{"id":14036,"date":"2022-02-16T21:19:00","date_gmt":"2022-02-16T21:19:00","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/02\/16\/b2b-email-marketing-trends-in-2022\/"},"modified":"2022-02-16T21:19:00","modified_gmt":"2022-02-16T21:19:00","slug":"b2b-email-marketing-trends-in-2022","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/02\/16\/b2b-email-marketing-trends-in-2022\/","title":{"rendered":"B2B Email Marketing Trends in 2022"},"content":{"rendered":"<p> <a href=\"https:\/\/go.fiverr.com\/visit\/?bta=1052423&nci=17043\" Target=\"_Top\"><img loading=\"lazy\" decoding=\"async\" border=\"0\" src=\"https:\/\/fiverr.ck-cdn.com\/tn\/serve\/?cid=40081059\" loading=\"lazy\"  width=\"601\" height=\"201\"><\/a>\n<\/p>\n<div>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-medium is-resized\"><img decoding=\"async\" alt=\"\" class=\"wp-image-47788\" width=\"362\" srcset=\"https:\/\/www.launch-marketing.com\/wp-content\/uploads\/2022\/02\/GettyImages-506711826-300x300.png 300w, https:\/\/www.launch-marketing.com\/wp-content\/uploads\/2022\/02\/GettyImages-506711826-150x150.png 150w, https:\/\/www.launch-marketing.com\/wp-content\/uploads\/2022\/02\/GettyImages-506711826.png 550w\" data-lazy-sizes=\"(max-width: 300px) 100vw, 300px\" src=\"https:\/\/www.launch-marketing.com\/wp-content\/uploads\/2022\/02\/GettyImages-506711826-300x300.png\" loading=\"lazy\"\/><noscript><img decoding=\"async\" src=\"https:\/\/www.launch-marketing.com\/wp-content\/uploads\/2022\/02\/GettyImages-506711826-300x300.png\" loading=\"lazy\" alt=\"\" class=\"wp-image-47788\" width=\"362\" srcset=\"https:\/\/www.launch-marketing.com\/wp-content\/uploads\/2022\/02\/GettyImages-506711826-300x300.png 300w, https:\/\/www.launch-marketing.com\/wp-content\/uploads\/2022\/02\/GettyImages-506711826-150x150.png 150w, https:\/\/www.launch-marketing.com\/wp-content\/uploads\/2022\/02\/GettyImages-506711826.png 550w\" sizes=\"(max-width: 300px) 100vw, 300px\"\/><\/noscript><\/figure>\n<\/div>\n<p>In this first post of our series to support successful <a href=\"https:\/\/www.marketingproseries.com\/blog\/five-tips-elevate-your-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">B2B marketing<\/a> in 2022, we take a look at emerging trends and practices in email marketing. Email marketing continues to be one of the most impactful and widely used tactics in B2B marketing toolkit. But with heavy competition for attention in prospect and customer inboxes, it\u2019s important to continue upping your email game or else risk plateaued or declining performance. So, let\u2019s dig deeper into what marketers are doing to get more mileage out of email marketing this year.<\/p>\n<h3 id=\"h-advances-in-artificial-intelligence\">Advances in Artificial Intelligence\u00a0<\/h3>\n<p>In recent years, the use of artificial intelligence (AI) in marketing has continued to expand as technology develops and algorithms become\u00a0more sophisticated.\u00a0Using AI in your email marketing campaigns can greatly improve your return on investment for a variety of reasons. One of the biggest advantages of AI is that it can optimize on the go by analyzing real-time feedback to continuously tweak your campaign for optimal results.\u00a0<\/p>\n<p>Google \u201cAI for email marketing\u201d or \u201cAI for content writing\u201d and you\u2019ll see a growing array of tools being applied. AI can\u00a0help you dramatically improve and streamline both your email writing and delivery process, including:\u00a0<\/p>\n<ul>\n<li>Writing subject lines\u00a0that entice audiences<\/li>\n<li>Optimizing email send times\u00a0to deliver at times audiences open most often<\/li>\n<li>Segmenting email lists, dividing audiences by a number of their characteristics such as job title and industry<\/li>\n<li>Recording what links readers click\u00a0\u00a0<\/li>\n<li>Sending highly personalized emails<\/li>\n<\/ul>\n<p><strong>Not sure how to identify whether\u00a0your\u00a0email marketing is effective and reaching your target audience?