{"id":136909,"date":"2026-07-27T10:35:14","date_gmt":"2026-07-27T10:35:14","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2026\/07\/27\/all-about-berlin-loses-75-of-traffic-as-zero-click-searches-hit-68\/"},"modified":"2026-07-27T10:36:10","modified_gmt":"2026-07-27T10:36:10","slug":"all-about-berlin-loses-75-of-traffic-as-zero-click-searches-hit-68","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2026\/07\/27\/all-about-berlin-loses-75-of-traffic-as-zero-click-searches-hit-68\/","title":{"rendered":"All About Berlin loses 75% of traffic as zero-click searches hit 68%"},"content":{"rendered":"<p> <a href=\"https:\/\/go.fiverr.com\/visit\/?bta=1052423&nci=17043\" Target=\"_Top\"><img loading=\"lazy\" decoding=\"async\" border=\"0\" src=\"https:\/\/fiverr.ck-cdn.com\/tn\/serve\/?cid=40081059\" loading=\"lazy\"  width=\"601\" height=\"201\"><\/a>\n<br \/><img decoding=\"async\" src=\"https:\/\/ppc.land\/content\/images\/size\/w1200\/2026\/07\/overviews.webp\" loading=\"lazy\" \/><\/p>\n<div>\n<p><strong><em>An NPR podcast episode printed on July 14, 2026 connected particular figures to the zero-click internet: one unbiased web site in Berlin has misplaced roughly three quarters of its visitors since Google launched AI summaries, and its operator says revenue stays down about 30% even after renegotiating affiliate charges.<\/em><\/strong><\/p>\n<p>The episode, produced for The Indicator from Planet Cash, opens with a trivia query concerning the actor Paul Rudd and a search that by no means leaves the outcomes web page. That small demonstration frames a bigger argument the programme then develops throughout twelve minutes: that the financial change underpinning a lot of the open internet, wherein serps took content material and returned guests, has been quietly dismantled.<\/p>\n<p>Presenters Darian Woods and Adrian Ma describe the phenomenon because the zeroclick web. Based on the episode, 68% of all United States\u00a0<a href=\"https:\/\/ppc.land\/?s=Google\">Google<\/a>\u00a0searches now finish with out a click on, in contrast with 45% a decade in the past. The programme features a disclosure that Google is one among NPR&#8217;s monetary supporters.<\/p>\n<figure class=\"kg-card kg-embed-card\"><iframe loading=\"lazy\" title=\"Can the internet survive AI summaries? | The Indicator\" width=\"720\" height=\"405\" data-lazy=\"true\" data-src=\"https:\/\/www.youtube.com\/embed\/8UwipIMjw-U?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/figure>\n<h2 id=\"a-figure-that-shifts-with-the-measurement\">A determine that shifts with the measurement<\/h2>\n<p>That 68% quantity sits awkwardly alongside different monitoring printed this 12 months, and the hole is value inspecting somewhat than glossing over.<\/p>\n<p>Similarweb analysis lined beforehand put zero-click Google searches at near 69%, up from 56% earlier than AI Overviews arrived in Might 2024. But the\u00a0<a href=\"https:\/\/ppc.land\/ai-still-under-2-but-growing-datos-q1-2026-state-of-search-report\/\">Datos and SparkToro Q1 2026 State of Search report<\/a>\u00a0recorded United States zero-click searches at 22.4% in March 2026, down from 24.5% in December 2025, and 19.6% throughout the European Union and the UK. Similar phenomenon, radically completely different scale.<\/p>\n<p>The divergence is definitional and methodological. Datos analyses desktop clickstream behaviour throughout a panel of tens of hundreds of thousands of customers and counts searches that produce no click on of any type. Different approaches classify a click on that lands on one other Google-owned floor as functionally zero-click, since no third-party web site receives a go to. Panels differ, units differ, and cellular behaviour shouldn&#8217;t be captured identically throughout research. For anybody budgeting in opposition to these numbers, the underlying definition issues greater than the headline proportion.