{"id":14466,"date":"2022-02-17T22:01:05","date_gmt":"2022-02-17T22:01:05","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/02\/17\/finding-your-niche-and-scaling-your-agency\/"},"modified":"2022-02-17T22:01:05","modified_gmt":"2022-02-17T22:01:05","slug":"finding-your-niche-and-scaling-your-agency","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/02\/17\/finding-your-niche-and-scaling-your-agency\/","title":{"rendered":"Finding Your Niche And Scaling Your Agency"},"content":{"rendered":"<p> <a href=\"https:\/\/go.fiverr.com\/visit\/?bta=1052423&nci=17043\" Target=\"_Top\"><img loading=\"lazy\" decoding=\"async\" border=\"0\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/fiverr.ck-cdn.com\/tn\/serve\/?cid=40081059\"  width=\"601\" height=\"201\"><\/a>\n<\/p>\n<div id=\"content\">\n<p><a href=\"https:\/\/traffic.libsyn.com\/ducttape\/DTM-Brent-Weaver.mp3\" target=\"_blank\" rel=\"noopener\">Marketing Podcast with Brent Weaver<\/a><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-58394 size-medium alignleft\" alt=\"\" width=\"300\" height=\"300\" data-srcset=\"https:\/\/149350408.v2.pressablecdn.com\/wp-content\/uploads\/2022\/02\/DTM-Podcast-Images-2-18-300x300.png 300w , https:\/\/149350408.v2.pressablecdn.com\/wp-content\/uploads\/2022\/02\/DTM-Podcast-Images-2-18-1024x1024.png 1024w , https:\/\/149350408.v2.pressablecdn.com\/wp-content\/uploads\/2022\/02\/DTM-Podcast-Images-2-18-150x150.png 150w , https:\/\/149350408.v2.pressablecdn.com\/wp-content\/uploads\/2022\/02\/DTM-Podcast-Images-2-18-768x768.png 768w , https:\/\/149350408.v2.pressablecdn.com\/wp-content\/uploads\/2022\/02\/DTM-Podcast-Images-2-18-50x50.png 50w , https:\/\/149350408.v2.pressablecdn.com\/wp-content\/uploads\/2022\/02\/DTM-Podcast-Images-2-18-250x250.png 250w , https:\/\/149350408.v2.pressablecdn.com\/wp-content\/uploads\/2022\/02\/DTM-Podcast-Images-2-18.png 1080w \" data-lazy-data-sizes=\"(max-width: 300px) 100vw, 300px\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/149350408.v2.pressablecdn.com\/wp-content\/uploads\/2022\/02\/DTM-Podcast-Images-2-18-300x300.png\"\/><\/p>\n<p><noscript><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-58394 size-medium alignleft\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/149350408.v2.pressablecdn.com\/wp-content\/uploads\/2022\/02\/DTM-Podcast-Images-2-18-300x300.png\" alt=\"\" width=\"300\" height=\"300\" data-srcset=\"https:\/\/149350408.v2.pressablecdn.com\/wp-content\/uploads\/2022\/02\/DTM-Podcast-Images-2-18-300x300.png 300w , https:\/\/149350408.v2.pressablecdn.com\/wp-content\/uploads\/2022\/02\/DTM-Podcast-Images-2-18-1024x1024.png 1024w , https:\/\/149350408.v2.pressablecdn.com\/wp-content\/uploads\/2022\/02\/DTM-Podcast-Images-2-18-150x150.png 150w , https:\/\/149350408.v2.pressablecdn.com\/wp-content\/uploads\/2022\/02\/DTM-Podcast-Images-2-18-768x768.png 768w , https:\/\/149350408.v2.pressablecdn.com\/wp-content\/uploads\/2022\/02\/DTM-Podcast-Images-2-18-50x50.png 50w , https:\/\/149350408.v2.pressablecdn.com\/wp-content\/uploads\/2022\/02\/DTM-Podcast-Images-2-18-250x250.png 250w , https:\/\/149350408.v2.pressablecdn.com\/wp-content\/uploads\/2022\/02\/DTM-Podcast-Images-2-18.png 1080w \" data-sizes=\"auto, (max-width: 300px) 100vw, 300px\"\/><\/noscript>In this episode of the <a href=\"https:\/\/ducttapemarketing.com\/about\/duct-tape-marketing-podcast\/\">Duct Tape Marketing Podcast<\/a>, I interview Brent Weaver. Brent is on a mission to help 10,000 digital agency owners achieve freedom in business and life by helping them own their market. Brent is the founder and CEO of uGurus, a business training, and education company dedicated to this mission. He also hosts one of the leading podcasts in the business niche\u2014The Digital Agency Show and is the author of <a href=\"https:\/\/amzn.to\/3ojKRvD\" target=\"_blank\" rel=\"noopener\">Get Rich in the Deep End: Commit to Your Niche, Own Your Market, and Audaciously Scale Your Agency<\/a>.