{"id":13882,"date":"2022-02-16T13:43:04","date_gmt":"2022-02-16T13:43:04","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/02\/16\/only-33-of-marketers-can-mostly-connect-an-roi-to-social-media\/"},"modified":"2022-02-16T13:43:04","modified_gmt":"2022-02-16T13:43:04","slug":"only-33-of-marketers-can-mostly-connect-an-roi-to-social-media","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/02\/16\/only-33-of-marketers-can-mostly-connect-an-roi-to-social-media\/","title":{"rendered":"Only 33% of Marketers Can \u2018Mostly\u2019 Connect an ROI to Social Media"},"content":{"rendered":"

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Marketers\u2019 challenge to demonstrate a return-on-investment (ROI) from social media continues, but new research suggests they still intend to increase their investment in this channel over the course of the year.<\/p>\n

ListenFirst published<\/a> its \u201c2022 Social Media Marketing Trends Survey,\u201d and statistics indicated that most marketers (46%) can only \u201csometimes\u201d tie their social media marketing<\/a> efforts to ROI. About 33% said that they could \u201cmostly\u201d do so, while 7% claimed that they are never able to make the connection.<\/p>\n

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That being said, more than 50% of respondents stated that they will be increasing their spend on social media in 2022. Furthermore, 55% claimed that they boosted their investment in this channel during the COVID-19 pandemic. Only 4.5% said that they will be decreasing the amount they spend on social media this year.<\/p>\n

Social Media and B2B Marketing Success<\/h2>\n

B2B marketers, in particular, have seen success utilizing social media, according to previous research. In fact, it has become one of their top growing channels.<\/p>\n

Oktopost conducted<\/a> \u201cThe 2021 State of B2B Social Media Marketing\u201d report, and data indicated that social media (82%) was the top growing marketing channel of the year for B2B marketers. This was followed by website (67%), search\/PPC (39%) and email (37%).<\/p>\n

Additionally, social media marketing was also considered to be the most effective marketing initiative during the COVID-19 pandemic, according to 78% of respondents. Email marketing (55%) came in the second spot.<\/p>\n

\u201cEmail marketing has always been the bright center of the universe for B2B,\u201d stated the authors of the report. \u201cBut with old-school channels shrinking due to pandemic closures, connecting with customers and prospects on social media has become more of a priority than ever.\u201d<\/p>\n<\/p><\/div>\n