<\/p>\n<p>What the assorted datasets do agree on is route of journey for third-party publishers. A randomised discipline experiment involving 1,065 desktop Chrome customers produced\u00a0<a href=\"https:\/\/ppc.land\/ai-overviews-cut-publisher-clicks-39-8-in-first-randomized-study\/\">the first causal evidence that AI Overviews cut outbound organic clicks by 39.8%<\/a>\u00a0whereas lifting zero-click searches by 34.5%, with no measurable enchancment in how customers rated the search expertise. Ahrefs analysis from February 2026 correlated AI Overviews with a 58% discount in click-through charges for top-ranking pages, practically double the 34.5% determine the identical agency printed in April 2025.<\/p>\n<p>Amanda Natividad, who works in advertising at SparkToro and co-authors the forthcoming e-book Zero Click on Advertising and marketing, advised the programme the pattern predates generative AI. &#8220;Platforms found they might seize extra worth by proudly owning the solutions, proper? By proudly owning the viewers and the area of interest and giving much less and fewer for the remainder of us,&#8221; she mentioned. Her framing locations AI summaries as an accelerant somewhat than an origin level, in keeping with a decade of social platforms suppressing outbound hyperlinks.<\/p>\n<p>Requested immediately whether or not AI is killing internet visitors, Natividad&#8217;s reply within the episode was affirmative. She additionally conceded the plain counterpoint: for a lot of customers, getting a solution with out a click on is solely a greater expertise.<\/p>\n<h2 id=\"one-site-three-quarters-of-its-audience\">One web site, three quarters of its viewers<\/h2>\n<p>The episode&#8217;s most concrete materials considerations All About Berlin, a information for newcomers to the German capital masking every thing from immigration paperwork to the place supermarkets shelve eggs. Its operator, recognized within the episode as Nicolas, moved from Canada to Germany a couple of decade in the past and constructed the location into full-time work funded by affiliate commissions.<\/p>\n<p>Affiliate marketing online pays a web site a proportion when a customer follows a hyperlink and buys one thing. It requires visitors. Since Google launched AI summaries in 2024, visitors to All About Berlin has fallen roughly 75%, in keeping with the episode.<\/p>\n<p>&#8220;Each month is the worst month of the web site since two years,&#8221; he mentioned, evaluating the expertise of checking his analytics to taking a look at a financial institution steadiness whereas unemployed.<\/p>\n<p>He responded by renegotiating his affiliate fee charges to take a bigger minimize per conversion. It helped. Earnings remains to be down about 30%.<\/p>\n<p>That sample, partial mitigation that fails to shut the hole, recurs throughout the sector. Teads reported\u00a0<a href=\"https:\/\/ppc.land\/teads-reports-10-15-pageview-decline-as-ai-reshapes-publisher-economics\/\">pageview declines of 10 to 15% across its premium publisher network<\/a>\u00a0throughout Q3 2025 and famous that publishers in search of increased income per thousand impressions couldn&#8217;t worth their manner out of quantity losses. Chartbeat information confirmed\u00a0<a href=\"https:\/\/ppc.land\/small-publishers-lost-60-of-search-traffic-as-ai-reshapes-the-web\/\">small publishers lost 60% of search referral traffic over two years<\/a>, medium publishers 47%, and huge publishers 22%, with ChatGPT referrals accounting for roughly 0.02% of complete writer visitors.<\/p>\n<p>Some websites don&#8217;t mitigate in any respect.\u00a0<a href=\"https:\/\/ppc.land\/ai-overviews-killed-overfishing-org-and-its-not-alone\/\">Overfishing.org shut down after 21 years<\/a>\u00a0when AI Overviews absorbed the search visitors that sustained it.\u00a0<a href=\"https:\/\/ppc.land\/bauer-xcel-media-germany-shuts-down-as-ai-search-kills-publisher-traffic\/\">Bauer Xcel Media Germany closed<\/a>\u00a0in April 2026 with 160 jobs eradicated, its guardian firm citing AI Overviews lowering clickthroughs, promoting stress, and fragmented affiliate and commerce fashions.<\/p>\n<p>Nicolas framed the mixture threat when it comes to invisibility. &#8220;We&#8217;re slowly going to lose loads of web sites, however we can&#8217;t even discover till they&#8217;re gone,&#8221; he mentioned.