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-36171 alignright\" alt=\"\" width=\"1\" height=\"1\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/www.ducttapemarketing.com\/wp-content\/uploads\/2017\/01\/tamsen-FLTC-1.jpg\"\/><\/p>\n<p><noscript><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-36171 alignright\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/www.ducttapemarketing.com\/wp-content\/uploads\/2017\/01\/tamsen-FLTC-1.jpg\" alt=\"\" width=\"1\" height=\"1\"\/><\/noscript><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-36171 alignright\" alt=\"\" width=\"1\" height=\"1\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/www.ducttapemarketing.com\/wp-content\/uploads\/2017\/01\/tamsen-FLTC-1.jpg\"\/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-36171 alignright\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/www.ducttapemarketing.com\/wp-content\/uploads\/2017\/01\/tamsen-FLTC-1.jpg\" alt=\"\" width=\"1\" height=\"1\"\/><\/noscript><\/p>\n<h3>Key Takeaway:<\/h3>\n<p>Brent Weaver is known for and on a mission to help digital agency owners <em>own<\/em> their market \u2013 whatever that may be. Too many agencies rely on word-of-mouth referrals or waste advertising dollars to grow their business. In this episode, we dive into Brent\u2019s framework that can help you attract the right customers, establish your authority, and build a marketing engine that will help you acquire a solid, growing client base.<\/p>\n<h3>Questions I ask Brent Weaver:<\/h3>\n<ul>\n<li>[1:32] Are you all in on the idea that you must pick a niche?<\/li>\n<li>[5:31] How do you define scale, and how does it differ from growth?<\/li>\n<li>[7:59] In the agency world, there\u2019s a lot of conversation around retainers versus project work \u2014 what\u2019s your take on which path to go down?<\/li>\n<li>[12:49] Can you dive into your 5 A framework from your book and also talk a little bit about how you see the role of content today?<\/li>\n<li>[16:09] Can you give us a 10,000-foot view of what uGurus is and what you offer?<\/li>\n<\/ul>\n<div>\n<h3>More About Brent Weaver:<\/h3>\n<h3 class=\"ll-at-background\">More About The Certified Marketing Manager Program Powered By Duct Tape Marketing:<\/h3>\n<\/div>\n<p>Like this show? Click on over and <a href=\"https:\/\/itunes.apple.com\/us\/podcast\/duct-tape-marketing\/id78797836?mt=2\" target=\"_blank\" rel=\"noopener noreferrer\">give us a review on<\/a> iTunes, please!<\/p>\n<p>This episode of the Duct Tape Marketing Podcast is brought to you by the\u00a0<a href=\"https:\/\/www.hubspot.com\/podcastnetwork\" target=\"_blank\" rel=\"noopener\">HubSpot Podcast Network<\/a> and WorkBetterNow.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-56867 alignleft\" alt=\"\" width=\"300\" height=\"116\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/149350408.v2.pressablecdn.com\/wp-content\/uploads\/2021\/09\/hspod.png\"\/><\/p>\n<p><noscript><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-56867 alignleft\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/149350408.v2.pressablecdn.com\/wp-content\/uploads\/2021\/09\/hspod.png\" alt=\"\" width=\"300\" height=\"116\"\/><\/noscript><\/p>\n<p><a href=\"https:\/\/www.hubspot.com\/podcastnetwork\" target=\"_blank\" rel=\"noopener\"><em>HubSpot Podcast Network<\/em><\/a>\u00a0is the audio destination for business professionals who seek the best education and inspiration on how to grow a business.<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p><span id=\"tve_leads_end_content\" style=\"display: block; visibility: hidden; border: 1px solid transparent;\"\/><\/p>\n<div class=\"tve-leads-shortcode tve-leads-triggered tve-tl-anim tl-anim-instant tve-leads-track-shortcode_47490\">\n<div class=\"tl-style\" id=\"tve_tcb2_set-027\" data-state=\"12\" data-form-state=\"\">\n<div class=\"tve-leads-conversion-object\" data-tl-type=\"shortcode_47490\">\n<div class=\"tve_flt\">\n<div id=\"tve_editor\" class=\"tve_shortcode_editor\">\n<div class=\"thrv-leads-form-box tve_no_drag tve_no_icons thrv_wrapper tve_editor_main_content thrv-leads-in-content tve_empty_dropzone\" style=\"\" data-css=\"tve-u-0606f275330aed\">\n<div class=\"thrv_wrapper thrv-columns\" style=\"--tcb-col-el-width:800;\" data-css=\"tve-u-1606f275330af1\">\n<div class=\"tcb-flex-row tcb-resized tcb--cols--2\" data-css=\"tve-u-2606f275330af3\">\n<div class=\"tcb-flex-col\" data-css=\"tve-u-3606f275330af5\" style=\"\">\n<div class=\"tcb-col tve_empty_dropzone\" style=\"border-radius: 0px; overflow: