something. But the thought of manipulating just one of our data sources\u2014let alone all seven\u2014was scary. There were so many random connections in place and so much confidential information, we couldn\u2019t risk it all breaking.\u201d<\/p>\n<\/blockquote>\n<h3>5. Describe the solution<\/h3>\n<p>Share how the customer found your business and why they chose you.<\/p>\n<blockquote>\n<p>Grigham learned about Kumbo Digital through none other than Google research and decided to get in touch. \u201cThe thought of explaining the whole thing felt daunting, but I was relieved to hear [the rep] finishing my sentences for me!\u201d<\/p>\n<\/blockquote>\n<p>Include which specific product or service they chose, how it was implemented, and how the customer used it. Stay brief!<\/p>\n<blockquote>\n<p>After learning the details of the situation, the Kumbo team proposed a custom solution that would integrate all of the data sources into one dashboard. \u201cI was hesitant at first, but they showed me a small scale example which helped me to understand a little more about how it would work. I appreciated their patience with me as I took some time to make a decision.\u201d<\/p>\n<p>Grigham finally went with it. The dashboard took three weeks to implement and the data migration took just under a day.<\/p>\n<\/blockquote>\n<h3>6. Share the results &amp; benefits<\/h3>\n<p>Share how the client used your product\/service, what the results were, and the benefits. Include direct quotes and clear evidence (statistical data, before-and-after images, time-lapse videos, etc.)<\/p>\n<blockquote>\n<p>With the new platform, Currigate\u2019s account managers could access all seven data sources\u2014as well as generate, track, send, and approve invoices\u2014all in one place. Time spent invoicing went from days to hours, freeing up time for them to engage with customers and work toward strategic goals. \u201cOur staff are less bogged down to the point where they\u2019re asking to take on more clients\u2014which is unheard of.\u201d<\/p>\n<p>The redesigned and simplified product catalog (206 product codes instead of 1,024) has also made it easier for them to upsell as well as recommend combinations for specific needs. \u201cSometimes our new clients don\u2019t know what they want, and this is perfect for giving them a starting point.\u201d<\/p>\n<p>In addition, Currigate was able to identify $12,403 worth of overages they wouldn\u2019t have caught otherwise. \u201cNow, we can be sure that their customers are being billed appropriately (which is great for us) and receiving the services best fit for their dynamic needs (which is great for them). It\u2019s a win-win.\u201d<\/p>\n<\/blockquote>\n<h3>7. Conclude with words of advice and a CTA<\/h3>\n<p>Share where the client is headed, any additional quotes or praise, and\/or their advice for similar potential clients.<\/p>\n<blockquote>\n<p>Today, Currigate\u2019s unique subscription model is as strong as ever. It\u2019s even considering opening up to new markets. \u201cWe never thought we\u2019d reach this point so soon\u2014we thought new markets was years down the line,\u201d said Melanie. When asked what advice she had for other businesses like hers, she talked about mixing faith and facts. \u201cYou\u2019ve got to do your research to find a trusted provider, but at the end of the day, it all comes down to a leap of faith, and sometimes you just have to do it.\u201d<\/p>\n<\/blockquote>\n<p>Finish off with a CTA to contact your business and\/or a link to view more case studies.<br \/><a id=\"tips\"\/><\/p>\n<h2>Tips on how to write a case study that prospects will want to read<\/h2>\n<p>Alright, so that was a basic example of a case study, but there\u2019s more to it than just the words that comprise it. Here are eight tips to write a great case study that prospects will want to read and that will help close deals.<\/p>\n<h3>1. Make it as easy as possible for the client<\/h3>\n<p>Just like when <a href=\"https:\/\/www.wordstream.com\/blog\/ws\/2020\/07\/16\/how-to-ask-for-reviews\">asking for reviews<\/a>, it\u2019s important to make the process as clear and easy as possible for the client. When you reach out, ask if you can use their story of achievement as a case study for your business.<\/p>\n<p>Make the details as clear as possible, including:<\/p>\n<ul>\n<li><strong>The process<\/strong> (20 minute interview, follow up with a draft for their approval).<\/li>\n<li><strong>Where the case study will live<\/strong> (on your website? in PDFs shared by sales reps? etc.)<\/li>\n<li><strong>Their options for the interview<\/strong> (in person, phone\/video call, via email).<\/li>\n<li><strong>Any benefits<\/strong> (exposure on social, for example).<\/li>\n<\/ul>\n<p>The clearer the picture you paint for them, the more receptive they\u2019ll be to sharing their time with you.