{"id":13756,"date":"2022-02-16T04:42:05","date_gmt":"2022-02-16T04:42:05","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/02\/16\/using-countdown-timers-as-a-personalization-tactic\/"},"modified":"2022-02-16T04:42:05","modified_gmt":"2022-02-16T04:42:05","slug":"using-countdown-timers-as-a-personalization-tactic","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/02\/16\/using-countdown-timers-as-a-personalization-tactic\/","title":{"rendered":"Using Countdown Timers as a Personalization Tactic"},"content":{"rendered":"<p> <a href=\"https:\/\/go.fiverr.com\/visit\/?bta=1052423&nci=17043\" Target=\"_Top\"><img loading=\"lazy\" decoding=\"async\" border=\"0\" src=\"https:\/\/fiverr.ck-cdn.com\/tn\/serve\/?cid=40081059\" loading=\"lazy\"  width=\"601\" height=\"201\"><\/a>\n<\/p>\n<div>\n<p>Countdown timers are a quick, effective way to boost engagement\u2014whether they\u2019re for sales or newsletter sign-ups. <a href=\"https:\/\/www.litmus.com\/blog\/conversion-centered-design-email\/\" target=\"_blank\" rel=\"noopener\">Introducing urgency into the inbox <\/a>encourages email openers to take action. As a powerful visual tool, countdown timers are a tried and tested tool to build anticipation and encourage action.<\/p>\n<p>There are plenty of questions people still have about utilizing countdown timers to their advantage. Read on to learn:<\/p>\n<p>We\u2019re going to take you through some of these questions and give you the answers to enhance the use of countdown timers and show some great email examples, including some which are included in Kickdynamic\u2019s <a href=\"https:\/\/www.litmus.com\/resources\/best-live-emails-2021\/\" target=\"_blank\" rel=\"noopener\">Best Emails of 2021<\/a> showcase.<\/p>\n<h2 id=\"when\">When should you add a countdown timer?<\/h2>\n<p>Timers are versatile and can be used for many different things.<\/p>\n<ul>\n<li aria-level=\"1\">In <strong>retail<\/strong>, they\u2019re predominately used to countdown until the start or end of a promotion. They\u2019re also used a lot to visually show delivery information (e.g. 2 hours left to shop for next-day delivery).<\/li>\n<li aria-level=\"1\"><strong>Fashion<\/strong> brands also use them for new launches, events, and fashion shows. In travel, it might be a countdown until travel.<\/li>\n<li aria-level=\"1\"><strong>Media outlets<\/strong> might use them to show the time left until your subscription expires.<\/li>\n<\/ul>\n<p>Whatever the use case, they\u2019ll add something extra to your email.<\/p>\n<p>A great tip is to not use timers too frequently. You don\u2019t want your subscribers to become fatigued. Use them for big events, promotions, or personal things like a birthday or holiday countdown. We\u2019d also recommend not using timers when the promotion ends too far in the future\u2014short bursts and short time windows mean openers are more inclined to take action.<\/p>\n<h2 id=\"what\">What kind of messaging should you use?<\/h2>\n<p>A timer without clear messaging is pointless and confusing. Some emails have a timer placed at the top with no details explaining why it\u2019s there. Yes, there might be a big promotional banner further down the email but the timer at the top has no connection to the message. Be smart and put a very clear message close to the timer stating what it\u2019s counting down to.<\/p>\n<p>This example from lingerie retailer <strong><a href=\"https:\/\/www.bouxavenue.com\/\" target=\"_blank\" rel=\"noopener\">Boux Avenue<\/a><\/strong> is a great example of using clear, informative messaging, but still keeping the brand\u2019s identity at the forefront.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-43215\" alt=\"Example of personalization using countdown timers in email from Boux\" width=\"1197\" height=\"658\" srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/02\/Example-of-personalization-using-countdown-timers-in-email-from-Boux-e1644862631778.jpg 1197w, https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/02\/Example-of-personalization-using-countdown-timers-in-email-from-Boux-e1644862631778-300x165.jpg 300w, https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/02\/Example-of-personalization-using-countdown-timers-in-email-from-Boux-e1644862631778-1024x563.jpg 1024w, https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/02\/Example-of-personalization-using-countdown-timers-in-email-from-Boux-e1644862631778-768x422.jpg 768w, https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/02\/Example-of-personalization-using-countdown-timers-in-email-from-Boux-e1644862631778-700x385.jpg 