hidden;\" data-css=\"tve-u-4606f275330af6\">\n<div class=\"thrv_wrapper tve_image_caption img_style_lifted_style2\" data-css=\"tve-u-5606f275330af7\" style=\"\"><span class=\"tve_image_frame\" style=\"width: 100%;\"><img loading=\"lazy\" decoding=\"async\" class=\"tve_image wp-image-51148\" alt=\"\" width=\"152\" height=\"198\" title=\"No Overhead ebook\" data-id=\"51148\" style=\"\" data-css=\"tve-u-6606f275330af9\" data-width=\"152\" data-height=\"198\" data-init-width=\"406\" data-init-height=\"528\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/149350408.v2.pressablecdn.com\/wp-content\/uploads\/2020\/03\/Screen-Shot-2020-03-09-at-8.19.31-AM.png\"\/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"tve_image wp-image-51148\" alt=\"\" width=\"152\" height=\"198\" title=\"No Overhead ebook\" data-id=\"51148\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/149350408.v2.pressablecdn.com\/wp-content\/uploads\/2020\/03\/Screen-Shot-2020-03-09-at-8.19.31-AM.png\" style=\"\" data-css=\"tve-u-6606f275330af9\" data-width=\"152\" data-height=\"198\" data-init-width=\"406\" data-init-height=\"528\"\/><\/noscript><\/span><\/div>\n<\/div>\n<\/div>\n<div class=\"tcb-flex-col\" data-css=\"tve-u-7606f275330afb\" style=\"\">\n<div class=\"tcb-col tve_empty_dropzone\" style=\"\" data-css=\"tve-u-8606f275330afd\">\n<div class=\"thrv_wrapper thrv_text_element tve_empty_dropzone\" style=\"\" data-css=\"tve-u-9606f275330aff\">\n<p data-css=\"tve-u-10606f275330b00\" data-default=\"Enter your text here...\"><span data-css=\"tve-u-11606f275330b02\" style=\"font-size: 24px;\">Free eBook\u00a0<br \/><\/span><span data-css=\"tve-u-12606f275330b03\" style=\"font-size: 32px; font-family: Lora;\">7 Steps to Scale Your Consulting Practice Without Adding Overhead<\/span><br \/><span data-css=\"tve-u-13606f275330b05\" style=\"font-size: 35px; font-family: Lora;\"\/><\/p>\n<p data-css=\"tve-u-14606f275330b06\" data-default=\"Enter your text here...\" style=\"\"><span data-css=\"tve-u-15606f275330b08\" style=\"font-family: Lora;\"><span data-css=\"tve-u-16606f275330b09\"><em><em>The Duct Tape Marketing Consultant Network has helped me to grow my business by over\u00a0<span data-css=\"tve-u-17606f275330b0a\">40% in the last 12 months.<\/span> ~ Michael Quinn &#8211; Michael Quinn Agency, Fargo, ND<\/em><\/em><\/span><\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<iframe data-lazy=\"true\" data-src=\"https:\/\/www.fiverr.com\/gig_widgets?id=U2FsdGVkX18x7XQvttUTrv1oEqmGNGTgvvCUiUoJ\/AP4z\/UyMz8lXGOLpu15jIMxBbTR0gmD5uBoFvhC4KWeALQRp3h\/X\/AwcVD0K8Wj9H\/ZzYKzcCNHosB9oS4SCJJFWiN85P9ICAc4OgCoE\/wHKIY7CDkf2\/DQ1vqGvk4smVe5cRDEmrLPCWi4FC8p40VUhSmWQ5udCm0zoJtorgWv3vbDQw0kKYkwn39ozAnQXDe+YvWMxkLFWA+O3TFwkJvdkIK+\/AUSnRssPKt5WHY0FhNOxnSPcLslEL4G4\/RfP95ve99U+kRnDy3X+KtzdQLY+u935ghON\/o3UE4IMv9oN6JX9RnxzL\/LRcOgnHigxStSGPKsZYtnz8RWNVT\/rOLAibqiWJadC5MYHRbekF3eg6FOGrQGkXYbsn0+a5aovnlLCbLwIqY9fcS17UX8J235iQ6cdmHNbrPeS84CMm34RA==&affiliate_id=1052423&strip_google_tagmanager=true\" loading=\"lazy\" data-with-title=\"true\" class=\"fiverr_nga_frame\" frameborder=\"0\" height=\"350\" width=\"100%\" referrerpolicy=\"no-referrer-when-downgrade\" data-mode=\"random_gigs\" onload=\" var frame = this; var script = document.createElement('script'); script.addEventListener('load', function() { window.FW_SDK.register(frame); }); script.setAttribute('src', 'https:\/\/www.fiverr.com\/gig_widgets\/sdk'); document.body.appendChild(script); \" ><\/iframe>\n<br \/><a href=\"https:\/\/ducttapemarketing.com\/finding-your-niche-and-scale\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Marketing Podcast with Brent Weaver In this episode of the Duct Tape Marketing Podcast, I interview Brent Weaver. Brent is on a mission to help&#8230;<\/p>\n","protected":false},"author":1,"featured_media":14467,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-14466","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tech-universe"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Finding Your Niche And Scaling Your Agency - mailinvest.blog<\/title>\n<meta name=\"description\" content=\"Technology is forever changing, and there are always new pieces of technology to replace obsolete ones. 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