\u00a0Read our blog on the\u00a0<\/strong><a href=\"https:\/\/www.launch-marketing.com\/best-practices-for-b2b-email-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>five email marketing best practices.<\/strong><\/a><strong>\u00a0<\/strong><strong>\u00a0<\/strong><\/p>\n<h3 id=\"h-more-sophisticated-email-personalization-tactics\">More Sophisticated Email Personalization\u00a0Tactics<\/h3>\n<p>In\u00a0email marketing,\u00a0<a href=\"https:\/\/www.campaignmonitor.com\/resources\/guides\/personalized-email\/#:~:text=Personalization%2C%20in%20the%20context%20of%20email%20marketing%2C%20is,app%2C%20or%20a%20number%20of%20other%20data%20points.\" target=\"_blank\" rel=\"noreferrer noopener\">email personalization<\/a>\u00a0is the act of tailoring individual elements of broad-based emails to individuals\u00a0by using data and information tied to each recipient.\u00a0As B2B buyers expect more consumer-like buying experiences, B2B organizations need to prioritize personalization more highly.\u00a0For example,\u00a0basic email personalization\u00a0may involve salutations or subject lines that include a recipient\u2019s name, while more sophisticated personalization may adjust email content more deeply based on location, past purchases, engagement behavior, and more.\u00a0Enabling more sophisticated personalization tactics may require adjustments in data collection and\u00a0advanced email marketing applications.\u00a0<\/p>\n<p><a href=\"https:\/\/www.launch-marketing.com\/b2b-marketing-personalization\/\">Email personalization<\/a> helps make broad email campaigns more relevant on a subscriber-by-subscriber basis\u00a0and can re-engage customers that have interacted with your business in the past.\u00a0\u00a0<\/p>\n<p><strong>To build strong marketing foundations going forward into 2022, check out our <\/strong><a href=\"https:\/\/www.launch-marketing.com\/ebooks\/b2b-marketing-executives\/\"><strong>Big Rocks eBook<\/strong><\/a><strong> for strategies and tips to boost success.<\/strong><\/p>\n<h3 id=\"h-send-time-optimization\">Send-Time Optimization\u00a0<\/h3>\n<p>More and more email marketing programs\u00a0are tracking individual engagement patterns, using that data to provide all sorts of helpful information \u2014 including\u00a0 the ideal time to\u00a0send out emails that support a marketing campaign.\u00a0\u00a0<\/p>\n<p>Using send-time optimization can help take the guesswork out of\u00a0when the <a href=\"https:\/\/www.marketingproseries.com\/blog\/email-marketing-testing\/\" target=\"_blank\" rel=\"noreferrer noopener\">best time to send out email campaigns<\/a>\u00a0is. Since databases constantly change and open times vary from person-to-person, there\u2019s no one-size-fits-all way to optimize a send time for your entire send list. Send time optimization is a tool that will only grow in popularity in 2022. So far, companies like <a href=\"https:\/\/www.7thsensemarketing.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Seventh Sense<\/a> and <a href=\"https:\/\/mailchimp.com\/grow-with-mailchimp\/?ds_c=3Q_AOC_Bing_Search_US_EN_Brand_Acq_Alpha&amp;gclid=c32b6bd7376814764cac0a67d7aa67e3&amp;gclsrc=3p.ds&amp;msclkid=c32b6bd7376814764cac0a67d7aa67e3\" target=\"_blank\" rel=\"noreferrer noopener\">MailChimp<\/a> are partnering with major marketing software products to make the transition to automated optimization seamless for clients.<\/p>\n<p><strong>For more tips on<\/strong><strong>\u00a0<\/strong><strong>how to optimize email marketing, check out\u00a0our blog post<\/strong><strong>\u00a0<\/strong><strong>\u201c<\/strong><a href=\"https:\/\/www.launch-marketing.com\/create-email-marketing-campaigns\/\"><strong>How to Create Effective Email Marketing Campaigns.\u201d<\/strong><\/a><strong\/><\/p>\n<h3 id=\"h-email-copy-less-is-more\">Email Copy: Less is More<\/h3>\n<p>Since the onset of COVID-19, marketers have increasingly focused <a href=\"https:\/\/www.launch-marketing.com\/digital-engagement-strategy\/\">marketing efforts on the digital world<\/a>. Because of this, content marketing has become more oversaturated than ever before. To keep viewers engaged, focus on writing short, concise emails instead of overwhelming them with long-form content.