{"id":14520,"date":"2022-02-18T00:30:11","date_gmt":"2022-02-18T00:30:11","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/02\/18\/41-of-marketers-leveraging-ai-tools-in-2022\/"},"modified":"2022-02-18T00:30:11","modified_gmt":"2022-02-18T00:30:11","slug":"41-of-marketers-leveraging-ai-tools-in-2022","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/02\/18\/41-of-marketers-leveraging-ai-tools-in-2022\/","title":{"rendered":"41% Of Marketers Leveraging AI Tools In 2022"},"content":{"rendered":"<p> <a href=\"https:\/\/go.fiverr.com\/visit\/?bta=1052423&nci=17043\" Target=\"_Top\"><img loading=\"lazy\" decoding=\"async\" border=\"0\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/fiverr.ck-cdn.com\/tn\/serve\/?cid=40081059\"  width=\"601\" height=\"201\"><\/a>\n<br \/><img decoding=\"async\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/www.demandgenreport.com\/media\/k2\/items\/cache\/cbe6864b3d740d30f083e306d933f3a5_L.jpg\" \/><\/p>\n<div>\n<p>New research found that 41% of marketers plan to use AI tools this year \u2014 a sharp increase from 2021\u2019s 18%.<\/p>\n<\/p><\/div>\n<div>\n<p>Revenue marketing consultancy <a href=\"https:\/\/demandspring.com\/\" target=\"_blank\" rel=\"noopener\">Demand Spring<\/a> released the results of its fifth annual \u201c<a href=\"https:\/\/demandspring.com\/research\/2022-revenue-marketing-benchmark-b2b-report\/\" target=\"_blank\" rel=\"noopener\">Revenue Marketing B2B Benchmark Report<\/a>,\u201d which found that even after another year of uneasiness, disruptions and challenges, marketers remained highly resilient and adaptable.<\/p>\n<p>This year\u2019s report discovered that 72% of marketers are executing ABM programs, which increased 20% from 2021. This growth suggests that marketing and sales are realizing that the buyer interacts with both departments in a non-linear manner throughout the buyer journey.\u00a0<\/p>\n<p>Additional findings include:<\/p>\n<ul>\n<li>82% of marketers indicated that they are primarily measured on sales pipeline initiated, an increase of 12% since last year;<\/li>\n<p>&#13;<\/p>\n<li>79% of respondents stated that they are meeting targets, an increase of 11%; and<\/li>\n<p>&#13;<\/p>\n<li>40% of respondents identified technology as being a barrier to driving pipeline and revenue, an increase of 9%.<\/li>\n<p>&#13;\n<\/ul>\n<p>\u201cThere were a number of surprises in the report this year, as well as a number of things that we\u2019ve seen coming over the past five years,\u201d said Mark Emond, Founder and President of Demand Spring, in a statement. \u201cThe execution of ABM programs is a good example \u2014 while there was a significant increase this year of marketers indicating that they are initiating ABM programs, we have seen this growing over time. It is great to see that marketing and sales teams are realizing the importance of working together to deliver highly targeted account-based messaging and content.\u201d\u00a0<\/p>\n<p>For more statistics into the state of revenue marketing, <a href=\"https:\/\/demandspring.com\/research\/2022-revenue-marketing-benchmark-b2b-report\/\" target=\"_blank\" rel=\"noopener\">download the report<\/a> now.<\/p>\n<\/p><\/div>\n<iframe data-lazy=\"true\" data-src=\"https:\/\/www.fiverr.com\/gig_widgets?id=U2FsdGVkX18x7XQvttUTrv1oEqmGNGTgvvCUiUoJ\/AP4z\/UyMz8lXGOLpu15jIMxBbTR0gmD5uBoFvhC4KWeALQRp3h\/X\/AwcVD0K8Wj9H\/ZzYKzcCNHosB9oS4SCJJFWiN85P9ICAc4OgCoE\/wHKIY7CDkf2\/DQ1vqGvk4smVe5cRDEmrLPCWi4FC8p40VUhSmWQ5udCm0zoJtorgWv3vbDQw0kKYkwn39ozAnQXDe+YvWMxkLFWA+O3TFwkJvdkIK+\/AUSnRssPKt5WHY0FhNOxnSPcLslEL4G4\/RfP95ve99U+kRnDy3X+KtzdQLY+u935ghON\/o3UE4IMv9oN6JX9RnxzL\/LRcOgnHigxStSGPKsZYtnz8RWNVT\/rOLAibqiWJadC5MYHRbekF3eg6FOGrQGkXYbsn0+a5aovnlLCbLwIqY9fcS17UX8J235iQ6cdmHNbrPeS84CMm34RA==&affiliate_id=1052423&strip_google_tagmanager=true\" loading=\"lazy\" data-with-title=\"true\" class=\"fiverr_nga_frame\" frameborder=\"0\" height=\"350\" width=\"100%\" referrerpolicy=\"no-referrer-when-downgrade\" data-mode=\"random_gigs\" onload=\" var frame = this; var script = document.createElement('script'); script.addEventListener('load', function() { window.FW_SDK.register(frame); }); script.setAttribute('src', 'https:\/\/www.fiverr.com\/gig_widgets\/sdk'); document.body.appendChild(script); \" ><\/iframe>\n<br \/><a href=\"http:\/\/www.demandgenreport.com\/features\/news-briefs\/demand-spring-research-41-of-marketers-leveraging-ai-tools-in-2022\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>New research found that 41% of marketers plan to use AI tools this year \u2014 a sharp increase from 2021\u2019s 18%. Revenue marketing consultancy Demand&#8230;<\/p>\n","protected":false},"author":1,"featured_media":14521,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-14520","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tech-universe"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>41% Of Marketers Leveraging AI Tools In 2022 - mailinvest.blog<\/title>\n<meta name=\"description\" content=\"Technology is forever changing, and there are always new pieces of technology to replace obsolete ones. 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