<\/p>\n<h3>2. Include a prominent snapshot with the results<\/h3>\n<p>While a good case study is like a story, you don\u2019t want to hold out on your reader until the end. You want them to know the results right off the bat, then they can read further to find out how those results were achieved. In the example below, the overall picture is made clear with the title (<em>The Loot Box Uses Ad Factory and Content Marketing to Drive Sales<\/em>) and the three stats below it.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/www.wordstream.com\/wp-content\/uploads\/2022\/02\/how-to-write-a-case-study-interesting-angle.jpeg\" alt=\"how to write a case study - make results clear\" width=\"720\" height=\"479\" class=\"aligncenter size-full wp-image-57377\" data-srcset=\"https:\/\/www.wordstream.com\/wp-content\/uploads\/2022\/02\/how-to-write-a-case-study-interesting-angle.jpeg 720w, https:\/\/www.wordstream.com\/wp-content\/uploads\/2022\/02\/how-to-write-a-case-study-interesting-angle-480x319.jpeg 480w\" data-sizes=\"auto, (min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 720px, 100vw\"\/><\/p>\n<p style=\"text-align: center;\"><em><a href=\"https:\/\/venngage.com\/blog\/case-study-examples\/\" target=\"_blank\" rel=\"noopener\">Image source<\/a><\/em><\/p>\n<h3>3. Choose an interesting angle<\/h3>\n<p>Apart from kitchen remodeling and website makeovers, it can be hard to make a case study compelling. But there is always room for creativity.<\/p>\n<ul>\n<li>Focus on particularly interesting customers who use your product in a unique way or who have a more extreme situation.<\/li>\n<li>Weave a theme into the story that connects your industry with theirs (this might mean puns).<\/li>\n<li>Hook the reader at the beginning with a teaser about the best result in the study.<\/li>\n<li>Incorporate the client\u2019s unique personality into the story.<\/li>\n<\/ul>\n<p>The more compelling your angle, the better the story. The better the story, the more engaging your case study will be. In <a href=\"https:\/\/mailchimp.com\/resources\/good-dye-young-increased-monthly-ecommerce-revenue\/\" target=\"_blank\" rel=\"noopener\">Mailchimp\u2019s case study example<\/a> below, the customer name (Good Dye Young), <a href=\"https:\/\/www.wordstream.com\/blog\/ws\/2017\/05\/17\/how-to-write-great-headlines\">compelling headline<\/a>, and expressive image all work together to give this case study life.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/www.wordstream.com\/wp-content\/uploads\/2022\/02\/how-to-write-a-case-study-compelling-customer-mailchimp.png\" alt=\"how to write a case study - mailchimp example\" width=\"500\" height=\"490\" class=\"aligncenter size-full wp-image-57382\" data-srcset=\"https:\/\/www.wordstream.com\/wp-content\/uploads\/2022\/02\/how-to-write-a-case-study-compelling-customer-mailchimp.png 500w, https:\/\/www.wordstream.com\/wp-content\/uploads\/2022\/02\/how-to-write-a-case-study-compelling-customer-mailchimp-480x470.png 480w\" data-sizes=\"auto, (min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 500px, 100vw\"\/><\/p>\n<h3>4. But make it relatable to all prospects<\/h3>\n<p>Your angle is the \u201chook\u201d that will catch your audience\u2019s attention, but it\u2019s essential that ALL prospects can relate to and identify with the problems encountered by your case study\u2019s \u201cprotagonist.\u201d This means catering to your core demographics and <a href=\"https:\/\/www.wordstream.com\/blog\/ws\/2014\/09\/18\/beginners-guide-to-target-markets\">target markets<\/a>, and solving the problems most commonly experienced by your customers.<\/p>\n<p>The same Mailchimp case study example above finishes off with an \u201cadvice for other small businesses\u201d section:<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/www.wordstream.com\/wp-content\/uploads\/2022\/02\/how-to-write-a-case-study-mailchimp-example.png\" alt=\"how to write a case study - mailchimp example with advice section\" width=\"535\" height=\"407\" class=\"aligncenter wp-image-57384\" data-srcset=\"https:\/\/www.wordstream.com\/wp-content\/uploads\/2022\/02\/how-to-write-a-case-study-mailchimp-example.png 535w, https:\/\/www.wordstream.com\/wp-content\/uploads\/2022\/02\/how-to-write-a-case-study-mailchimp-example-480x365.png 480w\" data-sizes=\"auto, (min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 535px, 100vw\"\/><\/p>\n<h3>5. Make them visually appealing (and consistent)<\/h3>\n<p>We already know that case studies aren\u2019t the most exciting reads, so don\u2019t make it worse by throwing a bunch of text and numbers onto a page. A good case study is skimmable, visual, and organized.<\/p>\n<div class=\"embedded-entity align-center\" data-embed-button=\"images\" data-entity-embed-display=\"view_mode:media.simple_image\" data-entity-type=\"media\" data-entity-uuid=\"3b93bf71-4b5c-493e-99e4-4fbda3e75463\" data-langcode=\"en\">\n<article\/>\n<p><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/www.wordstream.com\/wp-content\/uploads\/2022\/02\/how-to-write-a-business-case-study-canva-template.jpg\" alt=\"example of clean business case study\" width=\"514\" height=\"727\" class=\"aligncenter wp-image-57391\" data-srcset=\"https:\/\/www.wordstream.com\/wp-content\/uploads\/2022\/02\/how-to-write-a-business-case-study-canva-template.jpg 514w, https:\/\/www.wordstream.com\/wp-content\/uploads\/2022\/02\/how-to-write-a-business-case-study-canva-template-480x679.jpg 480w\" data-sizes=\"auto, (min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 514px, 100vw\"\/><\/p>\n<\/div>\n<p><em>Clean, organized, and skimmable.