{"id":13876,"date":"2022-02-16T13:25:07","date_gmt":"2022-02-16T13:25:07","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/02\/16\/improving-b2b-brand-loyalty-with-campfire-communities-converse-digital-digital-sales-marketing-strategy-agency-social-selling\/"},"modified":"2022-02-16T13:25:07","modified_gmt":"2022-02-16T13:25:07","slug":"improving-b2b-brand-loyalty-with-campfire-communities-converse-digital-digital-sales-marketing-strategy-agency-social-selling","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/02\/16\/improving-b2b-brand-loyalty-with-campfire-communities-converse-digital-digital-sales-marketing-strategy-agency-social-selling\/","title":{"rendered":"Improving B2B Brand Loyalty with Campfire Communities &#8211; Converse Digital | Digital Sales &#038; Marketing Strategy Agency | Social Selling"},"content":{"rendered":"<p> <a href=\"https:\/\/go.fiverr.com\/visit\/?bta=1052423&nci=17043\" Target=\"_Top\"><img loading=\"lazy\" decoding=\"async\" border=\"0\" src=\"https:\/\/fiverr.ck-cdn.com\/tn\/serve\/?cid=40081059\" loading=\"lazy\"  width=\"601\" height=\"201\"><\/a>\n<br \/><img decoding=\"async\" src=\"https:\/\/34odig2z1jqu2z9pq52ulyge-wpengine.netdna-ssl.com\/wp-content\/uploads\/2022\/02\/Join-Online-Groups-34.jpeg\" loading=\"lazy\" \/><\/p>\n<div id=\"tve_editor\" data-post-id=\"6603\">\n<div class=\"thrv_wrapper thrv_text_element\" style=\"\" data-css=\"tve-u-17ee0886cef\">\n<p dir=\"ltr\">There are numerous examples of B2C Brands <a href=\"https:\/\/conversedigital.com\/digital-sales-marketing-strategy\/community-management-strategies\" class=\"tve-froala\" style=\"outline: none;\">leveraging the power of Campfire Communities to connect and communicate with consumers<\/a>. It\u2019s not surprising given that a recent Sprout Social research study found that 32% of respondents said they want to follow brands on social media that connect them to others like themselves.\u00a0<\/p>\n<p dir=\"ltr\">The study went on to report\u2026<\/p>\n<ul class=\"\">\n<li dir=\"ltr\">91% of respondents believed in social media\u2019s power to connect people\u00a0<\/li>\n<li dir=\"ltr\">78% of them WANTED brands to use social media to help people connect with each other<\/li>\n<li dir=\"ltr\">31% of consumers said they were actively looking for communities to join<\/li>\n<li dir=\"ltr\">41% believed brands should create private communities on social media channels.\u00a0<\/li>\n<\/ul>\n<\/div>\n<div class=\"thrv_wrapper thrv_text_element\" style=\"\" data-css=\"tve-u-17ee08a8fda\">\n<p dir=\"ltr\">Oh, and if all that statistical goodness isn\u2019t enough for you\u2026 try this last one on for size.\u00a0<\/p>\n<p dir=\"ltr\">Combine all of that with consumers ranking social media as the number one channel for building a connection between a brand and a consumer, and it all points to a <strong>simple fact: there is an audience out there actively looking for Campfire Brands &amp; Campfire Communities<\/strong>. And anytime there is an audience actively looking for something, there is a benefit for smart B2B and B2C brands who choose to listen and deliver.<\/p>\n<\/div>\n<div class=\"thrv_wrapper thrv_text_element\">\n<h2 class=\"\">Community Drives Loyalty\u00a0<\/h2>\n<p dir=\"ltr\">And probably the single most important reason B2C (and we\u2019d argue B2B) brands should create campfire communities is increased brand loyalty.\u00a0<\/p>\n<p dir=\"ltr\">Just this month, a 2022 Clarus Commerce Customer Loyalty Data Study found that the 2nd most cited reason for brand loyalty (22%) is Strong Sense of Community. That\u2019s not very far behind the #1 reason: Higher Quality Product at 27% and it\u2019s actually HIGHER than the 3rd biggest brand loyalty driver: Better Prices, coming in at 17%.