{"id":14674,"date":"2022-02-18T11:38:05","date_gmt":"2022-02-18T11:38:05","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/02\/18\/b2b-content-marketing-purpose-study-linkedins-top-marketing-skill-data-googles-new-search-ads-360-features\/"},"modified":"2022-02-18T11:38:05","modified_gmt":"2022-02-18T11:38:05","slug":"b2b-content-marketing-purpose-study-linkedins-top-marketing-skill-data-googles-new-search-ads-360-features","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/02\/18\/b2b-content-marketing-purpose-study-linkedins-top-marketing-skill-data-googles-new-search-ads-360-features\/","title":{"rendered":"B2B Content Marketing Purpose Study, LinkedIn’s Top Marketing Skill Data, & Google’s New Search Ads 360 Features"},"content":{"rendered":"

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\"2022<\/p>\n

The Purpose of Content Marketing for B2B vs. B2C Brands<\/em><\/strong>
88 percent of content marketers say that creating brand awareness is the primary purpose of content marketing, with 79 percent noting audience education, while some 78 percent said building increased trust and credibility \u2014 three of several statistics of interest to B2B marketers contained in newly-released survey data. MarketingProfs<\/a><\/p>\n

New LinkedIn Data Shows the Top Digital Marketing Skills Currently in High Demand<\/em><\/strong>
Digital marketing specialists and account executives joined social media managers as the most in-demand marketing occupations, while digital marketing, advertising, and social media skills had the biggest mismatch when looking at job supply and demand, according to recently-released LinkedIn (client) survey data. Social Media Today<\/a><\/p>\n

\u201cAlways seek the opportunity to acquire new ways to do marketing, because the ability to pivot & adapt to the unknown is the most valuable skill set.\u201d \u2014 Som Puangladda @sompny <\/a><\/span>Click To Tweet<\/a><\/span><\/p>\n

Advertisers Rank Video the Most Valuable Media Type in Accomplishing Their Goals<\/em><\/strong>
Video, search and social topped the list of media types that advertisers found the most valuable in reaching goals and key performance indicators (KPI), with video dominating the list at 50 percent, well ahead of search\u2019s 16 percent, according to newly-released report information. MarketingCharts<\/a><\/p>\n

Twitter misses ad revenue and user growth estimates; revenue forecast light<\/em><\/strong>
Twitter\u2019s quarterly advertising revenue increased by 22 percent year-over-year to reach $1.41 billion, with user growth among the social media platform\u2019s monetizable daily active users climbed to 217 million, an increase of some 13 percent, Twitter recently announced. Reuters<\/a><\/p>\n

Google announces new features for Search Ads 360<\/em><\/strong>
Search giant Google has rolled out a new update to its Search Ads 360 enterprise campaign management platform, with changes that feature a refreshed look, expanded support for additional search engines, and greater integration with Google Ads features including Performance Max and Discovery campaigns, Google recently announced. MarTech<\/a><\/p>\n

IAB warns of \u2018measurement blackout\u2019 as marketer priorities remain misaligned<\/em><\/strong>
An eventual mass exodus from the use of web browser cookies and other user data ad-tracking methods is set to lead marketers into a \u201cmeasurement blackout,\u201d despite multiple efforts underway to shift to third-party ad tracking data, according to newly-released report data of interest to B2B marketers from the Interactive Advertising Bureau (IAB). Marketing Dive<\/a><\/p>\n

\"2022<\/p>\n

Instagram Reels vs. TikTok vs. Snapchat: Which Should Businesses Use? [Marketing Professional Data]<\/em><\/strong>
62 percent of marketers have said that they plan to boost investment in TikTok efforts in 2022, followed by Meta-owned Instagram at 54 percent, Google-owned YouTube at 49 percent, and Microsoft-owned LinkedIn at 43 percent, according to recently-released HubSpot survey data. HubSpot<\/a><\/p>\n

Mozilla And Meta Submit (Yet Another) Privacy Ad Tech Proposal In New W3C Group<\/em><\/strong>
Meta \u2014 the parent company of Facebook and Instagram \u2014 joined Mozilla to propose a new web browser cookie alternative known as Interoperable Private Attribution (IPA), at a recent meeting of the World Wide Web Consortium (W3C) Private Advertising Technology Community Group (PATCG), the firms announced. AdExchanger<\/a><\/p>\n

Reddit\u2019s Clubhouse clone gets recordings and web support<\/em><\/strong>
Social news aggregator and discussion platform Reddit has augmented its Reddit Talk audio-call-based communication app, which offers features similar to Clubhouse, by adding the ability to record call audio for podcast-like future distribution, and that it is making the service available on the web, Reddit recently announced. The Verge<\/a><\/p>\n

Report: By 2026, it\u2019s predicted 25% of people will spend an hour per day in the metaverse<\/em><\/strong>
30 percent of global organizations will offer products or services through the metaverse by 2026, while 25 percent of people will utilize at least an hour each day using metaverse technology, and while it won\u2019t be owned by a single vendor, the future metaverse will likely boost engagement even among enterprise users, according to newly-released Gartner report data on interest to digital marketers. VentureBeat<\/a><\/p>\n

ON THE LIGHTER SIDE:<\/strong><\/p>\n

\"2022<\/p>\n

A lighthearted look at the \u201cmetaverse hype cycle\u201d<\/em> by Marketoonist Tom Fishburne \u2014 Marketoonist<\/a><\/p>\n

CMOs Share Lessons All Marketers Can Take from Super Bowl Advertising \u2014 ANA<\/a><\/p>\n

TOPRANK MARKETING & CLIENTS IN THE NEWS:<\/strong><\/p>\n