{"id":137526,"date":"2026-07-31T23:24:38","date_gmt":"2026-07-31T23:24:38","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2026\/07\/31\/sourtrade-malvertising-builds-malware-inside-browsers-hits-12-countries\/"},"modified":"2026-07-31T23:25:46","modified_gmt":"2026-07-31T23:25:46","slug":"sourtrade-malvertising-builds-malware-inside-browsers-hits-12-countries","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2026\/07\/31\/sourtrade-malvertising-builds-malware-inside-browsers-hits-12-countries\/","title":{"rendered":"SourTrade malvertising builds malware inside browsers, hits 12 countries"},"content":{"rendered":"<p> <a href=\"https:\/\/go.fiverr.com\/visit\/?bta=1052423&nci=17043\" Target=\"_Top\"><img loading=\"lazy\" decoding=\"async\" border=\"0\" src=\"https:\/\/fiverr.ck-cdn.com\/tn\/serve\/?cid=40081059\" loading=\"lazy\"  width=\"601\" height=\"201\"><\/a>\n<br \/><img decoding=\"async\" src=\"https:\/\/ppc.land\/content\/images\/size\/w1200\/2026\/07\/malvertising.webp\" loading=\"lazy\" \/><\/p>\n<div>\n<p><em>A malvertising operation operating since late 2024 has been assembling malware immediately inside victims&#8217; browsers somewhat than transmitting completed malicious information, in keeping with analysis printed July 23, 2026, by\u00a0<\/em><a href=\"https:\/\/ppc.land\/?s=Confiant\"><em>Confiant<\/em><\/a><em>\u00a0and researcher Michael Steele. The marketing campaign, tracked underneath the identify SourTrade, impersonates the buying and selling platform\u00a0<\/em><a href=\"https:\/\/ppc.land\/?s=TradingView\"><em>TradingView<\/em><\/a><em>, the blockchain community Solana, and the cryptocurrency trade Luno throughout 12 international locations and 25 languages.<\/em><\/p>\n<p>The analysis describes a supply methodology that departs from how malvertising campaigns sometimes function. As an alternative of internet hosting a accomplished executable someplace on the community, the SourTrade touchdown web page sends a sufferer&#8217;s browser a set of meeting directions. The browser then fetches separate parts from completely different servers, generates further random knowledge regionally, and stitches all of it collectively right into a working Home windows executable in reminiscence, on the sufferer&#8217;s personal machine. In keeping with the researchers, no completed malware file ever crosses the community as a single, intact object.<\/p>\n<p>That distinction issues as a result of it immediately targets essentially the most broadly used protection within the {industry}. File fingerprinting, additionally known as hash-based detection, works by calculating a singular digital signature for a recognized malicious file and blocking something that matches. When every sufferer&#8217;s browser builds a barely completely different file utilizing session-specific random values, each ensuing executable carries a special hash. In keeping with the report, this design defeats file fingerprinting by development, since safety instruments scanning community site visitors see solely clear, unremarkable parts passing forwards and backwards.<\/p>\n<h2 id=\"how-the-assembly-process-works\">How the meeting course of works<\/h2>\n<p>The technical narrative Confiant lays out unfolds in 4 phases, and every one shifts a bit of the malicious work away from the community and onto the browser itself.<\/p>\n<p>Within the first stage, the cash web page, the model of the location proven to a real sufferer somewhat than to a bot or a researcher, registers a\u00a0<strong>ServiceWorker<\/strong>. It is a browser characteristic that may intercept community requests and serve responses on the web page&#8217;s behalf, and it usually helps reputable features like offline caching. Alongside it, the web page creates a\u00a0<strong>SharedWorker <\/strong>constructed from JavaScript that&#8217;s embedded immediately contained in the web page&#8217;s React code somewhat than fetched as a separate file. Constructing the employee from an in-memory blob, as an alternative of loading it from a URL, means there isn&#8217;t a separate employee file for a safety scanner to examine.