{"id":14641,"date":"2022-02-18T09:27:30","date_gmt":"2022-02-18T09:27:30","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/02\/18\/how-to-create-an-email-marketing-sequence-to-drive-conversions\/"},"modified":"2022-02-18T09:27:30","modified_gmt":"2022-02-18T09:27:30","slug":"how-to-create-an-email-marketing-sequence-to-drive-conversions","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/02\/18\/how-to-create-an-email-marketing-sequence-to-drive-conversions\/","title":{"rendered":"How to Create an Email Marketing Sequence to Drive Conversions"},"content":{"rendered":"

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While the copy and overall design of the emails you receive are different, every email sequence shares the same goals.\u00a0<\/p>\n

Namely to increase your engagement rate and boost conversions.\u00a0<\/p>\n

As an email marketer, that\u2019s great news for you.\u00a0<\/p>\n

No matter what email sequence you might be running, you\u2019ll be able to understand why a certain approach succeeds or fails by studying the work of others.\u00a0<\/p>\n

You\u2019ll no longer spend time thinking about your email sequences, because you won\u2019t have to start from scratch when writing them.\u00a0<\/p>\n

In this post, we\u2019ll look at four examples that can help you figure out how to write email sequences that will boost engagement and improve conversions.\u00a0<\/p>\n

What is an Email Sequence<\/h2>\n

An email sequence is a series of relevant emails you send to your subscribers to build a relationship.\u00a0<\/p>\n

Email sequences (also known as drip campaigns) gently move your email subscribers down your sales funnel until they\u2019re ready to buy.\u00a0<\/p>\n

According to Jeremy Moser of uSERP<\/a>, \u201cthis is a much better strategy than sending out a broadcast, as drip campaigns tend to be more targeted.\u201d\u00a0<\/em><\/p>\n

The data proves him right.<\/p>\n

Follow up emails, such as email sequences and drip campaigns, have a 4.3%<\/a> conversion rate, compared to email newsletters, which have a conversion rate of 2.80%.\u00a0<\/p>\n

Moser goes on to explain why this happens:\u00a0<\/p>\n

\u201cYour new subscribers never get to see all your previous emails when you just send out a broadcast.\u201d<\/em><\/p>\n

In addition to capturing your subscribers\u2019 attention, email sequences allow you to build an ongoing relationship with them. This makes it easier to earn their trust and continued business once they\u2019re ready to buy.\u00a0\u00a0<\/p>\n

Using lead magnets, like this form for travel nursing careers<\/a>, can help you collect and segment emails<\/a> so that you can stay engaged with your subscribers throughout their journey with your company.\u00a0<\/p>\n

Let\u2019s look at email sequence examples from brands to help you determine what you need to pay attention to when creating your own.<\/p>\n

4 Email Sequence Examples<\/h2>\n

A strong email sequence is just one piece of a much larger puzzle.\u00a0<\/p>\n

In this section, we\u2019re going to cover four different examples of email sequences, pointing out specifics on what works, both in terms of design<\/a> and copy, to help you fill in the remaining pieces.\u00a0<\/p>\n

1. Welcome email sequence<\/h3>\n

A welcome email should be the first email a new subscriber receives. Since this is likely the first communication you\u2019re sending out, it\u2019s important to make a good first impression. You won\u2019t get a second chance.\u00a0<\/p>\n

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\"Welcome<\/figure>\n<\/div>\n

Why this email works:<\/strong><\/p>\n