700w\" data-lazy-sizes=\"(max-width: 1197px) 100vw, 1197px\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/02\/Example-of-personalization-using-countdown-timers-in-email-from-Boux-e1644862631778.jpg\" loading=\"lazy\"\/><\/p>\n<p><noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-43215\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/02\/Example-of-personalization-using-countdown-timers-in-email-from-Boux-e1644862631778.jpg\" loading=\"lazy\" alt=\"Example of personalization using countdown timers in email from Boux\" width=\"1197\" height=\"658\" srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/02\/Example-of-personalization-using-countdown-timers-in-email-from-Boux-e1644862631778.jpg 1197w, https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/02\/Example-of-personalization-using-countdown-timers-in-email-from-Boux-e1644862631778-300x165.jpg 300w, https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/02\/Example-of-personalization-using-countdown-timers-in-email-from-Boux-e1644862631778-1024x563.jpg 1024w, https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/02\/Example-of-personalization-using-countdown-timers-in-email-from-Boux-e1644862631778-768x422.jpg 768w, https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/02\/Example-of-personalization-using-countdown-timers-in-email-from-Boux-e1644862631778-700x385.jpg 700w\" sizes=\"auto, (max-width: 1197px) 100vw, 1197px\"\/><\/noscript><\/p>\n<h2 id=\"how\">How should you label a countdown timer?<\/h2>\n<p>You should make sure you put time labels on every countdown timer for the same reasons as having clear messaging: clarity. Recipients need to know how long they have left before the timer runs out. It\u2019s that simple.<\/p>\n<p>Don\u2019t forget to include days, hours, mins, etc., as this makes it much clearer for the person reading the countdown timer. Using only numbers can be confusing and render the countdown timer pointless.<\/p>\n<p>In this great example from sports nutrition and wellness retailer <strong><a href=\"https:\/\/www.bulk.com\/uk\/\" target=\"_blank\" rel=\"noopener\">Bulk\u2122<\/a><\/strong>, the countdown timer is used extremely effectively. They have clearly marked out the hours, minutes, and seconds in the header image. They also have clear and bold messaging which is hard to ignore.<\/p>\n<p><picture class=\"alignnone size-full wp-image-43211\"><source type=\"image\/webp\" data-lazy-srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/02\/Example-of-personalization-using-countdown-timers-in-email-from-Bulk.png.webp 636w\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20636%20614'%3E%3C\/svg%3E\" data-lazy-sizes=\"(max-width: 636px) 100vw, 636px\"\/><img loading=\"lazy\" decoding=\"async\" alt=\"Example of personalization using countdown timers in email from Bulk\" width=\"636\" height=\"614\" srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/02\/Example-of-personalization-using-countdown-timers-in-email-from-Bulk.png 636w, https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/02\/Example-of-personalization-using-countdown-timers-in-email-from-Bulk-300x290.png 300w\" data-lazy-sizes=\"(max-width: 636px) 100vw, 636px\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/02\/Example-of-personalization-using-countdown-timers-in-email-from-Bulk.png\" loading=\"lazy\"\/><\/picture><\/p>\n<p><noscript><picture class=\"alignnone size-full wp-image-43211\"><source type=\"image\/webp\" srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/02\/Example-of-personalization-using-countdown-timers-in-email-from-Bulk.png.webp 636w\" sizes=\"(max-width: 636px) 100vw, 636px\"\/><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/02\/Example-of-personalization-using-countdown-timers-in-email-from-Bulk.png\" loading=\"lazy\" alt=\"Example of personalization using countdown timers in email from Bulk\" width=\"636\" height=\"614\" srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/02\/Example-of-personalization-using-countdown-timers-in-email-from-Bulk.png 636w, https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/02\/Example-of-personalization-using-countdown-timers-in-email-from-Bulk-300x290.png 300w\" sizes=\"auto, (max-width: 636px) 100vw, 636px\"\/><\/picture><\/noscript><\/p>\n<h2 id=\"cta\">What about a call-to-action?<\/h2>\n<p>Ensure to put a <a href=\"https:\/\/www.litmus.com\/blog\/click-tap-and-touch-a-guide-to-cta-best-practices\/\" target=\"_blank\" rel=\"noopener\">call-to-action (CTA)<\/a> with your countdown timer. From our insider knowledge, we can tell you that lots of people click on the timer within the email so make sure to incorporate a CTA in the design or place one close by.