{"id":13931,"date":"2022-02-16T15:55:07","date_gmt":"2022-02-16T15:55:07","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/02\/16\/email-marketing-trends-for-2022-unproven-opportunities\/"},"modified":"2022-02-16T15:55:07","modified_gmt":"2022-02-16T15:55:07","slug":"email-marketing-trends-for-2022-unproven-opportunities","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/02\/16\/email-marketing-trends-for-2022-unproven-opportunities\/","title":{"rendered":"Email Marketing Trends for 2022: Unproven Opportunities"},"content":{"rendered":"

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\u00a0Posted by Chad S. White<\/a> on February 16, 2022<\/p>\n

\u00a0Leave a Comment<\/a><\/p>\n<\/p><\/div>\n

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Email marketing is constantly evolving, so it can be difficult to know where to invest your time and energy from year to year. It\u2019s extra challenging in turbulent times like these, when consumer behaviors and business goals are shifting rapidly. To help you prioritize your email marketing efforts this year, we surveyed Oracle Marketing Consulting\u2019s more than 500 digital marketing experts, asking them to rate the current adoption of a range of email marketing technologies and tactics, as well as their predicted impact during 2022. We then mapped the results into adoption-impact quadrants.<\/span><\/p>\n

In this post, we\u2019re looking at the Unproven Opportunities, which are in the low adoption\u2013low impact quadrant. The technologies and tactics here are not fully vetted and may not generate long-term adoption or impact. There are significant risks that could undermine your investment in part or entirely\u2014including rejection by consumers, inadequate inbox provider support, inadequate digital marketing platform support, the passage of legislative impediments, and other issues.<\/span><\/p>\n

Because of those risks, most brands will find that the best strategy is to wait and let others work out all the details, uncover the best practices, and stress-test the technologies. However, the pioneering companies who embrace these trends at this early stage may seize a sizable advantage over their competitors.<\/span><\/p>\n

Of the 26 trends we surveyed our digital marketing consultants about, just two of them were rated as being in the low adoption\u2013low impact quadrant for 2022. Let\u2019s talk about each of them in turn\u2026<\/span><\/p>\n

>> Read the entire post on Oracle\u2019s Modern Marketing Blog<\/a><\/span><\/strong><\/p>\n

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