\u00a0<\/p>\n<p dir=\"ltr\">Buyers, who felt that a strong sense of community drove their brand loyalty, say they want social media communities built around products or services.\u00a0<\/p>\n<p dir=\"ltr\"><strong>The Clarus Study found the following activities were the most important for fostering a sense of community<\/strong> amongst those who consider community an important value.\u00a0<\/p>\n<\/div>\n<div class=\"thrv_wrapper thrv_text_element\">\n<h2 class=\"\">Community Drives Social Agency\u00a0<\/h2>\n<p>Loyal customers are more likely to engage with your brand and some of them might even become <a href=\"https:\/\/conversedigital.com\/what-is-a-social-agent\" target=\"_blank\" class=\"tve-froala\" style=\"outline: none;\" rel=\"noopener\">Social Agents<\/a>. The Clarus Study <strong>asked respondents how often they\u2019d interacted with their favorite brand over the last year<\/strong>. Check out the responses below. Pretty powerful support for investing your time in 2022 and beyond building out a robust Campfire Community so you can evolve into a true Campfire Brand.<\/p>\n<\/div>\n<div class=\"thrv_wrapper thrv_table tcb-fixed tcb-mobile-table\" data-ct-name=\"Simple 02\" data-ct=\"table-39114\" data-element-name=\"Table\" data-css=\"tve-u-17ec6177817\" style=\"\">\n<table data-rows=\"7\" data-cols=\"4\" class=\"tve_table tcb-fixed tve_table_flat tve_no_inner_border tve_make_sortable\" data-css=\"tve-u-17ec6177818\" data-v=\"middle\" style=\"--tve-border-width:1px;\">\n<thead data-css=\"tve-u-17ec6177819\">\n<tr class=\"tve_table_row\">\n<th class=\"tve_table_cell\" data-css=\"tve-u-17ec61bc13b\" style=\"\"><span class=\"tva-t-sort thrv-svg-icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"tcb-sort\" viewbox=\"0 0 16 28\"><path d=\"M16 17q0 0.406-0.297 0.703l-7 7q-0.297 0.297-0.703 0.297t-0.703-0.297l-7-7q-0.297-0.297-0.297-0.703t0.297-0.703 0.703-0.297h14q0.406 0 0.703 0.297t0.297 0.703zM16 11q0 0.406-0.297 0.703t-0.703 0.297h-14q-0.406 0-0.703-0.297t-0.297-0.703 0.297-0.703l7-7q0.297-0.297 0.703-0.297t0.703 0.297l7 7q0.297 0.297 0.297 0.703z\"\/><\/svg><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"tcb-sort-desc\" viewbox=\"0 0 16 28\"><path d=\"M16 17q0 0.406-0.297 0.703l-7 7q-0.297 0.297-0.703 0.297t-0.703-0.297l-7-7q-0.297-0.297-0.297-0.703t0.297-0.703 0.703-0.297h14q0.406 0 0.703 0.297t0.297 0.703z\"\/><\/svg><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"tcb-sort-asc\" viewbox=\"0 0 16 28\"><path d=\"M16 11q0 0.406-0.297 0.703t-0.703 0.297h-14q-0.406 0-0.703-0.297t-0.297-0.703 0.297-0.703l7-7q0.297-0.297 0.703-0.297t0.703 0.297l7 7q0.297 0.297 0.297 0.703z\"\/><\/svg><\/span><\/th>\n<th class=\"tve_table_cell\" data-css=\"tve-u-17ec61d5d7e\" style=\"\"><span class=\"tva-t-sort thrv-svg-icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"tcb-sort\" viewbox=\"0 0 16 28\"><path d=\"M16 17q0 0.406-0.297 0.703l-7 7q-0.297 0.297-0.703 0.297t-0.703-0.297l-7-7q-0.297-0.297-0.297-0.703t0.297-0.703 0.703-0.297h14q0.406 0 0.703 0.297t0.297 0.703zM16 11q0 0.406-0.297 0.703t-0.703 0.297h-14q-0.406 0-0.703-0.297t-0.297-0.703 0.297-0.703l7-7q0.297-0.297 0.703-0.297t0.703 0.297l7 7q0.297 0.297 0.297 0.703z\"\/><\/svg><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"tcb-sort-desc\" viewbox=\"0 0 16 28\"><path d=\"M16 17q0 0.406-0.297 0.703l-7 7q-0.297 0.297-0.703 0.297t-0.703-0.297l-7-7q-0.297-0.297-0.297-0.703t0.297-0.703 0.703-0.297h14q0.406 0 0.703 0.297t0.297 0.703z\"\/><\/svg><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"tcb-sort-asc\" viewbox=\"0 0 16 28\"><path d=\"M16 11q0 0.406-0.297 0.703t-0.703 0.297h-14q-0.406 0-0.703-0.297t-0.297-0.703 0.297-0.703l7-7q0.297-0.297 0.703-0.297t0.703 0.297l7 7q0.297 0.297 0.297 0.703z\"\/><\/svg><\/span><\/th>\n<th class=\"tve_table_cell\" data-css=\"tve-u-17ec61e3bc2\" style=\"width: 