\u00a0<\/em><\/p>\n<p>Whatever format you go with, use it for all of your case studies. This will not only help you to streamline the process but also make it easier for prospects to digest the information.<\/p>\n<h3>6. Be the supporting character, not the hero<\/h3>\n<p>Your company should always be positioned as a helping hand that helped the <em>real<\/em> hero of the story\u2014your client\u2014overcome their obstacle. There are two reasons this approach is so effective. Firstly, you want your audience to visualize themselves as the protagonist of the case study. This is much more difficult if you won\u2019t stop talking about how great your company or product is. Secondly, adopting a more humble tone can help increase your credibility in the mind of the reader.<\/p>\n<ul>\n<li data-embed-button=\"images\" data-entity-embed-display=\"view_mode:media.simple_image\" data-entity-type=\"media\" data-entity-uuid=\"c75a8e74-d869-4fb8-961d-2480cf3573f8\" data-langcode=\"en\"><em>Allbird\u2019s omnichannel conversions soared<\/em><\/li>\n<li data-embed-button=\"images\" data-entity-embed-display=\"view_mode:media.simple_image\" data-entity-type=\"media\" data-entity-uuid=\"c75a8e74-d869-4fb8-961d-2480cf3573f8\" data-langcode=\"en\"><em>Gymshark scaled internationally<\/em><\/li>\n<li data-embed-button=\"images\" data-entity-embed-display=\"view_mode:media.simple_image\" data-entity-type=\"media\" data-entity-uuid=\"c75a8e74-d869-4fb8-961d-2480cf3573f8\" data-langcode=\"en\"><em>Staples replatformed in half the time<\/em><\/li>\n<li data-embed-button=\"images\" data-entity-embed-display=\"view_mode:media.simple_image\" data-entity-type=\"media\" data-entity-uuid=\"c75a8e74-d869-4fb8-961d-2480cf3573f8\" data-langcode=\"en\"><em>Bombas saved $108,000 a year<\/em><\/li>\n<\/ul>\n<div data-embed-button=\"images\" data-entity-embed-display=\"view_mode:media.simple_image\" data-entity-type=\"media\" data-entity-uuid=\"c75a8e74-d869-4fb8-961d-2480cf3573f8\" data-langcode=\"en\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/www.wordstream.com\/wp-content\/uploads\/2022\/02\/how-to-write-a-case-study-shopify.png\" alt=\"how to write a case study - shopify examples\" width=\"720\" height=\"394\" class=\"aligncenter size-full wp-image-57393\" data-srcset=\"https:\/\/www.wordstream.com\/wp-content\/uploads\/2022\/02\/how-to-write-a-case-study-shopify.png 720w, https:\/\/www.wordstream.com\/wp-content\/uploads\/2022\/02\/how-to-write-a-case-study-shopify-480x263.png 480w\" data-sizes=\"auto, (min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 720px, 100vw\"\/><\/div>\n<h3>7. Let your clients tell their own story<\/h3>\n<p>As a storyteller, it\u2019s your job to craft a compelling narrative about how your featured client triumphed over the forces of evil using your product or service, but that doesn\u2019t mean your protagonist doesn\u2019t have their own voice.<\/p>\n<p>Let them tell the story in their own words and then incorporate direct quotes into your narrative. This will break up your text, increase credibility, and make your protagonist a tangible character that readers can relate to. Take an interview style format and use paraphrasing and annotations so the text isn\u2019t repetitive. Set up the segue and create room for your client\u2019s quote, and let them do the rest.<\/p>\n<h3><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/www.wordstream.com\/wp-content\/uploads\/2022\/02\/how-to-write-a-case-study-localiq-example-copy.png\" alt=\"how to write a case study - example of paraphrase and quote\" width=\"619\" height=\"557\" class=\"aligncenter wp-image-57388\" data-srcset=\"https:\/\/www.wordstream.com\/wp-content\/uploads\/2022\/02\/how-to-write-a-case-study-localiq-example-copy.png 619w, https:\/\/www.wordstream.com\/wp-content\/uploads\/2022\/02\/how-to-write-a-case-study-localiq-example-copy-480x432.png 480w\" data-sizes=\"auto, (min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 619px, 100vw\"\/><\/h3>\n<p style=\"text-align: center;\"><a href=\"https:\/\/localiq.com\/success-stories\/aubuchon-homes-miloff-aubuchon-realty\/\" target=\"_blank\" rel=\"noopener\"><em>View the full case study example here.<\/em><\/a><\/p>\n<h3>8. Have realistic expectations<\/h3>\n<p>Yes, we want to create a useful, helpful resource for prospective customers, but let\u2019s be real\u2014nobody\u2019s winning a Pulitzer for a case study, and it won\u2019t be going viral on social media, no matter how well-written it is.