<\/p>\n<h2 id=\"time-builds-a-second-website-for-machines\">Time builds a second web site for machines<\/h2>\n<p>Mark Howard, chief working officer at Time, described the journal&#8217;s response as a set of parallel bets. Time blocks many AI crawlers. It has additionally signed a partnership with\u00a0<a href=\"https:\/\/ppc.land\/?s=OpenAI\">OpenAI<\/a>\u00a0below which the journal shares content material in change for entry to the corporate&#8217;s know-how.<\/p>\n<p>The third measure is structural. &#8220;People proceed to come back to the location the best way that they all the time have and the best way that you just expertise Time.com in case you go there at present. However the AI bots go to what we name a markdown web page,&#8221; Howard mentioned.<\/p>\n<p>A\u00a0<strong>markdown web page<\/strong>\u00a0strips a webpage right down to textual content and metadata. &#8220;So we have taken all of the visible design cues, all of the HTML off the web page and all it&#8217;s is the precise content material itself with the metadata that helps the content material on the web page. And we route the AI bots on to these pages. It requires much less computational um energy by them. We&#8217;re making it simpler for them to truly get to that content material,&#8221; Howard mentioned.<\/p>\n<p>The industrial logic behind that generosity is that bots which retrieve content material cheaply and cleanly usually tend to cite it.\u00a0<a href=\"https:\/\/ppc.land\/googles-crawler-math-turns-against-it-as-the-open-web-pushes-back\/\">Time&#8217;s markdown conversion has been documented alongside its use of the TollBit marketplace<\/a>, which claims a markdown fetch completes in a couple of quarter of a second in opposition to greater than a minute for a full HTML web page.<\/p>\n<p>Requested whether or not the method is working, Howard mentioned it&#8217;s early days.<\/p>\n<p>Whether or not stripped-down machine-readable recordsdata reliably entice AI consideration stays unsettled. Analysis on llms.txt, a associated proposal for publishing machine-readable summaries, discovered that\u00a0<a href=\"https:\/\/ppc.land\/llms-txt-adoption-rises-8-8x-but-97-of-files-get-zero-ai-requests\/\">adoption rose 8.8 times while 97% of the files received zero AI requests<\/a>. Publishing for machines shouldn&#8217;t be the identical as being learn by them.<\/p>\n<p>Howard additionally characterised the tempo of change as unprecedented in his expertise. &#8220;Not solely is that this new, however it&#8217;s quickly altering at a tempo that I do not suppose we have seen earlier than,&#8221; he mentioned.<\/p>\n<h2 id=\"courts-crawlers-and-the-construction-of-a-market\">Courts, crawlers and the development of a market<\/h2>\n<p>The episode locations litigation and infrastructure alongside one another as the 2 organised responses to the zero-click shift.<\/p>\n<p>On the authorized facet, publishers together with The New York Instances are suing AI firms over mannequin coaching on their articles with out permission. That case has generated its personal procedural historical past, together with\u00a0<a href=\"https:\/\/ppc.land\/openai-must-turn-over-20-million-chatgpt-conversations-to-new-york-times\/\">an order requiring OpenAI to hand over 20 million anonymised ChatGPT conversation logs<\/a>\u00a0in November 2025. Different actions have gone in another way:\u00a0<a href=\"https:\/\/ppc.land\/ziff-davis-files-major-copyright-lawsuit-against-openai\/\">Ziff Davis filed against OpenAI in April 2025<\/a>\u00a0over content material from greater than 45 properties, whereas Anthropic\u00a0<a href=\"https:\/\/ppc.land\/anthropic-agrees-to-1-5-billion-settlement-in-largest-copyright-case\/\">agreed a 1.5 billion dollar settlement<\/a>\u00a0in September 2025 in a case introduced by authors.