138px;\"><span class=\"tva-t-sort thrv-svg-icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"tcb-sort\" viewbox=\"0 0 16 28\"><path d=\"M16 17q0 0.406-0.297 0.703l-7 7q-0.297 0.297-0.703 0.297t-0.703-0.297l-7-7q-0.297-0.297-0.297-0.703t0.297-0.703 0.703-0.297h14q0.406 0 0.703 0.297t0.297 0.703zM16 11q0 0.406-0.297 0.703t-0.703 0.297h-14q-0.406 0-0.703-0.297t-0.297-0.703 0.297-0.703l7-7q0.297-0.297 0.703-0.297t0.703 0.297l7 7q0.297 0.297 0.297 0.703z\"\/><\/svg><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"tcb-sort-desc\" viewbox=\"0 0 16 28\"><path d=\"M16 17q0 0.406-0.297 0.703l-7 7q-0.297 0.297-0.703 0.297t-0.703-0.297l-7-7q-0.297-0.297-0.297-0.703t0.297-0.703 0.703-0.297h14q0.406 0 0.703 0.297t0.297 0.703z\"\/><\/svg><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"tcb-sort-asc\" viewbox=\"0 0 16 28\"><path d=\"M16 11q0 0.406-0.297 0.703t-0.703 0.297h-14q-0.406 0-0.703-0.297t-0.297-0.703 0.297-0.703l7-7q0.297-0.297 0.703-0.297t0.703 0.297l7 7q0.297 0.297 0.297 0.703z\"\/><\/svg><\/span><\/th>\n<th class=\"tve_table_cell\" data-css=\"tve-u-17ec6247f22\" style=\"width: 138px;\"><span class=\"tva-t-sort thrv-svg-icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"tcb-sort\" viewbox=\"0 0 16 28\"><path d=\"M16 17q0 0.406-0.297 0.703l-7 7q-0.297 0.297-0.703 0.297t-0.703-0.297l-7-7q-0.297-0.297-0.297-0.703t0.297-0.703 0.703-0.297h14q0.406 0 0.703 0.297t0.297 0.703zM16 11q0 0.406-0.297 0.703t-0.703 0.297h-14q-0.406 0-0.703-0.297t-0.297-0.703 0.297-0.703l7-7q0.297-0.297 0.703-0.297t0.703 0.297l7 7q0.297 0.297 0.297 0.703z\"\/><\/svg><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"tcb-sort-desc\" viewbox=\"0 0 16 28\"><path d=\"M16 17q0 0.406-0.297 0.703l-7 7q-0.297 0.297-0.703 0.297t-0.703-0.297l-7-7q-0.297-0.297-0.297-0.703t0.297-0.703 0.703-0.297h14q0.406 0 0.703 0.297t0.297 0.703z\"\/><\/svg><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"tcb-sort-asc\" viewbox=\"0 0 16 28\"><path d=\"M16 11q0 0.406-0.297 0.703t-0.703 0.297h-14q-0.406 0-0.703-0.297t-0.297-0.703 0.297-0.703l7-7q0.297-0.297 0.703-0.297t0.703 0.297l7 7q0.297 0.297 0.297 0.703z\"\/><\/svg><\/span><\/th>\n<\/tr>\n<\/thead>\n<tbody data-css=\"tve-u-17ec6177825\">\n<tr class=\"tve_table_row\">\n<td class=\"tve_table_cell\" data-css=\"tve-u-17ec6177826\" data-th=\"Activity\" style=\"\">\n<div class=\"thrv_wrapper thrv_text_element\" data-css=\"tve-u-17ec6177827\">\n<p data-css=\"tve-u-17ec6177828\">Looked for news about the brand<\/p>\n<\/div>\n<\/td>\n<td class=\"tve_table_cell\" data-css=\"tve-u-17ec6177829\" data-th=\"Monthly\" style=\"\"\/>\n<td class=\"tve_table_cell\" data-css=\"tve-u-17ec617782a\" data-th=\"Rarely\" style=\"\"\/>\n<td class=\"tve_table_cell\" data-css=\"tve-u-17ec617782c\" data-th=\"Never\" style=\"\"\/><\/tr>\n<tr class=\"tve_table_row\">\n<td class=\"tve_table_cell\" data-css=\"tve-u-17ec617782f\" data-th=\"Activity\" style=\"\">\n<div class=\"thrv_wrapper thrv_text_element\" data-css=\"tve-u-17ec6177827\">\n<p data-css=\"tve-u-17ec6177828\">Searched for community events from the brand in my area<\/p>\n<\/div>\n<\/td>\n<td class=\"tve_table_cell\" data-css=\"tve-u-17ec6177830\" data-th=\"Monthly\" style=\"\"\/>\n<td class=\"tve_table_cell\" data-css=\"tve-u-17ec6177831\" data-th=\"Rarely\" style=\"\"\/>\n<td class=\"tve_table_cell\" data-css=\"tve-u-17ec6177832\" data-th=\"Never\" style=\"\"\/><\/tr>\n<tr class=\"tve_table_row\">\n<td class=\"tve_table_cell\" data-css=\"tve-u-17ec6177835\" data-th=\"Activity\" style=\"\">\n<div class=\"thrv_wrapper thrv_text_element\" data-css=\"tve-u-17ec6177827\">\n<p data-css=\"tve-u-17ec6177828\">Checked my loyalty status\/points<\/p>\n<\/div>\n<\/td>\n<td class=\"tve_table_cell\" data-css=\"tve-u-17ec6177836\" data-th=\"Monthly\" style=\"\"\/>\n<td