<\/p>\n<p>The second stage is the place the marketing campaign&#8217;s central trick seems. The SharedWorker sends a request to an endpoint on the identical web page known as\u00a0<code>\/config<\/code>. Moderately than returning a file, that endpoint returns a JSON construction containing three issues: a random seed and measurement worth distinctive to that looking session, a template array describing the best way to assemble the ultimate file, and a URL pointing to a separate area internet hosting a reputable copy of the Bun JavaScript runtime. Bun is an open-source, publicly out there software utilized by builders to run JavaScript exterior a browser; SourTrade repurposes it as the bottom executable that its personal malicious code will get layered onto.<\/p>\n<p>The third stage is the meeting itself. The browser downloads the clear Bun runtime named within the config response, generates a stream of pseudorandom bytes utilizing the session&#8217;s random seed via a cryptographic method known as AES-CTR, after which combines each of these with a set of base64-encoded knowledge blocks that have been embedded within the unique config response. These blocks comprise the PE header and part desk, the technical construction each Home windows executable wants, together with what the researchers name the &#8220;.bun&#8221; part: the precise malicious bytecode that runs as soon as the assembled file is executed. A category contained in the web page&#8217;s code walks via the template array from left to proper, copying bytes from every supply into the right place, the way in which a recipe specifies which ingredient goes in at which step. The result&#8217;s an entire, working executable that by no means existed wherever on the community as a single file, as a result of each sufferer obtained their very own directions to construct a model of it themselves, in the mean time of an infection.<\/p>\n<p>Within the fourth and remaining stage, the assembled file is handed again to the ServiceWorker registered in stage one, which serves it to the browser as a downloadable attachment from the location&#8217;s personal area. From the sufferer&#8217;s perspective, and from the attitude of most safety logging, this seems to be an identical to downloading a file immediately from the touchdown web page. The\u00a0<strong>Mark of the Net<\/strong>\u00a0signature, a Home windows safety characteristic that flags information downloaded from the web, information the same-origin obtain URL somewhat than the separate area that truly provided the clear runtime and malicious code fragments. Reviewing any single piece of that chain in isolation, the researchers observe, would miss how the entire mechanism features collectively.<\/p>\n<h2 id=\"a-campaign-that-has-already-changed-its-methods-once\">A marketing campaign that has already modified its strategies as soon as<\/h2>\n<p>SourTrade just isn&#8217;t introduced as a brand-new discovery a lot as a marketing campaign whose inside equipment has shifted meaningfully because it was first documented. In keeping with the report, cybersecurity agency Bitdefender printed analysis in September 2025 describing a associated TradingView-impersonating cluster titled &#8220;The Rip-off That Will not Give up: Malicious &#8216;TradingView Premium&#8217; Adverts Leap from Meta to Google and YouTube.&#8221; That earlier model relied on a helper script known as StreamSaver.js, hosted on GitHub, to handle its browser-side downloads. Confiant&#8217;s personal monitoring via April 30, 2026, discovered SourTrade samples nonetheless pointing to that GitHub-hosted StreamSaver URL of their Mark of the Net artifacts. The present model, analyzed on this newest analysis, not relies on that exterior GitHub infrastructure, as an alternative dealing with the identical streaming obtain perform via its personal same-origin ServiceWorker code.<\/p>\n<p>The report additionally accommodates a correction. An earlier model of the submit had said that Bitdefender&#8217;s prior analysis referenced the usage of Bun for staging the malware; Confiant corrected that declare, clarifying that Bitdefender&#8217;s September 2025 evaluation didn&#8217;t point out Bun particularly, despite the fact that the general staging idea exhibits similarities.<\/p>\n<p>The marketing campaign&#8217;s focusing on spans a large geographic vary. In keeping with the analysis, programmatic adverts have appeared in Japan, Thailand, South Korea, Taiwan, Hong Kong, Bolivia, Brazil, Nigeria, Turkey, South Africa, Australia, and Nice Britain, with the operation concentrating totally on Asia-Pacific and Latin American markets whereas operating advert copy in English alongside the native language of every focused area.