<\/p>\n<p>This email from Canadian retailer <strong><a href=\"https:\/\/ca.endy.com\/\" target=\"_blank\" rel=\"noopener\">Endy<\/a><\/strong> includes a \u201cSHOP NOW\u201d CTA button right in the header image, beneath the timer. By adding the CTA close to the countdown timer, it encourages recipients to click.<\/p>\n<p><picture class=\"alignnone size-full wp-image-43209\"><source type=\"image\/webp\" data-lazy-srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/02\/Example-of-personalization-using-countdown-timers-in-email-from-Endy.png.webp 600w\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20600%20704'%3E%3C\/svg%3E\" data-lazy-sizes=\"(max-width: 600px) 100vw, 600px\"\/><img loading=\"lazy\" decoding=\"async\" alt=\"Example of personalization using countdown timers in email from Endy\" width=\"600\" height=\"704\" srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/02\/Example-of-personalization-using-countdown-timers-in-email-from-Endy.png 600w, https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/02\/Example-of-personalization-using-countdown-timers-in-email-from-Endy-256x300.png 256w\" data-lazy-sizes=\"(max-width: 600px) 100vw, 600px\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/02\/Example-of-personalization-using-countdown-timers-in-email-from-Endy.png\" loading=\"lazy\"\/><\/picture><\/p>\n<p><noscript><picture class=\"alignnone size-full wp-image-43209\"><source type=\"image\/webp\" srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/02\/Example-of-personalization-using-countdown-timers-in-email-from-Endy.png.webp 600w\" sizes=\"(max-width: 600px) 100vw, 600px\"\/><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/02\/Example-of-personalization-using-countdown-timers-in-email-from-Endy.png\" loading=\"lazy\" alt=\"Example of personalization using countdown timers in email from Endy\" width=\"600\" height=\"704\" srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/02\/Example-of-personalization-using-countdown-timers-in-email-from-Endy.png 600w, https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/02\/Example-of-personalization-using-countdown-timers-in-email-from-Endy-256x300.png 256w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\"\/><\/picture><\/noscript><\/p>\n<h2 id=\"position\">Where should you position a countdown timer?<\/h2>\n<p>The positioning of a countdown timer is very important. The closer to the top of the email, the better. By making the timer one of the first things a customer sees, it will encourage them to click sooner.<\/p>\n<p>This email from <strong><a href=\"https:\/\/www.hunterboots.com\/us\/en_us\/\" target=\"_blank\" rel=\"noopener\">Hunter Boots<\/a><\/strong> is placed at the very top of the email, making it the very first thing seen when the recipient opens. The great use of contrasting colours draws attention to it even more.<\/p>\n<p><picture class=\"alignnone size-full wp-image-43217\"><source type=\"image\/webp\" data-lazy-srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/02\/Example-of-personalization-using-countdown-timers-in-email-from-Hunter.jpg.webp 655w\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20655%20963'%3E%3C\/svg%3E\" data-lazy-sizes=\"(max-width: 655px) 100vw, 655px\"\/><img loading=\"lazy\" decoding=\"async\" alt=\"Example of personalization using countdown timers in email from Hunter\" width=\"655\" height=\"963\" srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/02\/Example-of-personalization-using-countdown-timers-in-email-from-Hunter.jpg 655w, https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/02\/Example-of-personalization-using-countdown-timers-in-email-from-Hunter-204x300.jpg 204w\" data-lazy-sizes=\"(max-width: 655px) 100vw, 655px\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/02\/Example-of-personalization-using-countdown-timers-in-email-from-Hunter.jpg\" loading=\"lazy\"\/><\/picture><\/p>\n<p><noscript><picture class=\"alignnone size-full wp-image-43217\"><source type=\"image\/webp\" srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/02\/Example-of-personalization-using-countdown-timers-in-email-from-Hunter.jpg.webp 655w\" sizes=\"(max-width: 655px) 100vw, 655px\"\/><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/02\/Example-of-personalization-using-countdown-timers-in-email-from-Hunter.jpg\" loading=\"lazy\" alt=\"Example of personalization using countdown timers in email from Hunter\" width=\"655\" height=\"963\" srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/02\/Example-of-personalization-using-countdown-timers-in-email-from-Hunter.jpg 655w, https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/02\/Example-of-personalization-using-countdown-timers-in-email-from-Hunter-204x300.jpg 204w\" sizes=\"auto, (max-width: 655px) 100vw, 655px\"\/><\/picture><\/noscript><\/p>\n<h2 id=\"types\">What type of timer should I use?