<\/p>\n<p>On the infrastructure facet, Howard pointed to firms together with\u00a0<a href=\"https:\/\/ppc.land\/?s=Cloudflare\">Cloudflare<\/a>\u00a0constructing what quantities to a paywall for bots. That work is additional alongside than the episode&#8217;s framing suggests. Cloudflare\u00a0<a href=\"https:\/\/ppc.land\/cloudflare-launches-pay-per-crawl-to-monetize-ai-content-access\/\">launched Pay Per Crawl in private beta in July 2025<\/a>, utilizing HTTP 402 Fee Required responses to let publishers permit, cost for, or block particular person crawlers. A 12 months later the corporate\u00a0<a href=\"https:\/\/ppc.land\/cloudflare-stops-charging-ai-per-crawl-and-starts-paying-per-answer\/\">replaced per-crawl charging with a model that pays publishers when their content contributes to a generated answer<\/a>, citing inner information exhibiting greater than half of reputable crawl visitors re-fetches pages that haven&#8217;t modified.<\/p>\n<p>The measured imbalance is stark. Cloudflare figures printed on July 1, 2026 confirmed\u00a0<a href=\"https:\/\/ppc.land\/ai-crawlers-hit-sites-50-000-times-per-human-visit-cloudflare-data-shows\/\">crawl-to-referral ratios spanning 118 crawls per referral at the low end to nearly 50,000 at the high end<\/a>. By early June 2026, bots accounted for 57.4% of all visitors to HTML content material throughout Cloudflare&#8217;s community.<\/p>\n<p>Blocking, in the meantime, carries prices of its personal. Analysis from Rutgers Enterprise Faculty and The Wharton Faculty discovered that information publishers who\u00a0<a href=\"https:\/\/ppc.land\/blocking-ai-crawlers-backfired-news-publishers-lost-23-of-traffic\/\">blocked AI crawlers via robots.txt lost 23.1% of monthly visits<\/a>\u00a0with out attaining proportional safety, as a result of robots.txt stays a voluntary protocol. Legislators have began responding:\u00a0<a href=\"https:\/\/ppc.land\/new-york-passes-bill-forcing-ai-crawlers-to-identify-themselves-to-news-sites\/\">New York passed a bill in June 2026 requiring AI crawlers to identify themselves<\/a>\u00a0to information websites.<\/p>\n<p>Howard expects the image to look completely different inside a 12 months or two. &#8220;There isn&#8217;t any doubt that when we now have this dialog in 12 or 24 months, it&#8217;s going to be a very completely different world when it comes to how publishers have navigated this transition,&#8221; he mentioned. The presenters instantly raised the counterpoint: whether or not the websites presently watching their visitors disappear will nonetheless exist to see it.<\/p>\n<h2 id=\"why-it-matters-for-marketers\">Why it issues for entrepreneurs<\/h2>\n<p>Three implications comply with for promoting and advertising professionals.<\/p>\n<p>First,\u00a0<strong>stock provide is contracting inconsistently<\/strong>. The open internet that carries programmatic show is funded by the identical referral visitors now being absorbed on the outcomes web page. Index Alternate evaluation of 1,200 publishers discovered\u00a0<a href=\"https:\/\/ppc.land\/news-publishers-dodge-ai-traffic-hit-but-health-and-education-crater\/\">69% experienced year-over-year ad opportunity declines in 2025<\/a>, with information down 7% whereas well being and careers verticals fell 40 to 50%. Media consumers planning in opposition to category-level attain assumptions constructed earlier than 2024 are planning in opposition to a provide curve that now not exists in the identical form.<\/p>\n<p>Second,\u00a0<strong>affiliate and efficiency content material faces a particular structural drawback<\/strong>. Overview websites, comparability guides and how-to content material are exactly the codecs an AI abstract can compress into three sentences. All About Berlin is a small instance of a giant class. The writer combine beneath these programmes is consolidating towards bigger operators holding licensing offers, a sample already seen in Google&#8217;s preparations with main titles whereas\u00a0<a href=\"https:\/\/ppc.land\/google-says-letting-publishers-skip-ai-overviews-is-a-huge-engineering-challenge\/\">independent publishers absorb the same declines without compensation<\/a>.<\/p>\n<p>Third,\u00a0<strong>measurement self-discipline has turn into a aggressive variable<\/strong>. Zero-click figures starting from 22.4% to 69% describe the identical internet. Similarweb analysis has tried to\u00a0<a href=\"https:\/\/ppc.land\/your-analytics-are-lying-similarweb-traces-ai-recommendations-to-real-traffic\/\">trace AI recommendations through to actual site visits<\/a>, discovering that standard analytics undercount the affect of AI-mediated discovery. Attribution fashions that deal with direct visitors as unattributable will misinterpret an growing share of demand.