{"id":13940,"date":"2022-02-16T17:07:13","date_gmt":"2022-02-16T17:07:13","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/02\/16\/why-storytelling-is-dead-and-how-to-build-a-strategic-narrative-instead\/"},"modified":"2022-02-16T17:07:13","modified_gmt":"2022-02-16T17:07:13","slug":"why-storytelling-is-dead-and-how-to-build-a-strategic-narrative-instead","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/02\/16\/why-storytelling-is-dead-and-how-to-build-a-strategic-narrative-instead\/","title":{"rendered":"Why Storytelling Is Dead And How To Build A Strategic Narrative Instead"},"content":{"rendered":"<p> <a href=\"https:\/\/go.fiverr.com\/visit\/?bta=1052423&nci=17043\" Target=\"_Top\"><img loading=\"lazy\" decoding=\"async\" border=\"0\" src=\"https:\/\/fiverr.ck-cdn.com\/tn\/serve\/?cid=40081059\" loading=\"lazy\"  width=\"601\" height=\"201\"><\/a>\n<\/p>\n<div id=\"content\">\n<h3><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-2216 size-thumbnail\" alt=\"\" width=\"150\" height=\"150\" src=\"https:\/\/sparklabconsulting.com\/wp-content\/uploads\/2022\/02\/Header-5-150x150.jpeg\" loading=\"lazy\"\/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-2216 size-thumbnail\" src=\"https:\/\/sparklabconsulting.com\/wp-content\/uploads\/2022\/02\/Header-5-150x150.jpeg\" loading=\"lazy\" alt=\"\" width=\"150\" height=\"150\"\/><\/noscript><\/h3>\n<h3>About the show:<\/h3>\n<p>The Agency Spark Podcast, hosted by Sara Nay, is a collection of short-form interviews from thought leaders in the marketing consultancy and agency space. Each episode focuses on a single topic with actionable insights you can apply today. Check out the new Spark Lab Consulting website <a href=\"https:\/\/sparklabconsulting.com\/agency-spark-podcast\/\" target=\"_blank\" rel=\"noopener\">here<\/a>!<\/p>\n<h3>About this episode:<\/h3>\n<p>In this episode of the Agency Spark Podcast, Sara talks with Guillaume Wiatr on why storytelling is dead and how to build a strategic narrative instead.<\/p>\n<p>A business strategy consultant, leadership coach, writer, and artist, Guillaume Wiatr teaches CEOs, Founders and Business Owners how to build a strategic narrative.<\/p>\n<p>He is the Principal and Founder of MetaHelm, a strategy consulting firm specializing in helping business leaders unlock profit and energize their team with a shared narrative grounded in their organization\u2019s purpose.<\/p>\n<p>As a global speaker, Guillaume challenges the business community to go beyond the tactical aspects of storytelling.<\/p>\n<p>He invites us to realize that innovation only happens if we know how to create new narratives. As he says, \u201cPeople will pay for a story, but they will die for a narrative\u201d.<\/p>\n<div>\n<h3>More from Guillaume Wiatr:<\/h3>\n<p>\u00a0<\/p>\n<div>\n<div>\n<h3 style=\"text-align: center;\"><strong><em>Like this show? Please leave us a review on Apple Podcasts <a href=\"https:\/\/podcasts.apple.com\/us\/podcast\/agency-spark\/id1552775257\" target=\"_blank\" rel=\"noopener\">here<\/a>!<\/em><\/strong><\/h3>\n<p><a href=\"http:\/\/ducttape.me\/activecampaign\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-2165 size-medium\" alt=\"\" width=\"300\" height=\"72\" src=\"https:\/\/sparklabconsulting.com\/wp-content\/uploads\/2022\/01\/ac_logo-white-bluebg-300x72.png\" loading=\"lazy\"\/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-2165 size-medium\" src=\"https:\/\/sparklabconsulting.com\/wp-content\/uploads\/2022\/01\/ac_logo-white-bluebg-300x72.png\" loading=\"lazy\" alt=\"\" width=\"300\" height=\"72\"\/><\/noscript><\/a><\/p>\n<p><span style=\"font-weight: 400;\">This episode of the Agency Spark Podcast is brought to you by ActiveCampaign. Don\u2019t just email \u2013 ActiveCampaign gives you the email marketing, marketing automation, and CRM tools you need to create incredible customer experiences. Learn more at <\/span><a href=\"http:\/\/ducttape.me\/activecampaign\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">ducttape.me\/activecampaign<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<p><span id=\"tve_leads_end_content\" style=\"display: block; visibility: hidden; border: 1px solid transparent;\"\/><\/p>\n<div class=\"tve-leads-shortcode tve-leads-triggered tve-tl-anim tl-anim-instant tve-leads-track-shortcode_47490\">\n<div class=\"tl-style\" id=\"tve_tcb2_set-027\" data-state=\"12\" data-form-state=\"\">\n<div class=\"tve-leads-conversion-object\" data-tl-type=\"shortcode_47490\">\n<div class=\"tve_flt\">\n<div id=\"tve_editor\" class=\"tve_shortcode_editor\">\n<div class=\"thrv-leads-form-box tve_no_drag tve_no_icons thrv_wrapper tve_editor_main_content thrv-leads-in-content