<\/h2>\n<p>There are many different types of timers and they serve the same (and different) purposes! Of course, they\u2019re all counting down to something but with differing degrees of urgency. For example, using only the number of days if you\u2019re counting down to something further away, and then using hours, minutes, and seconds as the promotion draws to a close.<\/p>\n<p>The online retailer <strong><a href=\"https:\/\/www.studio.co.uk\/\" target=\"_blank\" rel=\"noopener\">Studio<\/a><\/strong> used a bright and bold countdown timer to alert recipients that there were only 100 days until Christmas. They also <a href=\"https:\/\/www.litmus.com\/blog\/shopper-generated-content-email-personalization\/\" target=\"_blank\" rel=\"noopener\">used their CRM feed<\/a> to include the recipient\u2019s name in the timer, too\u2014a great example of personalization.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-43216\" alt=\"Example of personalization using countdown timers in email from studio\" width=\"1379\" height=\"1041\" srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/02\/Example-of-personalization-using-countdown-timers-in-email-from-studio-e1644862670923.jpg 1379w, https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/02\/Example-of-personalization-using-countdown-timers-in-email-from-studio-e1644862670923-300x226.jpg 300w, https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/02\/Example-of-personalization-using-countdown-timers-in-email-from-studio-e1644862670923-1024x773.jpg 1024w, https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/02\/Example-of-personalization-using-countdown-timers-in-email-from-studio-e1644862670923-768x580.jpg 768w, https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/02\/Example-of-personalization-using-countdown-timers-in-email-from-studio-e1644862670923-700x528.jpg 700w\" data-lazy-sizes=\"(max-width: 1379px) 100vw, 1379px\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/02\/Example-of-personalization-using-countdown-timers-in-email-from-studio-e1644862670923.jpg\" loading=\"lazy\"\/><\/p>\n<p><noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-43216\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/02\/Example-of-personalization-using-countdown-timers-in-email-from-studio-e1644862670923.jpg\" loading=\"lazy\" alt=\"Example of personalization using countdown timers in email from studio\" width=\"1379\" height=\"1041\" srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/02\/Example-of-personalization-using-countdown-timers-in-email-from-studio-e1644862670923.jpg 1379w, https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/02\/Example-of-personalization-using-countdown-timers-in-email-from-studio-e1644862670923-300x226.jpg 300w, https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/02\/Example-of-personalization-using-countdown-timers-in-email-from-studio-e1644862670923-1024x773.jpg 1024w, https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/02\/Example-of-personalization-using-countdown-timers-in-email-from-studio-e1644862670923-768x580.jpg 768w, https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/02\/Example-of-personalization-using-countdown-timers-in-email-from-studio-e1644862670923-700x528.jpg 700w\" sizes=\"auto, (max-width: 1379px) 100vw, 1379px\"\/><\/noscript><\/p>\n<h2 id=\"subtle\">Can you use a subtle countdown timer?<\/h2>\n<p>Timers can be small, but mighty. This timer from <a href=\"https:\/\/www.katespade.co.uk\/en-gb\/\" target=\"_blank\" rel=\"noopener\"><b>Kate Spade<\/b><\/a>, placed directly beneath the logo, is a lovely example of a small, punchy timer that captures attention.