{"id":138228,"date":"2026-08-06T03:32:02","date_gmt":"2026-08-06T03:32:02","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2026\/08\/06\/ai-is-rewriting-how-customers-choose-your-business\/"},"modified":"2026-08-06T03:32:59","modified_gmt":"2026-08-06T03:32:59","slug":"ai-is-rewriting-how-customers-choose-your-business","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2026\/08\/06\/ai-is-rewriting-how-customers-choose-your-business\/","title":{"rendered":"AI Is Rewriting How Customers Choose Your Business"},"content":{"rendered":"<p> <a href=\"https:\/\/go.fiverr.com\/visit\/?bta=1052423&nci=17043\" Target=\"_Top\"><img loading=\"lazy\" decoding=\"async\" border=\"0\" src=\"https:\/\/fiverr.ck-cdn.com\/tn\/serve\/?cid=40081059\" loading=\"lazy\"  width=\"601\" height=\"201\"><\/a>\n<\/p>\n<div id=\"\">\n<h4 class=\"mt-2 -mb-1 text-base font-bold\" dir=\"ltr\">Catch the Full Episode<\/h4>\n<p><iframe loading=\"lazy\" style=\"border: medium none currentcolor;\" title=\"Embed Player\" data-lazy=\"true\" data-src=\"https:\/\/play.libsyn.com\/embed\/episode\/id\/42323590\/height\/192\/theme\/modern\/size\/large\/thumbnail\/yes\/custom-color\/44cce4\/time-start\/00:00:00\/playlist-height\/200\/direction\/backward\/download\/yes\/font-color\/1a2854\" width=\"100%\" height=\"192\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h4 class=\"mt-2 -mb-1 text-base font-bold\" dir=\"ltr\">Overview<\/h4>\n<p class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-86282 \" src=\"https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2026\/08\/Brian-Gerstner-300x300.png\" loading=\"lazy\" alt=\"Duct Tape Marketing Podcast cover art featuring guest Brian Gerstner, hosted by John Jantsch, for the episode AI Is Rewriting How Customers Choose Your Business\" width=\"423\" height=\"423\" srcset=\"https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2026\/08\/Brian-Gerstner-300x300.png 300w, https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2026\/08\/Brian-Gerstner-1024x1024.png 1024w, https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2026\/08\/Brian-Gerstner-150x150.png 150w, https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2026\/08\/Brian-Gerstner-768x768.png 768w, https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2026\/08\/Brian-Gerstner-75x75.png 75w, https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2026\/08\/Brian-Gerstner.png 1080w\" sizes=\"auto, (max-width: 423px) 100vw, 423px\"\/><\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\">9 out of 10 company shoppers say their company helps them succeed. 4 out of 10 additionally plan to shrink that relationship inside a yr. Brian Gerstner has the analysis to elucidate how each are true, and it\u2019s much less dire than it sounds.<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\">Gerstner co-founded Company Core, which surveyed 579 company leaders and 400 shoppers in 2026 on how AI is altering company work. He and I discuss by way of why companies are touchdown in numerous camps: some have constructed actual authority and cost extra for it, some are nonetheless determining the place AI suits, and many have room to maneuver from routine deliverables towards technique work.<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\">This one\u2019s for company homeowners and advertising and marketing consultants feeling the bottom shift below AI. They cowl niching down with out shrinking your complete enterprise, why pricing energy nonetheless exists for the suitable positioning, and the advertising and marketing management hole AI has uncovered.<\/p>\n<h4 class=\"mt-2 -mb-1 text-base font-bold\" dir=\"ltr\">Visitor Bio<\/h4>\n<p class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\">Brian Gerstner is co-founder of Company Core, an impartial analysis initiative learning how companies are adapting their enterprise fashions within the AI period. He\u2019s additionally president of White Label IQ, a 90-person staff that works solely with companies on outsourced manufacturing and growth work. Gerstner has spent greater than 20 years within the company enterprise and constructed Company Core to floor the attitudes and behaviors driving company success, along with the ways.