{"id":14032,"date":"2022-02-16T21:13:00","date_gmt":"2022-02-16T21:13:00","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/02\/16\/tiktoks-brand-safety-center-consolidates-transparency-updates-announcements-and-partnerships\/"},"modified":"2022-02-16T21:13:00","modified_gmt":"2022-02-16T21:13:00","slug":"tiktoks-brand-safety-center-consolidates-transparency-updates-announcements-and-partnerships","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/02\/16\/tiktoks-brand-safety-center-consolidates-transparency-updates-announcements-and-partnerships\/","title":{"rendered":"TikTok\u2019s brand safety center consolidates transparency updates, announcements and partnerships"},"content":{"rendered":"<p> <a href=\"https:\/\/go.fiverr.com\/visit\/?bta=1052423&nci=17043\" Target=\"_Top\"><img loading=\"lazy\" decoding=\"async\" border=\"0\" src=\"https:\/\/fiverr.ck-cdn.com\/tn\/serve\/?cid=40081059\" loading=\"lazy\"  width=\"601\" height=\"201\"><\/a>\n<\/p>\n<div itemprop=\"articleBody\">\n<p>TikTok has launched a brand safety center as a hub for articles, partnerships and other resources related to brand safety and transparency, the company <a href=\"https:\/\/www.tiktok.com\/business\/en-US\/blog\/tiktok-launches-new-brand-safety-center\" target=\"_blank\" rel=\"noreferrer noopener\">announced<\/a> Tuesday.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"800\" height=\"325\" src=\"data:image\/svg+xml,%3Csvg%20xmlns=\" loading=\"lazy\" http:=\"\" alt=\"The hero image from TikTok's brand safety center\" class=\"wp-image-380406\" data-lazy-srcset=\"https:\/\/searchengineland.com\/figz\/wp-content\/seloads\/2022\/02\/Tiktok_brand_safety-800x325.png 800w, https:\/\/searchengineland.com\/figz\/wp-content\/seloads\/2022\/02\/Tiktok_brand_safety-600x244.png 600w, https:\/\/searchengineland.com\/figz\/wp-content\/seloads\/2022\/02\/Tiktok_brand_safety-200x81.png 200w, https:\/\/searchengineland.com\/figz\/wp-content\/seloads\/2022\/02\/Tiktok_brand_safety-768x312.png 768w, https:\/\/searchengineland.com\/figz\/wp-content\/seloads\/2022\/02\/Tiktok_brand_safety.png 1280w\" data-lazy-sizes=\"(max-width: 800px) 100vw, 800px\" data-lazy-src=\"https:\/\/searchengineland.com\/figz\/wp-content\/seloads\/2022\/02\/Tiktok_brand_safety-800x325.png\" loading=\"lazy\"\/><noscript><img decoding=\"async\" loading=\"lazy\" width=\"800\" height=\"325\" src=\"https:\/\/searchengineland.com\/figz\/wp-content\/seloads\/2022\/02\/Tiktok_brand_safety-800x325.png\" loading=\"lazy\" alt=\"The hero image from TikTok's brand safety center\" class=\"wp-image-380406\" srcset=\"https:\/\/searchengineland.com\/figz\/wp-content\/seloads\/2022\/02\/Tiktok_brand_safety-800x325.png 800w, https:\/\/searchengineland.com\/figz\/wp-content\/seloads\/2022\/02\/Tiktok_brand_safety-600x244.png 600w, https:\/\/searchengineland.com\/figz\/wp-content\/seloads\/2022\/02\/Tiktok_brand_safety-200x81.png 200w, https:\/\/searchengineland.com\/figz\/wp-content\/seloads\/2022\/02\/Tiktok_brand_safety-768x312.png 768w, https:\/\/searchengineland.com\/figz\/wp-content\/seloads\/2022\/02\/Tiktok_brand_safety.png 1280w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\"\/><\/noscript><figcaption>Image: TikTok.