<\/p>\n<p><picture class=\"alignnone size-full wp-image-43213\"><source type=\"image\/webp\" data-lazy-srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/02\/Example-of-personalization-using-countdown-timers-in-email-from-Kate-Spade.png.webp 1284w, https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/02\/Example-of-personalization-using-countdown-timers-in-email-from-Kate-Spade-700x175.png.webp 700w\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%201284%20321'%3E%3C\/svg%3E\" data-lazy-sizes=\"(max-width: 1284px) 100vw, 1284px\"\/><img loading=\"lazy\" decoding=\"async\" alt=\"Example of personalization using countdown timers in email from Kate Spade\" width=\"1284\" height=\"321\" srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/02\/Example-of-personalization-using-countdown-timers-in-email-from-Kate-Spade.png 1284w, https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/02\/Example-of-personalization-using-countdown-timers-in-email-from-Kate-Spade-300x75.png 300w, https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/02\/Example-of-personalization-using-countdown-timers-in-email-from-Kate-Spade-1024x256.png 1024w, https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/02\/Example-of-personalization-using-countdown-timers-in-email-from-Kate-Spade-768x192.png 768w, https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/02\/Example-of-personalization-using-countdown-timers-in-email-from-Kate-Spade-700x175.png 700w\" data-lazy-sizes=\"(max-width: 1284px) 100vw, 1284px\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/02\/Example-of-personalization-using-countdown-timers-in-email-from-Kate-Spade.png\" loading=\"lazy\"\/><\/picture><\/p>\n<p><noscript><picture class=\"alignnone size-full wp-image-43213\"><source type=\"image\/webp\" srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/02\/Example-of-personalization-using-countdown-timers-in-email-from-Kate-Spade.png.webp 1284w, https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/02\/Example-of-personalization-using-countdown-timers-in-email-from-Kate-Spade-700x175.png.webp 700w\" sizes=\"(max-width: 1284px) 100vw, 1284px\"\/><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/02\/Example-of-personalization-using-countdown-timers-in-email-from-Kate-Spade.png\" loading=\"lazy\" alt=\"Example of personalization using countdown timers in email from Kate Spade\" width=\"1284\" height=\"321\" srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/02\/Example-of-personalization-using-countdown-timers-in-email-from-Kate-Spade.png 1284w, https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/02\/Example-of-personalization-using-countdown-timers-in-email-from-Kate-Spade-300x75.png 300w, https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/02\/Example-of-personalization-using-countdown-timers-in-email-from-Kate-Spade-1024x256.png 1024w, https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/02\/Example-of-personalization-using-countdown-timers-in-email-from-Kate-Spade-768x192.png 768w, https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/02\/Example-of-personalization-using-countdown-timers-in-email-from-Kate-Spade-700x175.png 700w\" sizes=\"auto, (max-width: 1284px) 100vw, 1284px\"\/><\/picture><\/noscript><\/p>\n<h2 id=\"different-shaped\">Can you use a different shaped timer?<\/h2>\n<p>Timers don\u2019t have to be linear, and they don\u2019t have to tick. A simple days or hours to go roundel can work wonders and gets the message across just as effectively.<\/p>\n<p><strong><a href=\"https:\/\/www.poferries.com\" target=\"_blank\" rel=\"noopener\">P&amp;O Ferries <\/a><\/strong>used a roundel for their countdown timer to let customers know how long they had left to change their departure dates for no extra cost. Simple, yet very effective.<\/p>\n<p><picture class=\"alignnone size-full wp-image-43214\"><source type=\"image\/webp\" data-lazy-srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/02\/Example-of-personalization-using-countdown-timers-in-email-from-PO-Ferries.png.webp 585w\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20585%20462'%3E%3C\/svg%3E\" data-lazy-sizes=\"(max-width: 585px) 100vw, 585px\"\/><img loading=\"lazy\" decoding=\"async\" alt=\"Example of personalization using countdown timers in email from P&amp;O Ferries\" width=\"585\" height=\"462\" srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/02\/Example-of-personalization-using-countdown-timers-in-email-from-PO-Ferries.png 585w, https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/02\/Example-of-personalization-using-countdown-timers-in-email-from-PO-Ferries-300x237.png 300w\" data-lazy-sizes=\"(max-width: 585px) 100vw, 585px\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/02\/Example-of-personalization-using-countdown-timers-in-email-from-PO-Ferries.png\" loading=\"lazy\"\/><\/picture><\/p>\n<p><noscript><picture class=\"alignnone size-full wp-image-43214\"><source