<\/p>\n<h4 class=\"mt-2 -mb-1 text-base font-bold\" dir=\"ltr\">Key Takeaways<\/h4>\n<ul class=\"[li_&amp;]:mb-0 [li_&amp;]:mt-1 [li_&amp;]:gap-1 [&amp;:not(:last-child)_ul]:pb-1 [&amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3 print:block print:space-y-1\" dir=\"ltr\">\n<li class=\"font-claude-response-body whitespace-normal break-words pl-2\">Solely 13 to 16% of company homeowners absolutely execute on the strategic priorities they identify as most vital.<\/li>\n<li class=\"font-claude-response-body whitespace-normal break-words pl-2\">Niching down doesn\u2019t require choosing an trade. A area, angle, or strategic method can construct the identical \u201cassured differentiator\u201d standing.<\/li>\n<li class=\"font-claude-response-body whitespace-normal break-words pl-2\">Shopper demand for companies hasn\u2019t dropped. The questions shoppers ask have modified, from \u201care you able to construct this\u201d to \u201cought to we do that.\u201d<\/li>\n<li class=\"font-claude-response-body whitespace-normal break-words pl-2\">Commoditized deliverables (brochures, fundamental content material, routine stories) are dropping pricing energy quick. Technique, judgment, and route will not be.<\/li>\n<li class=\"font-claude-response-body whitespace-normal break-words pl-2\">29% of shoppers anticipate payment reductions tied to AI, whereas shoppers working with a differentiated, authoritative company are keen to pay extra, not much less.<\/li>\n<li class=\"font-claude-response-body whitespace-normal break-words pl-2\">Chasing AI as a standalone provide is a shrinking window. It\u2019s already desk stakes, and shoppers need it used deliberately moderately than pitched because the product.<\/li>\n<\/ul>\n<h4 class=\"mt-2 -mb-1 text-base font-bold\" dir=\"ltr\">Nice Moments<\/h4>\n<ul class=\"[li_&amp;]:mb-0 [li_&amp;]:mt-1 [li_&amp;]:gap-1 [&amp;:not(:last-child)_ul]:pb-1 [&amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3 print:block print:space-y-1\" dir=\"ltr\">\n<li class=\"font-claude-response-body whitespace-normal break-words pl-2\">[02:43] \u2013 What separates a \u201cassured differentiator\u201d company from the remaining<\/li>\n<li class=\"font-claude-response-body whitespace-normal break-words pl-2\">[05:49] \u2013 Solely 13 to 16% of company homeowners absolutely execute their very own high priorities<\/li>\n<li class=\"font-claude-response-body whitespace-normal break-words pl-2\">[07:56] \u2013 Gerstner reconciles the 2 seemingly contradictory shopper statistics<\/li>\n<li class=\"font-claude-response-body whitespace-normal break-words pl-2\">[14:07] \u2013 What the pricing knowledge exhibits about charges, AI, and experience<\/li>\n<li class=\"font-claude-response-body whitespace-normal break-words pl-2\">[17:49] \u2013 Niching down doesn\u2019t imply choosing one trade, it means having a spotlight and sticking to it<\/li>\n<li class=\"font-claude-response-body whitespace-normal break-words pl-2\">[20:17] \u2013 The hidden problem: retraining an present staff that isn\u2019t constructed for the work companies want now<\/li>\n<\/ul>\n<h4 class=\"mt-2 -mb-1 text-base font-bold\" dir=\"ltr\">Memorable Quotes<\/h4>\n<ul class=\"[li_&amp;]:mb-0 [li_&amp;]:mt-1 [li_&amp;]:gap-1 [&amp;:not(:last-child)_ul]:pb-1 [&amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3 print:block print:space-y-1\" dir=\"ltr\">\n<li class=\"font-claude-response-body whitespace-normal break-words pl-2\">\u201cThere\u2019s a purpose the compass was invented earlier than the clock. It\u2019s as a result of it\u2019s extra vital to know the place you\u2019re going.