<\/p>\n<p>Case studies are little more than tools to be used by either self-motivated prospects researching your company, or by sales professionals as tools to help convince prospects to convert. Nothing more. They\u2019re designed for audiences that are already strongly considering becoming your customers, which is a smaller but more qualified group of people than your general audience.<\/p>\n<p>So don\u2019t be disheartened if your case study content doesn\u2019t attract as much traffic or engagement as your best or even average content. They\u2019re not meant to. But that doesn\u2019t mean you should stop creating them or start obsessing over how to improve them.<br \/><a id=\"examples\"\/><\/p>\n<h2>Business case study examples<\/h2>\n<p>Here are some business case study examples that put the tips in this guide into play.<\/p>\n<h3>LOCALiQ<\/h3>\n<p>Call us biased, but LOCALiQ\u2019s case study format is pretty rad. What we like about it:<\/p>\n<ul>\n<li>High-quality visual at the top.<\/li>\n<li>Immediate snapshot of customer and results.<\/li>\n<li>Clear-cut sections with challenges, solutions, and results.<\/li>\n<li>Customer quotes layered in with paraphrasing and commentary.<\/li>\n<\/ul>\n<p><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/www.wordstream.com\/wp-content\/uploads\/2022\/02\/localiq-marketing-case-study-examples.png\" alt=\"marketing case study examples - localiq\" width=\"437\" height=\"504\" class=\"aligncenter wp-image-57396\"\/><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/localiq.com\/success-stories\/spindel-eye-associates\/\" target=\"_blank\" rel=\"noopener\"><em>Read this case study example.<\/em><\/a><\/p>\n<h3>Intercom<\/h3>\n<p>You saw a sneak peek of this above! What we like about it:<\/p>\n<ul>\n<li>Special care given to give the client a face and a glowing description.<\/li>\n<li>Nice mix of real images with graphics (<a href=\"https:\/\/www.wordstream.com\/blog\/ws\/2022\/01\/04\/landing-page-trends\">one of our landing page design trends<\/a>).<\/li>\n<li>Newspaper headline approach (with a rhyme!): <em>Atlassian powers sales with support at scale with Intercom<\/em><\/li>\n<li>Prominent data results<\/li>\n<li>Snapshot sidebar on the left with client information and features used.<\/li>\n<\/ul>\n<h3><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/www.wordstream.com\/wp-content\/uploads\/2022\/02\/marketing-case-study-examples-intercom-atlassian.png\" alt=\"marketing case study examples - intercom\" width=\"416\" height=\"441\" class=\"aligncenter wp-image-57400\"\/><\/h3>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.intercom.com\/customers\/atlassian\" target=\"_blank\" rel=\"noopener\"><em>Read this case study example.<\/em><\/a><\/p>\n<h3>Mailchimp<\/h3>\n<p>After the \u201cGood Dye Young\u201d example earlier, how could we not include another Mailchimp case study? What we like about it:<\/p>\n<ul>\n<li><a href=\"https:\/\/www.wordstream.com\/blog\/ws\/2022\/02\/01\/headline-examples\">Compelling headline:<\/a> How Stretch &amp; Flex Started and Grew During a Pandemic<\/li>\n<li>How the subtitle aids in the TLDR: <em>Surveys helped the virtual Pilates studio make quick adjustments and plan for long\u2011term success.<\/em><\/li>\n<li>Colorful, expressive images and clean snapshot.<\/li>\n<li>Alternating background colors to distinguish the quotes and stats\u2014the best parts of the story, of course.<\/li>\n<li>Conclusion with advice to small businesses.<\/li>\n<\/ul>\n<p><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/www.wordstream.com\/wp-content\/uploads\/2022\/02\/marketing-case-study-examples-mailchimp.png\" alt=\"marketing case study examples - mailchimp\" width=\"489\" height=\"728\" class=\"aligncenter wp-image-57397\" data-srcset=\"https:\/\/www.wordstream.com\/wp-content\/uploads\/2022\/02\/marketing-case-study-examples-mailchimp.png 489w, https:\/\/www.wordstream.com\/wp-content\/uploads\/2022\/02\/marketing-case-study-examples-mailchimp-480x715.png 480w\" data-sizes=\"auto, (min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 489px, 100vw\"\/><\/p>\n<p style=\"text-align: center;\"><em><a href=\"https:\/\/mailchimp.com\/resources\/stretch-flex-grew-during-pandemic\/\" target=\"_blank\" rel=\"noopener\">Read this case study example.<\/a><\/em><\/p>\n<h3>Wrike<\/h3>\n<p>Wrike takes the case study snapshot to the next level in this example. What we like about it:<\/p>\n<ul>\n<li>Puts a face to the name of the client, just like Intercom does.<\/li>\n<li>Nice mix of photos and graphics together (like Intercom).<\/li>\n<li>Mega snapshot that basically gives you all of the information you need.<\/li>\n<li>Bright green result data.<\/li>\n<\/ul>\n<p><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/www.wordstream.com\/wp-content\/uploads\/2022\/02\/marketing-case-study-examples-wrike.png\" alt=\"marketing case study examples - wrike\" width=\"537\" height=\"722\" class=\"aligncenter wp-image-57398\" data-srcset=\"https:\/\/www.wordstream.com\/wp-content\/uploads\/2022\/02\/marketing-case-study-examples-wrike.png 537w, https:\/\/www.wordstream.com\/wp-content\/uploads\/2022\/02\/marketing-case-study-examples-wrike-480x645.png 480w\" data-sizes=\"auto, (min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 537px, 100vw\"\/><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.wrike.com\/customer-stories\/bigcommerce\/\" target=\"_blank\" rel=\"noopener\"><em>Read this case study example.