type=\"image\/webp\" srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/02\/Example-of-personalization-using-countdown-timers-in-email-from-PO-Ferries.png.webp 585w\" sizes=\"(max-width: 585px) 100vw, 585px\"\/><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/02\/Example-of-personalization-using-countdown-timers-in-email-from-PO-Ferries.png\" loading=\"lazy\" alt=\"Example of personalization using countdown timers in email from P&amp;O Ferries\" width=\"585\" height=\"462\" srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/02\/Example-of-personalization-using-countdown-timers-in-email-from-PO-Ferries.png 585w, https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/02\/Example-of-personalization-using-countdown-timers-in-email-from-PO-Ferries-300x237.png 300w\" sizes=\"auto, (max-width: 585px) 100vw, 585px\"\/><\/picture><\/noscript><\/p>\n<h2 id=\"fun-designs\">Can you use fun designs for countdown timers?<\/h2>\n<p>Whilst you can go wild with design, it\u2019s best to stick to the simpler designs. If the design is too complex the timer can get lost amongst the chaos. Of course, some design elements to enhance the timer are great, and using custom fonts gives them some extra wow factor.<\/p>\n<p><a href=\"https:\/\/us.anyahindmarch.com\/\" target=\"_blank\" rel=\"noopener\"><strong>Anya Hindmarch<\/strong><\/a> used this awesome technical-looking font for a countdown to their London Fashion Week show. Even though the design is simple, using the custom <a href=\"https:\/\/www.litmus.com\/blog\/the-ultimate-guide-to-web-fonts\/\" target=\"_blank\" rel=\"noopener\">font<\/a> really makes the timer pop.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-43207\" alt=\"Example of personalization using countdown timers in email from Anya Hindmarch\" width=\"595\" height=\"449\" srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/02\/Example-of-personalization-using-countdown-timers-in-email-from-Anya-Hindmarch-e1644862649545.png 595w, https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/02\/Example-of-personalization-using-countdown-timers-in-email-from-Anya-Hindmarch-e1644862649545-300x226.png 300w\" data-lazy-sizes=\"(max-width: 595px) 100vw, 595px\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/02\/Example-of-personalization-using-countdown-timers-in-email-from-Anya-Hindmarch-e1644862649545.png\" loading=\"lazy\"\/><\/p>\n<p><noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-43207\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/02\/Example-of-personalization-using-countdown-timers-in-email-from-Anya-Hindmarch-e1644862649545.png\" loading=\"lazy\" alt=\"Example of personalization using countdown timers in email from Anya Hindmarch\" width=\"595\" height=\"449\" srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/02\/Example-of-personalization-using-countdown-timers-in-email-from-Anya-Hindmarch-e1644862649545.png 595w, https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/02\/Example-of-personalization-using-countdown-timers-in-email-from-Anya-Hindmarch-e1644862649545-300x226.png 300w\" sizes=\"auto, (max-width: 595px) 100vw, 595px\"\/><\/noscript><\/p>\n<p><strong>Can you include other forms of personalization with a timer?<\/strong><\/p>\n<p>If you want to really up the stakes, add other live functionality alongside the timer. Personalized images work super well to enhance the message, it shows the recipient that you value them as a customer.<\/p>\n<p>This timer from fashion retailer <strong>Topshop<\/strong> included the recipient\u2019s name within the text of the countdown timer, creating that sense of personalization, as well as urgency to shop!<\/p>\n<p><picture class=\"alignnone size-full wp-image-43218\"><source type=\"image\/webp\" data-lazy-srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/02\/Example-of-personalization-using-countdown-timers-in-email-from-Topshop.jpg.webp 597w\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20597%20788'%3E%3C\/svg%3E\" data-lazy-sizes=\"(max-width: 597px) 100vw, 597px\"\/><img loading=\"lazy\" decoding=\"async\" alt=\"Example of personalization using countdown timers in email from Topshop\" width=\"597\" height=\"788\" srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/02\/Example-of-personalization-using-countdown-timers-in-email-from-Topshop.jpg 597w, https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/02\/Example-of-personalization-using-countdown-timers-in-email-from-Topshop-227x300.jpg 227w\" data-lazy-sizes=\"(max-width: 597px) 100vw, 