<\/figcaption><\/figure>\n<\/div>\n<p>The <a href=\"https:\/\/www.tiktok.com\/business\/en\/brand-safety\" target=\"_blank\" rel=\"noreferrer noopener\">brand safety center<\/a> includes TikTok\u2019s mission statement, the latest brand safety announcements, information about its partnerships and certifications, the platform\u2019s transparency updates and case studies.<\/p>\n<p><strong>Why we care. <\/strong>Social media platforms like Instagram and <a href=\"https:\/\/searchengineland.com\/snapchat-introduces-attributable-mid-roll-ads-for-snap-stories-380350\">Snapchat<\/a> have a range of monetization options for creators \u2014 <a href=\"https:\/\/searchengineland.com\/tiktok-101-a-primer-for-brands-332710\">TikTok<\/a> will need to build out more opportunities for creators to make money if it wants to keep them on its platform.<\/p>\n<p>As it builds out these advertising capabilities, the brand safety center may be a convenient reference for brands to understand how TikTok is tackling these issues.<\/p>\n<p><strong>Transparency and brand safety are table stakes.<\/strong> Ever since the <a href=\"https:\/\/en.wikipedia.org\/wiki\/Facebook%E2%80%93Cambridge_Analytica_data_scandal\" target=\"_blank\" rel=\"noreferrer noopener\">Facebook-Cambridge Analytica data scandal<\/a>, social media platforms have been under increased scrutiny. Users want to be reassured that their personal data isn\u2019t being used without their permission, regulatory bodies seek to enforce election laws and anti-collusion regulations, and advertisers want to ensure that they\u2019re staying compliant while avoiding unwanted ad placements.<\/p>\n<p>As a result, transparency and brand safety initiatives such as this have become ubiquitous for social media platforms: Facebook introduced its <a href=\"https:\/\/transparency.fb.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">transparency center<\/a> in May 2021. LinkedIn has <a href=\"https:\/\/about.linkedin.com\/transparency\" target=\"_blank\" rel=\"noreferrer noopener\">transparency reports<\/a>. Twitter also has a <a href=\"https:\/\/transparency.twitter.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">transparency center<\/a>.<\/p>\n<p><strong>The future of brand safety on TikTok.<\/strong> Over the next year, the platform expects to work with entities within the industry to set definitions and standards for brand safety issues, like misinformation and ad adjacency.<\/p>\n<hr\/>\n<div class=\"row\">\n<div class=\"col-xs-12 col-md-12 sel-new-articles mb1\">\n<h3>New on Search Engine Land<\/h3>\n<section class=\"global-content-stream\"\/><\/div>\n<\/div>\n<p>\t\t\t\t\t\t\t<!-- GPT AdSlot 7 for Ad unit 'SEL_End-of-Story' ### Size: [[800,440],[800,260]] --><\/p>\n<p><!-- End AdSlot 7 --><\/p>\n<div class=\"about-author row\">\n<h3>About The Author<\/h3>\n<div class=\"information col-lg-12 col-md-12 col-sm-12\">\n<div class=\"author-module\">\n<div class=\"avatar\">\n\t\t\t<img decoding=\"async\" class=\"img-responsive\" width=\"140px\" height=\"140px\" src=\"data:image\/svg+xml,%3Csvg%20xmlns=\" loading=\"lazy\" http:=\"\" data-lazy-src=\"https:\/\/searchengineland.com\/images\/authors\/GeorgeNguyen-lg.jpg\" loading=\"lazy\"\/><noscript><img decoding=\"async\" class=\"img-responsive\" width=\"140px\" height=\"140px\" src=\"https:\/\/searchengineland.com\/images\/authors\/GeorgeNguyen-lg.jpg\" loading=\"lazy\"\/><\/noscript>\t\t\t<\/div>\n<div class=\"about\">\n<p>\t\t\t\t\t<iframe