class=\"tve_table_cell\" data-css=\"tve-u-17ec6177837\" data-th=\"Rarely\" style=\"\"\/>\n<td class=\"tve_table_cell\" data-css=\"tve-u-17ec6177838\" data-th=\"Never\" style=\"\"\/><\/tr>\n<tr class=\"tve_table_row\">\n<td class=\"tve_table_cell\" data-css=\"tve-u-17ec6243d1f\" data-th=\"Activity\" style=\"\">\n<div class=\"thrv_wrapper thrv_text_element\" data-css=\"tve-u-17ec6177827\">\n<p data-css=\"tve-u-17ec6177828\">Posted about the brand on social media<\/p>\n<\/div>\n<\/td>\n<td class=\"tve_table_cell\" data-css=\"tve-u-17ec6243d32\" data-th=\"Monthly\" style=\"\"\/>\n<td class=\"tve_table_cell\" data-css=\"tve-u-17ec6243d44\" data-th=\"Rarely\" style=\"\"\/>\n<td class=\"tve_table_cell\" data-css=\"tve-u-17ec6243d58\" data-th=\"Never\" style=\"\"\/><\/tr>\n<tr class=\"tve_table_row\">\n<td class=\"tve_table_cell\" data-css=\"tve-u-17ec617783b\" data-th=\"Activity\" rowspan=\"1\" colspan=\"1\" style=\"\">\n<div class=\"thrv_wrapper thrv_text_element\" data-css=\"tve-u-17ec6177827\">\n<p data-css=\"tve-u-17ec6177828\">Tried a new product or service from the brand<\/p>\n<\/div>\n<\/td>\n<td class=\"tve_table_cell\" data-css=\"tve-u-17ec6243d33\" data-th=\"Monthly\" rowspan=\"1\" colspan=\"1\" style=\"\"\/>\n<td class=\"tve_table_cell\" data-css=\"tve-u-17ec6243d46\" data-th=\"Rarely\" rowspan=\"1\" colspan=\"1\" style=\"\"\/>\n<td class=\"tve_table_cell\" data-css=\"tve-u-17ec6243d59\" data-th=\"Never\" rowspan=\"1\" colspan=\"1\" style=\"\"\/><\/tr>\n<tr class=\"tve_table_row\">\n<td class=\"tve_table_cell\" data-css=\"tve-u-17ec6243b56\" data-th=\"Activity\" rowspan=\"1\" colspan=\"1\" style=\"\">\n<div class=\"thrv_wrapper thrv_text_element\" data-css=\"tve-u-17ec6177827\">\n<p data-css=\"tve-u-17ec6177828\">Made a major purchase with the brand<\/p>\n<\/div>\n<\/td>\n<td class=\"tve_table_cell\" data-css=\"tve-u-17ec617783c\" data-th=\"Monthly\" rowspan=\"1\" colspan=\"1\" style=\"\"\/>\n<td class=\"tve_table_cell\" data-css=\"tve-u-17ec617783d\" data-th=\"Rarely\" rowspan=\"1\" colspan=\"1\" style=\"\"\/>\n<td class=\"tve_table_cell\" data-css=\"tve-u-17ec617783e\" data-th=\"Never\" rowspan=\"1\" colspan=\"1\" style=\"\"\/><\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<p><h2 class=\"\">And when those same respondents were asked:<\/h2>\n<\/p>\n<div data-inherit-lp-settings=\"1\" data-match-lp-colors=\"1\" class=\"thrv_wrapper thrv-page-section thrv-lp-block tcb-local-vars-root\" style=\"\" data-css=\"tve-u-17ec628c565\" tcb-template-name=\"Statistics Area Block 05\" tcb-template-id=\"3783\" data-keep-css_id=\"1\" data-styled-scrollbar=\"0\">\n<div class=\"tve-page-section-in   tve_empty_dropzone\" data-css=\"tve-u-17ec628c566\" style=\"\">\n<div class=\"thrv_wrapper thrv-columns\" data-css=\"tve-u-17ec628c567\" style=\"--tcb-col-el-width:657.5;\">\n<div class=\"tcb-flex-row v-2 tcb--cols--1\" style=\"\" data-css=\"tve-u-17ec628c568\">\n<div class=\"tcb-flex-col\" data-css=\"tve-u-17ec628c577\" style=\"\">\n<div class=\"tcb-col variable-height\" data-css=\"tve-u-17ec628c578\" style=\"\">\n<div class=\"thrv_wrapper thrv_text_element\" style=\"\" data-css=\"tve-u-17ec63b0ab2\">\n<p data-css=\"tve-u-17ec63b0ab3\" style=\"text-align: left;\"><span data-css=\"tve-u-17ec63b0ab4\" style=\"\">When you think of your favorite brand, which of the following actions have you taken within the last 12 months?