{"id":14160,"date":"2022-02-17T03:35:26","date_gmt":"2022-02-17T03:35:26","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/02\/17\/google-web-stories-the-new-amp\/"},"modified":"2022-02-17T03:35:26","modified_gmt":"2022-02-17T03:35:26","slug":"google-web-stories-the-new-amp","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/02\/17\/google-web-stories-the-new-amp\/","title":{"rendered":"Google Web Stories – The New AMP?"},"content":{"rendered":"

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Google\u2019s push for adoption of Web Stories is drawing comparisons to AMP, another lightweight web technology that received a similar push in its early years.<\/p>\n

With AMP no longer receiving the support it used to, along getting de-emphasized in search results, people are asking if the Web Stories format is here to take its place.<\/p>\n

Google\u2019s Search Advocate John Mueller responded to one such question on Twitter from an SEO professional asking if Web Stories is the new AMP.<\/p>\n

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So web stories is the new amp? @JohnMu<\/a> Or am I oversimplifying this new toy? #WebStories<\/a><\/p>\n

\u2014 Tammy Wood (@crazywoody) February 16, 2022<\/a><\/p>\n<\/blockquote>\n

It\u2019s a fair question to ask. In fact, when the Web Stories format was introduced in 2018, it was referred to as \u201cAMP Stories.\u201d<\/p>\n

That\u2019s because AMP is the base technology for Web Stories. However, there\u2019s a difference between AMP and Web Stories, which Mueller points out in his response.\n<\/p>\n

The Difference Between AMP And Web Stories<\/h2>\n

Unlike AMP pages, Web Stories aren\u2019t paired with an equivalent HTML page.<\/p>\n

Web Stories are<\/strong> HTML pages. They stand on their own, despite being built on the AMP framework.<\/p>\n

Mueller states<\/a>:<\/p>\n

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\u201cKinda \u2014 they\u2019re built on top of the AMP framework, they just don\u2019t use the \u201cpaired\u201d setup. If you use a tool to generate them, they\u2019re essentially just HTML pages that you can link to from within your site naturally.\u201d<\/p>\n<\/blockquote>\n

Web Stories can be accessed and linked to like any other webpage. There\u2019s no special link generated when you create a Web Story as there is with an AMP page.<\/p>\n

Why the comparison then?<\/strong><\/p>\n

The comparison between AMP and Web Stories could stem from a number of factors.<\/p>\n

Google Discover has a dedicated Web Stories carousel, which is reminiscent of the AMP carousel that used to exist when AMP was in its early years.<\/p>\n

Also reminiscent of AMP\u2019s early years is the support Google is putting behind Web Stories.<\/p>\n

Google has an official WordPress plugin<\/a> to help publishers easily create and embed Web Stories on their sites.<\/p>\n

In addition, Google has a programmatic ads solution for Web Stories that gives publishers a way to monetize them.<\/p>\n

More recently, Google developed a way for publishers to track the performance of Web Stories in Data Studio using a simple template<\/a>.<\/p>\n

This is all designed to encourage further adoption of the Web Stories format. The more sites succeed with Web Stories, the more likely it is other sites will use them as well.<\/p>\n

Last June, Google reported reaching a milestone<\/a> of 100,000 new Web Stories getting added to the search index on a daily basis.<\/p>\n

While that\u2019s a significant number, Google would no doubt like it to be higher. That\u2019s evident from the fact that Web Stories in Google Discover are only supported in the US, India, and Brazil.<\/p>\n

Last year, Mueller stated Google may expand support for Web Stories<\/a> if more sites started using them. So far, that hasn\u2019t happened.<\/p>\n

Considering the Web Stories format was introduced four years ago, the fact it\u2019s not widely adopted isn\u2019t necessarily a bad sign. Though it could mean we\u2019ll see a greater push from Google to get more sites on board.<\/p>\n

One thing is clear \u2014 Web Stories isn\u2019t generating the same disdain among publishers AMP did.<\/p>\n

It\u2019s likely Google either has to raise awareness of Web Stories, give people an even easier way to create them, or both.<\/p>\n\n

Featured Image: ThomasAFink\/Shutterstock<\/em><\/p>\n<\/div>\n