loading=\"lazy\" id=\"twitter-widget-0\" data-lazy=\"true\" data-src=\"https:\/\/searchengineland.com\/about:blank\" class=\"twitter-follow-button twitter-follow-button\" title=\"Twitter Follow Button\" data-twttr-rendered=\"true\" style=\"width: 251px; height: 20px;\" data-rocket-lazyload=\"fitvidscompatible\" data-lazy-data-lazy=\"true\" data-src=\"https:\/\/platform.twitter.com\/widgets\/follow_button.1392079123.html#_=1392650032615&amp;id=twitter-widget-0&amp;lang=en&amp;screen_name=geochingu&amp;show_count=true&amp;show_screen_name=true&amp;size=m\"><\/iframe><noscript><iframe id=\"twitter-widget-0\" data-lazy=\"true\" data-src=\"https:\/\/platform.twitter.com\/widgets\/follow_button.1392079123.html#_=1392650032615&amp;id=twitter-widget-0&amp;lang=en&amp;screen_name=geochingu&amp;show_count=true&amp;show_screen_name=true&amp;size=m\" class=\"twitter-follow-button twitter-follow-button\" title=\"Twitter Follow Button\" data-twttr-rendered=\"true\" style=\"width: 251px; height: 20px;\"><\/iframe><\/noscript>\n\t\t\t\t\t\t\t\t\t<\/p>\n<p>\t\t\t\tGeorge Nguyen is an editor for Search Engine Land, covering organic search, podcasting and e-commerce. His background is in journalism and content marketing. Prior to entering the industry, he worked as a radio personality, writer, podcast host and public school teacher.\t\t\t<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div><\/div>\n<iframe data-lazy=\"true\" data-src=\"https:\/\/www.fiverr.com\/gig_widgets?id=U2FsdGVkX18x7XQvttUTrv1oEqmGNGTgvvCUiUoJ\/AP4z\/UyMz8lXGOLpu15jIMxBbTR0gmD5uBoFvhC4KWeALQRp3h\/X\/AwcVD0K8Wj9H\/ZzYKzcCNHosB9oS4SCJJFWiN85P9ICAc4OgCoE\/wHKIY7CDkf2\/DQ1vqGvk4smVe5cRDEmrLPCWi4FC8p40VUhSmWQ5udCm0zoJtorgWv3vbDQw0kKYkwn39ozAnQXDe+YvWMxkLFWA+O3TFwkJvdkIK+\/AUSnRssPKt5WHY0FhNOxnSPcLslEL4G4\/RfP95ve99U+kRnDy3X+KtzdQLY+u935ghON\/o3UE4IMv9oN6JX9RnxzL\/LRcOgnHigxStSGPKsZYtnz8RWNVT\/rOLAibqiWJadC5MYHRbekF3eg6FOGrQGkXYbsn0+a5aovnlLCbLwIqY9fcS17UX8J235iQ6cdmHNbrPeS84CMm34RA==&affiliate_id=1052423&strip_google_tagmanager=true\" loading=\"lazy\" data-with-title=\"true\" class=\"fiverr_nga_frame\" frameborder=\"0\" height=\"350\" width=\"100%\" referrerpolicy=\"no-referrer-when-downgrade\" data-mode=\"random_gigs\" onload=\" var frame = this; var script = document.createElement('script'); script.addEventListener('load', function() { window.FW_SDK.register(frame); }); script.setAttribute('src', 'https:\/\/www.fiverr.com\/gig_widgets\/sdk'); document.body.appendChild(script); \" ><\/iframe>\n<br \/><a href=\"https:\/\/searchengineland.com\/tiktoks-brand-safety-center-380405\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>TikTok has launched a brand safety center as a hub for articles, partnerships and other resources related to brand safety and transparency, the company announced&#8230;<\/p>\n","protected":false},"author":1,"featured_media":14033,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-14032","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tech-universe"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>TikTok\u2019s brand safety center consolidates transparency updates, announcements and partnerships - mailinvest.blog<\/title>\n<meta name=\"description\" content=\"Technology is forever changing, and there are always new pieces of technology to replace obsolete ones. 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