<\/span><\/p>\n<\/div>\n<div class=\"thrv_wrapper thrv-columns\" data-css=\"tve-u-17ec62f63dc\" style=\"--tcb-col-el-width:657.5;\">\n<div class=\"tcb-flex-row tcb--cols--2 tcb-resized\" style=\"\" data-css=\"tve-u-17ec62f1978\">\n<div class=\"tcb-flex-col c-33\" data-css=\"tve-u-17ec63efab6\" style=\"\">\n<div class=\"tcb-col\" data-css=\"tve-u-17ec63f6c9d\" style=\"\">\n<div class=\"thrv_wrapper thrv_text_element\" data-css=\"tve-u-17ec63e3e59\" style=\"\">\n<p data-css=\"tve-u-17ec63e2433\" style=\"\">Buying my favorite brand\u2019s products regularly (at least once a month)<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"thrv_wrapper thrv-columns\" data-css=\"tve-u-17ec62f63dc\" style=\"--tcb-col-el-width:657.5;\">\n<div class=\"tcb-flex-row tcb--cols--2 tcb-resized\" style=\"\" data-css=\"tve-u-17ec62f1978\">\n<div class=\"tcb-flex-col c-33\" data-css=\"tve-u-17ec63efab6\" style=\"\">\n<div class=\"tcb-col\" data-css=\"tve-u-17ec63f6c9d\" style=\"\">\n<div class=\"thrv_wrapper thrv_text_element\" data-css=\"tve-u-17ec63e3e59\" style=\"\">\n<p data-css=\"tve-u-17ec63e2433\" style=\"\">Telling my friends about my favorite brand<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"thrv_wrapper thrv-columns\" data-css=\"tve-u-17ec62f63dc\" style=\"--tcb-col-el-width:657.5;\">\n<div class=\"tcb-flex-row tcb--cols--2 tcb-resized\" style=\"\" data-css=\"tve-u-17ec62f1978\">\n<div class=\"tcb-flex-col c-33\" data-css=\"tve-u-17ec63efab6\" style=\"\">\n<div class=\"tcb-col\" data-css=\"tve-u-17ec63f6c9d\" style=\"\">\n<div class=\"thrv_wrapper thrv_text_element\" data-css=\"tve-u-17ec63e3e59\" style=\"\">\n<p data-css=\"tve-u-17ec63e2433\" style=\"\">Participating in my favorite brand\u2019s loyalty program<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"thrv_wrapper thrv-columns\" data-css=\"tve-u-17ec62f63dc\" style=\"--tcb-col-el-width:657.5;\">\n<div class=\"tcb-flex-row tcb--cols--2 tcb-resized\" style=\"\" data-css=\"tve-u-17ec62f1978\">\n<div class=\"tcb-flex-col c-33\" data-css=\"tve-u-17ec63efab6\" style=\"\">\n<div class=\"tcb-col\" data-css=\"tve-u-17ec63f6c9d\" style=\"\">\n<div class=\"thrv_wrapper thrv_text_element\" data-css=\"tve-u-17ec63e3e59\" style=\"\">\n<p data-css=\"tve-u-17ec63e2433\" style=\"\">Providing feedback\/filling out surveys from my favorite brand<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"thrv_wrapper thrv-columns\" data-css=\"tve-u-17ec62f63dc\" style=\"--tcb-col-el-width:657.5;\">\n<div class=\"tcb-flex-row tcb--cols--2 tcb-resized\" style=\"\" data-css=\"tve-u-17ec62f1978\">\n<div class=\"tcb-flex-col c-33\" data-css=\"tve-u-17ec63efab6\" style=\"\">\n<div class=\"tcb-col\" data-css=\"tve-u-17ec63f6c9d\" style=\"\">\n<div class=\"thrv_wrapper thrv_text_element\" data-css=\"tve-u-17ec63e3e59\" style=\"\">\n<p data-css=\"tve-u-17ec63e2433\" style=\"\">Sharing personal data with my favorite brand<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"thrv_wrapper thrv-columns\" data-css=\"tve-u-17ec62f63dc\" style=\"--tcb-col-el-width:657.5;\">\n<div class=\"tcb-flex-row tcb--cols--2 tcb-resized\" style=\"\" data-css=\"tve-u-17ec62f1978\">\n<div class=\"tcb-flex-col c-33\" data-css=\"tve-u-17ec63efab6\" style=\"\">\n<div class=\"tcb-col\" data-css=\"tve-u-17ec63f6c9d\" style=\"\">\n<div class=\"thrv_wrapper thrv_text_element\" data-css=\"tve-u-17ec63e3e59\" style=\"\">\n<p data-css=\"tve-u-17ec63e2433\" style=\"\">Posting about my favorite brand using their hashtags\/handles<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"thrv_wrapper thrv-columns\" data-css=\"tve-u-17ec62f63dc\" style=\"--tcb-col-el-width:657.5;\">\n<div class=\"tcb-flex-row tcb--cols--2 tcb-resized\" style=\"\" data-css=\"tve-u-17ec62f1978\">\n<div class=\"tcb-flex-col c-33\" data-css=\"tve-u-17ec63efab6\" style=\"\">\n<div class=\"tcb-col\" data-css=\"tve-u-17ec63f6c9d\" style=\"\">\n<div class=\"thrv_wrapper thrv_text_element\" data-css=\"tve-u-17ec63e3e59\" style=\"\">\n<p data-css=\"tve-u-17ec63e2433\" style=\"\">Attending an event hosted or sponsored by my favorite brand<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"thrv_wrapper thrv_text_element\" style=\"\" data-css=\"tve-u-17ee08eaa96\">\n<p dir=\"ltr\"><strong>The lesson here is<\/strong> that successful brands need to find ways to make deeper connections between their customers and their brands and products.