<\/em><\/a><\/p>\n<h3>Slintel<\/h3>\n<p>Our final marketing case study example comes from Slintel, a go-to-market intelligence software. What we like about it:<\/p>\n<ul>\n<li>Attractive headline: <em>Leoforce sees 2x increase in meetings booked with Slintel<\/em><\/li>\n<li>Coordination of image with branding colors.<\/li>\n<li>That it is written by their RevOps manager (<a href=\"https:\/\/www.wordstream.com\/blog\/ws\/2021\/10\/21\/revenue-operations\">what is RevOps?<\/a>).<\/li>\n<li>Descriptive headings: <em>The Challenge: Cleaning up bad data.<\/em><\/li>\n<li>Large results data and prominent quote callout boxes.<\/li>\n<\/ul>\n<p><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/www.wordstream.com\/wp-content\/uploads\/2022\/02\/marketing-case-study-examples-slintel.png\" alt=\"marketing case study examples - slintel\" width=\"720\" height=\"613\" class=\"aligncenter size-full wp-image-57399\" data-srcset=\"https:\/\/www.wordstream.com\/wp-content\/uploads\/2022\/02\/marketing-case-study-examples-slintel.png 720w, https:\/\/www.wordstream.com\/wp-content\/uploads\/2022\/02\/marketing-case-study-examples-slintel-480x409.png 480w\" data-sizes=\"auto, (min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 720px, 100vw\"\/><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/f.hubspotusercontent40.net\/hubfs\/7119044\/Case%20Studies\/Leoforce\/Leoforce-Slintel-Case-Story.pdf?utm_campaign=Resource%20Kickback%20Emails&amp;utm_medium=email&amp;_hsmi=201055908&amp;_hsenc=p2ANqtz-_Xq5v-PugkFEjc3VsUL3sN3OATxk4leFMZXWukgY6uwo5QppohHsBJeVtHfO9IEKuQALpCjnzFpYcT7V9ZsanslwHoiQ&amp;utm_content=201055908&amp;utm_source=hs_automation\" target=\"_blank\" rel=\"noopener\"><em>View full case study here<\/em><\/a><\/p>\n<h2>Marketing case study templates<\/h2>\n<p>To make things easy for you, I\u2019ve compiled the tips and examples into a marketing case study template, in document form, that you can use to write your own.<\/p>\n<h2>Use these case study examples &amp; tips to get started with your own<\/h2>\n<p>No two businesses are alike, and case studies vary widely in terms of <a href=\"https:\/\/www.wordstream.com\/blog\/ws\/2014\/08\/07\/improve-writing-skills\">style, tone, and format<\/a>. One thing that all marketing case studies share, however, is their purpose \u2013 to convince prospects that doing business with you is a good idea. With these case study steps, tips, examples, and templates, you\u2019ll be well on your way to producing stories your prospects will actually want to read.<\/p>\n<\/div>\n<iframe data-lazy=\"true\" data-src=\"https:\/\/www.fiverr.com\/gig_widgets?id=U2FsdGVkX18x7XQvttUTrv1oEqmGNGTgvvCUiUoJ\/AP4z\/UyMz8lXGOLpu15jIMxBbTR0gmD5uBoFvhC4KWeALQRp3h\/X\/AwcVD0K8Wj9H\/ZzYKzcCNHosB9oS4SCJJFWiN85P9ICAc4OgCoE\/wHKIY7CDkf2\/DQ1vqGvk4smVe5cRDEmrLPCWi4FC8p40VUhSmWQ5udCm0zoJtorgWv3vbDQw0kKYkwn39ozAnQXDe+YvWMxkLFWA+O3TFwkJvdkIK+\/AUSnRssPKt5WHY0FhNOxnSPcLslEL4G4\/RfP95ve99U+kRnDy3X+KtzdQLY+u935ghON\/o3UE4IMv9oN6JX9RnxzL\/LRcOgnHigxStSGPKsZYtnz8RWNVT\/rOLAibqiWJadC5MYHRbekF3eg6FOGrQGkXYbsn0+a5aovnlLCbLwIqY9fcS17UX8J235iQ6cdmHNbrPeS84CMm34RA==&affiliate_id=1052423&strip_google_tagmanager=true\" loading=\"lazy\" data-with-title=\"true\" class=\"fiverr_nga_frame\" frameborder=\"0\" height=\"350\" width=\"100%\" referrerpolicy=\"no-referrer-when-downgrade\" data-mode=\"random_gigs\" onload=\" var frame = this; var script = document.createElement('script'); script.addEventListener('load', function() { window.FW_SDK.register(frame); }); script.setAttribute('src', 'https:\/\/www.fiverr.com\/gig_widgets\/sdk'); document.body.appendChild(script); \" ><\/iframe>\n<br \/><a href=\"https:\/\/www.wordstream.com\/blog\/ws\/2017\/04\/03\/how-to-write-a-case-study\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ah, the case study: One of the most important pieces of marketing content for a business, and yet all too often, also the most boring&#8230;.<\/p>\n","protected":false},"author":1,"featured_media":14845,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-14844","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tech-universe"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Write a Case Study (+10 Examples &amp; Free Template!) - mailinvest.blog<\/title>\n<meta name=\"description\" content=\"Technology is forever changing, and there are always new pieces of technology to replace obsolete ones. Tons of people enjoy reading tech blogs on a daily basis.mailinvest.blog tracks all the latest consumer technology breakthroughs and shows you what&#039;s new, what matters and how technology can enrich your life. mailinvest.blog also provides the information, tools, and advice that helps when deciding what to buy.