<\/p>\n<h2 id=\"brand-impersonation-covers-the-retail-trading-lifecycle\">Model impersonation covers the retail buying and selling lifecycle<\/h2>\n<p>The selection of manufacturers to impersonate follows a deliberate logic, in keeping with the researchers. By combining a charting and evaluation software (TradingView), a significant layer-1 blockchain community (Solana), and a regional fiat-to-crypto trade (Luno), the operation positions itself throughout three distinct moments in a retail dealer&#8217;s exercise: researching markets, holding property on a blockchain, and changing between foreign money and crypto. Three model impersonations have been documented within the marketing campaign so far.<\/p>\n<p>To separate real victims from safety researchers and automatic bots, SourTrade&#8217;s touchdown pages use what the {industry} calls a cloaking package. These kits fingerprint an incoming customer and determine, based mostly on that fingerprint, whether or not to serve the malicious &#8220;cash web page&#8221; or a innocent &#8220;white web page&#8221; that exhibits nothing suspicious in any respect. In keeping with the researchers, for this reason safety groups investigating the marketing campaign continuously see solely a clean web page, whereas an precise retail dealer clicking the identical advert sees a convincing duplicate of a trusted platform.<\/p>\n<h2 id=\"evidence-points-to-multiple-advertising-ecosystems\">Proof factors to a number of promoting ecosystems<\/h2>\n<p>Maybe essentially the most consequential discovering for the promoting {industry} considerations the place these adverts have truly been operating. The analysis states that direct touchdown web page proof helps Bitdefender&#8217;s earlier discovering that the malvertising exercise operates throughout each Google and Meta ecosystems. Confiant&#8217;s personal examination of the malicious pages discovered configuration and conversion logic for Google Adverts, pixel calls and occasion beacons related to Meta and Fb, and pixel loading and occasion logic tied to Twitter and X. In keeping with the report, this mix signifies the operators could also be abusing all three platforms&#8217; promoting merchandise concurrently, monitoring and optimizing which victims convert no matter which community delivered the advert.<\/p>\n<p>That element locations SourTrade inside a wider sample that has drawn sustained scrutiny throughout the promoting {industry} over the previous 12 months.\u00a0<a href=\"https:\/\/ppc.land\/?s=Meta\">Meta<\/a>\u00a0has confronted explicit strain over the dimensions of fraudulent promoting on its platforms. A Reuters investigation, examined in PPC Land&#8217;s protection of\u00a0<a href=\"https:\/\/ppc.land\/meta-charged-suspected-fraudsters-premium-rates-while-earning-billions-from-scam-ads\/\">Meta charged suspected fraudsters premium rates while earning billions from scam ads<\/a>, discovered the corporate&#8217;s inside paperwork projected that roughly 10 % of 2024 income, an estimated 16 billion {dollars}, would come from commercials selling scams and banned items, alongside an estimated 15 billion higher-risk rip-off impressions served day by day. Meta later disclosed eradicating 134 million rip-off adverts in 2025, a determine PPC Land reported in\u00a0<a href=\"https:\/\/ppc.land\/meta-removes-134-million-scam-ads-in-2025-amid-expanding-fraud-crisis\/\">Meta removes 134 million scam ads in 2025 amid expanding fraud crisis<\/a>, and has since layered further enforcement measures on prime, together with AI-powered cloaking detection introduced when the corporate\u00a0<a href=\"https:\/\/ppc.land\/meta-sues-scam-advertisers-in-brazil-china-and-vietnam-over-celeb-bait-and-cloaking\/\">sued scam advertisers in Brazil, China and Vietnam over celeb-bait and cloaking<\/a>.