<\/p>\n<\/div>\n<div class=\"thrv_wrapper thrv_text_element\">\n<h2 class=\"\" dir=\"ltr\">Community Drives Customer Dialogue &amp; Insights<\/h2>\n<p dir=\"ltr\">I cannot overstate the value of direct dialogue with your customers. \u00a0Years ago, when <a href=\"https:\/\/conversedigital.com\/digital-sales-marketing-strategy\/community-management-strategies\" target=\"_blank\" rel=\"noopener\">we created our first ever Campfire Community<\/a> for Metanx, we, and more importantly they, began discovering deep, underlying motivations and fears that were universally felt by all diabetics.\u00a0<\/p>\n<p dir=\"ltr\">Fears and motivations that the diabetics themselves didn\u2019t even realize were driving so much of their own actions. And as we continued to have campfire video chats, over the course of 18 months, these same underlying fears and motivations kept surfacing over and over again, even though we were doing nothing to stimulate them.<\/p>\n<p dir=\"ltr\">I\u2019ve been in marketing for over 30 years. I\u2019ve sat through more focus groups, eaten more M&amp;M\u2019s, and read more market research than I care to remember. And <strong>I can state unequivocally that I\u2019ve never seen feedback like we were receiving. <\/strong>The level of honest, raw, unvarnished insight into the hearts and minds of the very consumers and Influencers we were trying to reach was truly mind boggling. And we didn\u2019t even ask for this insight specifically. We started these campfires because we wanted their advice to ensure we properly approached the community with our social media and influencer outreach efforts. But because we took the time to ask, we received so much more.<\/p>\n<p dir=\"ltr\">At one point, these video chats became much bigger than Metanx or our social media marketing efforts. They became a bonding experience. A chance for a community of people to come together around a video campfire and just talk openly and freely without fear of their words being used against them. It became a chance to explore deep seated fears, hopes and questions in a safe, private environment of their peers &#8211; OWNED AND OPERATED BY A BRAND!!!!<\/p>\n<p dir=\"ltr\">Think about that for a moment\u2026 your brand as a campfire.<\/p>\n<\/div>\n<div class=\"thrv_wrapper thrv_text_element\">\n<h2 class=\"\">Community Reduces Sales &amp; Marketing Expenses<\/h2>\n<p dir=\"ltr\">From the insights we gathered via these campfire chats, the relationships formed and the TRUST developed between the community, their Influencers and the Client, we were able to launch the first ever worldwide Diabetes Hope Conference.\u00a0<\/p>\n<p dir=\"ltr\">It drew 500 diabetics, diabetic influencers and even members of the medical community, to a half-day virtual conference. One of our client\u2019s biggest competitors, a huge pharmaceutical company, also held an annual face-to-face conference targeting this same group of people.\u00a0<\/p>\n<p dir=\"ltr\">Our client laughed all the way to the bank. <strong>The competitor\u2019s conference was rumored to cost about $1,000,000 a year. Our virtual effort was less than $100,000.<\/strong> And because our community acted as a partner vs participant, we garnered promotional placements on two of the biggest diabetic community platforms in the world \u2014 placements that weren\u2019t for sale and no company could purchase the space if they wanted to because it was exclusively for promoting the communities \u201cown\u201d events.\u00a0<\/p>\n<p dir=\"ltr\">But we\u2019re not the only ones finding campfire communities reduce sales and marketing expenses.