597px\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/02\/Example-of-personalization-using-countdown-timers-in-email-from-Topshop.jpg\" loading=\"lazy\"\/><\/picture><\/p>\n<p><noscript><picture class=\"alignnone size-full wp-image-43218\"><source type=\"image\/webp\" srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/02\/Example-of-personalization-using-countdown-timers-in-email-from-Topshop.jpg.webp 597w\" sizes=\"(max-width: 597px) 100vw, 597px\"\/><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/02\/Example-of-personalization-using-countdown-timers-in-email-from-Topshop.jpg\" loading=\"lazy\" alt=\"Example of personalization using countdown timers in email from Topshop\" width=\"597\" height=\"788\" srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/02\/Example-of-personalization-using-countdown-timers-in-email-from-Topshop.jpg 597w, https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/02\/Example-of-personalization-using-countdown-timers-in-email-from-Topshop-227x300.jpg 227w\" sizes=\"auto, (max-width: 597px) 100vw, 597px\"\/><\/picture><\/noscript><\/p>\n<h2 id=\"when-its-over\">What happens when it\u2019s over?<\/h2>\n<p>Just because it\u2019s over, doesn\u2019t mean it\u2019s really over. There\u2019s still opportunity for timers after they\u2019ve hit zero! So many brands add a timer to an email and then let it run down to 00:00:00. If you open and it\u2019s on zero, you think it\u2019s all over and don\u2019t engage. What you should do is swap out the timer with an after message so those long-tail opens get an option to engage. This gives you an opportunity to win back any late openers.<\/p>\n<p>When this timer from Australian fashion retailer <a href=\"https:\/\/www.johnnybigg.com.au\/\" target=\"_blank\" rel=\"noopener\"><strong>Johnny Bigg<\/strong><\/a> expired they replaced it with an after image. The zero timer was faded out and a \u201ctoo late\u201d message was overlaid, but they\u2019ve included a win-back message to shop what\u2019s left, still encouraging recipients to shop.<\/p>\n<p><picture class=\"alignnone size-full wp-image-43208\"><source type=\"image\/webp\" data-lazy-srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/02\/Example-of-personalization-using-countdown-timers-in-email-from-Johnny-Bigg.png.webp 565w\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20565%20234'%3E%3C\/svg%3E\" data-lazy-sizes=\"(max-width: 565px) 100vw, 565px\"\/><img loading=\"lazy\" decoding=\"async\" alt=\"Example of personalization using countdown timers in email from Johnny Bigg\" width=\"565\" height=\"234\" srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/02\/Example-of-personalization-using-countdown-timers-in-email-from-Johnny-Bigg.png 565w, https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/02\/Example-of-personalization-using-countdown-timers-in-email-from-Johnny-Bigg-300x124.png 300w\" data-lazy-sizes=\"(max-width: 565px) 100vw, 565px\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/02\/Example-of-personalization-using-countdown-timers-in-email-from-Johnny-Bigg.png\" loading=\"lazy\"\/><\/picture><\/p>\n<p><noscript><picture class=\"alignnone size-full wp-image-43208\"><source type=\"image\/webp\" srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/02\/Example-of-personalization-using-countdown-timers-in-email-from-Johnny-Bigg.png.webp 565w\" sizes=\"(max-width: 565px) 100vw, 565px\"\/><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/02\/Example-of-personalization-using-countdown-timers-in-email-from-Johnny-Bigg.png\" loading=\"lazy\" alt=\"Example of personalization using countdown timers in email from Johnny Bigg\" width=\"565\" height=\"234\" srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/02\/Example-of-personalization-using-countdown-timers-in-email-from-Johnny-Bigg.png 565w, https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/02\/Example-of-personalization-using-countdown-timers-in-email-from-Johnny-Bigg-300x124.png 300w\" sizes=\"auto, (max-width: 565px) 100vw, 565px\"\/><\/picture><\/noscript><\/p>\n<h2>Time to try it yourself<\/h2>\n<p>Using countdown timers in email is an excellent way to drive urgency and engagement. By alerting recipients that there is only a certain time window for them to either shop the latest deals or order before an upcoming holiday, you are encouraging them to shop then and there, as nobody wants to miss out on a great offer!