{"id":14643,"date":"2022-02-18T09:33:07","date_gmt":"2022-02-18T09:33:07","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/02\/18\/how-to-use-your-landing-page-to-increase-brand-awareness\/"},"modified":"2022-02-18T09:33:07","modified_gmt":"2022-02-18T09:33:07","slug":"how-to-use-your-landing-page-to-increase-brand-awareness","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/02\/18\/how-to-use-your-landing-page-to-increase-brand-awareness\/","title":{"rendered":"How to Use Your Landing Page to Increase Brand Awareness"},"content":{"rendered":"

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You know how they say, \u201cYou can\u2019t become a household name overnight?\u201d<\/p>\n

That saying\u2019s especially true with brands. Before your product or service can become a go-to for your customers, they\u2019ve got to know who you are in the first place\u2014and that process takes time.<\/p>\n

As you push to get people talking about your brand, an awareness-focused landing page will help you reach your goal.<\/p>\n

Let\u2019s learn more about brand awareness and four ways to boost it with your landing page.<\/p>\n

What is Brand Awareness?<\/h2>\n

Brand awareness is the level of familiarity that customers have with your brand.\u00a0<\/p>\n

Boosting brand awareness is a major part of brand building<\/a> for businesses and one of the most important goals in modern marketing. In HubSpot\u2019s State of Marketing 2021 report<\/a>, marketers named brand awareness their third overall priority and most common objective in marketing campaigns.<\/p>\n

When you have a new brand, building brand awareness is a must-have for your marketing strategy. Three out of four customers<\/a> say they have a higher chance of trusting a brand they know than an unknown brand. And you need that trust for your brand to get a solid foundation in your industry.<\/p>\n

4 Ways to Optimize Your Landing Page for Brand Awareness<\/h2>\n

Thinking of building a brand awareness page? Try these four tactics.<\/p>\n

1. Share your story<\/h3>\n

Brand awareness-focused landing pages aim to teach new customers about your brand. They\u2019re the perfect spot to share your company\u2019s story and what it\u2019s all about. You\u2019ll give your brand a human face early on that\u2019ll help people remember you in the future.<\/p>\n

One of the easiest ways to tell your brand\u2019s story is to share info from your team\u2019s perspective. Try adding a note from your founder\u2014depending on your industry\u2019s ideal landing page length<\/a>, you might want to keep it quick, though. You could also use pictures of your product and team to show what\u2019s happening at your brand and improve your landing page imagery<\/a>.<\/p>\n

Landing pages also give you the chance to tell your story from another perspective\u2014your customers\u2019. Social proof<\/a> like testimonials and social media posts show that you have real customers willing to spread the word about your brand.<\/p>\n

If you use testimonials in a brand awareness landing page, share a few details about your customers that humanize them. Check out how Memberstack\u2019s<\/a> testimonials include the writer\u2019s position to make them feel more real and add authority:<\/p>\n

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