\u00a0<\/p>\n<p dir=\"ltr\" data-css=\"tve-u-17ee938bd89\" style=\"\">According to <a href=\"https:\/\/hbr.org\/2021\/05\/the-real-value-of-your-brand-community\">this article<\/a> from Harvard Business Review, one company found it was 72% cheaper to answer a question via the brand\u2019s community than through the company\u2019s standard customer support group. And in real dollars, that equated to approximately $2.9 million per year.\u00a0<\/p>\n<p><span style=\"color: var(--tcb-color-6);\">A <a href=\"https:\/\/communityroundtable.com\/what-we-do\/research\/the-state-of-community-management\/the-state-of-community-management-2020\/\" class=\"tve-froala\" style=\"outline: none;\">Community Roundtable 2020<\/a> report found that thriving online communities cost an average of $153 per member but generated $682 of value per member annually. And Dewalt, a power tool company, reportedly saved $6 Million in market research costs by creating an online community.<\/span><\/div>\n<div class=\"thrv_wrapper thrv_text_element\">\n<h2 class=\"\">Community Improves Sales Conversion<\/h2>\n<p dir=\"ltr\">If you subscribe to the belief that people prefer to do business with people they know, like and trust, then it goes without saying that a robust, loyal community will produce a higher conversion percentage than the general populace.\u00a0<\/p>\n<p dir=\"ltr\">But, for the data geeks here:\u00a0<\/p>\n<p dir=\"ltr\">One report showed 66% of professionals saying that their online community has positively impacted customer retention, 68% stating that it has helped them generate new leads, and 55% professing that they have seen increased sales directly from the community.<\/p>\n<p dir=\"ltr\">Another showed <a href=\"https:\/\/business.trustpilot.com\/guides-reports\/build-trusted-brand\/the-critical-role-of-reviews-in-internet-trust#downloadreport\" class=\"tve-froala\" style=\"outline: none;\">nine out of ten consumers<\/a> read reviews before buying a product. Thus, a brand community full of real experiences and opinions can and will influence not only other community members but more importantly, thanks to Google, non-members<\/p>\n<\/div>\n<div class=\"thrv_wrapper thrv_text_element\">\n<h2 class=\"\">A Case For Building A Campfire Community<\/h2>\n<p dir=\"ltr\" style=\"\" data-css=\"tve-u-17ee0938e71\">If your brand can benefit from:\u00a0<\/p>\n<\/div>\n<div class=\"thrv_wrapper thrv-styled_list\" data-icon-code=\"icon-check-square-solid\" data-css=\"tve-u-17ee93cc941\" style=\"\">\n<ul class=\"tcb-styled-list\">\n<li class=\"thrv-styled-list-item\"><span class=\"thrv-advanced-inline-text tve_editable tcb-styled-list-icon-text tcb-no-delete tcb-no-save\" data-css=\"tve-u-17ee93b1fac\">Creating brand awareness<\/span><\/li>\n<li class=\"thrv-styled-list-item\"><span class=\"thrv-advanced-inline-text tve_editable tcb-styled-list-icon-text tcb-no-delete tcb-no-save tcb-excluded-from-group-item\" data-css=\"tve-u-17ee93d785b\">Educating prospective buyers<\/span><\/li>\n<li class=\"thrv-styled-list-item\"><span class=\"thrv-advanced-inline-text tve_editable tcb-styled-list-icon-text tcb-no-delete tcb-no-save\" data-css=\"tve-u-17ee93b1fac\">Building credibility and trust<br \/><\/span><\/li>\n<li class=\"thrv-styled-list-item\"><span class=\"thrv-advanced-inline-text tve_editable tcb-styled-list-icon-text tcb-no-delete tcb-no-save\" data-css=\"tve-u-17ee93b1fac\">Providing an experience beyond your product or service<br \/><\/span><\/li>\n<li class=\"thrv-styled-list-item\"><span class=\"thrv-advanced-inline-text tve_editable tcb-styled-list-icon-text tcb-no-delete tcb-no-save\" data-css=\"tve-u-17ee93b1fac\">Discovering opportunities to innovate<br \/><\/span><\/li>\n<li class=\"thrv-styled-list-item\"><span class=\"thrv-advanced-inline-text