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mailinvest.blog\/index.php\/2022\/02\/18\/how-to-write-a-case-study-10-examples-free-template\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Write a Case Study (+10 Examples &amp; Free Template!) - mailinvest.blog\" \/>\n<meta property=\"og:description\" content=\"Technology is forever changing, and there are always new pieces of technology to replace obsolete ones. Tons of people enjoy reading tech blogs on a daily basis.mailinvest.blog tracks all the latest consumer technology breakthroughs and shows you what&#039;s new, what matters and how technology can enrich your life. mailinvest.blog also provides the information, tools, and advice that helps when deciding what to buy.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mailinvest.blog\/index.php\/2022\/02\/18\/how-to-write-a-case-study-10-examples-free-template\/\" \/>\n<meta property=\"og:site_name\" content=\"mailinvest.blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/freelanceracademic\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-02-18T18:33:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mailinvest.blog\/wp-content\/uploads\/2022\/02\/marketing-case-study-templates-feature-helping.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"703\" \/>\n\t<meta property=\"og:image:height\" content=\"507\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin@mailinvest.blog\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin@mailinvest.blog\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"16 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2022\\\/02\\\/18\\\/how-to-write-a-case-study-10-examples-free-template\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2022\\\/02\\\/18\\\/how-to-write-a-case-study-10-examples-free-template\\\/\"},\"author\":{\"name\":\"admin@mailinvest.blog\",\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/#\\\/schema\\\/person\\\/012701c4c204d4e4ebd34f926cfd31a4\"},\"headline\":\"How to Write a Case Study (+10 Examples &#038; Free Template!)\",\"datePublished\":\"2022-02-18T18:33:15+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2022\\\/02\\\/18\\\/how-to-write-a-case-study-10-examples-free-template\\\/\"},\"wordCount\":3150,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2022\\\/02\\\/18\\\/how-to-write-a-case-study-10-examples-free-template\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mailinvest.blog\\\/wp-content\\\/uploads\\\/2022\\\/02\\\/marketing-case-study-templates-feature-helping.jpeg\",\"articleSection\":[\"Tech Universe\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2022\\\/02\\\/18\\\/how-to-write-a-case-study-10-examples-free-template\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2022\\\/02\\\/18\\\/how-to-write-a-case-study-10-examples-free-template\\\/\",\"url\":\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2022\\\/02\\\/18\\\/how-to-write-a-case-study-10-examples-free-template\\\/\",\"name\":\"How to Write a Case Study (+10 Examples & Free Template!) - mailinvest.blog\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2022\\\/02\\\/18\\\/how-to-write-a-case-study-10-examples-free-template\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2022\\\/02\\\/18\\\/how-to-write-a-case-study-10-examples-free-template\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mailinvest.blog\\\/wp-content\\\/uploads\\\/2022\\\/02\\\/marketing-case-study-templates-feature-helping.jpeg\",\"datePublished\":\"2022-02-18T18:33:15+00:00\",\"description\":\"Technology is forever changing, and there are always new pieces of technology to replace obsolete ones. Tons of people enjoy reading tech blogs on a daily basis.mailinvest.blog tracks all the latest consumer technology breakthroughs and shows you what's new, what matters and how technology can enrich your life. mailinvest.blog also provides the information, tools, and advice that helps when deciding what to buy.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2022\\\/02\\\/18\\\/how-to-write-a-case-study-10-examples-free-template\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2022\\\/02\\\/18\\\/how-to-write-a-case-study-10-examples-free-template\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2022\\\/02\\\/18\\\/how-to-write-a-case-study-10-examples-free-template\\\/#primaryimage\",\"url\":\"https:\\\/\\\/mailinvest.blog\\\/wp-content\\\/uploads\\\/2022\\\/02\\\/marketing-case-study-templates-feature-helping.jpeg\",\"contentUrl\":\"https:\\\/\\\/mailinvest.blog\\\/wp-content\\\/uploads\\\/2022\\\/02\\\/marketing-case-study-templates-feature-helping.jpeg\",\"width\":703,\"height\":507},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2022\\\/02\\\/18\\\/how-to-write-a-case-study-10-examples-free-template\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/mailinvest.blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How to Write a Case Study (+10 Examples &#038; Free Template!)