\u201d \u2014 Brian Gerstner<\/li>\n<li class=\"font-claude-response-body whitespace-normal break-words pl-2\">\u201cThere&#8217;s nonetheless most likely extra alternative than ever earlier than in the event you can take the time to see it.\u201d \u2014 Brian Gerstner<\/li>\n<li>\u201cWhen you focus down, in the event you area of interest in, in the event you lean into an space, it&#8217;s an funding. It\u2019s arduous. Development is painful.\u201d \u2014 Brian Gerstner<\/li>\n<li class=\"font-claude-response-body whitespace-normal break-words pl-2\">\u201cComing within the technique door is a much better relationship than coming within the vendor door.\u201d \u2014 John Jantsch<\/li>\n<li class=\"font-claude-response-body whitespace-normal break-words pl-2\">\u201cThe second different folks begin saying these folks have an amazing status on this space, that\u2019s whenever you\u2019re really establishing that assured differentiating place.\u201d \u2014 Brian Gerstner<\/li>\n<li class=\"font-claude-response-body whitespace-normal break-words pl-2\">\u201cYou\u2019re gonna have to rent a strategic thinker who can turn out to be a frontrunner, as a result of the doers, we are able to outsource.\u201d \u2014 John Jantsch<\/li>\n<\/ul>\n<h4 class=\"mt-2 -mb-1 text-base font-bold\" dir=\"ltr\">Sources<\/h4>\n<p><span id=\"tve_leads_end_content\" style=\"display: block; visibility: hidden; border: 1px solid transparent;\"\/><\/div>\n<div style=\"\" data-css=\"tve-u-16ec6330c3d\">\n<p data-css=\"tve-u-16ec63492a5\"><span class=\"thrive-shortcode-content\" data-attr-link=\"0\" data-attr-rel=\"0\" data-attr-target=\"1\" data-extra_key=\"\" data-option-inline=\"1\" data-shortcode=\"tcb_post_tags\" data-shortcode-name=\"Post Tags\" style=\"\" data-css=\"tve-u-16ec635199f\">Company Core, company pricing, company technique, AI advertising and marketing, Brian Gerstner, area of interest advertising and marketing, White Label IQ<\/span><\/p>\n<\/div>\n<iframe data-lazy=\"true\" data-src=\"https:\/\/www.fiverr.com\/gig_widgets?id=U2FsdGVkX18x7XQvttUTrv1oEqmGNGTgvvCUiUoJ\/AP4z\/UyMz8lXGOLpu15jIMxBbTR0gmD5uBoFvhC4KWeALQRp3h\/X\/AwcVD0K8Wj9H\/ZzYKzcCNHosB9oS4SCJJFWiN85P9ICAc4OgCoE\/wHKIY7CDkf2\/DQ1vqGvk4smVe5cRDEmrLPCWi4FC8p40VUhSmWQ5udCm0zoJtorgWv3vbDQw0kKYkwn39ozAnQXDe+YvWMxkLFWA+O3TFwkJvdkIK+\/AUSnRssPKt5WHY0FhNOxnSPcLslEL4G4\/RfP95ve99U+kRnDy3X+KtzdQLY+u935ghON\/o3UE4IMv9oN6JX9RnxzL\/LRcOgnHigxStSGPKsZYtnz8RWNVT\/rOLAibqiWJadC5MYHRbekF3eg6FOGrQGkXYbsn0+a5aovnlLCbLwIqY9fcS17UX8J235iQ6cdmHNbrPeS84CMm34RA==&affiliate_id=1052423&strip_google_tagmanager=true\" loading=\"lazy\" data-with-title=\"true\" class=\"fiverr_nga_frame\" frameborder=\"0\" height=\"350\" width=\"100%\" referrerpolicy=\"no-referrer-when-downgrade\" data-mode=\"random_gigs\" onload=\" var frame = this; var script = document.createElement('script'); script.addEventListener('load', function() { window.FW_SDK.register(frame); }); script.setAttribute('src', 'https:\/\/www.fiverr.com\/gig_widgets\/sdk'); document.body.appendChild(script); \" ><\/iframe>\n<br \/><a href=\"https:\/\/ducttapemarketing.com\/ai-is-rewriting-how-customers-choose-your-business\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Catch the Full Episode Overview 9 out of 10 company shoppers say their company helps them succeed. 4 out of 10 additionally plan to shrink&#8230;<\/p>\n","protected":false},"author":1,"featured_media":138229,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[45114,45115,45116,14109,45117,24359,45118],"class_list":["post-138228","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tech-universe","tag-agency-core","tag-agency-pricing","tag-agency-strategy","tag-ai-marketing","tag-brian-gerstner","tag-niche-marketing","tag-white-label-iq"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>AI Is Rewriting How Customers Choose Your Business - mailinvest.blog<\/title>\n<meta name=\"description\" content=\"Technology is forever changing, and there are always new pieces of technology to replace obsolete ones. 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