<\/p>\n<p>The episode closes with the presenters asking an AI abstract for the answer to the zero-click internet. It returns recommendation about abandoning uncooked visitors targets in favour of name authority. The hosts notice the plain battle of curiosity in that reply. The change is performed for laughs, but it surely describes the precise pivot a lot of the search advertising business has spent eighteen months trying, and the Datos information suggests AI instruments stay under 2% of desktop visits whilst clicks to the open internet maintain falling.<\/p>\n<p>Reality checking for the episode was credited to Sierra Juarez. It was produced by Corey Bridges, engineered by Jimmy Keeley, and edited by Kagen Canon.<\/p>\n<h2 id=\"timeline\">Timeline<\/h2>\n<ul>\n<li>August 2023: OpenAI&#8217;s GPTBot crawler launches, blocked by 5% of the highest 1,000 web sites at launch,\u00a0<a href=\"https:\/\/ppc.land\/new-york-passes-bill-forcing-ai-crawlers-to-identify-themselves-to-news-sites\/\">rising to 35.7% within a year<\/a><\/li>\n<li>Might 2024: Google launches AI Overviews, the purpose from which\u00a0<a href=\"https:\/\/ppc.land\/chatgpt-referrals-surge-as-google-searches-hit-zero-click-records\/\">zero-click searches climbed from 56% to nearly 69%<\/a><\/li>\n<li>2024: Visitors to All About Berlin begins falling after Google introduces AI summaries, finally dropping about 75%<\/li>\n<li>April 2025: Ahrefs analysis throughout 300,000 key phrases finds\u00a0<a href=\"https:\/\/ppc.land\/google-ai-overviews-cut-traffic-by-34-as-publishers-demand-action\/\">AI Overviews cut the first organic result&#8217;s clicks by 34.5%<\/a><\/li>\n<li>July 2025: Cloudflare\u00a0<a href=\"https:\/\/ppc.land\/cloudflare-launches-pay-per-crawl-to-monetize-ai-content-access\/\">launches Pay Per Crawl in private beta<\/a>\u00a0utilizing HTTP 402 responses<\/li>\n<li>November 2025: Teads reviews\u00a0<a href=\"https:\/\/ppc.land\/teads-reports-10-15-pageview-decline-as-ai-reshapes-publisher-economics\/\">10 to 15% pageview declines<\/a>\u00a0throughout its premium writer community<\/li>\n<li>December 31, 2025: Rutgers and Wharton analysis finds publishers blocking AI crawlers\u00a0<a href=\"https:\/\/ppc.land\/blocking-ai-crawlers-backfired-news-publishers-lost-23-of-traffic\/\">lost 23.1% of monthly visits<\/a><\/li>\n<li>February 4, 2026: Ahrefs finds AI Overviews correlate with a\u00a0<a href=\"https:\/\/ppc.land\/google-says-letting-publishers-skip-ai-overviews-is-a-huge-engineering-challenge\/\">58% reduction in click-through rates<\/a>\u00a0for top-ranking pages<\/li>\n<li>March 17, 2026: Chartbeat information reveals\u00a0<a href=\"https:\/\/ppc.land\/small-publishers-lost-60-of-search-traffic-as-ai-reshapes-the-web\/\">small publishers lost 60% of search referral traffic<\/a>\u00a0over two years<\/li>\n<li>April 2026: Bauer Xcel Media Germany\u00a0<a href=\"https:\/\/ppc.land\/bauer-xcel-media-germany-shuts-down-as-ai-search-kills-publisher-traffic\/\">shuts down, eliminating 160 jobs<\/a><\/li>\n<li>April 27, 2026: Datos and SparkToro report\u00a0<a href=\"https:\/\/ppc.land\/ai-still-under-2-but-growing-datos-q1-2026-state-of-search-report\/\">United States zero-click searches at 22.4%<\/a>\u00a0in March 2026<\/li>\n<li>Might 14, 2026: Pre-orders open for Zero Click on Advertising and marketing, co-authored by\u00a0<a href=\"https:\/\/ppc.land\/zero-click-marketing-becomes-a-book-as-web-traffic-falls-46-in-three-years\/\">Amanda Natividad and Rand Fishkin<\/a><\/li>\n<li>June 2026: New York passes a invoice\u00a0<a href=\"https:\/\/ppc.land\/new-york-passes-bill-forcing-ai-crawlers-to-identify-themselves-to-news-sites\/\">requiring AI crawlers to identify themselves<\/a>\u00a0to information websites<\/li>\n<li>July 1, 2026: Cloudflare\u00a0<a href=\"https:\/\/ppc.land\/cloudflare-stops-charging-ai-per-crawl-and-starts-paying-per-answer\/\">shifts from per-crawl charging to per-answer payments<\/a>\u00a0and publishes crawl-to-referral ratios<\/li>\n<li>July 14, 2026: The Indicator from Planet Cash publishes &#8220;Can the web survive AI summaries?