<\/p>\n<p>When writing emails, home in on the main value points to keep viewers engaged. Make sure your emails do not exceed more than a few paragraphs. This makes your content skimmable and easy for viewers to digest quickly. People check their email during quick breaks and while they\u2019re on-the-go, so the likelihood of viewers spending more than a few seconds reading a non-personal email is small. Clear design and messaging will increase your chances of engagement. \u00a0<\/p>\n<p>As always, the goal of marketing efforts is engagement and growth. Plan and execute your 2022 B2B email marketing campaigns with these goals and be mindful of the tools and trends that your organization can use to maximize your marketing efforts.<\/p>\n<p>Need help with your <a href=\"https:\/\/www.launch-marketing.com\/best-practices-for-b2b-email-marketing\/\">email marketing strategy<\/a>?\u00a0As an\u00a0<a href=\"https:\/\/www.launch-marketing.com\/\">Austin-based B2B marketing tech firm, <\/a>Launch helps teams create and execute email marketing strategies that get results.\u00a0<a href=\"https:\/\/www.launch-marketing.com\/connect-with-us\" target=\"_blank\" rel=\"noreferrer noopener\">Contact Launch today<\/a> or <a href=\"https:\/\/www.launch-marketing.com\/connect-with-us\/request-marketing-consultation\" target=\"_blank\" rel=\"noreferrer noopener\">request a free marketing consultation.<\/a><\/p>\n<p><!--<rdf:RDF xmlns:rdf=\"http:\/\/www.w3.org\/1999\/02\/22-rdf-syntax-ns#\"\n\t\t\txmlns:dc=\"http:\/\/purl.org\/dc\/elements\/1.1\/\"\n\t\t\txmlns:trackback=\"http:\/\/madskills.com\/public\/xml\/rss\/module\/trackback\/\">\n\t\t<rdf:Description rdf:about=\"https:\/\/www.launch-marketing.com\/email-marketing-trends-2022\/\"\n    dc:identifier=\"https:\/\/www.launch-marketing.com\/email-marketing-trends-2022\/\"\n    dc:title=\"B2B Email Marketing Trends to Look Out for in 2022\"\n    trackback:ping=\"https:\/\/www.launch-marketing.com\/email-marketing-trends-2022\/trackback\/\" \/>\n<\/rdf:RDF>-->\n<\/div>\n<iframe data-lazy=\"true\" data-src=\"https:\/\/www.fiverr.com\/gig_widgets?id=U2FsdGVkX18x7XQvttUTrv1oEqmGNGTgvvCUiUoJ\/AP4z\/UyMz8lXGOLpu15jIMxBbTR0gmD5uBoFvhC4KWeALQRp3h\/X\/AwcVD0K8Wj9H\/ZzYKzcCNHosB9oS4SCJJFWiN85P9ICAc4OgCoE\/wHKIY7CDkf2\/DQ1vqGvk4smVe5cRDEmrLPCWi4FC8p40VUhSmWQ5udCm0zoJtorgWv3vbDQw0kKYkwn39ozAnQXDe+YvWMxkLFWA+O3TFwkJvdkIK+\/AUSnRssPKt5WHY0FhNOxnSPcLslEL4G4\/RfP95ve99U+kRnDy3X+KtzdQLY+u935ghON\/o3UE4IMv9oN6JX9RnxzL\/LRcOgnHigxStSGPKsZYtnz8RWNVT\/rOLAibqiWJadC5MYHRbekF3eg6FOGrQGkXYbsn0+a5aovnlLCbLwIqY9fcS17UX8J235iQ6cdmHNbrPeS84CMm34RA==&affiliate_id=1052423&strip_google_tagmanager=true\" loading=\"lazy\" data-with-title=\"true\" class=\"fiverr_nga_frame\" frameborder=\"0\" height=\"350\" width=\"100%\" referrerpolicy=\"no-referrer-when-downgrade\" data-mode=\"random_gigs\" onload=\" var frame = this; var script = document.createElement('script'); script.addEventListener('load', function() { window.FW_SDK.register(frame); }); script.setAttribute('src', 'https:\/\/www.fiverr.com\/gig_widgets\/sdk'); document.body.appendChild(script); \" ><\/iframe>\n<br \/><a href=\"https:\/\/www.launch-marketing.com\/email-marketing-trends-2022\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In this first post of our series to support successful B2B marketing in 2022, we take a look at emerging trends and practices in email&#8230;<\/p>\n","protected":false},"author":1,"featured_media":14037,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-14036","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tech-universe"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>B2B Email Marketing Trends in 2022 - mailinvest.blog<\/title>\n<meta name=\"description\" content=\"Technology is forever changing, and there are always new pieces of technology to replace obsolete ones. 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