\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/#website\",\"url\":\"https:\\\/\\\/mailinvest.blog\\\/\",\"name\":\"mailinvest.blog\",\"description\":\"Technology is forever changing, and there are always new pieces of technology to replace obsolete ones. Tons of people enjoy reading tech blogs on a daily basis. mailinvest.blog tracks all the latest consumer technology breakthroughs and shows you what&#039;s new, what matters and how technology can enrich your life. mailinvest.blog also provides the information, tools, and advice that helps when deciding what to buy.\",\"publisher\":{\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/mailinvest.blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/#organization\",\"name\":\"mailinvest\",\"url\":\"https:\\\/\\\/mailinvest.blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/mailinvest.blog\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/default.png\",\"contentUrl\":\"https:\\\/\\\/mailinvest.blog\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/default.png\",\"width\":1000,\"height\":1000,\"caption\":\"mailinvest\"},\"image\":{\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/freelanceracademic\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/#\\\/schema\\\/person\\\/012701c4c204d4e4ebd34f926cfd31a4\",\"name\":\"admin@mailinvest.blog\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/98ed217bd0f3d6a6dcae2d9b0c76e305b049a07275e315e1407e19ec8b08e139?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/98ed217bd0f3d6a6dcae2d9b0c76e305b049a07275e315e1407e19ec8b08e139?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/98ed217bd0f3d6a6dcae2d9b0c76e305b049a07275e315e1407e19ec8b08e139?s=96&d=mm&r=g\",\"caption\":\"admin@mailinvest.blog\"},\"sameAs\":[\"https:\\\/\\\/mailinvest.blog\",\"admin@mailinvest.blog\"],\"url\":\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/author\\\/adminmailinvest-blog\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How to Write a Case Study (+10 Examples & Free Template!) - mailinvest.blog","description":"Technology is forever changing, and there are always new pieces of technology to replace obsolete ones. Tons of people enjoy reading tech blogs on a daily basis.mailinvest.blog tracks all the latest consumer technology breakthroughs and shows you what's new, what matters and how technology can enrich your life. mailinvest.blog also provides the information, tools, and advice that helps when deciding what to buy.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/mailinvest.blog\/index.php\/2022\/02\/18\/how-to-write-a-case-study-10-examples-free-template\/","og_locale":"en_US","og_type":"article","og_title":"How to Write a Case Study (+10 Examples & Free Template!) - mailinvest.blog","og_description":"Technology is forever changing, and there are always new pieces of technology to replace obsolete ones. Tons of people enjoy reading tech blogs on a daily basis.mailinvest.blog tracks all the latest consumer technology breakthroughs and shows you what's new, what matters and how technology can enrich your life. mailinvest.blog also provides the information, tools, and advice that helps when deciding what to buy.","og_url":"https:\/\/mailinvest.blog\/index.php\/2022\/02\/18\/how-to-write-a-case-study-10-examples-free-template\/","og_site_name":"mailinvest.blog","article_publisher":"https:\/\/www.facebook.com\/freelanceracademic\/","article_published_time":"2022-02-18T18:33:15+00:00","og_image":[{"width":703,"height":507,"url":"https:\/\/mailinvest.blog\/wp-content\/uploads\/2022\/02\/marketing-case-study-templates-feature-helping.jpeg","type":"image\/jpeg"}],"author":"admin@mailinvest.blog","twitter_card":"summary_large_image","twitter_misc":{"Written by":"admin@mailinvest.blog","Est. reading time":"16 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/mailinvest.blog\/index.php\/2022\/02\/18\/how-to-write-a-case-study-10-examples-free-template\/#article","isPartOf":{"@id":"https:\/\/mailinvest.blog\/index.php\/2022\/02\/18\/how-to-write-a-case-study-10-examples-free-template\/"},"author":{"name":"admin@mailinvest.blog","@id":"https:\/\/mailinvest.blog\/#\/schema\/person\/012701c4c204d4e4ebd34f926cfd31a4"},"headline":"How to Write a Case Study (+10 Examples &#038; Free Template!)","datePublished":"2022-02-18T18:33:15+00:00","mainEntityOfPage":{"@id":"https:\/\/mailinvest.blog\/index.php\/2022\/02\/18\/how-to-write-a-case-study-10-examples-free-template\/"},"wordCount":3150,"commentCount":0,"publisher":{"@id":"https:\/\/mailinvest.blog\/#organization"},"image":{"@id":"https:\/\/mailinvest.blog\/index.php\/2022\/02\/18\/how-to-write-a-case-study-10-examples-free-template\/#primaryimage"},"thumbnailUrl":"https:\/\/mailinvest.blog\/wp-content\/uploads\/2022\/02\/marketing-case-study-templates-feature-helping.jpeg","articleSection":["Tech Universe"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/mailinvest.blog\/index.php\/2022\/02\/18\/how-to-write-a-case-study-10-examples-free-template\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/mailinvest.blog\/index.php\/2022\/02\/18\/how-to-write-a-case-study-10-examples-free-template\/","url":"https:\/\/mailinvest.blog\/index.php\/2022\/02\/18\/how-to-write-a-case-study-10-examples-free-template\/","name":"How