<\/p>\n<p>The size of the enforcement hole has itself grow to be a knowledge level within the {industry} debate. PPC Land reported this month that\u00a0<a href=\"https:\/\/ppc.land\/facebook-banned-3-5-billion-fake-accounts-in-2025-vab-analysis-finds\/\">Facebook banned 3.5 billion fake accounts in 2025, according to VAB analysis<\/a>, an quantity equal to 43 % of the worldwide inhabitants, whereas noting that Meta&#8217;s personal strike system permits advertisers between 8 and 32 monetary fraud violations earlier than an account faces a ban. Authorized strain has adopted the sample of disclosures: a category motion, lined by PPC Land in\u00a0<a href=\"https:\/\/ppc.land\/consumer-group-sues-meta-over-scam-ads-that-fund-billions-in-revenue\/\">Consumer group sues Meta over scam ads that fund billions in revenue<\/a>, drew immediately on the Reuters paperwork to allege the corporate set enforcement thresholds tilted towards high-spending advertisers.<\/p>\n<p>Chris Olson, CEO of\u00a0<a href=\"https:\/\/ppc.land\/?s=The+Media+Trust\">The Media Trust<\/a>, a digital belief and security firm that has operated since 2005, characterised the technical shift underlying campaigns like SourTrade in an announcement supplied to PPC Land. &#8220;The attacker is not merely sending a malicious file via the promoting ecosystem. The browser is getting used as the ultimate meeting level, retrieving separate parts and creating a singular payload on the person&#8217;s gadget,&#8221; Olson stated. &#8220;That permits the marketing campaign to look benign throughout parts of the supply chain and makes conventional file-based detection much less efficient. Defending shoppers requires steady inspection of what the commercial causes the browser to do, not solely what the advert or touchdown web page initially seems to comprise.&#8221;<\/p>\n<p>The Media Belief describes its personal detection infrastructure as constructed round steady scrutiny of advert conduct somewhat than static file assessment. In keeping with the corporate, its Media Scanner system attracts on greater than 1,000 geolocations throughout over 120 international locations and evaluates greater than 100,000 web sites and functions alongside 10 million distinctive advert tags on a month-to-month foundation, whereas its Media Filter product is designed to dam or flag exercise throughout greater than 75 delicate and controlled classes in actual time. These figures describe the corporate&#8217;s basic working scale somewhat than any direct engagement with the SourTrade marketing campaign particularly.<\/p>\n<h2 id=\"why-the-detection-challenge-is-structural-not-incidental\">Why the detection problem is structural, not incidental<\/h2>\n<p>The technical design Confiant paperwork creates a number of sensible issues for anybody attempting to catch the marketing campaign via standard means, in keeping with the analysis. Every sufferer receives a in another way assembled file, which limits how helpful easy hash-based detection will be, since there isn&#8217;t a single steady signature so as to add to a blocklist. The executable that exhibits up in a community log seems to be clear, as a result of the precise malicious content material solely exists after the browser has completed its native meeting work; reviewing that downloaded file with out accounting for what the browser did beforehand would produce a deceptive end result. And inspecting anyone piece of the chain, the touchdown web page, the config response, or the ultimate obtain, in isolation dangers lacking how the mechanism features as a related complete.<\/p>\n<p>The report additionally notes that this design offers the marketing campaign&#8217;s operators operational flexibility. As a result of the precise malicious payload lives contained in the compiled JavaScript delivered via the config endpoint somewhat than in a static file sitting someplace on a server, the operators can alter the payload on the fly without having to vary the general supply infrastructure that victims work together with.<\/p>\n<h2 id=\"indicators-of-compromise\">Indicators of compromise<\/h2>\n<p>Confiant&#8217;s printed analysis features a record of SHA256 hashes for malware samples related to the marketing campaign, alongside a website record operating to 96 entries used throughout SourTrade&#8217;s promoting and internet hosting infrastructure. The domains span a mixture of top-level extensions, closely weighted towards\u00a0<code>.digital<\/code>,\u00a0<code>.web site<\/code>, and\u00a0<code>.data<\/code>, and canopy each what look like brandable marketing-style names and infrastructure-sounding phrases referencing forecasting, knowledge routing, and analytics providers, suggesting an effort to mix in amongst reputable promoting and software-as-a-service domains somewhat than register clearly suspicious names.