tve_empty_dropzone\" style=\"\" data-css=\"tve-u-0606f275330aed\">\n<div class=\"thrv_wrapper thrv-columns\" style=\"--tcb-col-el-width:800;\" data-css=\"tve-u-1606f275330af1\">\n<div class=\"tcb-flex-row tcb-resized tcb--cols--2\" data-css=\"tve-u-2606f275330af3\">\n<div class=\"tcb-flex-col\" data-css=\"tve-u-3606f275330af5\" style=\"\">\n<div class=\"tcb-col tve_empty_dropzone\" style=\"border-radius: 0px; overflow: hidden;\" data-css=\"tve-u-4606f275330af6\">\n<div class=\"thrv_wrapper tve_image_caption img_style_lifted_style2\" data-css=\"tve-u-5606f275330af7\" style=\"\"><span class=\"tve_image_frame\" style=\"width: 100%;\"><img loading=\"lazy\" decoding=\"async\" class=\"tve_image wp-image-51148\" alt=\"\" width=\"152\" height=\"198\" title=\"No Overhead ebook\" data-id=\"51148\" style=\"\" data-css=\"tve-u-6606f275330af9\" data-width=\"152\" data-height=\"198\" data-init-width=\"406\" data-init-height=\"528\" src=\"https:\/\/149350408.v2.pressablecdn.com\/wp-content\/uploads\/2020\/03\/Screen-Shot-2020-03-09-at-8.19.31-AM.png\" loading=\"lazy\"\/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"tve_image wp-image-51148\" alt=\"\" width=\"152\" height=\"198\" title=\"No Overhead ebook\" data-id=\"51148\" src=\"https:\/\/149350408.v2.pressablecdn.com\/wp-content\/uploads\/2020\/03\/Screen-Shot-2020-03-09-at-8.19.31-AM.png\" loading=\"lazy\" style=\"\" data-css=\"tve-u-6606f275330af9\" data-width=\"152\" data-height=\"198\" data-init-width=\"406\" data-init-height=\"528\"\/><\/noscript><\/span><\/div>\n<\/div>\n<\/div>\n<div class=\"tcb-flex-col\" data-css=\"tve-u-7606f275330afb\" style=\"\">\n<div class=\"tcb-col tve_empty_dropzone\" style=\"\" data-css=\"tve-u-8606f275330afd\">\n<div class=\"thrv_wrapper thrv_text_element tve_empty_dropzone\" style=\"\" data-css=\"tve-u-9606f275330aff\">\n<p data-css=\"tve-u-10606f275330b00\" data-default=\"Enter your text here...\"><span data-css=\"tve-u-11606f275330b02\" style=\"font-size: 24px;\">Free eBook\u00a0<br \/><\/span><span data-css=\"tve-u-12606f275330b03\" style=\"font-size: 32px; font-family: Lora;\">7 Steps to Scale Your Consulting Practice Without Adding Overhead<\/span><br \/><span data-css=\"tve-u-13606f275330b05\" style=\"font-size: 35px; font-family: Lora;\"\/><\/p>\n<p data-css=\"tve-u-14606f275330b06\" data-default=\"Enter your text here...\" style=\"\"><span data-css=\"tve-u-15606f275330b08\" style=\"font-family: Lora;\"><span data-css=\"tve-u-16606f275330b09\"><em><em>The Duct Tape Marketing Consultant Network has helped me to grow my business by over\u00a0<span data-css=\"tve-u-17606f275330b0a\">40% in the last 12 months.<\/span> ~ Michael Quinn &#8211; Michael Quinn Agency, Fargo, ND<\/em><\/em><\/span><\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<iframe data-lazy=\"true\" data-src=\"https:\/\/www.fiverr.com\/gig_widgets?id=U2FsdGVkX18x7XQvttUTrv1oEqmGNGTgvvCUiUoJ\/AP4z\/UyMz8lXGOLpu15jIMxBbTR0gmD5uBoFvhC4KWeALQRp3h\/X\/AwcVD0K8Wj9H\/ZzYKzcCNHosB9oS4SCJJFWiN85P9ICAc4OgCoE\/wHKIY7CDkf2\/DQ1vqGvk4smVe5cRDEmrLPCWi4FC8p40VUhSmWQ5udCm0zoJtorgWv3vbDQw0kKYkwn39ozAnQXDe+YvWMxkLFWA+O3TFwkJvdkIK+\/AUSnRssPKt5WHY0FhNOxnSPcLslEL4G4\/RfP95ve99U+kRnDy3X+KtzdQLY+u935ghON\/o3UE4IMv9oN6JX9RnxzL\/LRcOgnHigxStSGPKsZYtnz8RWNVT\/rOLAibqiWJadC5MYHRbekF3eg6FOGrQGkXYbsn0+a5aovnlLCbLwIqY9fcS17UX8J235iQ6cdmHNbrPeS84CMm34RA==&affiliate_id=1052423&strip_google_tagmanager=true\" loading=\"lazy\" data-with-title=\"true\" class=\"fiverr_nga_frame\" frameborder=\"0\" height=\"350\" width=\"100%\" referrerpolicy=\"no-referrer-when-downgrade\" data-mode=\"random_gigs\" onload=\" var frame = this; var script = document.createElement('script'); script.addEventListener('load', function() { window.FW_SDK.register(frame); }); script.setAttribute('src', 'https:\/\/www.fiverr.com\/gig_widgets\/sdk'); document.body.appendChild(script); \" ><\/iframe>\n<br \/><a href=\"https:\/\/ducttapemarketing.com\/how-to-build-a-strategic-narrative\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>About the show: The Agency Spark Podcast, hosted by Sara Nay, is a collection of short-form interviews from thought leaders in the marketing consultancy and&#8230;<\/p>\n","protected":false},"author":1,"featured_media":13941,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-13940","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tech-universe"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Why Storytelling Is Dead And How To Build A Strategic Narrative Instead - mailinvest.blog<\/title>\n<meta name=\"description\" content=\"Technology is forever changing, and there are always new pieces of technology to replace obsolete ones. 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