{"id":14049,"date":"2022-02-16T21:55:07","date_gmt":"2022-02-16T21:55:07","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/02\/16\/how-facebook-can-make-a-comeback\/"},"modified":"2022-02-16T21:55:07","modified_gmt":"2022-02-16T21:55:07","slug":"how-facebook-can-make-a-comeback","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/02\/16\/how-facebook-can-make-a-comeback\/","title":{"rendered":"How Facebook Can Make A Comeback"},"content":{"rendered":"

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By the time you\u2019re reading this, I\u2019ll be hanging out on a beach in Punta Cana on a long overdue vacation. I\u2019ll probably have a drink or three while I\u2019m there- hopefully the resort has our friends and client\u00a0Regatta Craft Mixers<\/a>\u00a0on hand.<\/p>\n

In the meantime, Facebook saw a slight decline in user growth for the first time this past week and the stock reacted like a Jake Paul boxing opponent and took a dive. (Sorry, I can\u2019t help myself)<\/p>\n

So Mark Zuckerberg faces his first real challenge in some time with Meta. And no, I\u2019m not counting the PR hurdles from a few brands boycotting or the occasional unflattering documentary. iOS 14 has significantly impacted Facebook\u2019s business, and team Zuck hasn\u2019t figured it out yet. Meanwhile, we\u2019re still years away from mass adoption of the Metaverse, so don\u2019t bank on Meta making up for lost revenue via its Oculus headsets.<\/p>\n

There are a few steps I\u2019d take immediately if I\u2019m Mark Zuckerberg. For starters, I\u2019d start giving a crap about the small businesses and their agencies advertising on the Facebook platform. Just as small businesses employ the majority of Americans, they also drive the majority of Meta\u2019s ad revenue- so, why don\u2019t they have a more significant seat at the table? Facebook Ads Manager is a UX debacle. If you can find a media buyer that actually likes Meta\u2019s Ads Manager platform, they\u2019re either lying about liking it or lying about being a media buyer. Meanwhile, here\u2019s a re-enactment of media buyers everywhere when their phones ring and they see that it\u2019s a Facebook rep calling.<\/p>\n

Self-service ad management platforms are the future- you don\u2019t have to look far to see superior interfaces from TikTok and Hulu among others. And with its most significant moat, its targeting capabilities, hampered by Apple it\u2019s more important than ever for Meta to close the UX gap on the backend and to stop making people work so hard to spend money efficiently on the platform.<\/p>\n

The other key issue that needs to be fixed: rebranding the platform for its original intent: connecting friends and family. A renewed focus on the user experience<\/a> at large, instead of just recycling Reels from Instagram that are just recycled from TikTok, would help tremendously.<\/p>\n

Finally, if I\u2019m Zuck I\u2019m opening up my checkbook and waging an all out war to poach creators from the TikTok platform. I\u2019m tweaking the algorithm to favor creators and over-compensating them for their content to create an offer they can\u2019t refuse. If the best content migrates from TikTok back to Instagram and Facebook, their audiences will, too.<\/p>\n

How would you fix a $600 Billion behemoth that\u2019s lost its mojo?<\/strong><\/p>\n

Need help with your Facebook Ads<\/a>? Connect with us today.<\/p>\n<\/div>\n