tve_editable tcb-styled-list-icon-text tcb-no-delete tcb-no-save\" data-css=\"tve-u-17ee93b1fac\">Generating increased customer loyalty<br \/><\/span><\/li>\n<li class=\"thrv-styled-list-item\"><span class=\"thrv-advanced-inline-text tve_editable tcb-styled-list-icon-text tcb-no-delete tcb-no-save\" data-css=\"tve-u-17ee93b1fac\">Reducing sales &amp; marketing costs<\/span><\/li>\n<\/ul>\n<\/div>\n<div class=\"thrv_wrapper thrv_text_element\">\n<p>Then maybe you should find some matches, some wood and a good place to go build your very own campfire. And if you think you might like a bit of help,\u00a0<a href=\"https:\/\/cal.services\/tom\/Zoom-Meeting%3A\/TALzVB-Cp\" target=\"_blank\" class=\"tve-froala fr-basic\" style=\"outline: none;\" rel=\"noopener\">call us<\/a>.\u00a0<\/p>\n<\/div>\n<div class=\"thrv_wrapper thrv_symbol thrive-shortcode thrv_symbol_6617\" data-shortcode=\"thrive_symbol\" data-id=\"6617\" data-selector=\".thrv_symbol_6617\">\n<div class=\"thrive-shortcode-html thrive-symbol-shortcode \" data-symbol-id=\"6617\">\n<div class=\"thrv_wrapper thrv_contentbox_shortcode thrv-content-box tve-elem-default-pad\">\n<div class=\"tve-cb\">\n<div class=\"thrv_wrapper thrv_text_element\">\n<p>This post was originally published on <em><strong>Insight &amp; Information<\/strong><\/em>, the weekly sales and marketing blog created by the fine folks at <a href=\"http:\/\/www.conversedigital.com\" target=\"_blank\" rel=\"noopener\">Converse Digital<\/a>. If you want to learn how to create, engage in, and convert conversations into new clients and customers, <a href=\"https:\/\/cal.services\/tom\/Phone-Call\/Y5jJWIW3X\" target=\"_blank\" rel=\"noopener\">give them a call<\/a>.\u00a0<\/p>\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n<iframe data-lazy=\"true\" data-src=\"https:\/\/www.fiverr.com\/gig_widgets?id=U2FsdGVkX18x7XQvttUTrv1oEqmGNGTgvvCUiUoJ\/AP4z\/UyMz8lXGOLpu15jIMxBbTR0gmD5uBoFvhC4KWeALQRp3h\/X\/AwcVD0K8Wj9H\/ZzYKzcCNHosB9oS4SCJJFWiN85P9ICAc4OgCoE\/wHKIY7CDkf2\/DQ1vqGvk4smVe5cRDEmrLPCWi4FC8p40VUhSmWQ5udCm0zoJtorgWv3vbDQw0kKYkwn39ozAnQXDe+YvWMxkLFWA+O3TFwkJvdkIK+\/AUSnRssPKt5WHY0FhNOxnSPcLslEL4G4\/RfP95ve99U+kRnDy3X+KtzdQLY+u935ghON\/o3UE4IMv9oN6JX9RnxzL\/LRcOgnHigxStSGPKsZYtnz8RWNVT\/rOLAibqiWJadC5MYHRbekF3eg6FOGrQGkXYbsn0+a5aovnlLCbLwIqY9fcS17UX8J235iQ6cdmHNbrPeS84CMm34RA==&affiliate_id=1052423&strip_google_tagmanager=true\" loading=\"lazy\" data-with-title=\"true\" class=\"fiverr_nga_frame\" frameborder=\"0\" height=\"350\" width=\"100%\" referrerpolicy=\"no-referrer-when-downgrade\" data-mode=\"random_gigs\" onload=\" var frame = this; var script = document.createElement('script'); script.addEventListener('load', function() { window.FW_SDK.register(frame); }); script.setAttribute('src', 'https:\/\/www.fiverr.com\/gig_widgets\/sdk'); document.body.appendChild(script); \" ><\/iframe>\n<br \/><a href=\"https:\/\/conversedigital.com\/social-media-marketing-strategy\/improving-brand-loyalty\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>There are numerous examples of B2C Brands leveraging the power of Campfire Communities to connect and communicate with consumers. It\u2019s not surprising given that a&#8230;<\/p>\n","protected":false},"author":1,"featured_media":13877,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-13876","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tech-universe"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Improving B2B Brand Loyalty with Campfire Communities - Converse Digital | Digital Sales &amp; Marketing Strategy Agency | Social Selling - mailinvest.blog<\/title>\n<meta name=\"description\" content=\"Technology is forever changing, and there are always new pieces of technology to replace obsolete ones. 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