&#8221; that includes Amanda Natividad, Nicolas of All About Berlin, and Time chief working officer Mark Howard<\/li>\n<\/ul>\n<h2 id=\"summary\">Abstract<\/h2>\n<p><strong>Who:<\/strong>\u00a0NPR&#8217;s The Indicator from Planet Cash, introduced by Darian Woods and Adrian Ma, that includes Amanda Natividad of SparkToro, Nicolas of the unbiased web site All About Berlin, and Mark Howard, chief working officer of Time. The episode discloses that Google is one among NPR&#8217;s monetary supporters.<\/p>\n<p><strong>What:<\/strong>\u00a0An examination of the zero-click internet, reporting that 68% of United States Google searches now finish with out a click on in contrast with 45% a decade in the past, that All About Berlin has misplaced roughly 75% of its visitors and about 30% of its revenue since AI summaries arrived, and that Time now serves authorised AI bots a stripped-down markdown model of its web site whereas blocking others and licensing content material to OpenAI.<\/p>\n<p><strong>When:<\/strong>\u00a0The episode was printed on July 14, 2026, operating twelve minutes and three seconds.<\/p>\n<p><strong>The place:<\/strong>\u00a0The programme is produced in the US and distributed by NPR. Its case research span a Berlin-based unbiased writer working in Germany and a United States journal, with infrastructure and authorized developments drawn from Cloudflare and the federal courts.<\/p>\n<p><strong>Why:<\/strong>\u00a0Search referrals traditionally funded promoting, subscriptions and affiliate commissions for unbiased web sites. AI summaries reply queries on the outcomes web page, breaking that change. The episode paperwork what the loss appears to be like like on the stage of a single web site, what a big writer is constructing in response, and why the result is unresolved: litigation, bot paywalls and machine-readable content material codecs are all in progress, however the websites shedding visitors now might not final lengthy sufficient to profit from them.<\/p>\n<\/p><\/div>\n<iframe data-lazy=\"true\" data-src=\"https:\/\/www.fiverr.com\/gig_widgets?id=U2FsdGVkX18x7XQvttUTrv1oEqmGNGTgvvCUiUoJ\/AP4z\/UyMz8lXGOLpu15jIMxBbTR0gmD5uBoFvhC4KWeALQRp3h\/X\/AwcVD0K8Wj9H\/ZzYKzcCNHosB9oS4SCJJFWiN85P9ICAc4OgCoE\/wHKIY7CDkf2\/DQ1vqGvk4smVe5cRDEmrLPCWi4FC8p40VUhSmWQ5udCm0zoJtorgWv3vbDQw0kKYkwn39ozAnQXDe+YvWMxkLFWA+O3TFwkJvdkIK+\/AUSnRssPKt5WHY0FhNOxnSPcLslEL4G4\/RfP95ve99U+kRnDy3X+KtzdQLY+u935ghON\/o3UE4IMv9oN6JX9RnxzL\/LRcOgnHigxStSGPKsZYtnz8RWNVT\/rOLAibqiWJadC5MYHRbekF3eg6FOGrQGkXYbsn0+a5aovnlLCbLwIqY9fcS17UX8J235iQ6cdmHNbrPeS84CMm34RA==&affiliate_id=1052423&strip_google_tagmanager=true\" loading=\"lazy\" data-with-title=\"true\" class=\"fiverr_nga_frame\" frameborder=\"0\" height=\"350\" width=\"100%\" referrerpolicy=\"no-referrer-when-downgrade\" data-mode=\"random_gigs\" onload=\" var frame = this; var script = document.createElement('script'); script.addEventListener('load', function() { window.FW_SDK.register(frame); }); script.setAttribute('src', 'https:\/\/www.fiverr.com\/gig_widgets\/sdk'); document.body.appendChild(script); \" ><\/iframe>\n<br \/><a href=\"https:\/\/ppc.land\/all-about-berlin-loses-75-of-traffic-as-zero-click-searches-hit-68\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>An NPR podcast episode printed on July 14, 2026 connected particular figures to the zero-click internet: one unbiased web site in Berlin has misplaced roughly&#8230;<\/p>\n","protected":false},"author":1,"featured_media":136910,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-136909","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tech-universe"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>All About Berlin loses 75% of traffic as zero-click searches hit 68% - mailinvest.blog<\/title>\n<meta name=\"description\" content=\"Technology is forever changing, and there are always new pieces of technology to replace obsolete ones. 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