to Write a Case Study (+10 Examples & Free Template!) - mailinvest.blog","isPartOf":{"@id":"https:\/\/mailinvest.blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/mailinvest.blog\/index.php\/2022\/02\/18\/how-to-write-a-case-study-10-examples-free-template\/#primaryimage"},"image":{"@id":"https:\/\/mailinvest.blog\/index.php\/2022\/02\/18\/how-to-write-a-case-study-10-examples-free-template\/#primaryimage"},"thumbnailUrl":"https:\/\/mailinvest.blog\/wp-content\/uploads\/2022\/02\/marketing-case-study-templates-feature-helping.jpeg","datePublished":"2022-02-18T18:33:15+00:00","description":"Technology is forever changing, and there are always new pieces of technology to replace obsolete ones. Tons of people enjoy reading tech blogs on a daily basis.mailinvest.blog tracks all the latest consumer technology breakthroughs and shows you what's new, what matters and how technology can enrich your life. mailinvest.blog also provides the information, tools, and advice that helps when deciding what to buy.","breadcrumb":{"@id":"https:\/\/mailinvest.blog\/index.php\/2022\/02\/18\/how-to-write-a-case-study-10-examples-free-template\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/mailinvest.blog\/index.php\/2022\/02\/18\/how-to-write-a-case-study-10-examples-free-template\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/mailinvest.blog\/index.php\/2022\/02\/18\/how-to-write-a-case-study-10-examples-free-template\/#primaryimage","url":"https:\/\/mailinvest.blog\/wp-content\/uploads\/2022\/02\/marketing-case-study-templates-feature-helping.jpeg","contentUrl":"https:\/\/mailinvest.blog\/wp-content\/uploads\/2022\/02\/marketing-case-study-templates-feature-helping.jpeg","width":703,"height":507},{"@type":"BreadcrumbList","@id":"https:\/\/mailinvest.blog\/index.php\/2022\/02\/18\/how-to-write-a-case-study-10-examples-free-template\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/mailinvest.blog\/"},{"@type":"ListItem","position":2,"name":"How to Write a Case Study (+10 Examples &#038; Free Template!)"}]},{"@type":"WebSite","@id":"https:\/\/mailinvest.blog\/#website","url":"https:\/\/mailinvest.blog\/","name":"mailinvest.blog","description":"Technology is forever changing, and there are always new pieces of technology to replace obsolete ones. Tons of people enjoy reading tech blogs on a daily basis. mailinvest.blog tracks all the latest consumer technology breakthroughs and shows you what&#039;s new, what matters and how technology can enrich your life. mailinvest.blog also provides the information, tools, and advice that helps when deciding what to buy.","publisher":{"@id":"https:\/\/mailinvest.blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/mailinvest.blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/mailinvest.blog\/#organization","name":"mailinvest","url":"https:\/\/mailinvest.blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/mailinvest.blog\/#\/schema\/logo\/image\/","url":"https:\/\/mailinvest.blog\/wp-content\/uploads\/2022\/01\/default.png","contentUrl":"https:\/\/mailinvest.blog\/wp-content\/uploads\/2022\/01\/default.png","width":1000,"height":1000,"caption":"mailinvest"},"image":{"@id":"https:\/\/mailinvest.blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/freelanceracademic\/"]},{"@type":"Person","@id":"https:\/\/mailinvest.blog\/#\/schema\/person\/012701c4c204d4e4ebd34f926cfd31a4","name":"admin@mailinvest.blog","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/98ed217bd0f3d6a6dcae2d9b0c76e305b049a07275e315e1407e19ec8b08e139?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/98ed217bd0f3d6a6dcae2d9b0c76e305b049a07275e315e1407e19ec8b08e139?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/98ed217bd0f3d6a6dcae2d9b0c76e305b049a07275e315e1407e19ec8b08e139?s=96&d=mm&r=g","caption":"admin@mailinvest.blog"},"sameAs":["https:\/\/mailinvest.blog","admin@mailinvest.blog"],"url":"https:\/\/mailinvest.blog\/index.php\/author\/adminmailinvest-blog\/"}]}},"_links":{"self":[{"href":"https:\/\/mailinvest.blog\/index.php\/wp-json\/wp\/v2\/posts\/14844","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mailinvest.blog\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mailinvest.blog\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mailinvest.blog\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mailinvest.blog\/index.php\/wp-json\/wp\/v2\/comments?post=14844"}],"version-history":[{"count":0,"href":"https:\/\/mailinvest.blog\/index.php\/wp-json\/wp\/v2\/posts\/14844\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mailinvest.blog\/index.php\/wp-json\/wp\/v2\/media\/14845"}],"wp:attachment":[{"href":"https:\/\/mailinvest.blog\/index.php\/wp-json\/wp\/v2\/media?parent=14844"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mailinvest.blog\/index.php\/wp-json\/wp\/v2\/categories?post=14844"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mailinvest.blog\/index.php\/wp-json\/wp\/v2\/tags?post=14844"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}