<\/p>\n<div class=\"cta\">\n<table style=\"background-color: #f2f3f6;\">\n<tbody>\n<tr>\n<td class=\"block-1\" style=\"padding: 20px 10px 20px 20px;\"><picture class=\"alignnone size-full wp-image-41497\"><source type=\"image\/webp\" data-lazy-srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/01\/Best-Emails-of-2021.jpg.webp 984w, https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/01\/Best-Emails-of-2021-700x418.jpg.webp 700w\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20984%20588'%3E%3C\/svg%3E\" data-lazy-sizes=\"(max-width: 984px) 100vw, 984px\"\/><img loading=\"lazy\" decoding=\"async\" alt=\"Imagery the reads &quot;Best Emails of 2021&quot; from Kickdynamic\" width=\"984\" height=\"588\" srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/01\/Best-Emails-of-2021.jpg 984w, https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/01\/Best-Emails-of-2021-300x179.jpg 300w, https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/01\/Best-Emails-of-2021-768x459.jpg 768w, https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/01\/Best-Emails-of-2021-700x418.jpg 700w\" data-lazy-sizes=\"(max-width: 984px) 100vw, 984px\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/01\/Best-Emails-of-2021.jpg\" loading=\"lazy\"\/><\/picture><noscript><picture class=\"alignnone size-full wp-image-41497\"><source type=\"image\/webp\" srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/01\/Best-Emails-of-2021.jpg.webp 984w, https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/01\/Best-Emails-of-2021-700x418.jpg.webp 700w\" sizes=\"(max-width: 984px) 100vw, 984px\"\/><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/01\/Best-Emails-of-2021.jpg\" loading=\"lazy\" alt=\"Imagery the reads &quot;Best Emails of 2021&quot; from Kickdynamic\" width=\"984\" height=\"588\" srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/01\/Best-Emails-of-2021.jpg 984w, https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/01\/Best-Emails-of-2021-300x179.jpg 300w, https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/01\/Best-Emails-of-2021-768x459.jpg 768w, https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/01\/Best-Emails-of-2021-700x418.jpg 700w\" sizes=\"auto, (max-width: 984px) 100vw, 984px\"\/><\/picture><\/noscript><\/td>\n<td class=\"block-2\" style=\"padding: 20px 20px 20px 10px;\">\n<p class=\"zero\"><strong>Kickdynamic\u2019s Best Live Emails of 2021<\/strong><\/p>\n<p class=\"zero\">Learn more about countdown timers and more personalization tools to enhance your customers\u2019 email experience\u2014with over 50 examples from leading brands.<\/p>\n<p class=\"zero\"><a class=\"btn medium orange button\" href=\"https:\/\/www.litmus.com\/resources\/best-live-emails-2021\/\" target=\"_blank\" rel=\"noopener noreferrer\">DOWNLOAD NOW<\/a><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div><\/div>\n<iframe data-lazy=\"true\" data-src=\"https:\/\/www.fiverr.com\/gig_widgets?id=U2FsdGVkX18x7XQvttUTrv1oEqmGNGTgvvCUiUoJ\/AP4z\/UyMz8lXGOLpu15jIMxBbTR0gmD5uBoFvhC4KWeALQRp3h\/X\/AwcVD0K8Wj9H\/ZzYKzcCNHosB9oS4SCJJFWiN85P9ICAc4OgCoE\/wHKIY7CDkf2\/DQ1vqGvk4smVe5cRDEmrLPCWi4FC8p40VUhSmWQ5udCm0zoJtorgWv3vbDQw0kKYkwn39ozAnQXDe+YvWMxkLFWA+O3TFwkJvdkIK+\/AUSnRssPKt5WHY0FhNOxnSPcLslEL4G4\/RfP95ve99U+kRnDy3X+KtzdQLY+u935ghON\/o3UE4IMv9oN6JX9RnxzL\/LRcOgnHigxStSGPKsZYtnz8RWNVT\/rOLAibqiWJadC5MYHRbekF3eg6FOGrQGkXYbsn0+a5aovnlLCbLwIqY9fcS17UX8J235iQ6cdmHNbrPeS84CMm34RA==&affiliate_id=1052423&strip_google_tagmanager=true\" loading=\"lazy\" data-with-title=\"true\" class=\"fiverr_nga_frame\" frameborder=\"0\" height=\"350\" width=\"100%\" referrerpolicy=\"no-referrer-when-downgrade\" data-mode=\"random_gigs\" onload=\" var frame = this; var script = document.createElement('script'); script.addEventListener('load', function() { window.FW_SDK.register(frame); }); script.setAttribute('src', 'https:\/\/www.fiverr.com\/gig_widgets\/sdk'); document.body.appendChild(script); \" ><\/iframe>\n<br \/><a href=\"https:\/\/www.litmus.com\/blog\/using-countdown-timers-to-boost-engagement\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Countdown timers are a quick, effective way to boost engagement\u2014whether they\u2019re for sales or newsletter sign-ups. Introducing urgency into the inbox encourages email openers to&#8230;<\/p>\n","protected":false},"author":1,"featured_media":13757,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-13756","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tech-universe"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Using Countdown Timers as a Personalization Tactic - mailinvest.blog<\/title>\n<meta name=\"description\" content=\"Technology is forever changing, and there are always new pieces of technology to replace obsolete ones. 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