<\/p>\n<h2 id=\"what-this-means-for-the-advertising-industry\">What this implies for the promoting {industry}<\/h2>\n<p>For programmatic promoting professionals, SourTrade illustrates a detection drawback that sits upstream of any particular person platform&#8217;s scam-ad insurance policies. A marketing campaign that assembles its payload contained in the browser, after an advert has already been authorized and served, doesn&#8217;t essentially go away the identical fingerprints that creative-review techniques are constructed to catch. That hole has parallels elsewhere within the {industry}&#8217;s fraud panorama. HUMAN&#8217;s Satori workforce, in analysis PPC Land lined in\u00a0<a href=\"https:\/\/ppc.land\/human-security-kills-newsjunkie-ctv-fraud-scheme-hitting-2-billion-bids-daily\/\">HUMAN Security kills NewsJunkie CTV fraud scheme hitting 2 billion bids daily<\/a>, has documented a comparable sample of cat-and-mouse evolution, the place fraud operators constantly adapt their infrastructure as soon as a detection methodology turns into broadly recognized.<\/p>\n<p>The cross-platform proof within the SourTrade analysis additionally reinforces some extent PPC Land has tracked throughout separate investigations into Meta&#8217;s promoting practices: fraud infrastructure that runs concurrently throughout a number of advert networks doesn&#8217;t respect the boundaries any single firm&#8217;s enforcement workforce operates inside. Whether or not Google, Meta, or X individually catch and take away SourTrade&#8217;s adverts on their very own platforms, the underlying browser-assembly method documented on this analysis would stay out there to the operators to be used elsewhere, a dynamic that commerce certification our bodies like TAG have tried to handle via cross-industry requirements. PPC Land reported on TAG&#8217;s certification program in\u00a0<a href=\"https:\/\/ppc.land\/tag-hands-out-307-seals-to-196-companies-in-2026-recertification\/\">TAG hands out 307 seals to 196 companies in 2026 recertification<\/a>, which documented that unprotected promoting channels sustained an estimated 1.19 billion euros in fraud losses in 2023 alone.<\/p>\n<h2 id=\"timeline\">Timeline<\/h2>\n<ul>\n<li>Late 2024 &#8211; SourTrade malvertising marketing campaign begins operating adverts impersonating TradingView, Solana, and Luno<\/li>\n<li>September 2025 &#8211; Bitdefender publishes analysis titled &#8220;The Rip-off That Will not Give up: Malicious &#8216;TradingView Premium&#8217; Adverts Leap from Meta to Google and YouTube,&#8221; documenting a associated cluster counting on GitHub-hosted StreamSaver.js<\/li>\n<li>November 6, 2025 &#8211;\u00a0<a href=\"https:\/\/ppc.land\/meta-charged-suspected-fraudsters-premium-rates-while-earning-billions-from-scam-ads\/\">Reuters reports Meta projected 16 billion dollars in 2024 revenue from scam and banned-goods ads<\/a><\/li>\n<li>December 3, 2025 &#8211;\u00a0<a href=\"https:\/\/ppc.land\/meta-removes-134-million-scam-ads-in-2025-amid-expanding-fraud-crisis\/\">Meta discloses removal of 134 million scam ads during 2025<\/a><\/li>\n<li>February 26, 2026 &#8211;\u00a0<a href=\"https:\/\/ppc.land\/meta-sues-scam-advertisers-in-brazil-china-and-vietnam-over-celeb-bait-and-cloaking\/\">Meta files lawsuits against scam advertisers in Brazil, China, and Vietnam over celebrity impersonation and cloaking<\/a><\/li>\n<li>April 2026 &#8211;\u00a0<a href=\"https:\/\/ppc.land\/consumer-group-sues-meta-over-scam-ads-that-fund-billions-in-revenue\/\">Consumer Federation of America files a class action against Meta over scam advertising revenue<\/a><\/li>\n<li>April 30, 2026 &#8211; Confiant&#8217;s monitoring confirms SourTrade samples nonetheless referencing the GitHub-hosted StreamSaver.js URL in Mark of the Net artifacts<\/li>\n<li>July 20, 2026 &#8211;\u00a0<a href=\"https:\/\/ppc.land\/facebook-banned-3-5-billion-fake-accounts-in-2025-vab-analysis-finds\/\">VAB reports Facebook banned 3.5 billion fake accounts in 2025<\/a>, equal to 43 % of the worldwide inhabitants<\/li>\n<li>July 