{"id":14700,"date":"2022-02-18T12:36:58","date_gmt":"2022-02-18T12:36:58","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/02\/18\/apple-ar-headset-may-require-monthly-software-subscription-claims-researchers\/"},"modified":"2022-02-18T12:36:58","modified_gmt":"2022-02-18T12:36:58","slug":"apple-ar-headset-may-require-monthly-software-subscription-claims-researchers","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/02\/18\/apple-ar-headset-may-require-monthly-software-subscription-claims-researchers\/","title":{"rendered":"Apple AR headset may require monthly software subscription, claims researchers"},"content":{"rendered":"

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Based on how current popular AR headsets are priced, Trendforce analysts predict that the forthcoming Apple AR<\/a> device will come with a monthly subscription. <\/p>\n

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Apple’s first AR headset has consistently been predicted to cost $1,000<\/a>, $2,000<\/a>, or $3,000<\/a>. For the first time, though, Trendforce analysts are now speculating that it will require an additional monthly subscription. <\/p>\n<\/div>\n

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According to Trendforce, currently the “commercial market is dominated” by the HoloLens 2. The company expects<\/a> that, “strong shipments” of Oculus and Microsoft devices “will likely force Apple to release relevant products to join the competition this year.” <\/p>\n<\/div>\n

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“However… considering hardware performance requirements and gross profit margins, Apple will likely target the commercial market and adopt the same pricing strategy as HoloLens,” continues the report. <\/p>\n<\/div>\n

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Trendforce expects “hardware priced in the thousands of dollars.” It also predicts “a monthly subscription-based software solution” on top of that. <\/p>\n<\/div>\n

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Currently, the HoloLens 2 hardware is sold by Microsoft as a one-time purchase. At times other firms are either leasing it, or purchasing on an installment plan. <\/p>\n<\/div>\n

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There are subscriptions involving HoloLens 2, but they appear to be solely for third-party apps. Since any AR or VR headset will require apps, Trendforce appears to be assuming Apple itself will follow third-party HoloLens 2 developers in charging an app subscription. <\/p>\n<\/div>\n

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HoloLens 2 is marketed at industry and commercial users. Although Apple is known more for consumer devices, other previous rumors<\/a> have said its first AR\/VR headset will be aimed at businesses.<\/p>\n<\/div>\n<\/div>\n