23, 2026 &#8211; Confiant and researcher Michael Steele publish detailed technical evaluation of SourTrade&#8217;s browser-assembled malware supply mechanism<\/li>\n<li>July 28, 2026 &#8211; The Media Belief supplies knowledgeable commentary on the browser-as-assembly-point method to PPC Land<\/li>\n<\/ul>\n<h2 id=\"summary\">Abstract<\/h2>\n<p><strong>Who:<\/strong>\u00a0Confiant and researcher Michael Steele authored the technical evaluation. The marketing campaign itself, tracked underneath the identify SourTrade, impersonates TradingView, Solana, and Luno. Chris Olson, CEO of The Media Belief, supplied knowledgeable commentary on the underlying method.<\/p>\n<p><strong>What:<\/strong>\u00a0SourTrade delivers malware by sending victims&#8217; browsers meeting directions somewhat than a completed file, combining a reputable Bun runtime, regionally generated random bytes, and delivered malicious code fragments into a singular executable in-built reminiscence on every sufferer&#8217;s gadget, a design that defeats hash-based file detection as a result of no two assembled information share the identical signature.<\/p>\n<p><strong>When:<\/strong>\u00a0The marketing campaign has run since late 2024. Confiant printed its detailed technical analysis on July 23, 2026. Professional commentary on the method&#8217;s implications was supplied to PPC Land on July 28, 2026.<\/p>\n<p><strong>The place:<\/strong>\u00a0Programmatic adverts tied to the marketing campaign have appeared throughout 12 international locations, together with Japan, Thailand, South Korea, Taiwan, Hong Kong, Bolivia, Brazil, Nigeria, Turkey, South Africa, Australia, and Nice Britain, with touchdown web page proof indicating exercise throughout Google, Meta, and X promoting infrastructure.<\/p>\n<p><strong>Why:<\/strong>\u00a0The marketing campaign demonstrates a detection methodology that operates under the extent most ad-platform rip-off insurance policies are constructed to catch, for the reason that malicious payload solely comes into existence after an advert has already been served and a sufferer&#8217;s browser has accomplished its personal native meeting course of, a niche that issues for any promoting platform relying totally on file-based or hash-based scanning of advert artistic and touchdown pages.<\/p>\n<\/p><\/div>\n<iframe data-lazy=\"true\" data-src=\"https:\/\/www.fiverr.com\/gig_widgets?id=U2FsdGVkX18x7XQvttUTrv1oEqmGNGTgvvCUiUoJ\/AP4z\/UyMz8lXGOLpu15jIMxBbTR0gmD5uBoFvhC4KWeALQRp3h\/X\/AwcVD0K8Wj9H\/ZzYKzcCNHosB9oS4SCJJFWiN85P9ICAc4OgCoE\/wHKIY7CDkf2\/DQ1vqGvk4smVe5cRDEmrLPCWi4FC8p40VUhSmWQ5udCm0zoJtorgWv3vbDQw0kKYkwn39ozAnQXDe+YvWMxkLFWA+O3TFwkJvdkIK+\/AUSnRssPKt5WHY0FhNOxnSPcLslEL4G4\/RfP95ve99U+kRnDy3X+KtzdQLY+u935ghON\/o3UE4IMv9oN6JX9RnxzL\/LRcOgnHigxStSGPKsZYtnz8RWNVT\/rOLAibqiWJadC5MYHRbekF3eg6FOGrQGkXYbsn0+a5aovnlLCbLwIqY9fcS17UX8J235iQ6cdmHNbrPeS84CMm34RA==&affiliate_id=1052423&strip_google_tagmanager=true\" loading=\"lazy\" data-with-title=\"true\" class=\"fiverr_nga_frame\" frameborder=\"0\" height=\"350\" width=\"100%\" referrerpolicy=\"no-referrer-when-downgrade\" data-mode=\"random_gigs\" onload=\" var frame = this; var script = document.createElement('script'); script.addEventListener('load', function() { window.FW_SDK.register(frame); }); script.setAttribute('src', 'https:\/\/www.fiverr.com\/gig_widgets\/sdk'); document.body.appendChild(script); \" ><\/iframe>\n<br \/><a href=\"https:\/\/ppc.land\/sourtrade-malvertising-builds-malware-inside-browsers-hits-12-countries\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A malvertising operation operating since late 2024 has been assembling malware immediately inside victims&#8217; browsers somewhat than transmitting completed malicious information, in keeping with analysis&#8230;<\/p>\n","protected":false},"author":1,"featured_media":137527,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-137526","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tech-universe"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>SourTrade malvertising builds malware inside browsers, hits 12 countries - mailinvest.blog<\/title>\n<meta name=\"description\" content=\"Technology is forever changing, and there are always new pieces of technology to replace obsolete ones. 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